AdFury
AdFury is a San Francisco-based, privately held martech company founded in 2016 that provides landing pages which automatically synchronize with advertising campaigns, serving advertisers and marketing teams.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdFury does
AdFury is a private, for-profit martech company founded in 2016 and headquartered in San Francisco, United States. Per its own positioning, the company offers landing pages that automatically synchronize with advertising — implying a product that aligns or mirrors the content, creative, or targeting attributes of running ad campaigns with the destination page experience in real time. The product is accessible via the company's website at adfury.io. Matt Macchia is identified as co-founder.
The underlying technical architecture, integration footprint with ad platforms (e.g., Google Ads, Meta), synchronization mechanism, and product surface are not disclosed in the available source material. With 1–10 employees, AdFury operates as a micro-company; there is no indication of platform breadth, enterprise-grade SLAs, or multi-product portfolio. The narrow product scope — landing pages plus ad synchronization — suggests a single-product SaaS or managed-service orientation targeted at advertisers and marketing teams seeking reduced manual coordination between ad creative and post-click experience.
No revenue, pricing tiers, customer segments, distribution channels, or growth metrics are disclosed in the source data, limiting the ability to characterize the business model in detail. The firm is privately held with no public listing, no parent company, no disclosed investors, and no funding rounds on record. The input batch also contains extensive source material describing an unrelated entity (an Indonesian online gambling platform under the name ALEXISTOGEL); that material is not used to characterize AdFury.
AdFury firmographics
Firmographics- Name
- AdFury
- Legal name
- ALEXISTOGEL
- Website
- https://adfury.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdFury is a San Francisco-based, privately held martech company founded in 2016 that provides landing pages which automatically synchronize with advertising campaigns, serving advertisers and marketing teams.
- Ownership category
- akta.pro rank
AdFury industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where AdFury is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdFury business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Togel (Lottery) Betting: Platform takes a percentage from lottery bets placed on SGP, HK, SYD, MACAU, KAMBOJA, and THAILAND markets. Revenue generated from transaction fees and house edge on various bet types (2D, 3D, 4D, colok, lurus, belie)
- Online Slot Gaming: Revenue from slot game providers including Pragmatic Play, Joker123, Microgaming, Habanero, Slot88, PG Soft. Platform earns commission from player activity on slot games with RTP up to 98%
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Slot Deposit Minimum |
| Unit Pricing | Pay-as-you-go | Togel Deposit Minimum |
| Subscription | Monthly | Promotional Offers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
AdFury product offering
Product offeringCore offering
AdFury builds software that creates landing pages which automatically synchronize with advertising, so that ad creatives and corresponding destination pages remain aligned without manual updates. The product is targeted at marketers and advertisers running paid campaigns who want consistency between ads and the pages they point to.
Product overview
ALEXISTOGEL is an online gambling platform that operates two core product lines: an online lottery (togel) betting platform and an online slot gaming platform. The platform integrates both offerings in a unified experience, allowing users to place lottery bets across multiple international markets (SGP, HK, SYD, MACAU, KAMBOJA, THAILAND) while simultaneously accessing hundreds of slot games from multiple providers. The platform features SSL encryption security, 24/7 customer support, and facilitates deposits and withdrawals through various payment methods including bank transfers, e-wallets (OVO, Dana, Gopay), and mobile credit.
Differentiator
Problem solved
Functional benefit
Products and services
- AdFury Landing Page Sync Software offering that creates landing pages which automatically synchronize with advertising so that ad creative and destination-page content stay aligned without manual updates. Intended for marketers and advertisers running paid campaigns.
Quantifiable outcome
- Withdrawal processing time: 3-5 minutes
- +2 more outcomes
Companies that use AdFury
Customer profileSegments1 record
Ideal customer profiles1 record
AdFury technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AdFury partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Pragmatic PlaycoreMajor slot game provider providing hundreds of slot games including popular titles like Zeus, Starlight Princess. Games feature high RTP and maxwin jackpot potential. Core gaming content provider for the platform.
- Joker123coreSlot game provider offering games like Joker and various slot titles. Provides gaming content integrated into the ALEXISTOGEL platform.
- MicrogamingcoreEstablished slot game provider integrated into the platform, offering games like Mahjong Ways. Provides legitimate gaming content to the platform.
- PG SoftcoreSlot game provider offering games like Mahjong Ways. Core gaming content partner providing games integrated into the platform.
- OVOsupportingIndonesian e-wallet service used for deposits and withdrawals on the platform. Enables fast digital payment transactions for customers.
- DanasupportingIndonesian e-wallet service used for deposits and withdrawals. Provides digital payment infrastructure for the platform.
- GopaysupportingIndonesian e-wallet service (Gojek) used for deposits and withdrawals. Enables digital payment transactions.
Scale indicators2 records
Recent moves3 records
AdFury competitors and assessment
Company assessmentEmerging players
- Swipe Pages: Swipe Pages is a fast-loading landing-page builder with AMP and ad-platform integrations. It targets a similar performance-marketer audience to AdFury with a comparable synchronization and conversion-rate-optimization focus.
- Carrd: Carrd is a lightweight, single-page site builder used by marketers and creators for simple landing pages tied to ad campaigns. While more generalist, it competes for the same indie/SMB ad-driven landing-page use case as AdFury.
- Optimizely: Optimizely is a digital experience and experimentation platform with ad-and-landing-page testing capabilities. It overlaps with AdFury's synchronization and optimization thesis at the enterprise experimentation tier.
Direct peers
- Instapage: Instapage is an enterprise landing page platform with deep ad-platform integrations (Google Ads, Meta) and personalization features. It targets the same performance-marketer use case as AdFury with a similar post-click optimization thesis.
- Unbounce: Unbounce is a leading landing-page builder and conversion intelligence platform for performance marketers. It directly overlaps with AdFury's positioning around landing pages that drive ad performance, and is the most direct head-to-head competitor.
- Leadpages: Leadpages is a small-business-focused landing page and conversion tool. It competes for the same SMB and solo-advertiser customers AdFury targets, with comparable drag-and-drop builders and ad-integration features.
- ClickFunnels: ClickFunnels is a sales-funnel and landing-page builder aimed at digital marketers and info-product sellers. Its funnel-and-page architecture overlaps materially with AdFury's advertised synchronization value proposition.
Broad incumbents
- HubSpot: HubSpot's Marketing Hub includes landing-page builders, ad management, and CRM tightly integrated with paid media. It is a broad incumbent whose landing-page features compete with AdFury as part of a much larger platform.
- Mailchimp: Mailchimp offers landing-page builders, ad integrations, and audience-sync features as part of its broader marketing platform. It is an incumbent that overlaps with AdFury's 'sync with advertising' positioning in a more generalist package.
- ActiveCampaign: ActiveCampaign combines email marketing, automation, CRM, and landing pages for SMB performance marketers. It competes in the same workflow space as AdFury but as part of a wider marketing-automation suite.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key highlights4 records
Customer concentration
AdFury social profiles
Digital presenceAdFury financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdFury leadership team
Management profileNumber of profiles
Profiles1 record
AdFury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdFury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdFury
What does AdFury do?
AdFury builds software that creates landing pages which automatically synchronize with advertising, so that ad creatives and corresponding destination pages remain aligned without manual updates. The product is targeted at marketers and advertisers running paid campaigns who want consistency between ads and the pages they point to.
Is AdFury a public or private company?
AdFury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdFury founded?
AdFury was founded in 2016. It employs 1 to 10 people.
Where is AdFury based?
AdFury is headquartered in San Francisco, United States, in the North America region.
How does AdFury make money?
Two revenue lines are on record. Togel (Lottery) Betting is the primary driver. The others are online Slot Gaming.
Who are AdFury's main competitors?
Emerging players on record are Swipe Pages, Carrd and Optimizely. Direct peers are Instapage, Unbounce, Leadpages and ClickFunnels. Broad incumbents are HubSpot, Mailchimp and ActiveCampaign.
Does AdFury have an API?
No public API is recorded for AdFury.
What industry is AdFury in?
AdFury's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541890 and its SIC code is 7311.