PolicyCastle

What PolicyCastle does

PolicyCastle is a digital platform founded in 2016 and headquartered in London, United Kingdom, that explains how insurers assess risk and what individuals, families, and communities can do to reduce their risk exposure. The original company operated as a small (1–10 employee) for-profit educational resource focused on insurance literacy and consumer risk education. In 2024, PolicyCastle was acquired by Worth Insurance Services, LLC, a Florida-based independent insurance agency founded in 2018 and headquartered in Palm Beach Gardens, with secondary offices in West Palm Beach. Following the acquisition, PolicyCastle operates as part of Worth Insurance's organization rather than as a standalone entity.

Under the Worth Insurance umbrella, the combined entity operates as an independent insurance marketplace serving Florida residents and small businesses. Worth Insurance compares quotes from 30+ carrier partners — including national carriers such as Travelers, Progressive, Liberty Mutual, Nationwide, Chubb, and Lemonade, alongside Florida-specialty carriers including Citizens, Tower Hill, Edison, UPC, Slide, and Olympus. The product portfolio spans 10 personal lines (home, condo, flood, auto, boat, RV, renters, landlord, golf cart, and private client) and 6 commercial lines (professional liability, general liability, D&O, cyber, crime, and employment practices). Worth Insurance operates primarily as an inside-sales agency serving Florida, with agent-assisted phone interactions and direct-to-consumer digital channels (online quote forms, content marketing).

The combined entity's revenue is generated on a commission basis from carrier premiums placed. The go-to-market motion combines agent-led inside sales via phone with digital lead capture through online quote forms and a content marketing engine that includes the Insurance Insights blog, Storm Center, Neighborhood Watch content, and carrier comparison tools. No proprietary technology platform, AI/ML capabilities, or differentiated technical infrastructure was disclosed; the business relies on human agent expertise, carrier breadth, and localized Florida market knowledge as its primary competitive dimensions.

Name

PolicyCastle

Legal name

Worth Insurance Services, LLC

Website

https://policycastle.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PolicyCastle is a London-based insurance risk-education platform founded in 2016 and acquired by Florida-based Worth Insurance in 2024. It now operates within Worth Insurance's independent insurance marketplace serving Florida residents and small businesses via 30+ carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Worth Insurance earns commissions from insurance carriers when customers purchase policies through their platform. Revenue is generated through referral fees and commissions based on policy premiums placed with partner carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

PolicyCastle, now part of Worth Insurance Services, LLC, operates as an independent insurance agency marketplace that compares and places personal and business insurance policies on behalf of Florida customers with 30+ carrier partners. The platform offers quote comparison and policy placement for personal lines (home, auto, flood, condo, landlord, boat, RV, renters, golf cart, private client) and commercial lines (professional liability, general liability, D&O, cyber, crime, employment practices), with carriers including Travelers, Progressive, Liberty Mutual, Nationwide, Chubb, Citizens, and Tower Hill.

Product overview

PolicyCastle is now part of Worth Insurance, an independent insurance agency platform offering both personal and business insurance products. The portfolio includes 10 personal insurance products (Home, Landlord, Condo, Flood, Car, Boat, RV, Renters, Golf Cart, and Private Client) and 6 business insurance products (Professional Liability, General Liability, Directors & Officers, Cyber, Crime, and Employment Practices). The platform acts as an insurance marketplace allowing customers to compare quotes from multiple carriers including Travelers, Progressive, Liberty Mutual, Nationwide, Chubb, and Citizens.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Home Insurance Custom coverage for hurricanes, wind mitigation, liability, and replacement-cost options from A-rated Florida and national carriers; compares roof deductibles and binding options with average annual premium around $4,419. For Florida residential property owners.
• Florida Landlord Insurance Specialized protection for rental properties covering tenant damage, loss of rents, and storm risks beyond standard policies; meets Florida landlord requirements with fair rental value coverage. For Florida landlords and rental property owners.
• Florida Condo Insurance HO-6 policies protecting unit interiors, personal property, and assessments not covered by HOA associations; offers loss assessment limits, water backup options, and Citizens alternatives. For Florida condo unit owners.
• Florida Flood Insurance NFIP and private flood options for high-risk coastal zones like Miami-Dade; compares elevation-rated premiums starting at $700/year with contents coverage and waiting period waivers. For Florida coastal property owners.
• Florida Car Insurance No-fault compliant policies with competitive PIP and property damage minimums under post-2025 reforms; compares safe driver discounts and multi-policy bundles averaging $2,769 annually. For Florida drivers.
• Florida Boat Insurance Agreed-value policies for yachts, fishing boats, and PWCs covering waterway liability, salvage, and theft; compares coastal navigation limits, wreck removal coverage, and on-water towing. For Florida boat/yacht owners.
• Florida RV Insurance Insurance coverage for recreational vehicles in Florida, accessible through Worth Insurance's multi-carrier comparison platform. For Florida RV owners.
• Florida Renters Insurance Coverage for renters protecting personal property and liability, accessible through Worth Insurance's multi-carrier platform. For Florida renters.
• Florida Golf Cart Insurance Insurance coverage for golf carts in Florida, accessible through Worth Insurance's multi-carrier platform. For Florida golf cart owners.
• Private Client Insurance High-value personal insurance coverage for discerning clients, leveraging premium carriers like Chubb through Worth Insurance's independent agency platform. For high-net-worth individuals.
• Professional Liability Insurance Coverage protecting professionals against claims of negligence or inadequate work. For Florida-based professionals and small businesses.
• General Liability Insurance Coverage protecting businesses against third-party claims of bodily injury or property damage. For Florida small business owners.
• Directors & Officers Insurance Coverage protecting company executives and board members from personal losses arising from lawsuits. For Florida business executives and board members.
• Cyber Insurance Coverage protecting businesses from cyber threats, data breaches, and related liability. For Florida small business owners.
• Crime Insurance Coverage protecting businesses from losses due to criminal acts such as theft, fraud, and embezzlement. For Florida small business owners.
• Employment Practices Liability Insurance Coverage protecting employers against claims from employees regarding discrimination, harassment, and wrongful termination. For Florida business owners and HR decision-makers.

Quantifiable outcome

• Average home insurance premium of $4,419 annually
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• Travelers InsurancecoreOthersMajor national insurance carrier partner providing personal and commercial insurance products through Worth Insurance's independent agency platform.
• Progressive InsurancecoreOthersNational insurance carrier partner offering auto and home insurance products accessible through Worth Insurance's comparison platform.
• Liberty Mutual InsurancecoreOthersMajor insurance carrier partner providing home, auto, and commercial insurance products through Worth Insurance.
• Nationwide InsurancecoreOthersNational insurance carrier partner offering personal and commercial insurance products through Worth Insurance's agency network.
• Chubb InsurancecoreOthersPremium insurance carrier partner providing high-value home and commercial insurance products accessible through Worth Insurance.
• American ModernminorOthersSpecialty insurance carrier partner offering niche products including manufactured home and specialty property coverage.
• Lemonade InsuranceminorOthersDigital-first insurance carrier partner offering home and renters insurance products through Worth Insurance comparison platform.
• US AssureminorOthersInsurance carrier partner providing various personal and commercial insurance products.
• Safeco InsuranceminorOthersInsurance carrier partner offering personal insurance products through Worth Insurance's independent agency network.
• KEMPERminorOthersInsurance carrier partner providing personal insurance products accessible through Worth Insurance.
• Citizens Property InsurancecoreOthersFlorida's state-created insurance insurer of last resort providing essential coverage options for homeowners unable to obtain private market insurance, with alternatives compared by Worth Insurance.
• Tower Hill InsurancecoreOthersMajor Florida-focused insurance carrier providing homeowners coverage, frequently compared against Citizens and other carriers.
• Edison InsuranceminorOthersFlorida-based insurance carrier offering homeowners coverage in the Florida market.
• UPC InsuranceminorOthersFlorida-focused property insurance carrier providing homeowners coverage in the Florida market.
• Ovation Home Insurance ExchangeminorOthersFlorida home insurance carrier providing coverage options for Florida homeowners.
• VYRDminorOthersInsurance company partner providing coverage options for Florida homeowners.
• GeoVeraminorOthersInsurance carrier partner offering flood and specialty property coverage.
• Southern Oak InsuranceminorOthersFlorida-based insurance carrier providing homeowners coverage in high-risk Florida areas.
• Orange Insurance ExchangeminorOthersFlorida-focused insurance carrier offering property coverage.
• Frontline InsuranceminorOthersInsurance carrier providing homeowners coverage in Florida.
• Security First InsuranceminorOthersFlorida property insurance carrier providing homeowners coverage.
• Cypress Property and CasualtyminorOthersFlorida-based insurance carrier offering property coverage.
• Slide InsuranceminorOthersFlorida-focused insurance carrier providing homeowners coverage, frequently compared against Citizens.
• SafePoint InsuranceminorOthersFlorida property insurance carrier offering homeowners coverage.
• Florida Family InsuranceminorOthersFlorida-focused insurance carrier providing family-oriented insurance products.
• Safe Harbor InsuranceminorOthersFlorida property insurance carrier offering homeowners coverage.
• Monarch NationalminorOthersNational insurance carrier with Florida property insurance offerings.
• Lighthouse Property InsuranceminorOthersFlorida-based insurance carrier providing property coverage.
• Florida Peninsula InsuranceminorOthersFlorida-focused insurance carrier providing homeowners coverage.
• Olympus InsuranceminorOthersFlorida property insurance carrier, frequently compared against Citizens alternatives.
• People's Trust InsuranceminorOthersFlorida-focused insurance carrier providing property coverage.
• FedNat InsuranceminorOthersFlorida-based insurance carrier offering homeowners coverage.
• TypTap InsuranceminorOthersInsurance carrier partner providing home and specialty coverage.
• Stillwater InsuranceminorOthersInsurance carrier providing personal insurance products through Worth Insurance.
• Heritage InsuranceminorOthersFlorida-focused insurance carrier providing property coverage.
• American Integrity InsuranceminorOthersFlorida property insurance carrier providing homeowners coverage.
• Swyfft InsuranceminorOthersInsurance carrier partner offering specialty property coverage.
• Universal Property InsuranceminorOthersFlorida property and casualty insurance carrier.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CoverHound: CoverHound (now part of Hiscox) was a digital commercial insurance brokerage that compared quotes from multiple carriers for small business customers. Its commercial-line focus overlaps with Worth Insurance's commercial insurance offerings (GL, D&O, cyber, professional liability).
• Kin Insurance: Kin Insurance is a Florida-focused insurtech that sells homeowners insurance directly to consumers with a digital-first experience. While it is a direct carrier rather than an agency, it competes for the same Florida homeowners customer that Worth Insurance serves, representing a competing distribution model in the same niche.
• Gabi: Gabi is an insurance comparison platform that helps consumers find savings on auto and home policies by comparing existing coverage against alternatives. It is comparable to Worth Insurance in its multi-carrier comparison model, though narrower in product scope.

Direct peers

• Brightway Insurance: Brightway Insurance is a large independent insurance franchise primarily operating in the Southeast U.S., distributing home, auto, and commercial coverage from multiple carriers. Its franchise-based agency model and carrier-agnostic distribution are directly analogous to Worth Insurance.
• Insurify: Insurify is an AI-powered insurance comparison platform that compares quotes from multiple carriers across home, auto, and life lines. Like Worth Insurance, it earns commission from carriers and serves as an intermediary helping consumers find competitive coverage.
• The Zebra: The Zebra is an insurance comparison marketplace specializing in auto and home insurance, allowing users to compare quotes from multiple carriers. Its digital-first comparison approach and carrier-agnostic positioning are directly comparable to Worth Insurance's independent agency model.
• Goosehead Insurance: Goosehead Insurance is a publicly traded independent insurance agency that operates through franchise and corporate locations, distributing personal and commercial lines from multiple carriers. It shares Worth Insurance's independent agency business model and multi-carrier distribution approach.
• SmartFinancial: SmartFinancial is an online insurance comparison platform that connects consumers with multiple carriers for home, auto, and other personal lines. It mirrors Worth Insurance's model of offering multi-carrier quote comparison through digital channels and licensed agents.
• PolicyGenius: PolicyGenius is a leading digital independent insurance marketplace that compares quotes from multiple carriers across personal lines (life, home, auto, disability). Like Worth Insurance, it operates as an intermediary helping customers shop and compare coverage, though at significantly greater national scale.

Broad incumbents

• Lemonade: Lemonade is a digital-first direct insurance carrier offering homeowners, renters, and pet insurance via a mobile app. It is one of Worth Insurance's carrier partners, but as a broader incumbent in the digital insurance space, it represents the disintermediation threat facing traditional independent agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PolicyCastle
• LinkedInlinkedin.com/company/worthinsuranceservices
• Instagraminstagram.com/worthinsurance
• Xx.com/PolicyCastle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PolicyCastle