Klaro Media

Name

Klaro Media

Legal name

klaro media GmbH

Website

https://klaromedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

klaro media GmbH is a Hamburg-based programmatic media agency offering 12 cross-media channels (CTV, DOOH, Addressable TV, podcast, audio, print, cinema, native, display, social, search, video) to brands, advertising agencies, and German public institutions, operating as part of the MAI Group alliance.

Ownership category

akta.pro rank

Product category

Programmatic Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Programmatic advertising services
• Digital media agency
• Cross-media campaigns
• Connected TV advertising
• Advertising campaign planning

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Agency Services / Commission: Full-service media agency providing strategy, planning, and execution of cross-media advertising campaigns. Revenue derived from agency fees and media buying commissions from advertising channels.
2. Programmatic Advertising: Data-driven programmatic campaign management across streaming ads (CTV), digital out-of-home (DOOH), addressable TV, video, display, native, social, search, and audio channels. Revenue generated through media spend management and optimization fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

klaro media GmbH is a Hamburg-based digital media agency that plans, executes, and optimizes data-driven, programmatic cross-media advertising campaigns across 12 channels (Streaming/CTV, DOOH, Addressable TV, Video, Podcast, Digital Audio, Print, Cinema, Native, Display, Social, Search). It operates as part of the MAI Group alliance of eight digital agencies, serving advertising agencies via the 'klaro Komplizen' partner program, brands of all sizes, and German public institutions with GDPR-compliant programmatic media buying.

Product overview

Klaro Media is a Hamburg-based digital media agency operating as part of the MAI Group alliance of eight digital agencies. The company offers a comprehensive portfolio of 12 distinct advertising services organized as a channel-based offering: Streaming Ads/CTV (connected TV on platforms like Netflix, Disney+, Amazon Prime Video), Digital Out Of Home (DOOH with dynamic targeting), Addressable TV (SwitchIn XXL and ATV Spot formats), Video Ads (In-Stream and Out-Stream), Podcast Advertising, Digital Audio (Spotify, Amazon Music), Print (programmatic), Cinema (programmatic), Native Ads, Display + Mobile, Social Media (Meta, LinkedIn, TikTok), and Search (Google, Bing). The company serves three primary customer segments: advertising agencies (via the 'klaro Komplizen' partner program), brands seeking cross-media campaigns, and public institutions. The service portfolio is unified by programmatic technology, cross-media planning capabilities, and data-driven targeting across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Streaming Ads / CTV Connected TV advertising placement on smart TVs and streaming platforms such as Netflix, Disney+, Joyn, Amazon Prime Video, Zattoo, and Pluto TV, enabling brands to deliver video ads to streaming audiences.
• Digital Out Of Home (DOOH) Digital billboard and screen advertising across public locations including shopping malls, train stations, airports, fitness studios, hotels, and medical practices, with dynamic features such as time, location, and weather-based targeting.
• Addressable TV Addressable TV advertising formats (SwitchIn XXL and ATV Spot) enabling targeted TV ad delivery on linear channels like Pro7 and RTL with precise audience and ZIP code targeting.
• Video Ads Video advertising including In-Stream formats (pre-roll, mid-roll, post-roll) and Out-Stream formats placed within editorial content on news sites, offering geo-targeting and comprehensive measurement.
• Podcast Advertising Audio advertising placement across thousands of podcasts with contextual targeting based on listening behavior and optional host-read ad formats, supported by AI-assisted keyword analysis for contextual ad insertion.
• Digital Audio Digital audio advertising on music streaming platforms (Spotify, Amazon Music, SoundCloud) and digital radio stations, with 15-30 second spots placed between songs or at stream start.
• Programmatic Print Programmatic print advertising booking service enabling digital purchase of newspaper and magazine placements to extend online campaigns into offline media.
• Cinema Advertising Programmatic cinema advertising with audience targeting, real-time tracking via DSP, and guaranteed placement with brand safety guarantees.
• Native Ads Native advertising integrated into news sites and trade publications, appearing as editorial content with contextual and semantic keyword targeting on premium publications.
• Display + Mobile Display and mobile advertising on premium websites including static and animated formats (JPG, PNG, GIF, HTML), with High Impact formats such as Billboard and Halfpage Ads.
• Social Media Advertising Social media advertising on Facebook, Instagram, LinkedIn, and TikTok with advanced targeting based on platform user data, supporting image, video, carousel, and story ad formats.
• Search Advertising Search engine advertising on Google and Bing for capturing intent-based traffic, with cost-per-click billing and full keyword control.
• klaro Komplizen Partner Program Exclusive partnership program for creative and communications agencies providing a transparent AE model, programmatic expertise access, creative and market analysis tools, and dedicated Client Partner support.

Quantifiable outcome

• 61 million contacts in 7 days for DGUV cross-media campaign
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• MAI GroupcoreStrategic or Co-development PartnerMAI Group is an alliance of eight forward-thinking digital agencies. Klaro Media operates as part of MAI Group, providing holistic support for all digital needs from strategy to UX/UI design, CRM, marketing automation, branding and performance. MAI Group enables cross-agency collaboration and shared expertise.
• Zum goldenen HirschenflagshipGTM or Marketing PartnerCreative agency partner in 'klaro Komplizen' program. Joint work on BMFSFJ Smart TV campaign and DGUV cross-media campaign. Understands needs for transparency and data security of institutional clients.
• bloodflagshipGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program. Jointly develops creative and media strategies that combine hard KPIs with brand impact for dual business and brand results.
• DIE KAVALLERIE GmbHflagshipGTM or Marketing PartnerPartner agency exploring creative programmatic opportunities and applications for compelling communications through 'klaro Komplizen' program.
• BBS WerbeagenturcoreGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program benefiting from programmatic advertising access and programmatic planning transparency.
• husare GmbHflagshipGTM or Marketing PartnerPartner agency co-developing creative concepts for BUILTECH nationwide employer branding campaign. Individually tailored campaign solutions and programmatic advertising support.
• Elbkind ReplyflagshipGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program. Individually tailored campaigns with programmatic tools elevate campaign performance to higher levels.
• reimannrieckermanncoreGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program focused on creating relevance for brands.
• DS Media TeamcoreGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program providing individually crafted, creative and traceable campaign approaches supporting client recruiting strategies.
• ad publicacoreGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program working as true collaborative partner with complementary expertise.
• Hartinger ConsultingminorGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program valuing competence over regional proximity.
• Jahns and FriendsminorGTM or Marketing PartnerPartner agency in 'klaro Komplizen' program. Direct inspiration creates ideas that move both agency and clients forward.
• KOMM.PASSIONflagshipGTM or Marketing PartnerCreative strategy partner for ZVA (Zentralverband der Augenoptiker) campaign. Developed fresh, high-quality creative concepts for nationwide campaign.
• Milch & ZuckercoreGTM or Marketing PartnerEmployer branding agency that developed communication strategy for IT.NRW 'Jeder Moment sinnvoll' campaign.
• Ressourcenmangel GmbHcoreGTM or Marketing PartnerAgency partner for Land Hessen recruiting campaign and BMAS Zukunftszentren online advertising campaign.
• Leserkreis DaheimminorChannel Partner/ Reseller/ DistributorPrint magazine partner for apetito Landhausküche campaign, providing sticker placements in magazines (Das Goldene Blatt, Neue Post, Freizeit Revue) with 12,500 copies reaching 4 million reader contacts.
• NERD CommunicationscoreGTM or Marketing PartnerCreative communications partner for ERFURT Energiespartapete native advertising campaign. Developed messaging strategy and creative content.
• crossvertisecoreChannel Partner/ Reseller/ DistributorMedia-buying partner reinforcing klaro media team for long-term waipu.tv partnership, focusing on precise audience targeting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM Germany: GroupM is the world's largest media investment group and a dominant full-service cross-media planning and buying operation in Germany (WPP). It competes with Klaro for the same brand and advertiser budgets across programmatic, CTV, DOOH and digital channels, but at vastly greater scale and with integrated data/tech platforms.
• Publicis Media Germany: Publicis Media is the media arm of Publicis Groupe in Germany, offering cross-media planning, programmatic and data-driven buying. It competes with Klaro on the same brand clients across CTV, digital, addressable TV and DOOH channels at a larger scale.
• OMD Germany (Omnicom): OMD is the media network of Omnicom and a major buyer of cross-media advertising in Germany. It competes with Klaro for the same brand and public-sector budgets across programmatic, CTV, addressable TV and digital channels.
• Ströer Digital Media: Ströer is a major German digital-out-of-home and cross-media advertising sales house operating its own DOOH inventory and programmatic stack. Klaro competes with Ströer in DOOH/Addressable TV buying and channel-agnostic campaign planning, particularly for German enterprise and public-sector clients.
• Havas Media Germany: Havas Media is a global cross-media planning and buying network with German operations, competing with Klaro for brand and agency-side programmatic mandates across the same channel portfolio.
• Dentsu Germany: Dentsu Germany is part of the global Dentsu media and creative network, offering full cross-media planning and programmatic buying services. It is a broad incumbent competitor to Klaro for enterprise brand budgets in Germany across the same 12-channel portfolio.

Emerging players

• Adform Germany: Adform is a European-headquartered DSP and programmatic ad-tech stack with strong German market presence. It is comparable to Klaro as a programmatic-first operator in the DACH region, though Adform provides the underlying buy-side technology rather than agency services.

Direct peers

• Mediaplus (Serviceplan Group): Mediaplus is Germany's largest independent media agency, part of the Serviceplan Group, offering full-service media planning, programmatic buying and cross-channel campaigns. It is the most direct independent-agency competitor to Klaro in the German full-service programmatic media market.
• Pilot Group: Pilot Group is a Hamburg-headquartered independent agency group offering media, creative and digital services. Geographic and segment overlap with Klaro is high, both targeting German brands and agencies with cross-media programmatic campaigns.

Regional players

• Active International Germany: Active International is a corporate trade and media barter specialist with German operations focused on cross-media trading and programmatic buying. It is comparable to Klaro as a mid-sized German cross-media trading and buying specialist for enterprise clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maiklaromedia
• Instagraminstagram.com/mai_klaromedia
• Facebookfacebook.com/klaro.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaro Media