What TWIN PLANET does

TWIN PLANET (株式会社TWIN PLANET), founded in 2003 and headquartered in Aoyama, Shibuya, Tokyo, operates as an "IP Platformer" company that maximizes the value of intellectual property across entertainment, beauty, and content verticals. The company is structured around three core business segments: Artist Production (idol group management including 新しい学校のリーダーズ, フルコース, and α+, plus individual talents via the TP-SATELLITE training program), Content Marketing (corporate branding, advertising sales, creative management, IP licensing, and PR services for external clients), and IP Business (pop-up retail, experiential events, character licensing, and physical store operations). Core products span a portfolio of ~10 beauty brands (Ririmew, Upt, TOPARDS, N's Collection, perse, CRAN BY MOLAK, Lash drip, IKYLM, YAMMY'S TOY, MOLAK), music IP (DATE WARS), character IP (刀剣乱舞万屋本舗, たべっ子どうぶつ), Web3/NFT initiatives (YOAKE entertainment on Sony's Soneium blockchain, achieving OpenSea global #1 for Seven Deadly Sins collection), XR LIVE technology (150 labs joint venture), and physical gallery spaces (pixiv WAEN GALLERY, HIPTIP GALLERY, Stella Gallery).

The company's technology stack centers on joint ventures that extend its IP into digital and immersive formats. YOAKE entertainment (joint venture with Asubi System, W TOKYO, and Y&N Brothers, with Sony Innovation Fund's approximately 5 billion JPY investment in February 2026) deploys NFT collections on the Soneium Ethereum Layer 2 blockchain via OpenSea. The 150 labs JV with alphaspace develops XR LIVE experiences merging real and digital entertainment. The クリエイティブコンシェルジュ for TikTok service (launched May 2023) integrates ChatGPT via LINE messaging for content planning and script composition support. A proprietary AI model is not developed; these are third-party integrations applied to entertainment use cases.

TWIN PLANET's business model combines six revenue streams: IP licensing and royalties (music, character IP), talent management fees, event and physical activation revenue (ticket sales, merchandise, brand collaborations at 3 刀剣乱舞万屋本舗 stores and たべっ子どうぶつLAND events reaching 320,000+ cumulative visitors), consumer product sales (direct e-commerce and mass retail distribution through Loft, Plaza, Don Quijote, @cosme), digital IP/Web3 revenue (NFT minting on OpenSea), and content marketing professional services for external brands. Pricing varies widely by vertical — beauty products at ¥1,320-5,610 per unit, event admission ¥500-800 per ticket, fan club subscriptions at ¥750/month, NFT drops at 0.002 ETH per unit. The customer base spans B2B partners (Sony, DMM, pixiv, TGC) and B2C consumers across idol fans, beauty buyers (women 15-35), Web3 collectors, and event attendees in Japan with international reach through NFT and XR platforms. The company is privately held, led by CEO Kenji Yajima (矢嶋健二), with a wholly-owned entertainment subsidiary and multiple strategic joint ventures.

Name

TWIN PLANET

Legal name

株式会社TWIN PLANET

Website

https://twinplanet.co.jp

Company type

Private

Founded year

2003

Operating status

Operating

Short description

TWIN PLANET is a Tokyo-based IP platformer (founded 2003) that develops, manages, and monetizes intellectual property across idol talent management, consumer beauty brands, character-based retail and events, music IP, and Web3/NFT collections through joint ventures with Sony, DMM, and others.

Ownership category

akta.pro rank

Product category

Entertainment IP Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

akta.pro secondary industry

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Intellectual property management
• Talent management services
• Idol group management
• Content marketing services
• IP licensing activation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. IP Licensing & Production: Maximizing the value of intellectual property rights (IP) across entertainment categories including character IPs, music IPs, and creator-owned content. Revenue is generated through licensing fees, royalties, and co-production arrangements with brands and media partners.
2. Talent & Artist Management: Management and development of idols, creators, models, and cultural personalities across multiple entertainment verticals. Revenue from artist activities, media appearances, and related IP creation.
3. Event & Physical Activation: Planning and operating physical events, pop-up stores, concept cafés, and experiential exhibitions (たべっ子どうぶつLAND, 刀剣乱舞万屋本舗). Revenue from ticket sales, merchandise, and brand collaborations at physical retail locations.
4. Product Development & Sales: Development and sale of branded products including beauty lines (Ririmew, Upt, CRAN BY MOLAK, perse), accessories, and published works. Revenue from direct-to-consumer sales via brand e-commerce sites and retail distribution.
5. Digital IP & Web3 Services: NFT sales, blockchain-based entertainment projects (YOAKE entertainment), and digital IP expansion through Sony's Soneium blockchain and XR platforms. Revenue from NFT minting, digital collectibles, and platform participation.
6. Content Marketing & PR Services: Corporate branding, content strategy, and PR services for external brands and internal IP properties. Includes creative direction, advertising sales, and promotional campaign management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TWIN PLANET operates as an IP (Intellectual Property) Platformer that maximizes the value of entertainment properties across three business segments: アイドルマネジメント事業 (Artist Production — idol group management including full-course, α+, 新しい学校のリーダーズ, individual talent representation, and the TP-SATELLITE training program), コンテンツマーケティング事業 (Content Marketing — corporate branding, advertising sales, product development, PR services), and IP事業 (IP Business — pop-up retail, experiential events, character licensing, music IP projects). The company also co-develops and sells cosmetics, color contact lenses, and body care products with celebrity producers under brands including Ririmew, Upt, TOPARDS, N's COLLECTION, and perse.

Product overview

TWIN PLANET operates as an IP (Intellectual Property) Platformer that maximizes the value of entertainment properties across multiple business segments: Artist Production (idol groups including フルコース, α+, 新しい学校のリーダーズ; individual talents; TP-SATELLITE training program), Content Marketing (branding, advertising, product development, PR), IP Business (pop-up retail, experiential events, character licensing), and Mood Makers culture creation. The portfolio spans idol entertainment ( concerts, auditions, IDOL RUNWAY COLLECTION), music IP (DATE WARS timeless music project, SCRAMBLE PLANET music label), Web3 initiatives (YOAKE entertainment NFT collections on Soneium blockchain, Stella Gallery), cosmetics brands (Ririmew by 指原莉乃, Upt by 安達祐実, TOPARDS, N's COLLECTION by 渡辺直美), color contact lenses (TOPARDS, MOLAK), gallery spaces (pixiv WAEN GALLERY, HIPTIP GALLERY), experiential events (たべっ子どうぶつLAND, パンどろぼうひろば), character IP (刀剣乱舞万屋本舗, たべっ子どうぶつTime puzzle app), digital services (クリエイティブコンシェルジュ for TikTok using ChatGPT, SPACE MAKE 1on1 fan engagement), and AI/technology services (150 labs XR LIVE, Business Personal Ship). The company also operates physical spaces including TWIN PLANET South BLDG. in Omotesando and manages talent in acting, TV, films, and publishing.

Differentiator

Problem solved

Functional benefit

Brands

• TWIN PLANET ENTERTAINMENT: Talent management and artist production subsidiary handling media, music, and idol management.

Products and services

• Talent Management Services (アイドルマネジメント事業) Artist and idol management services including idol group operations (フルコース, α+, 新しい学校のリーダーズ), individual talent representation (村重杏奈, 矢吹奈子, 伊藤歩, 高畑のなでしこ), audition operations, and artist development through the TP-SATELLITE next-generation training program.
• Content Marketing Services (コンテンツマーケティング事業) Corporate branding, advertising sales, product development, creative management, IP licensing business, store operation and production, PR and media relations, and art creation services for corporate clients.
• IP Business Services (IP事業) Maximizing the value of intellectual property rights from people, events, and products. Includes pop-up stores (刀剣乱舞万屋本舗), experiential events (たべっ子どうぶつLAND), character licensing, and store concept development for IP owners.
• Ririmew Cosmetics (リリミュウ) Cosmetics brand produced by celebrity producer 指原莉乃. Products include muted sheer tints, eye shadow palettes, lip glosses, nail polish, color brow mascaras, brush series, and multi-fit liners. Distributed through Loft, PLAZA, @cosme, and official EC sites with strong sell-out performance across multiple product launches.
• TOPARDS Color Contact Lenses (トパーズ) Color contact lens brand produced by 指原莉乃 featuring transparent and moist lenses with 10 color options. Sold via DMM's ワンデーティアラルファル platform. Cumulative sales exceeded 2 million units.
• Upt Cosmetics (ウプト) Cosmetics brand produced by 安達祐実. Products include skincare line (lotion, emulsion, cream), cleansing balm, foaming wash, hand cream, and calming serum mask.
• CRAN BY MOLAK Lip Tints Cosmetics brand produced by 宮脇咲良 as an extension of color contact lens brand MOLAK. Features lip tints in 4 colors including PURE CORAL, PINK PETAL, NOIR ROSE, and TERRACOTTA ORANGE. Initial sales exceeded 50,000 units.
• perse Vegan Cosmetics (パース) Cosmetics brand produced by siblings ミチ and よしあき. Vegan and vitamin-based makeup series with EVE VEGAN certification. Products include VEGAN VITA COLLECTION, Velvet Fix Lip Balm, The Skin Eyeshadow Palette. Collaborated with SLY fashion brand.
• YAMMY'S TOY Beauty Products (ヤミーズトイ) Beauty creator brand produced by やみちゃん. First product 毛穴モップ (nose pore pack) sold 330,000 units in 3 months. Distributed through Don Quijote stores and official EC site.
• Lash drip Eyelash Serum (ラッシュドリップ) Eyelash serum brand produced by GENKING. Features 20 types of serum ingredients with dual brush applicator (0.6mm ultra-fine tip and curve brush). Achieved 6-category #1 on Rakuten rankings.
• IKYLM Body Care (アイキュリム) Body care brand produced by 休井美郷. Features 5 specialized body care products targeting different body parts with ingredients including retinol and vitamin C derivatives. Brand concept '360°あざとボディ' supporting confident beauty.
• たべっ子どうぶつLAND Experiential Event Large-scale experiential event featuring the popular ギンビス snack character たべっ子どうぶつ. Includes concept cafés, character greetings, digital attractions (360° projection mapping), AR content, and exclusive food/merchandise. Cumulative attendance exceeded 320,000 visitors across Tokyo Dome City, Yokohama ASOBUILD, and other venues.
• IDOL RUNWAY COLLECTION Event Series Idol × fashion event series held in collaboration with Tokyo Girls Collection (TGC). Features idol performances combined with fashion runways. Events held at 国立代々木 Hall and Yokohama Arena, attracting thousands of attendees. The 4th edition is scheduled for September 20, 2026 at Yokohama Arena.
• 刀剣乱舞万屋本舗 Official Stores Official shop for the popular game 刀剣乱舞ONLINE. Operates stores at WACCA Ikebukuro 5F, Daimaru Tokyo 10F, and Kyoto Avanti 1F. Also operates 刀剣乱舞 2.5茶屋 collaborative café and limited-time events like 刀剣乱舞万屋かふぇ.
• DATE WARS Music IP Project (デートウォーズ) A timeless music IP project combining original songs, cover songs from 1970s-2000s, and drama tracks. Characters organized into 4 era-specific teams (70s/80s/90s/00s) battle using songs as weapons. Features 14 voice actors and creative team including 百瀬祐一郎 (Hypnosister) and 鳴子ハナハル.
• YOAKE entertainment NFT Collections Web3/NFT initiative producing digital collectibles including 'YOAKE & The Seven Deadly Sins Anime Series' NFT collections on Sony's Soneium blockchain. First collection achieved worldwide sales trend #1 on OpenSea with 16,528 units sold to 10,904 fans.
• たべっ子どうぶつTime Puzzle Game App Official puzzle game app for たべっ子どうぶつ characters released March 2024. Simple connect-style gameplay with character-specific skills. Includes furniture collection system for customizing animal houses. Pre-registration exceeded 400,000.
• クリエイティブコンシェルジュ for TikTok AI-powered service launched May 2023 using ChatGPT technology via LINE. Provides TikTok content planning support, script composition, target audience optimization, and creative consultation for creators and advertisers.
• SPACE MAKE 1on1 Talk Service 1on1 online talk live service enabling real-time communication between fans and idols/talents. Partnered with SHIPYARD. Features talents including 須田亜香里 and 能條愛未, with over 50 participants.
• Business Personal Ship (ビジネスパーソナルシップ) Service providing individuals (talent, athletes, cultural figures) with media management, rebranding, legal protection, project finance, and office administrative support regardless of agency affiliation.
• ギンビス・マーケット (Ginbis Market) Online Store First official online shop for 93-year-old company ギンビス. Sells snacks including たべっ子どうぶつ products plus event-exclusive merchandise. Features e-gift functionality and product history content.

Quantifiable outcome

• たべっ子どうぶつLAND events achieved 320,000+ cumulative visitors across multiple installments
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 株式会社BIRminorStrategic or Co-development Partner · 1 March 2026Business partnership announced March 2026 for undisclosed strategic collaboration in the entertainment IP space.
• Sony Block Solutions Labs / Startale GroupcoreTechnology or Integration · 25 March 2025Blockchain infrastructure provider for YOAKE entertainment's NFT platform. Developed Soneium (Ethereum Layer 2 blockchain) specifically for the Seven Deadly Sins anime NFT collection deployment. Sony Block Solutions Labs is a joint venture between Sony Group and Startale Group Pte. Ltd.
• OpenSeacoreChannel Partner/ Reseller/ Distributor · 25 March 2025World's largest NFT marketplace serving as the primary distribution channel for YOAKE entertainment's anime NFT collections (Seven Deadly Sins series). The first collection achieved #1 global sales trend ranking on the platform.
• YOAKE entertainment (合弁会社)coreStrategic or Co-development Partner · 7 February 2024Joint venture established February 2024 between TWIN PLANET, Asubi System, W TOKYO, and Y&N Brothers to create Web3-powered global entertainment. 秋元康 served as General Producer, 渡辺創太 (Startale Labs CEO) as board member. Capital: 1億 JPY. Developed IDOL RUNWAY COLLECTION events and Seven Deadly Sins anime NFT collection on Sony's Soneium blockchain. Sony Innovation Fund invested approximately 5 billion JPY in YOAKE in 2026.
• ZIPANG OPERA (Another World Web3 Project)minorStrategic or Co-development Partner · 1 September 20234人組音楽パフォーマンスユニット managed by TWIN PLANET. Digital expansion through Another World Web3 project includes NFT art sales (2,809 units), XR LIVE events, and Discord community ANCHOR CHAIN engagement.
• 150 labs (XR LIVE joint venture)coreStrategic or Co-development Partner · 25 August 2023Joint lab founded with alphaspace on August 25, 2023, focused on developing next-generation virtual live experiences using XR and AI technologies. Applied to ZIPANG OPERA and other TWIN PLANET IP properties for real-digital entertainment convergence.
• WANTEDLY, Inc. (ウォンテッドリー)minorImplementation/ SI/ Consulting Partner · 1 July 2023Recruitment platform provider for TWIN PLANET's hiring processes. Job postings and company profiles are managed through Wantedly's platform. TWIN PLANET also outsources candidate data management to Wantedly for privacy-compliant recruitment operations.
• SHIPYARD Inc. (（株）シップヤード）minorGTM or Marketing Partner · 12 May 2023Partnership for SPACE MAKE 1on1 talk live service, enabling real-time fan-talent online communication. First members included SKE48's 須田亜香里 and former Nogizaka46's 能條愛未, with 50+ talents planned.
• HIPTIP Multi-Entertainment Label (with HIAN)coreStrategic or Co-development Partner · 24 April 2023Multi-entertainment label jointly established with HIAN (宮地大輔) to create and manage Japanese-Korean IP content. Opened HIPTIP GALLERY in Omotesando (2023年5月2日). Pursues Asian market entertainment content with a focus on Japan-Korea IP synergy and global distribution.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Horipro: Long-standing Japanese talent and entertainment company with music, film, events, and IP businesses. Comparable diversified Japanese entertainment IP platform with overlapping revenue mix and similar talent-led model.
• Stardust Promotion: Japanese talent agency managing idol groups (EBiDAN, Momoclo), models, and actors with integrated content, merchandise, and event businesses. Directly comparable to TWIN PLANET's idol-talent management core combined with brand-driven IP extensions.
• Amuse Inc. Japanese artist management and entertainment company handling bands (ONE OK ROCK, Southern All Stars) and actors with music production, live events, and merchandise revenue. Comparable to TWIN PLANET in operating a talent-led, multi-revenue-stream entertainment IP platform.
• LDH Japan: Tokyo-based entertainment company combining talent management (EXILE, GENERATIONS, THE RAMPAGE), music production, dance/performance training, fashion, and live events. Closely aligned with TWIN PLANET's idol-group-led model, event-driven GTM, and multi-vertical IP strategy.
• Burning Production: Independent Japanese talent management and entertainment company handling actors, musicians, and idol-adjacent talent. Smaller-scale comparable to TWIN PLANET's core talent agency business with similar focus on diversified IP and content monetization.
• Oscar Promotion: Japanese talent agency managing actors, models, and entertainment IP with associated event, publishing, and merchandise operations. Comparable in business model — talent representation expanded into content and physical IP activations — though less Web3-forward than TWIN PLANET.

Broad incumbents

• Aniplex: Sony-owned anime and entertainment company operating music, events, merchandise, and digital distribution. Particularly relevant as a Web3-adjacent Sony affiliate and direct operator of high-profile anime NFT/collectible IP that competes in the same territory as YOAKE entertainment.
• Contents Seed (Kadokawa Connected): Major Japanese content conglomerate with character IP, publishing, anime, and live event operations. Comparable to TWIN PLANET's character-IP and live-event segments (たべっ子どうぶつLAND-style activations), though at much larger scale and with owned rather than licensed IP.
• Avex Group Holdings: Major Japanese music and entertainment conglomerate combining artist management, music production, live events, and merchandise. Direct competitor to TWIN PLANET in idol management and music IP, with significantly larger scale and a more developed international footprint.
• Yoshimoto Kogyo Holdings: Japan's largest comedy and talent agency, operating across talent management, events, content production, and IP commercialization. Most comparable to TWIN PLANET as a diversified Japanese entertainment IP aggregator, though Yoshimoto's scale and breadth are substantially larger and its roots are in comedy rather than idol/character IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TP_official_
• YouTubeyoutube.com/@twinplanet
• Instagraminstagram.com/twinplanet_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWIN PLANET