West Hill Golf Club

What West Hill Golf Club does

West Hill Golf Club is a private members golf club established in 1909 in Brookwood, Woking, Surrey, operating an 18-hole, par-69 classic Surrey heathland course designed by Cuthbert Butchart across approximately 6,309 yards from the white tees. The course, lined with towering Scots pines and heather and featuring the Brookwood brook on six holes, is consistently ranked in Golf Monthly's Top 100 UK and Ireland listings and runs on a free-draining sand base that supports year-round play. The club operates from a single site and serves three primary customer segments: club members across seven subscription categories (Unrestricted, Restricted, 5-Day, International, Intermediate up to 35, Colts up to 25, and Junior), individual paying green-fee visitors Monday-Friday year-round, and society/corporate groups on designated Tuesdays and Thursdays.

Revenue is generated through seven distinct streams: recurring annual membership subscriptions across multiple categories, tiered green fees by season and day (summer weekday 18-holes at £190), packaged society and corporate golf days (£110-£185 per person in summer, with a £2,000 shotgun-start facility fee and £15,000 exclusive-use option), pro shop retail and equipment hire, professional coaching by PGA Head Professional Guy Shoesmith and Head Assistant Greg Middleton, clubhouse and halfway-hut catering and bar, and tournament-related fees including the Pro Am (£420-£1,050 per team) and Junior Open. The technology backbone is the IntelligentGolf platform, which powers the website, online membership administration, competition management, and World Handicap System synchronisation. Signature heritage events include the Father and Son Foursomes tournament, contested for the Geoffrey Lubbock Challenge Cup since 1931 with a 128-pair field, and the club has hosted the 2005 British Girls Amateur Championship won by future British Open champion Anna Nordqvist.

The club's go-to-market is direct-to-consumer: bookings and enquiries are taken by phone (01483 474365), email, and online forms; distribution is purely domestic UK with no third-party resellers. Marketing rests on the Top 100 ranking, heritage tournaments, SafeGolf and Women In Golf Charter accreditations, Golf Tourism England and England Golf partnerships, and a Hilton Woking referral arrangement. Membership is currently full across all categories except International, with a maintained waiting list, and society/corporate bookings are reported fully booked for 2026, indicating demand running ahead of course capacity.

Name

West Hill Golf Club

Legal name

West Hill Golf Club

Website

https://westhillgc.co.uk

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

West Hill Golf Club is a private members club in Brookwood, Woking, operating a Top 100-ranked 18-hole Surrey heathland course since 1909. It serves members, individual visitors, and society/corporate groups via green fees, memberships, events, coaching, and a pro shop.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Tours & Professional Circuits (MPAKAAAK), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Heathland golf course
• Golf club membership
• Golf society days
• Junior golf tournaments
• PGA professional coaching

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees: Visitors pay green fees to play the 18-hole heathland course. Pricing varies by season (summer/spring) and day of week, with twilight and all-day options available.
2. Membership Subscriptions: Annual membership subscriptions across multiple categories including Unrestricted, Restricted, 5-Day, Intermediate (up to 35), Colts (up to 25), Junior, and International categories. Members pay reduced rates and have priority access.
3. Society & Corporate Golf Days: Package deals for groups including coffee/refreshments, 18 holes, and lunch (2 or 3 course). Additional options include shotgun starts and exclusive use. Revenue from catering, facility fees, and green fees combined.
4. Pro Shop Retail: Golf equipment, apparel, and accessories sold through the pro shop. Also offers equipment hire including clubs, buggies, electric trolleys, and pull trolleys.
5. Professional Coaching: Golf lessons and coaching services provided by Head PGA Professional Guy Shoesmith and Head Assistant Greg Middleton. Individual lessons, performance analysis, and development plans offered.
6. Catering & Bar Services: Clubhouse bar and restaurant, halfway hut refreshments, and event catering. The Eric Bedser halfway hut offers hot/cold food, homemade cakes, and beverages during rounds.
7. Pro Am Tournament: Annual Pro/Am tournament with teams of 3 amateurs and PGA Professional. Includes entry fees, sponsorship packages, and associated catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

West Hill Golf Club fundamentally delivers a private members' 18-hole classic Surrey heathland golfing experience (course play, practice facilities, clubhouse hospitality) supported by visitor green fees, society and corporate golf-day packages, PGA-led coaching and Pro Shop retail, and signature member tournaments. Its sellable outputs are rounds of golf (member or visitor), annual memberships, organised society/corporate events, retail and coaching, and tournament entry — all delivered through a physical venue in Brookwood, Woking.

Product overview

West Hill Golf Club operates as a traditional members club with a single, unified offering centered on its 18-hole classic Surrey heathland golf course, designed by Cuthbert Butchart in 1909. The club's product portfolio encompasses the core golf course itself, practice facilities (300-yard driving range, putting green, chipping area, practice bunkers), a Pro Shop offering retail and professional coaching services, and clubhouse amenities including bar and restaurant. The club also hosts several signature tournaments including the annual Father and Son Foursomes Tournament (since 1931), Junior Open, and Pro Am Tournament. Golf days and society packages provide commercial event services, while various membership categories (Unrestricted, Restricted, 5-Day, International, Intermediate, Colts, Junior) structure access to the course and facilities. Visitors can purchase green fees for play Monday to Friday year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Heathland Golf Course An 18-hole Par 69 classic Surrey heathland course designed by Cuthbert Butchart in 1909, consistently ranked in the Golf Monthly Top 100 UK & Ireland, lined with towering Scots pines and heather with the Brookwood brook on six holes. Playable year-round owing to its free-draining sand base, with five tee positions from 4860 to 6402 yards.
• Practice Facilities First-class practice facilities comprising a 300-yard driving range with a teaching/swing studio, six covered bays, summer grass tees, a practice putting green adjacent to the Pro Shop, a chipping green, practice bunkers, and three practice nets beside the 1st tee.
• Pro Shop (Retail and Hire) On-site golf retail shop managed by Head PGA Professional Guy Shoesmith, selling equipment, apparel, and accessories, plus equipment hire including clubs, buggies, electric trolleys, and pull trolleys for members and visitors.
• Golf Coaching Services Professional golf lessons and coaching delivered by Head PGA Professional Guy Shoesmith (PGA Member since 1995, Southern Professionals Champion 2006) and Head Assistant Greg Middleton (Class A PGA Member since 2006). Services include performance analysis, video analysis, and short-game coaching, conducted in the swing studio or on the grass tee using Titleist range balls.
• Clubhouse Bar & Restaurant and Halfway Hut Quality catering and a welcoming bar open from 8:00am to 4:00pm in the clubhouse or patio, plus the Eric Bedser halfway hut open 9:30am to 3:45pm daily offering hot/cold food, homemade cakes, hot drinks, and alcoholic beverages to players mid-round.
• Membership Programs Annual membership across multiple categories: Unrestricted (golf anytime), Restricted (Mon-Fri plus weekends after midday), 5-Day (weekdays), International (limited to 20 rounds/year for overseas residents), Intermediate (up to age 35, reduced subscription), Colts (up to age 25), and Junior. Most categories currently full with a waiting list managed by the Secretary.
• Green Fees (Visitor Play) Pay-as-you-go visitor green fees for the 18-hole course, available Monday-Friday year-round and weekend afternoons in summer. Pricing varies by season (summer/spring), day of week, and round length (18 holes, 36 holes, all-day, twilight after 3pm), with complimentary range token included for visitors in 2026.
• Society & Corporate Golf Days Package deals for golf society and corporate group days combining coffee/refreshments, 18 holes, and 2- or 3-course lunch. Options include summer (April-October 2026), winter (March and November 2026), brunch or ploughmans packages (min 16 players), twilight tea and sandwiches (min 16 players), shotgun starts (£2,000 facility fee, 64+ players), and full exclusive use of the course (£15,000). Tuesdays and Thursdays are designated group booking days.
• Pro Am Tournament Annual Pro/Am tournament scheduled for 16th June 2026, with teams of 3 amateurs paired with a PGA Professional. Standard Team packages from £420 (members) / £840 (non-members), Sponsor Team packages from £675 (members) / £1,050 (non-members) including professional pairing, breakfast with Champagne, and hole sponsorship; professional prize fund of £14,600 plus amateur prizes to value of £3,450.
• Junior Open Tournament Annual Junior Open for Boys and Girls aged U18 on 1st January, scheduled for 2nd April 2026, limited to 66 players. Participants must hold active WHS handicaps. It is a Surrey Junior Order of Merit event and a qualifier for the Justin Rose Junior Telegraph Championship.
• Father and Son Foursomes Tournament National Father and Son Open Foursomes Match Play tournament held annually since 1931 for the Geoffrey Lubbock Challenge Cup. A 4-day event over Easter holidays and late July, attracting up to 128 pairs, including international participants.

Quantifiable outcome

• Course consistently in Top 100 UK/Ireland listings
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Royal Ascap - Women In Golf ChartercoreStrategic or Co-development Partner · 23 November 2020Official signatory of the Women In Golf Charter, a joint initiative by The R&A and England Golf to advance gender equality in golf. West Hill has formalised commitment to equality, diversity and inclusion.
• SafeGolfminorGTM or Marketing PartnerSafeGolf is a partnership between golf bodies to promote safe and inclusive golf. West Hill displays the SafeGolf logo on their website indicating membership/accreditation in safeguarding standards.
• Golf Tourism EnglandminorGTM or Marketing PartnerGolf Tourism England partnership to promote English golf to visitors and tourists. Displayed on website footer as endorsement.
• England Golf - Respect in GolfminorGTM or Marketing PartnerAffiliation with England Golf's Respect in Golf programme promoting behaviour standards in golf. Logo displayed on website.
• IntelligentGolfcoreTechnology or IntegrationIntelligentGolf provides and hosts the West Hill Golf Club website. Platform includes membership ID/PIN access, competition management, World Handicap System synchronisation, and online services for members.
• Hilton WokingminorGTM or Marketing PartnerHilton Woking offers discounted accommodation for golfers booked to play West Hill. Referral letter available from club secretary. Walking distance to Woking station, 25 minutes from several golf courses.
• Surrey GolfminorGTM or Marketing PartnerJunior Open is a Surrey Junior Order of Merit event and qualifier for the Justin Rose Junior Telegraph Championship, indicating partnership with Surrey County Golf Partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Berkshire Golf Club: Two-course heathland private members club in nearby Berkshire, with comparable member access policy, society packages, and tournament hosting tradition. Competes for the same affluent Surrey/Berkshire golfer.
• The Wisley Golf Club: Surrey heathland private members club (also part of the Top 100 conversation), with similar member categories, visitor access policy, and society/corporate packages. Direct geographic and product competitor to West Hill.
• New Zealand Golf Club: Surrey heathland private members club founded in a similar era to West Hill, with comparable member tiers and visitor access model. Operates in the same competitive set for Top 100 Surrey heathland positioning.
• Swinley Forest Golf Club: Top-ranked Surrey/Berkshire heathland private members club. Comparable operating model (members, limited visitor access, society bookings) and directly competes for the same affluent golfer demographic as West Hill.
• Sunningdale Golf Club: One of the most prestigious heathland clubs in England (Old and New courses), private members model with society and visitor play. Directly competes with West Hill for premium heathland visitors, society bookings, and member prestige in the Surrey/Berkshire corridor.
• Hankley Common Golf Club: Top 100 Surrey heathland private members club. Directly comparable product (heathland course, members club, limited visitor play, society packages) and competes in the same market positioning tier as West Hill.
• St George's Hill Golf Club: Affluent Surrey heathland private members club. Comparable member-tier structure, visitor policy, and event hosting model. Competes for the same premium member and society customer in the Surrey market.
• Walton Heath Golf Club: Premier Surrey heathland private members club and Top 100 UK/Ireland course. Operates two 18-hole courses from a similar member/visitor/society revenue model in the same geographic market, making it the most direct comparable to West Hill.

Regional players

• Burhill Golf Club: Surrey-based private members club with similar member/visitor/society model but generally positioned a tier below Top 100 heathland clubs. Geographic competitor for society bookings in the Surrey market.

Emerging players

• Foxhills Club and Resort: Surrey-based golf and leisure resort with two 18-hole courses, hotel, spa, and F&B. Comparable Surrey location and event/society offerings, but a broader resort model rather than a focused members heathland club.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westhillpro
• LinkedInlinkedin.com/company/west-hill-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Hill Golf Club