Tradies Get Online

What Tradies Get Online does

Tradies Get Online (operating under legal entity Project Stefania Pty Ltd, also branded as Tradies Go) is an Australian digital marketing agency that exclusively serves trade and home service SMBs. Founded in 2011 by Stephanie Campanella (Digital Director) and headquartered in Lavender Bay, Sydney with a secondary office in Collingwood, Melbourne, the company targets established trade businesses with 15+ tradies and multiple trucks. Its core product is the trademarked 'Xcelerate System,' a proprietary 3-pillar marketing methodology combining lead generation, AI/SMS/email follow-up automation, and ROI tracking. The stated goal is to double or triple inbound leads within 90 days.

The company's service stack is built on WordPress and spans conversion-focused website design and development, local SEO (including Google Maps ranking), Google Ads management (held under Official Google Partner status for the Trade & Construction niche), Facebook/Instagram advertising, email marketing via HubSpot and ActiveCampaign, text marketing, Google My Business management, and video/photography. Integrations with trade-specific job management platforms (ServiceM8, SimPRO, Fergus, BuildXact) embed the agency into client operations. AI usage is limited to AI-generated meeting transcripts and reports (text modality, process automation).

The revenue model blends one-time website development projects with recurring monthly subscriptions for SEO, ads, hosting, and content maintenance. Pricing is quote-based in AUD with NECA members receiving a 15% discount; SEO subscriptions typically range $300-500 per month. Go-to-market is sales-led via direct phone (02 9042 0593), website CTAs, free strategy sessions, and a referral channel through NECA and other industry associations (MBA, HIA, SPASA). The company claims service coverage across Australia, New Zealand, and the United States, and serves vertical-specific segments including electricians, plumbers/HVAC, builders, landscapers, mechanics, and pool/spa businesses.

Name

Tradies Get Online

Legal name

Project Stefania Pty Ltd

Website

https://tradiesgo.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradies Get Online is an Australian digital marketing agency providing website design, SEO, paid advertising, and lead generation services exclusively to trade and home service SMBs via its proprietary Xcelerate System and NECA partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Design & Development: One-time website development projects with conversion-focused designs tailored for trade businesses.
2. Digital Marketing Services (SEO, Google Ads, Social Media): Recurring monthly services for ongoing SEO management, Google Ads campaigns, Facebook/Instagram advertising, and social media marketing.
3. Email & Text Marketing Services: HubSpot and ActiveCampaign integration services for trade companies, including setup and ongoing management.
4. Hosting Services: Ongoing website hosting and email hosting services for existing clients.
5. Content Maintenance Contracts: Monthly or annual content maintenance contracts for website content updates and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Tradies Get Online is a digital marketing agency that designs and builds conversion-focused websites and delivers ongoing digital marketing services (local SEO, Google Ads, Facebook/Instagram advertising, email and SMS marketing) exclusively for trade and home-service businesses across Australia. Its flagship offering, the Xcelerate System, combines lead generation, AI/SMS/email follow-up automation, and ROI tracking in a 3-pillar methodology intended to double or triple client leads within 90 days.

Product overview

Tradies Get Online is a digital marketing agency specializing in trade and home service businesses in Australia. Their core product is the Xcelerate System, a 3-pillar marketing system that combines lead generation (via SEO, Google Ads, social media), follow-up automation (instant SMS, email, and AI-powered nurturing), and ROI tracking. Supporting this platform are website design and development services, along with specialized modules for local SEO, Google Ads management, Facebook/Instagram advertising, email marketing (via HubSpot and ActiveCampaign), text marketing, Google My Business management, video/photography services, and NECA member discounts. Free resources include keyword tools, SEO guides, masterclasses, webinars, and a quarterly magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Xcelerate System: A 3-pillar marketing system designed to help trade businesses achieve sustainable growth, doubling or tripling leads in 90 days or less
• Tradie Xcelerate System

Products and services

• Xcelerate System A proprietary 3-pillar marketing system for trade businesses that combines lead generation (website, SEO, Google Ads, social media), automated follow-up via instant SMS, email, and AI-powered nurturing, and ROI tracking from marketing spend to booked jobs and revenue. Engineered to double or triple client leads within 90 days or less.
• Website Design & Development Conversion-focused website design and development services for tradies and trade businesses, built on WordPress to generate leads and rank in search engines. Sold as one-time projects with optional ongoing hosting and maintenance.
• Local SEO for Tradies

Quantifiable outcome

• Double or triple leads within 90 days or less
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads management for trade and construction businesses. Only Official Google Paid AdWords Partners in the Trade & Construction Niche.
• NECA (National Electrical and Communications Association)coreGTM or Marketing PartnerExclusive partnership offering NECA members 15% discount on all TradiesGo services. Provides free consultations for NECA members and joint marketing to electrical contractors.
• MBA (Master Builders Australia)minorGTM or Marketing PartnerIndustry association partnership for builders marketing services.
• HIA (Housing Industry Association)minorGTM or Marketing PartnerIndustry association partnership for housing industry professionals.
• SPASA (Swimming Pool & Spa Association of Australia)minorGTM or Marketing PartnerIndustry association partnership for pool and spa industry professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Convert Digital: Australian digital agency specializing in e-commerce and lead generation websites, SEO, and digital strategy. Comparable service mix and SMB-focused go-to-market in the Australian market.
• Online Marketing Gurus: Australia-based digital marketing agency providing SEO, Google Ads, social media, and web development services to growth-stage businesses. Comparable Australian agency offering overlapping services for SMB clients.
• WME Group: Australian digital marketing agency offering web design, SEO, Google Ads, and social media services to SMB and mid-market clients. Direct competitor in the same geographic market with comparable service portfolio.
• King Kong: Australian digital marketing agency specializing in lead generation and ROI-focused campaigns for SMBs across multiple verticals. Closely comparable service mix (paid ads, SEO, web design, sales funnels) and similar sales-led go-to-market targeting Australian small businesses.
• Supple Digital: Australian digital agency providing web design, SEO, Google Ads, and digital strategy services to SMBs. Comparable in service offering, target market, and geographic footprint.
• Click Click Media: Australian digital marketing agency offering SEO, Google Ads, social media advertising, and web development. Direct competitor with similar SMB-focused service portfolio.
• Bamboo Digital: Australian digital agency focused on performance-driven SEO, paid media, and web design for SMB clients. Direct comparable in service portfolio and target segment.
• Reload Media: Australian digital agency focused on performance marketing, SEO, and paid media for SMB and mid-market clients. Overlapping service offering and target buyer profile with Tradies Get Online.

Broad incumbents

• Thryv: US-based SMB marketing and business management platform offering websites, SEO, paid ads, and CRM under a SaaS-plus-services model. Broader, better-capitalized incumbent serving the same trade/SMB end customer with overlapping marketing capabilities.
• ReachLocal: Larger SMB-focused digital marketing provider offering websites, search advertising, and social media services. Established incumbent competing for the same trade and home-service SMB customer base with greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS3CRfhpNIzaPCQM9SdTlnw
• Facebookfacebook.com/tradiesgo
• LinkedInlinkedin.com/in/stephanie-campanella-42114624
• Instagraminstagram.com/tradiesgetonline
• Xx.com/tradiesgo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradies Get Online