Iron Bloom
Iron Bloom is a privately held, Brooklyn-based boutique creative production studio (1-10 employees) that integrates scenic design, immersive experience direction, and production management for Broadway productions, major music festivals, and branded experiential installations. Founded in 2016 by Gabriel Hainer Evansohn and William G. Irons.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Iron Bloom does
Iron Bloom is a privately held, boutique creative production studio co-founded in 2016 by Gabriel Hainer Evansohn and William G. Irons, headquartered in Brooklyn and Queens, New York City. The firm operates with a core team of 1-10 employees supplemented by freelance collaborators, delivering integrated design and production services for immersive physical spaces, scenic and stage design, and live experience production. Its work spans theatrical productions (Broadway, Off-Broadway, West End, Paris), major music festivals (Outside Lands, Electric Forest, Bonnaroo, Firefly, Phish's Mondegreen, 88 Rising's Head in the Clouds), immersive installations (Life and Trust, Nevermore Park), and branded activations (Audible, A24/Cherry Lane Theatre).
The studio's core capabilities include spatial and experiential design, scenic design, 3D drafting and modeling, artisanal/sculptural installation, technical design, and full production management. Iron Bloom differentiates by integrating design and production under one roof, eliminating the typical vendor fragmentation in complex creative projects. Notable outputs include the Tony- and Drama Desk-nominated Titanique (Broadway, 2026), KPOP (Broadway, Circle in the Square), the Olivier Award-winning West End Titanique, and the 100,000-square-foot Life and Trust immersive experience with Emursive.
Iron Bloom generates revenue through project-based professional services — design fees, production management, fabrication, and installation — priced via custom quotes tied to project scope, complexity, and duration. Go-to-market is event-driven, secured through direct relationships with theatrical producers, festival operators, and entertainment companies rather than competitive bidding. The company is founder-owned with no disclosed external investors, VC, or PE backing, and operates without parent companies or subsidiaries. Customer concentration is high relative to a small number of marquee enterprise clients, though the breadth of named logos provides some diversification.
Iron Bloom firmographics
Firmographics- Name
- Iron Bloom
- Legal name
- Iron Bloom
- Website
- https://ironbloomny.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iron Bloom is a privately held, Brooklyn-based boutique creative production studio (1-10 employees) that integrates scenic design, immersive experience direction, and production management for Broadway productions, major music festivals, and branded experiential installations. Founded in 2016 by Gabriel Hainer Evansohn and William G. Irons.
- Ownership category
- akta.pro rank
Where Iron Bloom is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Iron Bloom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Creative Production Services: Project-based creative production and design services for live experiences, festivals, theatrical productions, and immersive installations. Revenue generated through design fees, production management, fabrication, and installation services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Iron Bloom product offering
Product offeringCore offering
Iron Bloom is a creative production studio that provides consultation, ideation, design, and production management for live experiences. The studio delivers scenic design, creative direction, 3D modeling, fabrication coordination, and on-site installation for Broadway and off-Broadway productions, major music festivals, and immersive art installations. Engagements are project-based, with services spanning from concept development through fabrication and live execution.
Product overview
Iron Bloom is a design and creative production studio (not a software/technology company) that specializes in immersive physical spaces and holistic world-building for live experiences and events. The company operates across three primary service categories: Stage Design and Environmental (scenic design for theatrical productions including Broadway shows like Titanique and KPOP), Festivals and Experiences (production services for major music festivals including Outside Lands, Electric Forest, and others), and Activations and Events (corporate and experiential installations). Their portfolio includes notable productions such as the Broadway musical 'Titanique,' the immersive Faustian experience 'Life and Trust' (100,000 sq/ft across 6 floors), and ongoing festival work at Outside Lands and Electric Forest. The company is co-founded by Gabriel Hainer Evansohn (Lead Designer) and William G. Irons (Lead Producer), with a team of production managers, designers, and illustrators based in Brooklyn & Queens, NYC.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage Design and Environmental Scenic and stage design services for theatrical productions, including Broadway, Off-Broadway, and immersive theater productions.
- Festivals and Experiences Creative production services for large-scale music festivals and experiential events, including stage installations, activations, and immersive environments.
- Activations and Events Event activations, experiential installations, and corporate event production management services.
- Titanique (scenic design production) Scenic design and production design work for the Titanique Broadway musical production at the St. James Theater.
- KPOP Broadway (scenic design production) Scenic design and production management for the KPOP Broadway musical at Circle in the Square Theatre, an immersive K-pop industry spectacle originally developed with Woodshed Collective.
- Life and Trust (immersive experience design) Experience direction, production and scenic design for a 100,000 square foot immersive Faustian reimagining experience installed across 6 floors in the Conwell Tower, Manhattan financial district, featuring over 100 scenic locations.
- Outside Lands Festival Production Creative direction and scenic/installation design for multiple stages and areas at the Outside Lands music festival in Golden Gate Park, including Lands End Stage, SOMA, Wine Lands, Beer Lands, Grass Lands, Cocktail Magic, and Windmill.
- Electric Forest Festival - Observatory Stage Production management and stage design for the Observatory stage in Sherwood Forest at the Electric Forest festival in Rothbury, Michigan.
- Nevermore Park A 6,000 square foot immersive art experience in Chicago, created with artist Hebru Brantley, featuring his iconic characters Flyboy and Lil Mama.
- Queen of the Night Immersive circus/dinner theater production at The Diamond Horseshoe (Paramount Hotel, NYC), with production management led by Iron Bloom.
Quantifiable outcome
- Multiple Tony and Drama Desk Award nominations for Titanique Broadway production (2026)
- +3 more outcomes
Companies that use Iron Bloom
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Iron Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Iron Bloom partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- A24coreIn-house Production Management & Production Consultants for Cherry Lane Theatre, working on ancillary programming and theatrical productions.
- Madison House PresentscoreProduction management partnership for Electric Forest festival, managing creative elements and The Observatory stage in Sherwood Forest.
- Another Planet EntertainmentcoreLong-standing partnership for Outside Lands festival creative direction and production. Iron Bloom serves as Creative Direction of all stages and On-Site Creative/Festival Branding.
- SuperflycoreStrategic partnership for festival production and creative direction at Outside Lands and other Superfly-produced events.
- Phish (Mondegreen Festival)majorCreative Direction, scenic and installation design for Cerealist Bowl at Phish's Mondegreen Festival.
- TriadicmajorFestival production partner for Mondegreen, collaborating on creative direction and installation design.
- AudiblemajorMultiple collaborations for branded activations at festivals including Sea Hear Now, The Space Within, and The Big Lie at Tribeca.
- Civic Entertainment GroupmajorFrequent collaborator on Audible activations and other experiential projects.
- Woodshed CollectivecoreFounding partner Gabriel Evansohn is also founder of Woodshed Collective. Deep collaborative relationship on immersive theater productions including KPOP, Empire Travel Agency, and Life and Trust.
- Okkervil RiverminorStage design consultation for 2016 U.S. tour, collaborating with LED-Wizard and Mark Kleeback.
- ArianeminorAriane played a key role in the creative development and production support.
- ArianeminorAriane contributed creative direction and production expertise to the project.
- 88 RisingmajorScenic design and fabrication coordination for Head in the Clouds festival at Rose Bowl.
- EmursivecoreExperience Direction, production and scenic design for Life and Trust immersive experience in Manhattan.
- Cherry Lane TheatrecoreIn-house production management and production consulting for theater reopening and ongoing programming.
- DisplateminorCreative and production management for Displate District activation at Anime Expo.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Iron Bloom competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia studio specializing in immersive, large-scale experiences across museums, public spaces, and live events. Closely comparable in delivering multi-sensory, multi-floor immersive installations like Iron Bloom's Life and Trust.
- Punchdrunk: Pioneering UK immersive theater company behind Sleep No More and other large-scale, site-specific theatrical experiences. Highly comparable in delivering narrative-driven, multi-story immersive environments.
- Es Devlin Studio: London-based scenic and set designer renowned for large-scale concert, theatrical, and immersive installations (including work for Beyoncé, The Weeknd, the Met Gala, and the V&A). Directly comparable as a boutique studio combining art-direction with large-scale production execution.
- Meow Wolf: Immersive art and entertainment company producing large-format, walk-through immersive installations (House of Eternal Return, Convergence Station). Closely comparable in scale and ambition of permanent/temporary immersive builds.
- 59 Productions: London-based design studio creating stage design, video design, and immersive installations for theater, opera, concerts, and exhibitions (e.g., National Theatre, Royal Opera House). Closely comparable in merging design, technology, and production for live performance.
- Dragone Entertainment: Belgian production company designing and producing large-scale theatrical shows, residencies, and immersive entertainment (e.g., residencies in Las Vegas). Comparable in delivering integrated design, scenic, and production for live spectacles.
- Woodshed Collective: Immersive theater company co-founded by Iron Bloom co-founder Gabriel Evansohn. Shares leadership and pipeline with Iron Bloom, working on productions including KPOP, Empire Travel Agency, and Life and Trust.
- David Korins Design (DKD): Established Broadway, immersive, and experiential design firm where Iron Bloom co-founder William Irons previously worked as Lead Project & Production Manager. DKD is a direct competitor for scenic design commissions on major theatrical productions and immersive experiences.
- Stufish Entertainment Architects: Specialist architectural firm designing permanent and temporary entertainment venues, stage sets, and immersive experiences for concerts, theatrical productions, and ceremonies worldwide. Highly comparable to Iron Bloom in scenic design for live entertainment.
Emerging players
- Obscura Digital: San Francisco-based studio designing large-scale immersive projection and multimedia installations. Overlapping capability in immersive scenic and projection design for events, though historically more focused on projection-mapping than full scenic build.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Iron Bloom social profiles
Digital presenceIron Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iron Bloom leadership team
Management profileNumber of profiles
Profiles9 records
Iron Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iron Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iron Bloom
What does Iron Bloom do?
Iron Bloom is a creative production studio that provides consultation, ideation, design, and production management for live experiences. The studio delivers scenic design, creative direction, 3D modeling, fabrication coordination, and on-site installation for Broadway and off-Broadway productions, major music festivals, and immersive art installations. Engagements are project-based, with services spanning from concept development through fabrication and live execution.
Is Iron Bloom a public or private company?
Iron Bloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iron Bloom founded?
Iron Bloom was founded in 2014. It employs 1 to 10 people.
Where is Iron Bloom based?
Iron Bloom is headquartered in Brooklyn, United States, in the North America region.
How does Iron Bloom make money?
One revenue line is on record: creative Production Services.
Who are Iron Bloom's main competitors?
Direct peers on record are Moment Factory, Punchdrunk, Es Devlin Studio, Meow Wolf, 59 Productions, Dragone Entertainment, Woodshed Collective, David Korins Design (DKD) and Stufish Entertainment Architects. Obscura Digital is listed as an emerging player.
Does Iron Bloom have an API?
No public API is recorded for Iron Bloom.