EUR
EUR S.p.A. is a state-owned Italian real estate company managing Rome's EUR district — including premier conference venues (La Nuvola, Palazzo dei Congressi), sports arenas, office leasing, and 70 hectares of parks — serving government tenants, event organizers, and corporate clients.
- Company typePrivate
- Founded2000
- HeadquartersRoma, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EUR does
EUR S.p.A. is a state-owned Italian real estate management and urban development company, 90% owned by the Italian Ministry of Economy and Finance and 10% by Roma Capitale, with a fully paid-in share capital of €738,248,000. Formally incorporated in 2000 from the transformation of the historic Ente Autonomo Esposizione Universale di Roma via Legislative Decree No. 304 of 1999, the company manages and develops the EUR district of Rome, an urban area designed in the 1930s for the 1942 Universal Exhibition and characterized by Italian Rationalist architecture, 70 hectares of public parks and gardens, and major cultural infrastructure including five museums and the Central State Archives.
The company operates a portfolio of complementary assets: world-class conference venues (Rome Convention Center La Nuvola, 58,500 m² and 8,000+ seats, designed by Massimiliano Fuksas; Palazzo dei Congressi, 2,500 m² of exhibition space, designed by Adalberto Libera in the 1930s), sports and entertainment facilities (Palazzo dello Sport/PalaLottomatica, 10,500 seats, attracting 850,000+ annual visitors; Salone delle Fontane; Spazio Novecento), a property leasing book across multiple office buildings ranging from 112 m² to 6,224 m², and ancillary services including film location rentals and a curated photographic archive of approximately 20,000 historical images. Underpinning the portfolio is the Smart City Lab EUR initiative, which leverages 19 km of underground galleries equipped with fiber optics, a smart grid connecting co-generation plants, LED lighting with video cameras and Wi-Fi, and EV charging infrastructure across the pentagon.
EUR S.p.A. generates revenue through four primary streams: (1) recurring property leasing and facility management to government and corporate tenants (Palazzo Uffici, Palazzo Arte Antica, Palazzo dell'Urbanistica, Palazzo Arte Moderna, commercial spaces); (2) transaction-based conference and event venue fees at La Nuvola and Palazzo dei Congressi, operated through the Roma Convention Group subsidiary; (3) sports and entertainment venue income at PalaLottomatica and Spazio Novecento, managed through All Events (a ForumNet Group company); and (4) asset management, film location, and cultural heritage services. Distribution is largely direct and institutional, with a small commercial team handling office leasing and venue rentals. The company's go-to-market is anchored by its public ownership, its premier position in Italy's congress district market, and its membership in the European Arenas Association. Subsidiaries include EUR TEL S.r.l. (65.63% owned, telecommunications/ICT) and a minority stake in Marco Polo S.p.A. (under liquidation). FY2024 revenue was approximately €43.7 million (+2.4% year-over-year), with a net profit of €7.2 million after a -€2.2 million tax effect.
EUR firmographics
Firmographics- Name
- EUR
- Legal name
- EUR S.p.A.
- Website
- https://eurspa.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EUR S.p.A. is a state-owned Italian real estate company managing Rome's EUR district — including premier conference venues (La Nuvola, Palazzo dei Congressi), sports arenas, office leasing, and 70 hectares of parks — serving government tenants, event organizers, and corporate clients.
- Ownership category
- akta.pro rank
EUR industry classification
Industry- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55)
- SIC
- Operators Of Nonresidential Buildings (6512), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Specialty & Entertainment Venue Property Management (BPAJAGAO)
Keywords
Where EUR is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
EUR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Property Leasing and Rentals: EUR SpA generates revenue by renting out high prestige office buildings and commercial spaces within the EUR district of Rome. Services include facility management (furniture, cleaning, maintenance, receptionists, space planning). Properties include Palazzo Uffici, Palazzo Arte Antica, Palazzo Arte Moderna, and various office buildings ranging from 112 to 6,224 sqm.
- Conference and Event Venue Management: Revenue from hosting conventions, congresses, exhibitions, fashion shows, gala dinners, and sporting events at Rome Convention Center La Nuvola (8,000+ seats), Palazzo dei Congressi (2,500 sqm exhibition space), PalaLottomatica (10,500 seats), Salone delle Fontane (2,000+ sqm), and Spazio Novecento (1,000 sqm). Managed through subsidiaries Roma Convention Group and All Events.
- Asset Management and Development: Large real estate development and urban enhancement projects, including the completion of the New 'La Nuvola' Conference Centre. Enhancement projects include the EUR Aquarium and Luneur Park development.
- Film and Location Leases: Revenue from providing filming locations for movies, TV dramas, documentaries, and advertising. The EUR district has been featured in numerous films including Fellini's 'Boccaccio 70' and 'La Dolce Vita', James Bond 007 Spectre, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Office space rentals ranging from 112 sqm to 6,224 sqm |
| Other | Multi-year contract | Green area and temporary venue leases |
| Other | Pay-as-you-go | Conference and event venue bookings |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
EUR product offering
Product offeringCore offering
EUR S.p.A. is a state-owned real estate management and development company that manages and leases properties in Rome's EUR district. Its portfolio includes world-class conference and event venues (Rome Convention Center La Nuvola, Palazzo dei Congressi, PalaLottomatica, Salone delle Fontane, Spazio Novecento), office and commercial buildings (112 to 6,224 sqm), 70 hectares of public parks, museums, and film location services. The company also operates the Smart City Lab EUR initiative and holds a 65.63% controlling stake in EUR TEL S.r.l., a telecommunications subsidiary.
Product overview
EUR S.p.A. is a real estate management and development company (90% owned by Italian Ministry of Economy and Finance, 10% by Roma Capitale) operating primarily as a venue and property management company. Its portfolio consists of the Rome Convention Center "La Nuvola" (flagship conference venue), Palazzo dei Congressi (historic congress building), Palazzo dello Sport/PalaLottomatica (sports arena), Salone delle Fontane and Spazio Novecento (event venues), real estate leasing services for office and commercial properties, Smart City Lab EUR initiatives, and the EUR TEL telecommunications subsidiary. The company also manages cultural assets including parks, museums, photographic archives, and provides film location services. These offerings are interconnected through the company's mission to manage and enhance the EUR district's assets while maximizing profitability and respecting historic value.
Differentiator
Problem solved
Functional benefit
Brands
- Rome Convention Center La Nuvola: International conference center designed by Massimiliano and Doriana Fuksas, featuring 58,500m2 of space with capacity for 8,000 seats
- Palazzo dei Congressi
- Palazzo dello Sport (PalaLottomatica)
- Salone delle Fontane
- Spazio Novecento
Companies that use EUR
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EUR technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EUR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Roma Convention GroupcoreSubsidiary managing Rome Convention Center La Nuvola, Palazzo dei Congressi, and conference operations. Handles bookings, event management, and venue promotion for EUR SpA's conference facilities.
- All EventscoreCompany managing PalaLottomatica (Palazzo dello Sport) and Spazio Novecento for sporting events, concerts, and corporate events. All Events is part of ForumNet Group.
- ICARUS SpAmajorAcquired the business hotel 'La Lama' at Rome Convention Center (30,781 sqm, 439 rooms) from EUR SpA. ICARUS SpA will complete and manage the hotel facility.
- ForumNet GroupcoreParent company of All Events managing PalaLottomatica. ForumNet Group restored the venue in 2003 and continues to manage it. Member of European Arenas Association (EAA) along with Mediolanum Forum Milan.
- European Arenas Association (EAA)minorEuropean association of 36 major multifunctional venues. PalaLottomatica is the only Italian member together with Mediolanum Forum Milan.
- International Congress and Convention Association (ICCA)minorWorldwide congress association with 1,000+ members from 100+ countries. EUR SpA with Rome Convention Center participated as official sponsor of 63rd ICCA Congress.
- Open City RomaminorCollaboration on Smart City Lab EUR initiative and 'My City Smart City' educational project for secondary schools in EUR district.
- Massimiliano FuksasmajorInternationally renowned architect who designed Rome Convention Center La Nuvola, the contemporary symbol of EUR. Also customized PalaLottomatica's external windows inspired by Neapolitan 'smorfia'.
- MIBACT (Ministero dei Beni e delle Attività Culturali e del Turismo)majorCollaboration on EUR.020 project to develop cultural district linking 5 museums and Central State Archives, promoting contemporary creativity.
- Alvisi KirimotomajorArchitecture studio commissioned for renovation and functional restoration of Palazzo dei Congressi, the first complete renovation since 1953.
- Teatro dell'Opera di RomamajorPartnership for dance and music events at La Nuvola, including Baroque Suite and Vivaldi Suite productions with ballerinas Eleonora Abbagnato and Benjamin Pech.
- RAIminorItalian national broadcaster featured EUR as ideal smart city location in 'La storia siamo noi' transmission, interviewing MIT professor Carlo Ratti.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
EUR competitors and assessment
Company assessmentDirect peers
- COIMA: Italian real estate investment, development, and asset management firm with a strong focus on prime commercial real estate in Italy. Comparable to EUR in managing and enhancing landmark Italian real estate assets and operating as a long-term steward of strategic properties.
- Congress Center Hamburg (CCH): Major German congress center undergoing significant modernization. Comparable to EUR in providing large-scale congress facilities in a major European capital and competing for international association events.
- BolognaFiere: One of Italy's leading exhibition and congress operators, with significant international event hosting experience. Comparable to EUR in operating large-scale convention venues and managing recurring event pipelines.
- IFEMA: Madrid-based major European exhibition and congress center (including Feria de Madrid). Comparable in scale, public-sector participation, and mix of exhibition, congress, and convention venue operations across Southern Europe.
- Fiera Milano: Italy's largest exhibition and congress center operator, hosting trade fairs, conventions, and events at the Rho-Fiera complex. Directly comparable to EUR in operating large-scale congress/exhibition venues and providing facility management to corporate tenants.
- Fiera Roma: Rome-based exhibition and conference venue operator. Directly comparable as a fellow Roman congress/exhibition facility competing for the same regional event demand that EUR targets.
- Veronafiere: Major Italian exhibition and congress center based in Verona, hosting events such as Vinitaly and Marmomac. Comparable in operating event-driven real estate assets in Italy with a focus on venue management and trade fair hosting.
- ForumNet Group (Mediolanum Forum): Operator of the Mediolanum Forum in Assago (Milan) and PalaLottomatica in Rome via the All Events subsidiary. Directly comparable as the management company for PalaLottomatica itself and a co-member of the European Arenas Association with EUR's venues.
Broad incumbents
- Excel London: One of Europe's largest convention and exhibition complexes. Comparable in scale and event hosting capability to the EUR congress district, though operating in a different geography and with a broader, more international tenant base.
- SEC (Scottish Event Campus): Glasgow-based major UK convention and events campus. Comparable as a large European convention center operator managing multi-venue event infrastructure and competing for international congress business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EUR social profiles
Digital presenceEUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
EUR leadership team
Management profileNumber of profiles
Profiles5 records
EUR subsidiaries and ownership
Company hierarchySubsidiaries2 records
EUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EUR
What does EUR do?
EUR S.p.A. is a state-owned real estate management and development company that manages and leases properties in Rome's EUR district. Its portfolio includes world-class conference and event venues (Rome Convention Center La Nuvola, Palazzo dei Congressi, PalaLottomatica, Salone delle Fontane, Spazio Novecento), office and commercial buildings (112 to 6,224 sqm), 70 hectares of public parks, museums, and film location services. The company also operates the Smart City Lab EUR initiative and holds a 65.63% controlling stake in EUR TEL S.r.l., a telecommunications subsidiary.
Is EUR a public or private company?
EUR is a private company. It is currently operating.
When was EUR founded?
EUR was founded in 2000. It employs 51 to 100 people.
Where is EUR based?
EUR is headquartered in Roma, Italy, in the Europe region.
How does EUR make money?
Four revenue lines are on record. Property Leasing and Rentals are the primary driver. The others are conference and Event Venue Management, asset Management and Development and film and Location Leases.
Who are EUR's main competitors?
Direct peers on record are COIMA, Congress Center Hamburg (CCH), BolognaFiere, IFEMA, Fiera Milano, Fiera Roma, Veronafiere and ForumNet Group (Mediolanum Forum). Broad incumbents are Excel London and SEC (Scottish Event Campus).
Does EUR have an API?
No public API is recorded for EUR.
What industry is EUR in?
Its primary akta.pro industry code is BPAJAGAO, Specialty & Entertainment Venue Property Management. Its NAICS code is 551114 and its SIC code is 6512.