SocialScore
SocialScore is a Sofia-based SaaS platform that uses OSINT and AI to generate customer personas for B2C companies in e-commerce, fintech, and iGaming. It enriches profiles with 500+ external digital characteristics via sub-200ms API calls for personalization and fraud detection.
- Company typePrivate
- Founded2022
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SocialScore does
SocialScore (legally DSNtech LTD) is a Sofia, Bulgaria-based SaaS company founded in 2022 that operates an AI Customer Persona platform for B2C businesses, primarily in e-commerce and fintech. The platform aggregates 500+ external digital characteristics drawn from 300+ online sources and 150+ local OSINT (Open Source Intelligence) databases, and uses machine learning to generate dynamic customer personas, predictive segmentation, identity enrichment, and fraud/risk signals in real time. Its technical architecture is API-first, exposing capabilities through sub-200ms API calls so that internal teams can consume external intelligence without standing up their own data science function. The product is structured as two engines: a Growth Engine for revenue optimization and audience segmentation across 30+ digital interest categories, and an Intelligence Engine for identity enrichment, AML/PEP screening, and fraud detection. A portfolio of free tools — including an AI Customer Persona Generator, AI Adoption Score, Revenue Impact Calculator, Marketing Forecaster, and a 222-prompt AI Prompt Vault — is offered as top-of-funnel lead generation, and dedicated vertical solutions are positioned for E-commerce, iGaming & Gaming, Fintech, and Marketing Agencies. Named customers include Paypercut, MFG, Axi, Ozone.bg, Up Lease, Amigo Leasing, and DHL.
SocialScore monetizes through a tiered SaaS subscription: a Player plan at €399/month for up to 200 verifications, a Business plan at €1,000/month for up to 1,000 verifications with API access, and a custom Enterprise plan with white-label, custom rules, and dedicated data science support. Usage beyond plan limits is billed at €1 per verification, and volume discounts are offered on the Business tier for 10,000+ verifications. Go-to-market is hybrid: PLG-style self-serve onboarding for the lower tiers and a 'Book a Demo' enterprise field-sales motion for larger deals, with marketing spanning SEO, LinkedIn Ads, Google Ads, YouTube, and a knowledge base of case studies. The company claims GDPR compliance and adherence to ISO information-security standards, and operates from a single Sofia headquarters with 1-10 employees.
No external funding rounds, institutional investors, or parent companies are disclosed. Revenue, ARR, customer counts, and financial details are not publicly reported, and the management team is not enumerated in available materials, limiting third-party verification of growth or financial claims.
SocialScore firmographics
Firmographics- Name
- SocialScore
- Legal name
- DSNTech LTD
- Website
- https://socialscore.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SocialScore is a Sofia-based SaaS platform that uses OSINT and AI to generate customer personas for B2C companies in e-commerce, fintech, and iGaming. It enriches profiles with 500+ external digital characteristics via sub-200ms API calls for personalization and fraud detection.
- Ownership category
- akta.pro rank
SocialScore industry classification
Industry- Product category
- Customer Intelligence / AI Persona Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), BNPL Risk, Fraud & Identity (POS-Specific) (FSAGAIAH)
Keywords
Where SocialScore is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
SocialScore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Player Plan: Entry-level subscription tier at €399/month offering up to 200 verifications. Includes dashboard access, online support, digital footprint analysis, real-time data, segmentation, and persona analyses. Additional verifications charged at €1 per check.
- SaaS Subscription - Business Plan: Mid-tier subscription at €1,000/month for up to 1,000 verifications with volume discounts for 10,000+ verifications. Includes API access, live support, phone lookup, unlimited users, training models, and custom dashboard.
- Enterprise Custom Pricing: Custom enterprise plan with individual pricing. Includes custom rules, risk engine, white label options, dedicated data sets, and data science expert support.
- Overage Charges: Usage-based overage charges at €1 per additional verification beyond included plan limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Player - Entry tier for small teams with up to 200 verifications/month |
| Subscription | Monthly | Business - Mid-tier with up to 1000 verifications and API access |
| Subscription | Multi-year contract | Enterprise - Custom pricing with full platform capabilities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
SocialScore product offering
Product offeringCore offering
SocialScore (DSNTech LTD) sells an AI Customer Persona Platform that aggregates 500+ external digital characteristics from 300+ online sources and 150+ local OSINT databases to build dynamic customer profiles for B2C businesses. Its products are delivered as a SaaS subscription (Player, Business, Enterprise tiers) and an API with sub-200ms response time, enabling hyper-personalization, predictive segmentation, identity enrichment, fraud detection, and a Trust Score product for BNPL/credit decisions in e-commerce, iGaming, fintech, and agency use cases.
Product overview
SocialScore is a Digital AI Customer Persona Platform consisting of a core AI Customer Persona Platform complemented by multiple tools (AI Customer Persona Generator, AI Adoption Score, Revenue Impact Calculator, Marketing Forecaster, AI Prompt Vault) and two engine modules (Growth Engine for revenue optimization, Intelligence Engine for identity enrichment and fraud prevention). The platform also offers industry-specific solutions for E-commerce, iGaming/Gaming, Fintech, and Agencies. Built on OSINT technology, it processes 500+ external digital characteristics and 150+ local databases to generate AI-powered customer personas and predictive insights.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Customer Persona Platform SaaS platform that aggregates 500+ external digital characteristics from 300+ online sources and 150+ local OSINT databases, classifies users across 30+ digital interest categories, and delivers hyper-personalization, predictive segmentation, identity enrichment, and conversion intelligence for B2C marketing teams in e-commerce, fintech, gaming, and agencies.
- Intelligence Engine API API-first identity enrichment and fraud prevention service combining 500+ external digital characteristics with 150+ local OSINT databases; delivers sub-200ms real-time persona enrichment, fraud signals, AML/PEP/sanction screening, and identity resolution via a single API call for integration into customer platforms.
- Trust Score Probabilistic trust/digital footprint score that synthesizes external OSINT signals into a single score used for BNPL approvals and credit decisions; positioned as a recommendation signal rather than a guarantee of solvency, generated from external data analysis.
Quantifiable outcome
- Reduce customer acquisition cost by 20%+
- +4 more outcomes
Companies that use SocialScore
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
SocialScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
SocialScore partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights5 records
SocialScore competitors and assessment
Company assessmentDirect peers
- 6sense: 6sense provides AI-driven predictive intelligence, intent data, and customer profiling for B2B revenue teams. Comparable in its use of external signals and ML-driven persona/predictive segmentation, though primarily B2B-anchored.
- Bombora: Bombora aggregates intent and external digital signals to power predictive audience intelligence for marketing and sales teams. Comparable data-layer approach to SocialScore's external-signal-based persona and segmentation engine.
- Lusha: Lusha provides B2B contact and company data enrichment plus audience intelligence APIs for sales and marketing teams. Comparable API-first, data-driven intelligence layer competing for similar GTM budgets.
- Apollo.io: Apollo.io combines a massive contact/data graph with AI-driven lead scoring, enrichment, and outbound intelligence for sales and marketing teams. Comparable as an intelligence-and-enrichment API platform competing for similar marketing/GTM budgets.
- FullContact: FullContact offers identity resolution and enrichment APIs that consolidate external signals into unified customer profiles. Directly comparable to SocialScore's Intelligence Engine and identity enrichment capabilities across both consumer and business use cases.
- Demandbase: Demandbase provides account intelligence, predictive analytics, and customer insights for B2B marketing and sales. Comparable use of external data and ML for audience/segmentation, though focused primarily on account-based use cases.
- Clearbit (HubSpot): Clearbit provides identity enrichment, firmographic/attribute data, and customer intelligence APIs that B2B and B2C teams use to enrich records and route leads. Highly comparable as a data-first customer intelligence API that SocialScore's Intelligence Engine competes with, particularly for enrichment use cases.
Broad incumbents
- ZoomInfo: ZoomInfo operates a broad B2B data, intelligence, and go-to-market platform with extensive external data aggregation and AI-driven insights. Overlaps with SocialScore's persona and segmentation capabilities as a much larger incumbent across a wider portfolio.
- Segment (Twilio): Segment is a leading customer data platform that aggregates customer data into unified profiles for downstream activation. Adjacent incumbent to SocialScore as it sits in the same customer intelligence stack with broader integrations and tooling.
Emerging players
- Audiense: Audiense provides audience intelligence and persona segmentation from social and external audience data. Comparable in its use of social signals for persona generation, particularly for marketing segmentation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SocialScore social profiles
Digital presenceSocialScore compliance and trust
Trust signalCompliance2 records
SocialScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialScore leadership team
Management profileNumber of profiles
SocialScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialScore
What does SocialScore do?
SocialScore (DSNTech LTD) sells an AI Customer Persona Platform that aggregates 500+ external digital characteristics from 300+ online sources and 150+ local OSINT databases to build dynamic customer profiles for B2C businesses. Its products are delivered as a SaaS subscription (Player, Business, Enterprise tiers) and an API with sub-200ms response time, enabling hyper-personalization, predictive segmentation, identity enrichment, fraud detection, and a Trust Score product for BNPL/credit decisions in e-commerce, iGaming, fintech, and agency use cases.
Is SocialScore a public or private company?
SocialScore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialScore founded?
SocialScore was founded in 2022. It employs 1 to 10 people.
Where is SocialScore based?
SocialScore is headquartered in Sofia, Bulgaria, in the Europe region.
How does SocialScore make money?
Four revenue lines are on record. SaaS Subscription - Player Plan is the primary driver. The others are saaS Subscription - Business Plan, enterprise Custom Pricing and overage Charges.
Who are SocialScore's main competitors?
Direct peers on record are 6sense, Bombora, Lusha, Apollo.io, FullContact, Demandbase and Clearbit (HubSpot). Broad incumbents are ZoomInfo and Segment (Twilio). Audiense is listed as an emerging player.
Does SocialScore have an API?
Yes. SocialScore offers API access enabling full integration with 1 API call. The Intelligence Engine provides sub-200ms response time for API integration. API access is available on Business and Enterprise plans, enabling real-time persona enrichment and fraud detection capabilities.
What industry is SocialScore in?
SocialScore's product category is Customer Intelligence / AI Persona Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541910 and its SIC code is 7311.