BeeCure
BeeCure, a DBA of SanMelix Laboratories, develops and sells a single OTC skincare cream formulated with patented buckwheat honey for radiation and laser skin recovery, selling direct-to-consumer online and via Amazon across North America to cancer and aesthetic laser patients.
- Company typePrivate
- Founded2016
- HeadquartersHollywood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BeeCure does
BeeCure, a DBA of SanMelix Laboratories, Inc., is a US-based skincare company that develops and sells a single OTC topical cream—the BeeCure® Radiation & Laser Skin Care Cream—formulated with medical-grade buckwheat honey, calendula, and bisabolol to soothe, hydrate, and repair skin damaged by radiation therapy and cosmetic laser procedures. The product is rooted in a patented wound care platform (six patents covering standardized buckwheat honey with controlled Methylglyoxal levels) originally developed by co-founder Dr. Kenneth Sabacinski, a Harvard-trained physician, for diabetic skin ulcers and adapted for consumer skincare during the COVID-19 pandemic.
The company sells directly to end consumers through its Shopify-hosted e-commerce site (beecure.com) and the Amazon marketplace across North America at a flat $29.99 per 2oz unit, with free US shipping and a 30-day money-back guarantee. Each purchase includes a complimentary oncology nurse support call, differentiating the transaction from a typical OTC skincare sale. BeeCure's go-to-market pairs DTC with a clinical recommendation channel—named partners include UPenn Medical Center, Brigham & Women's Hospital, Moffitt Cancer Center, South Florida Proton Center, Memorial Hospital System, Mount Sinai, and RWJ Barnabas Health—and a community-marketing layer spanning The Breasties, Well Beyond Breast Cancer, the National Lymphedema Network, and the Society for Integrative Oncology.
Operationally, BeeCure runs with 1–10 employees under a four-person executive team led by CEO Steve Weinstein (ex-Johnson & Johnson, Zarbee's Naturals) and CMO Katie Cheng (ex-Cynosure, Unilever, Samsung). The company holds no disclosed outside funding and recently (February 2026) pitched at the Florida Angels 'Angels & Alphas' event, signaling an active capital-raise posture to scale beyond its current single-SKU, recommendation-driven footprint.
BeeCure firmographics
Firmographics- Name
- BeeCure
- Legal name
- SanMelix Laboratories, Inc.
- Website
- https://beecure.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BeeCure, a DBA of SanMelix Laboratories, develops and sells a single OTC skincare cream formulated with patented buckwheat honey for radiation and laser skin recovery, selling direct-to-consumer online and via Amazon across North America to cancer and aesthetic laser patients.
- Ownership category
- akta.pro rank
BeeCure industry classification
Industry- Product category
- Radiation & Laser Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where BeeCure is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeeCure business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: BeeCure generates revenue through direct-to-consumer sales of its Radiation & Laser Skin Care Cream at $29.99 per 2oz/60ml unit, sold through its e-commerce website and Amazon marketplace. Each purchase qualifies for a complimentary Nurse Support Call with an oncology nurse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product - BeeCure Radiation & Laser Skin Care Cream |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BeeCure product offering
Product offeringCore offering
BeeCure develops and sells a single proprietary skincare cream—the BeeCure® Radiation & Laser Skin Care Cream—formulated with medical-grade buckwheat honey, calendula, and bisabolol to soothe, hydrate, and repair skin damaged by radiation therapy and cosmetic laser treatments. The product is sold direct-to-consumer at $29.99 per 2oz/60ml jar via its Shopify e-commerce site and Amazon, and each purchase includes a complimentary oncology nurse support call.
Product overview
BeeCure is a single-product skincare company offering the BeeCure® Radiation & Laser Skin Care Cream. This clinically tested, dermatologist-approved cream harnesses the natural healing properties of medical-grade buckwheat honey combined with calendula and bisabolol to soothe radiation burns, reduce inflammation, and support skin barrier recovery following radiation therapy and cosmetic laser procedures. The product is positioned as a steroid-free, petroleum-free, paraben-free over-the-counter solution for sensitive, compromised skin.
Differentiator
Problem solved
Functional benefit
Brands
- BeeCure Radiation & Laser Skin Care Cream: The company's primary product - a radiation and laser skin care cream formulated with medical-grade buckwheat honey, calendula, and bisabolol for soothing skin damaged by radiation burns and laser therapy
Products and services
- BeeCure® Radiation & Laser Skin Care Cream A proprietary, clinically tested skincare cream formulated with medical-grade buckwheat honey, calendula, and bisabolol to soothe, hydrate, and repair skin damaged by radiation therapy and laser treatments. Sold as an over-the-counter 2oz/60ml jar at $29.99 with free U.S. shipping, a 30-day money-back guarantee, and a complimentary oncology nurse support call with every purchase. Designed for cancer patients experiencing radiation dermatitis and individuals recovering from cosmetic/medical laser procedures.
Quantifiable outcome
- Up to 95% of radiation therapy patients develop radiation dermatitis; BeeCure is formulated to address this common side effect
- +2 more outcomes
Companies that use BeeCure
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
BeeCure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BeeCure partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Moffitt Cancer CentercoreBeeCure is a partner of Moffitt Cancer Center. Hosted an Oncology Nurses Society (ONS) event at Moffitt Center where 75-100 nurses discussed cancer care trends and learned about BeeCure. Promotional partnership including booth presence at conferences.
- National Lymphedema Network (NLN)coreBeeCure is a proud partner of the National Lymphedema Network. Exhibited at the 2025 NLN International Conference in Philadelphia, sharing commitment to skin healing and patient care with leading professionals in lymphatic health community.
- Well Beyond Breast CancercoreBeeCure sponsored the annual Well Beyond Breast Cancer Cocktail Party in New York City (November 20, 2025). Partnership reflects shared commitment to supporting the breast cancer community with resources that empower healing, confidence, and long-term well-being.
- The BreastiescoreBeeCure partners with The Breasties, a non-profit building a supportive community for those affected by breast and gynecological cancer. Sponsors Camp Breastie annual four-day summit where hundreds of cancer survivors and previvors gather.
- Mount SinaiminorListed as 'Friend of the Hive' - a treatment center partner where BeeCure products are used/recognized.
- RWJ Barnabas HealthminorListed as 'Friend of the Hive' - a treatment center partner where BeeCure products are used/recognized.
- Green DermatologyminorListed as 'Friend of the Hive' partner - appears to be a dermatology practice that carries/recommends BeeCure products.
- Skincure OncologyminorListed as 'Friend of the Hive' partner - oncology skincare platform that carries/recommends BeeCure products.
- Society for Integrative OncologycoreListed as 'Friend of the Hive' partner. BeeCure exhibited at the 2024 and 2025 Society for Integrative Oncology Conference in Boston, connecting with 400+ integrative oncologists.
- JayAnnminorListed as 'Friend of the Hive' partner - lymphedema and breast care provider that carries/recommends BeeCure products.
- Brigham and Women's HospitalcoreTreatment center where BeeCure is used by patients. BeeCure CEO spoke at Brigham & Women's for a LinkedIn event. Major Harvard-affiliated teaching hospital.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BeeCure competitors and assessment
Company assessmentBroad incumbents
- Cetaphil: Cetaphil (Galderma) is a long-established sensitive-skin brand frequently recommended by oncologists and dermatologists for compromised skin. It competes with BeeCure for the same patient recommendation and shelf presence, especially in oncology supportive care.
- Eucerin: Eucerin (Beiersdorf) is a dermatologist-recommended medical skincare brand with a strong oncology- and barrier-repair-relevant portfolio. It is a broad incumbent in the same clinical-skincare category BeeCure occupies.
- La Roche-Posay: La Roche-Posay (L'Oréal) is a sensitive-skin and post-procedure skincare brand carried by dermatologists nationwide. It overlaps with BeeCure on barrier repair, soothing, and clinical-skin positioning but with a far broader portfolio and global distribution.
- CeraVe: CeraVe (L'Oréal) is a dermatologist-developed skincare brand widely recommended for barrier repair and sensitive skin, including post-procedure use. It is a broad incumbent competing for the same sensitive-skin and post-laser consumer BeeCure targets.
- Aquaphor: Aquaphor (Beiersdorf/Eucerin) is the mass-market healing ointment routinely recommended by oncologists and dermatologists for radiation and post-procedure skin. It is the default incumbent BeeCure must displace in oncology supportive care and benefits from deep retail distribution.
Direct peers
- Lindi Skin: Lindi Skin is a skincare brand purpose-built for people undergoing cancer treatment, addressing radiation skin reactions, dryness, and sensitivity. It is the closest like-for-like oncology-skincare peer to BeeCure, selling DTC through its own site and into cancer centers.
- Alra Therapy: Alra makes a radiation therapy skincare lotion and related oncology-support products formulated specifically to soothe radiation dermatitis. It competes head-to-head with BeeCure in the same oncology supportive-care niche and similar hospital/provider channel.
- Miaderm: Miaderm is a radiation care lotion developed with a radiation oncologist, marketed for patients experiencing skin reactions from radiation therapy. It is a direct competitor to BeeCure in the radiation-dermatitis niche with comparable provider-driven positioning.
Emerging players
- Vanicream: Vanicream is a sensitive-skin, dermatologist-recommended brand often recommended for patients with reactive or compromised skin, including oncology patients. It competes with BeeCure on the sensitive-skin positioning and clinician recommendation channel.
Others
- Comvita: Comvita is a major medical-grade Manuka honey brand and skincare player using honey as a hero active ingredient. It is comparable to BeeCure as a honey-based skincare alternative and represents a credible substitute in the consumer honey-skincare category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BeeCure social profiles
Digital presenceBeeCure financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeeCure leadership team
Management profileNumber of profiles
Profiles4 records
BeeCure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeeCure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeeCure
What does BeeCure do?
BeeCure develops and sells a single proprietary skincare cream—the BeeCure® Radiation & Laser Skin Care Cream—formulated with medical-grade buckwheat honey, calendula, and bisabolol to soothe, hydrate, and repair skin damaged by radiation therapy and cosmetic laser treatments. The product is sold direct-to-consumer at $29.99 per 2oz/60ml jar via its Shopify e-commerce site and Amazon, and each purchase includes a complimentary oncology nurse support call.
Is BeeCure a public or private company?
BeeCure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeeCure founded?
BeeCure was founded in 2016. It employs 1 to 10 people.
Where is BeeCure based?
BeeCure is headquartered in Hollywood, United States, in the North America region.
How does BeeCure make money?
One revenue line is on record: direct Product Sales.
Who are BeeCure's main competitors?
Broad incumbents on record are Cetaphil, Eucerin, La Roche-Posay, CeraVe and Aquaphor. Direct peers are Lindi Skin, Alra Therapy and Miaderm. Vanicream is listed as an emerging player. Comvita is listed as an others.
Does BeeCure have an API?
No public API is recorded for BeeCure.
What industry is BeeCure in?
BeeCure's product category is Radiation & Laser Skincare. Its primary akta.pro industry code is CRADAMAF, Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal). Its NAICS code is 456120 and its SIC code is 2844.