What Crunchequation does

Crunchequation (also trading as "Crunch Equation") is a privately held Portuguese consultancy founded in 2022 and headquartered in Serzedo/Porto, Portugal, with a second office in Recife, Brazil. The firm exclusively serves the iGaming vertical — primarily sportsbook and casino operators — and positions itself as a one-stop shop that consolidates product design, operational back-office, technical infrastructure, and marketing under a single vendor relationship. Its service catalogue spans four pillars: Product Design (UI/UX, SEO, content); Operational Managed Services (customer support, KYC & payments, risk & fraud, sportsbook & casino management, VIP management); Infrastructure Services (web development, software development, IT support, CMS); and Marketing Managed Services (planning, brand, communications, social, CRM, affiliation, events). The company offers 24/7 multilingual coverage across 8+ languages via its Porto and Recife teams and reports 50+ clients and 1,350+ delivered projects.

Crunchequation operates as a professional-services firm with no proprietary technology platform disclosed. Revenue is generated through project-based and multi-year retainer engagements, with all pricing quoted on a bespoke basis via a website contact form that captures budget band (Under €10K, Over €10K, or Free), service interest, business type, and target geographies. The go-to-market is sales-led and consultative, supplemented by a formal client referral programme that pays 5% of the first six invoices of any referred client. Distribution is direct (no marketplace or self-serve channel), and digital presence centres on the company website, a LinkedIn company page, and a newsletter subscription funnel. The company has no disclosed institutional investors, parent entity, or acquisition history, and reports no patents, trademarks, certifications, or regulatory actions on file.

The leadership bench comprises six named executives: CFO Daniela Gomez, COO Rodrigo Taveira, Head of Sales Regis Souza, Head of Marketing Vanessa Carvalho, Head of Operations Januário Ferreira, and HR Director Inês Morais. Disclosed partnerships are limited to logo placements for Innova Play, Organi, and a third unnamed partner on the homepage, with no commercial terms detailed. The company also maintains a five-step whistleblower/compliance reporting portal aimed at supporting regulated clients' governance obligations. No revenue, funding, or headcount-growth figures are publicly disclosed, limiting quantitative triangulation of growth.

Name

Crunchequation

Legal name

Crunchequation

Website

https://crunchequation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Crunchequation is a Portuguese consultancy that provides integrated design, operational, infrastructure, and marketing managed services exclusively to iGaming operators. Operating from Porto and Recife with 101–250 staff covering 8+ languages, it serves 50+ clients across 1,350+ delivered projects on a project and retainer basis.

Ownership category

akta.pro rank

Product category

iGaming Consulting and Managed Services

NAICS

Professional, Scientific, and Technical Services (541), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• IGaming consulting services
• Managed marketing services
• Customer support outsourcing
• Web development services
• KYC and risk management

Headquarters

HQ city

Serzedo

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional & Managed Services: Crunchequation provides a comprehensive suite of managed services to iGaming operators, including operational services (customer support, KYC & payments, risk & fraud, sportsbook & casino management, VIP management), infrastructure services (web development, software development, IT support, CMS), and marketing managed services (marketing planning, brand management, communication management, social media management, CRM, affiliation, event management). Revenue is generated through project-based and/or retainer-style professional service engagements. The company also offers product design services (UI & UX, SEO, content).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Crunchequation is a Portuguese consultancy that sells managed services to iGaming operators, organized into four pillars: Product Design (UI/UX, SEO, content), Operational Managed Services (24/7 customer support, KYC & payments, risk & fraud, sportsbook & casino management, VIP management), Infrastructure Services (web development, software development, IT support, CMS), and Marketing Managed Services (marketing planning, brand management, communications, social media, CRM, affiliation, event management). Engagements are delivered by a multilingual team across Portugal and Brazil under project-based or multi-year retainer contracts.

Product overview

Crunchequation is a Portuguese consultancy company specializing in the iGaming sector, operating as a full-service agency that provides both creative and operational services. The company's offerings are organized into four main service pillars: Product Design Services (Design, UI & UX, SEO, Content), Operational Managed Services (Customer Support, KYC & Payments, Risk & Fraud, Sportsbook & Casino Management, VIP Management), Infrastructure Services (Web Development, Software Development, IT Support, CMS), and Marketing Managed Services (Marketing Planning, Brand Management, Communication Management, Social Media Management, CRM, Affiliation, Event Management). The company also maintains digital resource catalogs and a client referral program. Crunchequation operates from offices in Porto, Portugal and Recife, Brazil, serving over 50 clients across 8+ languages with 24/7 support capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Services Creative and strategic design services including Design, UI & UX, SEO, and content creation for brand development and digital presence of iGaming operators.
• Operational Managed Services Back-office and operational support services including Customer Support, KYC & Payments, Risk & Fraud, Sportsbook & Casino Management, and VIP Management for iGaming operators, delivered via a multilingual 24/7 team.
• Infrastructure Services Technical infrastructure services including Web Development, Software Development, IT Support, and CMS implementation and management for iGaming operators.
• Marketing Managed Services End-to-end marketing services covering Marketing Planning, Brand Management, Communication Management, Social Media Management, CRM, Affiliation, and Event Management tailored for the iGaming sector.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Innova PlayminorOthersInnova Play is displayed as a partner logo on the Crunchequation homepage. No additional details about the nature or scope of the partnership are provided in the source material.
• OrganiminorOthersOrgani appears as a partner logo on the Crunchequation homepage alongside Innova Play and another unnamed partner. No additional context about the partnership relationship is provided.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Catena Media: Listed iGaming affiliate marketing and lead-generation company providing performance marketing services to operators. Comparable to Crunchequation's affiliation, CRM, and marketing managed service lines serving the same buyer base.
• Optimove: CRM and marketing-automation platform with a strong iGaming vertical. Overlaps with Crunchequation's CRM and marketing managed services, though Optimove sells a productized platform rather than pure services.
• Fast Track: iGaming-specific CRM, player engagement, and data platform used by operators. Comparable to Crunchequation's CRM, customer support, and marketing service offering within the same operator segment.
• Slotegrator: iGaming solutions provider offering turnkey casino and sportsbook platform setup, plus operational and marketing support for operators. Comparable to Crunchequation's full-service operator enablement model.
• Square in the Air: UK-based marketing, PR, and creative agency exclusively serving the iGaming and gambling industry. Directly comparable to Crunchequation's marketing and design service pillars targeting the same operator buyer.

Broad incumbents

• EveryMatrix: iGaming platform provider offering casino, sportsbook, payments, and managed services to operators. Overlaps with Crunchequation's infrastructure, payments, and operations service lines as a larger, productized competitor.
• Playtech: Large listed gambling technology and services company serving operators globally. A broader incumbent whose bundled platform-plus-services offering competes with Crunchequation's full-service model at much greater scale.
• BetConstruct: iGaming and sportsbook platform provider offering technology plus operational and marketing services for operators. Comparable to Crunchequation's end-to-end service stack, with broader product coverage and global reach.
• SOFTSWISS: iGaming software and managed-service provider for casino and sportsbook operators, including marketing and analytics support. Competes with Crunchequation across infrastructure, operations, and marketing layers.
• GiG (Gaming Innovation Group): Listed iGaming platform and media company offering technology, compliance, and marketing services to operators. A broader incumbent that competes with Crunchequation's bundled service stack at greater scale and with proprietary tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crunch-equation
• Facebookfacebook.com/crunchequation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crunchequation