Selph Health Studios

What Selph Health Studios does

Selph Health Studios is a multi-disciplinary allied health and wellness studio operating from a single location at 2H Hayes Road, Rosebery, NSW, Australia, under the legal entity VITA WELLBEING PTY LTD (ABN 92 603 725 131). It was founded around 2018 by Myles Sgammotta and employs between 11 and 50 staff. The studio integrates four care pillars — Structural (chiropractic, physiotherapy, acupuncture, stretch therapy, massage), Emotional (Neuro Emotional Technique, kinesiology, reiki, trauma healing), Nutritional (naturopathy, dietetics, nutrition), and Movement (exercise physiology, private yoga and Pilates, meditation) — delivered by practitioners working collaboratively on shared clients.

The company's product surface spans clinical one-on-one sessions, multi-week structured programs (including the 6-Week Gut Repair Program, Nervous System Reset, 9-Week Pregnancy and 9-Week Postpartum Programs, Jaw Release, Winter Reset, and Burnout Recovery packages), a dedicated Women's Health Hub covering pre-conception, pregnancy, and postpartum care, premium multi-sensory Transformational Immersives (Radiance Ritual, Sonic Stones Immersion, Body Calm & Meridian Rebalance, Detox & Soothe), and a digital subscription membership called MoveOnline for online movement and meditation content. An integrated e-commerce storefront retails practitioner-only supplements (Metagenics, BioCeuticals, Superfeast, Designs For Health), rehabilitation equipment (Procare, Chattanooga, Thera-band), Australian botanical skincare (Rohr Remedy), and ancillary wellness goods, with Australia-wide shipping. Operational technology is third-party: Acuity Scheduling for booking and client management, and a WordPress/WooCommerce-style shop.

Revenue is generated from six streams — clinical sessions, multi-session and multi-week packages, MoveOnline memberships, e-commerce product sales, gift vouchers, and bespoke corporate wellness retreats and on-site team programs — with treatment pricing published on request, GST-inclusive, and cancellation fees of 100% within 24 hours. Customer segments are predominantly private-pay D2C wellness consumers (with General Wellness and Women's Health as primary segments), supplemented by corporate wellness contracts and government-funded NDIS allied health services. Distribution is direct-to-consumer via the Rosebery studio, the MoveOnline platform, and Australia-only e-commerce shipping; the company holds no public funding, no disclosed M&A history, and operates as a privately held, founder-owned business.

Name

Selph Health Studios

Legal name

VITA WELLBEING PTY LTD

Website

https://selph.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Selph Health Studios is a multi-disciplinary wellness studio in Rosebery, NSW offering chiropractic, physiotherapy, massage, naturopathy, kinesiology, and movement therapies, plus a Women's Health Hub, MoveOnline digital membership, and supplements e-commerce for private-pay and NDIS consumers.

Ownership category

akta.pro rank

Product category

Multidisciplinary Wellness Studio

NAICS

Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Multidisciplinary wellness services
• Chiropractic physiotherapy massage
• Naturopathy acupuncture studio
• Women's health physiotherapy
• Corporate wellness retreats

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Treatment Services: One-on-one therapeutic services including chiropractic, physiotherapy, acupuncture, massage therapy, naturopathy, kinesiology, and emotional healing sessions. Revenue generated per session with individual pricing.
2. Package Programs: Multi-session programs including the 6-Week Gut Repair Program, Nervous System Reset 6 Week Program, and various treatment discount packs. Provides recurring engagement and advance payment.
3. MoveOnline Memberships: Digital membership providing access to online movement classes, meditation content, and video library.
4. Product Sales: E-commerce sales of supplements (Metagenics, BioCeuticals, Superfeast), rehab equipment, skincare, candles, diffusers, teas, and wellness products. Revenue from one-time product purchases.
5. Gift Vouchers: Gift vouchers redeemable across treatments, packages and products with varying validity periods.
6. Corporate Wellness Programs: Bespoke on-site and off-site team wellness experiences and retreats for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Selph Health Studios operates a multidisciplinary wellness studio in Rosebery, Sydney, providing in-person therapeutic services across four pillars: Structural (chiropractic, physiotherapy, acupuncture, stretch therapy, massage), Nutritional (naturopathy, dietetics, nutrition), Emotional (NET, kinesiology, reiki, emotional healing), and Movement (exercise physiology, yoga, Pilates, meditation). It complements in-studio treatments with an e-commerce store for supplements and rehab equipment, an online membership platform (MoveOnline) for digital movement and meditation content, specialized Women's Health Hub programs, and corporate wellness retreats.

Product overview

Selph Health Studios is a multidisciplinary wellness studio offering a comprehensive range of in-person health and wellness services centered around four pillars: Structural (chiropractic, physiotherapy, acupuncture, stretch therapy), Emotional (NET, kinesiology, reiki, emotional healing), Nutritional (naturopathy, dietetics, nutrition), and Movement (exercise physiology, yoga, pilates, meditation). The studio provides over 30 distinct treatment types from Remedial Massage to Cosmetic Facial Acupuncture to Transformational Immersives. It also operates a digital platform called MoveOnline for online movement and meditation content, and sells supplements (Metagenics, BioCeuticals, Superfeast) and rehab equipment through its e-commerce store. The Women's Health Hub offers specialized pre-conception, pregnancy, and postpartum care, while Corporate Wellness Programs serve business clients with team retreats and on-site wellness experiences.

Differentiator

Problem solved

Functional benefit

Brands

• MoveOnline: Online membership and video platform offering movement classes, yoga, Pilates, and meditation sessions accessible remotely.
• Women's Health Hub

Products and services

• Chiropractic Services Hands-on structural chiropractic care to align the body, resolve pain, and restore function, including pregnancy chiropractic.
• Physiotherapy Structural physiotherapy for rehabilitation, injury recovery, and women's health physiotherapy, including pregnancy and postpartum care.
• Acupuncture & Cosmetic Facial Acupuncture Acupuncture services including Toyohari needle-free Japanese acupuncture and cosmetic facial acupuncture for natural skin rejuvenation, including pregnancy acupuncture.
• Massage Services Range of massage therapies including Remedial, Deep Release & Rebalance, Healing, Pregnancy, Lymphatic Drainage, Hot Stones Ritual, Kahuna Lomi, Reset, Shiatsu, and Intuitive Emotional Release.
• Naturopathy & Nutrition Evidence-based naturopathy, dietetics, and nutritionist consultations, including pregnancy-specific nutrition services and the 6-Week Gut Repair Program.
• Exercise Physiology & Movement Clinical exercise physiology, private yoga, mat and Reformer Pilates sessions, and meditation classes for rehabilitation and general wellbeing.
• Emotional Health Services Neuro Emotional Technique (NET), Kinesiology, Reiki, Couples Counselling, Emotional/Trauma Healing, and Super Sessions targeting mind-body patterns.
• Women's Health Hub Dedicated women's health services covering pre-conception, pregnancy, and postpartum stages with multidisciplinary practitioners, including 9-Week Pregnancy and Postpartum Programs and Preconception Care Program.
• Corporate Wellness Programs On-site and off-site team wellness programs, retreats, and NET for Business & Corporate services for employee wellbeing.
• MoveOnline Membership Digital membership platform offering online movement classes, yoga, Pilates, and meditation video content accessible remotely for at-home practice.
• Wellness Packages Multi-discipline structured programs including the 6-Week Gut Repair Program, Nervous System Reset 6 Week Program, Jaw Release Package, Winter Reset Package, and Burnout Recovery Package.
• Transformational Immersives Restorative multi-sensory treatments including Body Calm & Meridian Rebalance Therapy, The Radiance Ritual, Detox & Soothe Therapy, and Sonic Stones Immersion Therapy.
• Supplement Products E-commerce retail of practitioner-only supplements from Metagenics, BioCeuticals, Superfeast, Designs for Health, and Herbs of Gold brands.
• Rehab Equipment Recovery and rehabilitation equipment including Procare XcelTrax Air boots, foam rollers, massage balls, Thera-band resistance devices, Chattanooga maternity belts, and supports.
• Gift Vouchers Email-delivered gift vouchers redeemable across all treatments, packages, and products, valid for 24 months from purchase.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MetagenicscoreOthersPractitioner-only supplement brand featured prominently in the online store. Products include Adaptan, Hemagenics, MetaZinc, Thyrobalance, Laxatone, and various other practitioner-branded supplements sold through Selph's e-commerce platform.
• BioCeuticalscoreOthersPractitioner-only supplement brand. Products like Armaforce, BabyBiotics, D3+K2, and Theractive Pain are available through Selph's store. Some products require practitioner authentication for purchase.
• SuperfeastcoreOthersTonic herbal supplement brand including Shen, Reishi, and Beauty Blend products. Featured in supplements category with traditional Chinese medicine formulations.
• Designs For HealthminorOthersProfessional supplement brand supplying ProbioMed 50 and GI-Revive products through Selph's platform.
• ProcareminorOthersMedical equipment brand supplying XcelTrax Air Tall and Air Ankle walking boots for injury rehabilitation and recovery.
• ChattanoogaminorOthersMedical device manufacturer supplying Stork Sport Maternity Support Belts for pregnancy support.
• Thera-bandminorOthersRehabilitation equipment brand supplying FlexBar resistance devices and foam rollers for at-home therapy.
• Rohr RemedyminorOthersAustralian botanical skincare brand featuring Kakadu Plum Vitamin C Face Serum, Lilly Pilly Moisturiser, and body care products.
• Acuity SchedulingcoreTechnology or IntegrationOnline appointment booking platform used for client scheduling, client login, and treatment bookings. Integrates with Selph's website for seamless booking experience.
• BroadsheetminorGTM or Marketing PartnerSydney lifestyle publication featuring editorial coverage of Selph Health Studios, contributing to brand awareness and credibility.
• Concrete PlaygroundminorGTM or Marketing PartnerSydney entertainment and lifestyle platform featuring Selph in editorial content, enhancing local brand visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Remedy Place: US-based integrated wellness social club combining physical, mental and recovery therapies. Compares on the multi-disciplinary wellness-studio positioning and direct-to-consumer membership model.
• endota spa: Established Australian wellness brand with nationwide spa clinics plus skincare retail. Comparable as an Australian consumer wellness brand blending in-person treatments with product sales.
• The Well: Premium integrated wellness destination offering fitness, nutrition, spa and medical services in one location. Comparable as a higher-end multi-discipline wellness studio concept.

Direct peers

• Back In Motion Health Group: Australia's largest physiotherapy network with multiple clinics and integrated allied health services. Comparable on physiotherapy-led multidisciplinary care and Australian footprint.
• HealthSpace Clinics: Sydney-based multidisciplinary clinic offering physiotherapy, chiropractic, massage and pilates. Directly comparable integrated allied health studio in the same metro market.
• Komodo Body Healing Centre: Brisbane-based multi-modality wellness studio offering chiropractic, massage, naturopathy and movement classes. Comparable integrated wellness concept in the Australian market.
• City Cave: Australian multi-modality wellness studio offering float therapy, infrared sauna, massage and allied health under one roof. Closely comparable integrated wellness studio model serving Sydney/Melbourne consumers.

Emerging players

• Gwinganna Lifestyle Retreat: Australian wellness retreat focused on holistic health, movement and nutrition programs. Comparable on the holistic wellness philosophy and multi-modality programming.
• The Banyans Health and Wellness Retreat: Australian wellness retreat combining allied health, naturopathy and mental wellbeing services. Compares on the integrated mind-body offering, though delivery is residential rather than studio-based.

Regional players

• Move Osteopathy: Australian allied-health group combining osteopathy, physiotherapy and Pilates. Comparable integrated movement-and-manual-therapy studio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/selphhealth
• Facebookfacebook.com/selphhealth
• LinkedInlinkedin.com/company/selph-health-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selph Health Studios