Swiss Indoors

What Swiss Indoors does

Swiss Indoors Basel is an annual ATP Tour 500 indoor hard-court tennis tournament held at St. Jakobshalle in Basel, Switzerland, and operated by Swiss Indoors AG, a privately held Swiss corporation founded in 1970 and headquartered in Allschwil. The event serves three distinct customer sets: tennis fans purchasing tickets and hospitality packages, corporate clients buying VIP boxes and hospitality experiences, and a broad multi-tier sponsor ecosystem ranging from Premium and National Partners to Official Suppliers and on-site advertisers.

The core product is a week-long professional tournament plus the surrounding commercial and fan-experience infrastructure (broadcast production, hospitality villages, on-site activations, and bundled travel packages such as "Swiss Sternfahrt" and "Basel erleben"). The technology footprint is primarily a fan-facing digital platform (web, ticketing, e-commerce through partners including Kitris Sports AG and DIG.ID) and an e-commerce merchandise line via hi-pro.ch, rather than a proprietary software product.

The business model combines three revenue mechanics: ticketing and on-site consumer spend, corporate/VIP hospitality sales, and tiered sponsorship and advertising sales. Distribution leverages a fixed high-capacity arena, established broadcast relationships, and an increasingly digitized fan relationship layer. The organization runs with 11–50 employees, consistent with a specialized event operator outsourcing production, broadcast, and digital platform execution to specialist partners.

Name

Swiss Indoors

Legal name

Swiss Indoors AG

Website

https://swissindoorsbasel.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Indoors Basel is an annual ATP Tour 500 indoor tennis tournament operated by Swiss Indoors AG since 1970, serving tennis fans, corporate hospitality clients, and a multi-tier sponsor ecosystem through ticketing, VIP packages, and partnership revenue.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (7112), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKADAA

Professional Tour & Circuit Operators

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Professional tennis tournament
• Sports event management
• Corporate hospitality packages
• Event sponsorship programs
• Live sports entertainment

Headquarters

HQ city

Allschwil

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Day passes and multi-day tickets sold to general public for tournament access
2. VIP Hospitality Packages: VIP boxes (day and tournament-wide), Premium Lounge access, and Membercard subscriptions offering premium seating and hospitality services
3. Sponsorship Revenue: Partnership tiers including Premium Partners, National Partners, Official Partners, Official Suppliers, Hospitality Partners, Digital & IT Partners, Media Partners, Location & Infrastructure Partners, and Event Partners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swiss Indoors Basel organizes and operates an annual ATP Tour 500 indoor hardcourt tennis tournament at St. Jakobshalle Basel. The organization sells day passes and Membercard subscriptions for general spectator access, rents VIP boxes and Premium/Event Lounges for corporate hospitality, and sells multi-tier sponsorship and advertising packages (Premium, National, Official, Hospitality, Digital & IT, Media, and Event Partners) to companies seeking brand association with Switzerland's premier indoor tennis event.

Product overview

Swiss Indoors Basel is a premier ATP Tour 500 indoor tennis tournament held annually at St. Jakobshalle Basel. The organization offers a comprehensive suite of products and services centered on the tournament experience, including ticketing across multiple tiers (day passes, membercards), premium hospitality (VIP boxes, premium lounges, event lounges), business packages, and sponsorship/advertising opportunities. The offering spans the core tournament event, VIP hospitality experiences, and corporate partnership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Swiss Indoors Basel Tournament Annual ATP Tour 500 indoor hardcourt tennis tournament held at St. Jakobshalle Basel over 9 days, featuring world-class ATP players in singles and doubles, positioned as the final preparation event before the ATP Tour Finals in Turin and as Switzerland's premier sporting and social event.
• Day Passes (Tagestickets) Individual day tickets granting general public access to the tournament on specific dates from 24 October to 1 November, sold through official ticketing partner Ticketcorner AG.
• Membercard Annual subscription membership card providing access to the entire tournament with the best seats directly behind the baseline, targeting tennis enthusiasts and loyal attendees seeking guaranteed premium seating for the full 9-day event.
• Premium Lounge All-inclusive day package for individuals and SMEs providing VIP sponsor area (Tennisdorf) access, premium hospitality, and world-class tennis viewing on Center Court; available on a per-day basis.
• VIP Boxes (VIP-Loge / VIP-Tagesloge) Private VIP boxes available for single-day (Tagesloge) or full 9-day tournament (Turnierloge) rental with transferable individual tickets, targeting corporate clients seeking exclusive Center Court hospitality for client entertainment.
• Event Lounge Custom invitation experience for hosting guests in a stylish atmosphere at the tournament, designed for corporate clients seeking bespoke hospitality offerings.
• Business Club Corporate hospitality package designed for business networking during the tournament, providing structured access for company representatives to engage with clients and partners.
• Tennisdorf Lounge VIP sponsor area offering premium hospitality services in the sponsor village, used for hosting partners and premium guests during the tournament.
• Swiss Sternfahrt Travel/experience package offering spectators a way to attend the tournament, often combined with travel arrangements.
• Basel erleben (Experience Basel) Experience package combining tournament access with Basel city experiences for visitors wishing to extend their stay.
• Official Hotels Partner hotel accommodations bundled for tournament attendees, providing discounted or coordinated lodging options during the event.
• Official Partnership Packages Multi-tier corporate sponsorship packages offering companies brand association, hospitality entitlements, and visibility at the Swiss Indoors Basel tournament across Premium, National, Official, Hospitality, Digital & IT, Media, Location & Infrastructure, and Event Partner tiers.
• Banner Advertising (Bandenwerbung) On-site advertising opportunities through court-side and venue banner placements for brands seeking visibility during the tournament.
• Promotional Booth (Promotionsstand) On-site promotional booth space available for exhibitors and brands to engage directly with tournament attendees.
• Catering Stand (Gastronomiestand) Food and beverage concession opportunities at the venue for hospitality and gastronomy partners.
• Tennis Year Book Advertisement Advertisement placement in the official tournament yearbook publication distributed to attendees and stakeholders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

40 partnerships are on record, tiered premium partner, national partner, core, official partner, event partner, location & infrastructure partner, official supplier, digital & it partner, media partner and hospitality partner.

• Emiratespremium partnerGTM or Marketing PartnerGlobal airline and Premium Partner of Swiss Indoors Basel. Provides airline connectivity for international players and spectators.
• Holcimpremium partnerGTM or Marketing PartnerGlobal building materials company and Premium Partner. Holcim branding appears under Premium Partners on the tournament website.
• Basel (Canton)premium partnerGTM or Marketing PartnerCanton of Basel as Premium Partner and location stakeholder in the tournament.
• SHARPpremium partnerGTM or Marketing PartnerElectronics brand and Premium Partner of Swiss Indoors Basel.
• IWBpremium partnerGTM or Marketing PartnerIWB (Industrielle Werke Basel) as Premium Partner and court naming sponsor (IWB Court 1).
• AVEApremium partnerGTM or Marketing PartnerAVEA (insurance/life company) as Premium Partner.
• SRF Sportpremium partnerGTM or Marketing PartnerSwiss national broadcaster SRF Sport as Premium Partner and official media partner.
• Rado Switzerlandnational partnerGTM or Marketing PartnerSwiss watchmaker Rado as National Partner. Also serves as official timekeeper/countdown partner on the website.
• Bitpandanational partnerGTM or Marketing PartnerEuropean fintech company (cryptocurrency/stocks) as National Partner.
• Eviannational partnerGTM or Marketing PartnerMineral water brand as National Partner.
• Lavazzanational partnerGTM or Marketing PartnerItalian coffee brand as National Partner.
• Ticketcorner AGcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all ticket sales. Located in Rümlang, Switzerland. Website: ticketcorner.ch.
• KITRIS Sports AGcoreTechnology or IntegrationOfficial Web & Digital Partner. Responsible for website design, technical development and portal management. Located in Dürnten, Switzerland.
• EuroAirportofficial partnerGTM or Marketing PartnerEuroAirport Basel-Mulhouse-Freiburg as Official Partner, providing airport access for international visitors.
• ATP TourcoreStrategic or Co-development PartnerSwiss Indoors Basel is an ATP Tour 500 event, part of the official ATP Tour ecosystem.
• St. Jakobshalle BaselcoreOthersThe tournament venue at St. Jakobs-Strasse 390, 4052 Basel. Location & Infrastructure partner.
• Raeda Sportsevent partnerStrategic or Co-development PartnerEvent management partner for Swiss Indoors Basel.
• GreenSetlocation & infrastructure partnerOthersOfficial court surface supplier for the tennis courts.
• Dunlopofficial supplierOthersOfficial ball supplier for the tournament.
• Wilsonofficial supplierOthersOfficial racket supplier for the tournament.
• Technogymofficial supplierOthersFitness equipment supplier for player facilities.
• Luxilonofficial supplierOthersString supplier for tennis rackets.
• Kärcherofficial supplierOthersCleaning equipment supplier for venue maintenance.
• DIG.ID Switzerland GmbHdigital & it partnerTechnology or IntegrationDigital & IT partner for technology solutions.
• R. Geissmanndigital & it partnerTechnology or IntegrationDigital & IT partner providing technology services.
• Riedeldigital & it partnerTechnology or IntegrationCommunications and network technology partner.
• VeriProdigital & it partnerTechnology or IntegrationVerification and identity technology partner.
• Celestedigital & it partnerTechnology or IntegrationDigital & IT partner for technology solutions.
• ATP Mediamedia partnerGTM or Marketing PartnerOfficial media partner for ATP Tour content and broadcast.
• Basler Zeitungmedia partnerGTM or Marketing PartnerRegional newspaper as media partner for Basel region coverage.
• Blickmedia partnerGTM or Marketing PartnerSwiss tabloid newspaper as media partner.
• Heinekenhospitality partnerGTM or Marketing PartnerBeer brand as hospitality/gastronomy partner.
• Coophospitality partnerGTM or Marketing PartnerSwiss retail cooperative providing restaurant and catering services.
• Bellhospitality partnerGTM or Marketing PartnerSwiss meat and delicatessen company as hospitality partner.
• Les-Trois-Roishospitality partnerGTM or Marketing PartnerHistoric luxury hotel in Basel as hospitality partner.
• Nüsslilocation & infrastructure partnerOthersEvent infrastructure and temporary structures supplier.
• AudioRent Clair AGlocation & infrastructure partnerOthersAudio equipment and sound system supplier.
• Equanslocation & infrastructure partnerOthersTechnical services and facility management provider.
• Genesisofficial partnerGTM or Marketing PartnerAutomotive brand as official partner.
• Securitasofficial partnerOthersSecurity services provider as official partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barcelona Open Banc Sabadell: ATP Tour 500 clay-court tournament in Barcelona. Direct peer to Swiss Indoors Basel on tour tier, established European tournament heritage, and tiered sponsorship / hospitality packaging revenue model.
• Queen's Club Championships (London): Historic ATP Tour 500 grass-court lead-in to Wimbledon. Comparable to Swiss Indoors Basel in heritage (long-running), tour tier, premium membership/club structure, and prestige-positioned pre-major schedule slot.
• ABN AMRO World Tennis Tournament (Rotterdam): ATP Tour 500 indoor event in Rotterdam. Direct competitive peer to Swiss Indoors Basel given shared tour tier, indoor hard-court surface, and corporate hospitality-driven revenue model targeting European corporates.
• Citi Open Washington: ATP Tour 500 event in Washington D.C. with comparable tournament scale, sponsor tiering structure, and VIP box / suite offerings as Swiss Indoors Basel.
• Rolex Paris Masters (Paris Masters): ATP Masters 1000 indoor tournament in Paris-Bercy. Functionally the highest-tier indoor European event that Swiss Indoors Basel feeds into as a final ATP Tour 500 prep stop, sharing the same player, sponsor, and broadcast ecosystem.
• Dubaï Duty Free Tennis Championships: ATP Tour 500 hard-court tournament in Dubai. Direct peer comparable on tour tier, premium hospitality focus, and multi-tier sponsorship stack similar to Swiss Indoors Basel's Premium / National / Official partner structure.
• Erste Bank Open (Vienna Open): Annual ATP Tour 500 indoor tournament held in Vienna, Austria. Operates as a direct comp to Swiss Indoors Basel in tier, indoor format, and premium hospitality positioning within the same autumn European swing.

Others

• St. Jakobshalle Basel (Venue Operator): Multi-purpose arena hosting Swiss Indoors Basel annually. Relevant adjacent because Swiss Indoors Basel's venue access, infrastructure, and operational delivery are tied to this partner's scheduling and capacity.

Broad incumbents

• Rolex Monte-Carlo Masters: ATP Masters 1000 clay-court tournament operated by the same family of premium European tennis event organizers. Larger in tier but closely comparable in tournament operations, sponsorship tiering, and corporate hospitality revenue mix.
• Wimbledon (The All England Lawn Tennis Club): Grand Slam tennis tournament and ultimate aspirational peer for Swiss Indoors Basel on heritage, premium hospitality, official supplier partnerships, and brand equity in global tennis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swissindoorsbasel
• LinkedInlinkedin.com/company/8435024
• Instagraminstagram.com/swissindoorsbasel_official
• Xx.com/Swiss_Indoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Indoors