What Husare does

Husare is a privately held German full-service communications agency operating under the legal entity husare gmbh, headquartered in Emsdetten with additional offices in Hamburg, Münster, and Brussels. Founded approximately in 1982, the firm employs over 70 specialists and serves as an integrated partner for brand strategy, creative development, media planning, content and digital marketing, public relations, employer branding, and internal communications. Its client base spans mid-market and enterprise accounts across retail, FMCG, maritime tourism, agriculture, sports, and industrial B2B verticals, with KiK (discount retail) as the most prominent publicly documented relationship.

The agency monetizes through professional service engagements on a project/quote basis, with no software product, marketplace presence, or recurring SaaS revenue stream. Go-to-market is sales-led, anchored by Managing Partner Mark Bourichter and a dedicated CSO (Mario Rose, appointed 2025) executing direct outreach to mid-market and enterprise buyers. A complementary event and content program (Afterwork Meetings, husare Momentum webinars, conference presence at DMEXCO, KI:Arena, ADZINE Connect, plus a thought-leadership whitepaper on AI in SMEs) generates mid-funnel leads. In 2025, Husare launched husare MOMENTUM, a dedicated sub-brand offering integrated brand-media-performance services specifically for the SME segment.

Husare holds membership in the GWA (Germany's leading communications agency association), CommUnity International Network (34 agencies across 30 European countries), and Digital Hub münsterLAND (300+ members). The firm is owner-managed with no identified institutional investment, ranks #43 in the Top 50 owner-managed agencies in Germany (up 6 places year-over-year), and has won German Brand Awards, an EFFIE Germany 2025 shortlist, and International Loyalty Awards Gold/Silver for client work.

Name

Husare

Legal name

husare gmbh

Website

https://husare.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Husare is a German owner-managed full-service communications agency with 70+ staff across four offices, serving mid-market and enterprise clients with integrated brand strategy, creative, media, and digital marketing services, including a dedicated SME offering called husare MOMENTUM.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Paid Search (SEM) Media Buying (BPAFABAC), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Brand communication
• Marketing agency
• Content marketing
• Digital marketing services
• Public relations

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing and Communications Services: Full-service communications agency providing strategic brand communication, marketing strategy, digital marketing, content marketing, PR, media planning, and AI/marketing integration services to mid-market and enterprise clients. Revenue generated through professional service engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Husare is a German communications agency that sells integrated brand, marketing, and communications services to mid-market and enterprise clients. Offerings span brand development and management, strategy, conception, internal communications, employer branding, brand and sales communication, content and digital marketing, event management, media consulting, and public relations. The husare MOMENTUM sub-brand delivers a combined brand strategy, creative, and media-buying engagement specifically for SMEs under one integrated contract.

Product overview

Husare is a German communications agency with over 40 years of experience, offering a comprehensive portfolio of marketing and brand communication services. The core offering includes brand development, brand management, strategy, conception, internal communications, employer branding, sales communication, content and digital marketing, event management, media consulting, and public relations. The agency operates as a unified service provider rather than a software platform, with an integrated sub-brand called husare MOMENTUM specifically designed for SMEs that combines brand strategy, creative development, and media management under one roof for streamlined, efficient campaign execution. The agency also provides Data & AI consulting services to help clients implement artificial intelligence in their marketing operations. With over 70 experts across four locations (Emsdetten, Hamburg, Münster, and Brussels), husare serves clients ranging from SMEs to major brands like KiK, positioning itself among Germany's Top 50 owner-managed agencies.

Differentiator

Problem solved

Functional benefit

Brands

• husare MOMENTUM: An integrated agency offering for SMEs combining brand strategy, media, creation, and data-driven performance marketing under one roof. Launched in mid-2025.

Products and services

• husare MOMENTUM Integrated brand strategy, creation, and media service for SMEs combining strategy, creative development, and campaign management under one roof with a focus on cost efficiency and measurable impact per euro invested.
• Brand Development & Brand Management Strategic brand development and ongoing brand leadership services positioning brands for growth using husare's 'orange minds' approach.
• Data & AI Services AI implementation services helping companies leverage artificial intelligence in marketing, including data strategy, AI tools integration, and practical applications for SMEs.
• Strategy Consulting Strategic consulting services helping clients prepare for future market demands and develop actionable business strategies.
• Creative Conception Services Creative concept development services building and growing client brands through thoughtful campaign concepts.
• Internal Communications Services Internal communication strategy and execution services that align and engage employees with organizational goals.
• Employer Branding Services Talent attraction services helping companies recruit the best candidates through compelling employer brand development.
• Brand Communication Services Brand messaging and communication campaign services creating emotional connection with target audiences.
• Sales Communication Services Sales-focused communication strategies and campaigns designed to drive revenue growth and customer acquisition.
• Content Marketing and Digital Marketing Services Content strategy and digital marketing services including SEO optimization, social media, and digital campaign execution for wide audience reach.
• Event Management Services Event planning and management services delivering personalized, impactful experiences in the agency's signature orange style.
• Media Consulting (husare Momentum) Media strategy and consulting services focused on building impact through smart media planning and buying.
• Public Relations Services PR services managing client reputation and public discourse through strategic communication initiatives.

Quantifiable outcome

• KiK loyalty program reached 7.5M active cardholders in Germany and 8M+ internationally within 15 months of launch
• +4 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Partnerships

13 partnerships are on record, tiered minor and core.

• AcceleratorXminorStrategic or Co-development Partner · 1 May 2026AcceleratorX is a European Go-to-Market Accelerator for AI startups initiated by Axel Thoma and Vlad Popovici. Husare Managing Partner Mark Bourichter serves as a mentor in the program, providing marketing and brand strategy expertise. Program connects AI startups with CommUnity International's pan-European network for market access.
• Digital Hub münsterLANDminorStrategic or Co-development Partner · 1 December 2023Husare has been a member of Digital Hub münsterLAND since December 2023. The hub is the largest community for digital business models in the region with 300+ members including companies, universities, associations, institutions, and start-ups. Membership provides access to networking, digital business model exchange, and new collaboration opportunities.
• CommUnity International NetworkcoreStrategic or Co-development PartnerHusare is part of CommUnity International, a pan-European network of 34 independent marketing and communications agencies operating in 30 countries with over 2,000 professionals. The network facilitates cross-border collaboration, international client referrals, and knowledge sharing (e.g., Erasmus+ internships, AI hackathons).
• VisibilityminorStrategic or Co-development PartnerPartner agency in Bratislava, Slovakia within the CommUnity International Network. Husare trainee Tim Taake completed a 4-week Erasmus+ internship at Visibility. Agencies share knowledge on AI applications and agency workflows. Juraj Sasko and Yana Trotska are key contacts.
• GWA (Gesamtverband Kommunikationsagenturen)coreStrategic or Co-development PartnerHusare is a member of the GWA, Germany's leading association of communication agencies. GWA organizes the EFFIE Germany awards and the Junior Agency Award. Husare participates in the Junior Agency Award program coaching university teams.
• University of Münster – Institute for Communication Science (IfK)minorStrategic or Co-development PartnerAcademic partnership with the Institute for Communication Science at University of Münster. Mark Bourichter serves as lecturer. Students work on real client briefs as part of GWA Junior Agency Award. Previous collaboration won the award with Preußen Münster campaign.
• onacy GmbHminorGTM or Marketing Partneronacy (Münster-based data marketing consultancy, partner in Digital Hub network) collaborates with husare on data-driven marketing topics. CEO Philipp Foreman is a keynote speaker at husare events on data-first marketing strategies.
• HubSpotcoreTechnology or IntegrationHusare uses HubSpot for contact management and newsletter distribution (HubSpot Inc., USA). Data processing conducted via EU-U.S. Data Privacy Framework. HubSpot is listed as a key operational tool in the agency's technology stack.
• Microsoft 365coreTechnology or IntegrationHusare uses Microsoft 365 for internal and external email communication and document processing. Data processing by Microsoft Ireland Operations Ltd. within EU-U.S. Data Privacy Framework. Listed as key operational technology.
• DracooncoreTechnology or IntegrationHusare uses Dracoon cloud service for project and customer data storage. All data stored exclusively in German data centers (Dracoon GmbH, Germany). Key data security infrastructure.
• Moco (Hundertzehn GmbH)coreTechnology or IntegrationHusare uses Moco online tool for project management and customer relationship management. Processes contact data, project data, offers, time histories, and communication histories. Data processing on legitimate interest basis per Art. 6(1)(f) GDPR.
• Usercentrics / CookiebotcoreTechnology or IntegrationHusare uses Cookiebot by Usercentrics A/S for cookie consent management and compliance with GDPR requirements on the website.
• Heskamp Medien GmbHcoreImplementation/ SI/ Consulting PartnerHeskamp Medien GmbH (Gescher, Germany) is the website hosting provider and technical implementer of husare's website, listed in the website impressum.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with comparable integrated brand, content, and digital capabilities. Similar mid-sized independent profile serving enterprise German clients.
• Antoni (Berlin): Berlin-based creative agency (part of Omnicom-affiliated structure historically) offering brand, digital, and campaign work. Comparable integrated offering for German enterprise clients.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaign development, and digital marketing to mid-market and enterprise clients. Similar size tier and integrated service model.
• Grabarz & Partner: Independent Hamburg-based creative agency of comparable size and German owner-managed profile. Directly comparable as Husare's former employer of Head of Data & AI Vincent Wilmink and operates in the same integrated brand/creative space.
• thjnk: Independent German agency group with integrated brand strategy, creative, and media services. Comparable owner-managed positioning and customer profile (mid-market to enterprise).
• Scholz & Friends: Long-established German brand and creative agency headquartered in Hamburg. Comparable in offering integrated brand strategy, digital marketing, and media services to enterprise German clients.
• Jung von Matt: Major independent German creative agency network with brand strategy, digital, and PR capabilities. Same owner-managed DNA, comparable integrated full-service positioning, but at materially larger scale.

Broad incumbents

• DDB Germany: German arm of the global DDB network, providing brand strategy, creative, and media services. Overlapping capabilities but with network backing and broader international reach than Husare.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich. Operates across brand, media, digital, and content - directly comparable offering but with substantially broader portfolio and international footprint.

Emerging players

• Pink Sequencing: Independent German agency specialised in brand strategy and integrated communication. Comparable mid-market positioning but smaller scale and more boutique orientation than Husare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/husare-gmbh
• Instagraminstagram.com/agentur_husare/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husare