InviTRA
inviTRA is a Spanish-incorporated (Eureka Fertility, S.L.), free online medical magazine and community that publishes multi-language, doctor-reviewed content on IVF, ICSI, third-party reproduction and pregnancy, serving global fertility patients and clinic seekers via six country sites and a worldwide clinic directory.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
InviTRA firmographics
Firmographics- Name
- InviTRA
- Legal name
- Eureka Fertility, S.L.
- Website
- https://invitra.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- inviTRA is a Spanish-incorporated (Eureka Fertility, S.L.), free online medical magazine and community that publishes multi-language, doctor-reviewed content on IVF, ICSI, third-party reproduction and pregnancy, serving global fertility patients and clinic seekers via six country sites and a worldwide clinic directory.
- Ownership category
- akta.pro rank
InviTRA industry classification
Industry- Product category
- Reproductive Health Information & Patient Community
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where InviTRA is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
InviTRA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations: Users can support the project through small donations. The site emphasizes making editorial effort to offer fertility content for free.
- Advertising (Clearly Labeled): Any advertising content is clearly labeled with 'Advertising' to distinguish from medical content. Self-promotion of medical services through articles is forbidden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access to all content |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
InviTRA product offering
Product offeringCore offering
InviTRA runs a certified online medical magazine and community that provides free, medically reviewed editorial content on infertility, IVF, ICSI, artificial insemination, gamete donation, cryopreservation, and pregnancy. The platform supplements the editorial content with a searchable worldwide fertility clinic directory, a fertility report tool, expert-answered FAQs, and active patient discussion forums. The legal entity operating the platform is Eureka Fertility, S.L., and the site is delivered in six languages across multiple country-specific domains.
Product overview
inviTRA is a certified medical magazine and online community focused on IVF and assisted reproduction. The platform operates as a content-centric offering centered on its medical magazine providing fertility and pregnancy information, supported by a clinic directory, fertility report tool, and community forums. Key products include the medical magazine content covering fertility treatments (IVF, ICSI, AI, PGD), a searchable clinic directory with objective evaluations, a fertility report tool, and interactive forums for patient discussions.
Differentiator
Problem solved
Functional benefit
Products and services
- InviTRA Medical Magazine Platform Certified online medical magazine and community platform providing medically reviewed editorial content on IVF, ICSI, artificial insemination, egg and sperm donation, cryopreservation, and pregnancy, available free of charge to fertility patients worldwide.
- Fertility Clinic Directory Searchable directory of fertility clinics worldwide with objective descriptions, verified medical licenses, and analysis of clinic services and statistics, available free of charge to help patients compare providers.
- Fertility Report Tool Tool that delivers users fertility reports with analysis of fertility clinics and medical professionals based on external evaluation criteria, supporting clinic comparison and decision-making.
- Fertility Community Forums Interactive discussion forums covering female and male infertility, assisted reproduction treatments, egg/sperm/embryo donation, pregnancy, and emotional support, with expert moderation and community engagement.
Companies that use InviTRA
Customer profileSegments3 records
Ideal customer profiles2 records
InviTRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
InviTRA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
InviTRA competitors and assessment
Company assessmentBroad incumbents
- The Bump: Pregnancy and family-planning content site with editorial articles, tools, and community forums; comparable community-and-content model though broader in scope than InviTRA's fertility specialization.
- BabyCenter: Large-scale pregnancy, fertility, and parenting content platform with active community forums and editorial content; overlaps with InviTRA across pregnancy stages, fertility content, and patient community engagement.
- WebMD: Mass-market health information platform with medically reviewed editorial content and advertising-supported model; comparable content-and-advertising business model though not specialized in fertility.
Regional players
- Fertility Road: UK/European fertility and pregnancy magazine with editorial content and community; overlaps with InviTRA's magazine-style fertility information model but primarily serves UK/European audiences with single-language focus.
Emerging players
- Carrot Fertility: Employer-sponsored fertility benefits platform that combines patient education, provider directories, and care navigation; addresses the same fertility patient segment as InviTRA but adds a transactional benefits and clinic-network layer.
- Maven Clinic: Women's and family health virtual care platform offering fertility, pregnancy, and postpartum care alongside educational content; serves overlapping patient segment with a more integrated clinical and content model.
- Kindbody: Fertility clinic network with owned-and-operated centers, employer partnerships, and patient-education content; overlaps with InviTRA on fertility information and clinic selection but owns the downstream care delivery.
- Natural Cycles: Digital fertility and reproductive-health platform combining consumer education with a regulated fertility-tracking product; serves the same patient-research phase but with a more productized, app-based delivery model.
Direct peers
- FertilityIQ: Fertility clinic reviews and educational content platform serving IVF patients researching treatment options and clinic selection — directly comparable to InviTRA's fertility-information and clinic-directory model.
Others
- Resolve: The National Infertility Association: Non-profit patient-advocacy organization providing fertility education, support resources, and community for infertility patients; serves the same patient informational and emotional-support needs as InviTRA's content and forums.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InviTRA social profiles
Digital presenceInviTRA compliance and trust
Trust signalCompliance6 records
InviTRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
InviTRA leadership team
Management profileNumber of profiles
Profiles1 record
InviTRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InviTRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InviTRA
What does InviTRA do?
InviTRA runs a certified online medical magazine and community that provides free, medically reviewed editorial content on infertility, IVF, ICSI, artificial insemination, gamete donation, cryopreservation, and pregnancy. The platform supplements the editorial content with a searchable worldwide fertility clinic directory, a fertility report tool, expert-answered FAQs, and active patient discussion forums. The legal entity operating the platform is Eureka Fertility, S.L., and the site is delivered in six languages across multiple country-specific domains.
Is InviTRA a public or private company?
InviTRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InviTRA founded?
InviTRA was founded in 2012. It employs 11 to 50 people.
Where is InviTRA based?
InviTRA is headquartered in Las Vegas, United States, in the North America region.
How does InviTRA make money?
Two revenue lines are on record. Donations are the primary driver. The others are advertising (Clearly Labeled).
Who are InviTRA's main competitors?
Broad incumbents on record are The Bump, BabyCenter and WebMD. Fertility Road is listed as a regional player. Emerging players are Carrot Fertility, Maven Clinic, Kindbody and Natural Cycles. FertilityIQ is listed as a direct peer. Resolve: The National Infertility Association is listed as an others.
Does InviTRA have an API?
No public API is recorded for InviTRA.
What industry is InviTRA in?
InviTRA's product category is Reproductive Health Information & Patient Community. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 513120.