What FYVE does

FYVE is a boutique Sydney-based residential property developer focused on premium apartment developments in prestige Sydney submarkets. The company positions itself as a relationship-driven, design-led developer delivering small-to-medium scale schemes (typically 25–35 residences), with a cumulative track record across the affiliated Binah group of 1,200+ homes delivered and $800M+ invested since the early 2000s. FYVE's operating model combines in-house development origination and sales with an exclusive delivery partnership with Binah, a Tier 1 construction contractor with 140+ staff that provides vertically integrated build capability.

The company's revenue mechanics are project-based: each scheme generates revenue primarily through apartment settlements at completion, supplemented by development management fees on partnered projects and capital partnership economics via its relationship with Benchmark Capital. Completed projects include Vogue (2017), Atrium (2019), Evolve (2022), Allura (2024), and Serenity (scheduled July 2026). The current development pipeline extends through 2028–2030 and includes Niche (Miranda, Q4 2028), Rose Bay (Eastern Suburbs, Q1 2029), Northbridge (Upper North Shore, Q1 2029), Arncliffe (in planning), and Lane Cove (Q2 FY30 commencement).

FYVE differentiates itself through independent construction quality ratings (4 Gold Star iCIRT), strong pre-sale performance on flagship projects (90%+ at Serenity), and a senior leadership team that includes a Head of Development hired from competitor ALAND, where he oversaw an $8.7B pipeline. The customer base comprises individual owner-occupier and investor apartment purchasers in prestige Sydney corridors, with B2B counterparties including landowners entering joint ventures and wholesale capital partners. The business model is capital-intensive and inherently lumpy at the revenue line, with settlement cadence tied to project completion rather than recurring contracts.

Name

FYVE

Legal name

FYVE

Website

https://fyve.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FYVE is a boutique Sydney-based residential property developer delivering premium apartment projects (typically 25–35 residences) in prestige Sydney submarkets, with an exclusive build partnership with Binah and an active pipeline through 2030.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: FYVE generates revenue through developing and selling residential apartments and mixed-use properties across Australia's east coast. Revenue is realized upon completion and settlement of residential units to buyers. Projects include boutique collections ranging from 14 to 134 residences.
2. Development Management Services: FYVE provides end-to-end development services for landowners including feasibility analysis, project management, and profit-sharing structures through joint ventures and development agreements.
3. Capital Partnership Revenue: Through Benchmark Capital, FYVE provides sophisticated investors access to curated property development projects with institutional-grade governance, generating management fees and carried interest.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FYVE is a Sydney-based residential property developer that develops, designs and sells premium boutique apartment and mixed-use developments across Australia's east coast. The company operates an integrated developer-builder model with parent company Binah providing exclusive construction delivery, and generates revenue through apartment sales to owner-occupiers and downsizers, development management services for landowners, and capital partnership opportunities for wholesale investors via Benchmark Capital.

Product overview

FYVE is an Australian residential property developer offering a portfolio of residential apartment and mixed-use developments across Sydney and New South Wales. The company's product portfolio consists of completed residential projects (Evolve, Vogue, Atrium, Serenity, Allura) and a pipeline of forthcoming projects (Rose Bay, Northbridge, Arncliffe, Niche, Lane Cove). FYVE operates with an integrated model spanning development acquisition, design, approvals, and construction, with Binah as its exclusive delivery partner for construction and Benchmark Capital as its dedicated capital partner for investor access.

Differentiator

Problem solved

Functional benefit

Products and services

• Vogue (Liverpool) A completed 83-apartment residential development in Liverpool, NSW featuring brick and Hebel panel facade, developed in partnership with ZTA Architects who expanded the original 72-apartment design to 83 residences through space optimization.
• Atrium (Liverpool) A completed mixed-use residential and retail project of 134 residences in Liverpool, NSW, designed by Mosca Pserras Architects with exposed brick and metalwork facade, maximizing space despite site constraints.
• Evolve (Liverpool) A completed 94-apartment residential development in Liverpool, NSW, designed by Algorry Zappia & Associates with a distinctive mix of brick rendered walls and metal cladding to create 94 contemporary lifestyle apartments.
• Allura (Huskisson) A completed 25-residence development at Fegen St, Huskisson, NSW, designed by KANNFINCH with 1-, 2- and 3-bedroom apartments featuring considered layouts delivering comfort, privacy and space efficiency. Awarded the 2025 AIB NSW Award and a finalist at the Development Excellence Awards 2025.
• Serenity (West Gosford) A completed 34-apartment residential development on Donnison Street, West Gosford, NSW, delivered in partnership with Binah and DiJones Developments. Marketed to first home buyers as an opportunity to break into a fast-growing Central Coast precinct, with 90%+ of residences secured prior to completion.
• Rose Bay A forthcoming boutique collection of 14 luxury residences on Dover Road, Rose Bay, NSW, designed by PBD Architects across six levels with two basement levels of parking, in one of Sydney's most prestigious Eastern Suburbs locations. Expected completion Q1 2029.
• Northbridge A forthcoming boutique collection of 31 premium residences on Baringa Rd, Northbridge, NSW, designed by WMK Architecture, positioned moments from Northbridge Plaza in one of Sydney's most prestigious Lower North Shore neighbourhoods. Expected completion Q1 2029.
• Lane Cove A forthcoming residential apartment project on Sera St, Lane Cove, NSW, situated on a 3,609 sqm site designed by PBD Architects to deliver thoughtfully designed apartments within one of Sydney's most tightly held residential communities. Expected completion Q2 FY30.
• Niche (Miranda) An forthcoming exclusive collection of 35 boutique residences on Pinnacle St, Miranda, NSW, designed by WMK Architecture with one-, two- and three-bedroom apartments. Expected completion Q4 2028.
• Arncliffe A forthcoming contemporary residential development of 50 residences on Flora St, Arncliffe, NSW, located in a designated high-density corridor with strong connectivity to Sydney CBD and coastline. Currently in planning.
• Development Management Services End-to-end development services for landowners including comprehensive feasibility analysis, project management, joint venture and development agreement structures with transparent profit-sharing. Targeted at landowners seeking to unlock site value through proven development expertise across Australia's east coast.
• Capital Partnership Investment Opportunities Capital partnership opportunities for sophisticated wholesale investors managed through Benchmark Capital (corporate authorised representative of Boutique Capital Pty Ltd, AFSL 508011), providing curated access to FYVE's development pipeline with institutional-grade governance, transparent reporting, management fees and carried interest.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, key and standard.

• BinahcoreImplementation/ SI/ Consulting PartnerBinah is FYVE's exclusive delivery partner, providing in-house construction capability. Founded in 2008 with over 140 staff, Binah delivers all FYVE projects with a 4.5 Gold Star ICIRT rating - the highest in the industry. This partnership provides the construction expertise and quality assurance that differentiates FYVE from pure-play developers.
• PBD ArchitectskeyImplementation/ SI/ Consulting PartnerPBD Architects has been appointed for Rose Bay and Lane Cove developments. Known for refined and enduring projects across Sydney, they bring architectural excellence to FYVE's boutique collections in prestige locations.
• WMK ArchitecturekeyImplementation/ SI/ Consulting PartnerWMK Architecture appointed for Northbridge development. Selected for their refined, context-driven approach and ability to deliver high-quality residential outcomes that respond to established neighbourhood character.
• KANNFINCHkeyImplementation/ SI/ Consulting PartnerKANNFINCH designed Allura in Huskisson - awarded the 2025 AIB NSW Award for excellence. Their architectural work features considered layouts delivering comfort, privacy and space efficiency.
• Mosca Pserras ArchitectsstandardImplementation/ SI/ Consulting PartnerMosca Pserras Architects collaborated on Atrium in Liverpool, a mixed-use residential and retail project that maximized space despite site constraints.
• ZTA ArchitectsstandardImplementation/ SI/ Consulting PartnerZTA Architects partnered on Vogue Liverpool, transforming the original 72-apartment design to 83 residences through space optimization and practical solutions.
• Algorry Zappia & AssociatesstandardImplementation/ SI/ Consulting PartnerAlgorry Zappia & Associates designed Evolve in Liverpool, creating 94 contemporary lifestyle apartments with distinctive brick rendered walls and metal cladding.
• DiJones DevelopmentskeyStrategic or Co-development PartnerDiJones Developments partnered with FYVE on Serenity West Gosford. Brett Hunter, Partner at DiJones, stated the experience was 'seamless and rewarding' with attention to detail, proactive collaboration and openness to refining strategy. Described as a partnership 'built on trust and transparency' that delivered something truly special.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mirvac Group: Mirvac is a large Australian diversified property developer with a residential apartment business operating in Sydney. Comparable on residential apartment product and target buyer segments, with much broader portfolio scale.
• Frasers Property Australia: Frasers Property is a major Australian residential land and apartment developer with a Sydney pipeline including medium-to-high density projects. Comparable on customer base and product type, with broader geographic and product diversification than FYVE.
• Lendlease: Lendlease is a major Australian diversified property and construction group with a residential apartment development business across Sydney. Anas Rahhal previously worked at Lendlease, and the company competes broadly with FYVE's mixed-use and masterplanned residential offerings.
• Sekisui House: Sekisui House is a major Japanese-backed Australian residential developer with apartment projects in Sydney. Comparable in masterplanned and medium-density residential apartments, with broader scale and capital backing than FYVE.

Direct peers

• Deicorp: Deicorp is a Sydney-focused apartment and mixed-use developer active in inner-city and growth-area apartments. Comparable on the apartment product, Sydney geographic focus, and JV landowner partnership model.
• Toplace Group: Toplace is a Sydney-based residential and mixed-use developer delivering apartments across Sydney, including in the prestige suburbs FYVE targets, with comparable apartment sale and JV landowner partnership models.
• ALAND: ALAND is a Sydney-focused residential apartment developer that is a direct competitor in the same mid-to-premium apartment segment across Greater Sydney. FYVE's newly hired Head of Development Anas Rahhal was previously ALAND's Head of Development.
• Meriton: Meriton is Australia's largest apartment developer, a direct competitor to FYVE, with a Sydney-focused portfolio of high-rise residential developments and significant scale in the same owner-occupier and investor buyer segments.
• Crown Group: Crown Group is a Sydney-based residential developer known for architecturally distinctive apartment projects. Comparable in boutique, design-led apartment development targeting Sydney owner-occupiers and investors.

Regional players

• Payce Consolidated: Payce is a Sydney-based residential and mixed-use developer with projects along Sydney's east and south. Comparable in boutique residential apartment development and landowner JV-driven pipeline acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fyvedevelopments
• Instagraminstagram.com/fyvedevelopments
• Facebookfacebook.com/FYVEdevelopments

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYVE