CounterPath

What CounterPath does

CounterPath Corporation, headquartered in Vancouver, Canada, was a publicly traded (NASDAQ: CPAH, TSX: PATH) developer of software-based unified communications (UC) and Voice over Internet Protocol (VoIP) solutions, serving more than 600 service-provider, OEM, and enterprise customers globally with deployments exceeding 20 million UC clients and 375,000 platform users. Its product portfolio centered on the Bria softphone family (Bria Solo, Bria Teams, Bria Enterprise, and Bria Mobile) and the Stretto Platform / Stretto Collaboration Platform, which together provide white-label-ready SIP/VoIP clients, contact-center softphones, and UCaaS building blocks certified to interoperate with more than 30 third-party VoIP, PBX, and UC platforms.

The company monetized primarily through software licensing, OEM/SDK embedding, and multi-year service-provider platform contracts (e.g., a five-year Vodafone Fiji deal covering ~700,000 consumers, a Honeywell Smart Talk OEM partnership, and large deployments with UniVista, Genesis, and Comwave). Quarterly revenue progressed from $4.0M in Q4 FY2020 to $3.4M in Q1 FY2021 and $3.6M in Q2 FY2021, implying double-digit YoY growth in the 33-42% range and an annualized run-rate in the low-to-mid teens of millions USD. Headcount was 51-100 per firmographic records, with go-to-market focused on direct sales to large service providers and channel partners rather than SMB self-serve.

On March 1, 2021, CounterPath was acquired by Alianza in an all-cash take-private transaction valued at approximately $25.7 million ($3.49 per share), terminating its standalone public-company operations. Prior to that, the company had been working to regain NASDAQ compliance (achieved June 2020) and had tapped equity markets for working capital, including a ~$1.0M private placement in June 2020 and an at-the-market facility of approximately $5.0M in August 2020.

Name

CounterPath

Legal name

CounterPath Corporation

Website

http://www.counterpath.com

Company type

Public

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Unified Communications Softphones

NAICS

Software Publishers (5132)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• VoIP softphones
• Unified communications
• SIP telephony software
• Team messaging platform
• Call center software

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - SaaS Model: Annual and monthly subscription-based pricing for Bria Solo, Teams, and Enterprise. Bria Solo at $2.95/user/month (annual), Bria Teams at $4.95/user/month (annual). Bria Mobile at $0.99/user/month.
2. Channel Partner Resale: Recurring revenue from channel partners who resell Bria solutions. Partners purchase licenses and resell to end customers, generating recurring margins for the company.
3. API/SDK Licensing: Revenue from Bria Desktop API licensing for developers and OEMs who integrate Bria functionality into their applications.
4. White-label/OEM Solutions: Custom-branded Bria solutions sold to service providers and enterprises. Revenue generated through enterprise agreements and custom development fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

CounterPath develops and sells SIP-based VoIP softphone software under the Bria brand and operates the Stretto cloud platform for unified communications and collaboration. The product portfolio spans Bria Solo for individuals, Bria Teams for small and medium businesses, and Bria Enterprise for large organizations, plus a Bria Desktop API for developer and CRM integration. Solutions run on Windows, Mac, iOS, and Android and interoperate with major IP-PBX and VoIP platforms.

Product overview

CounterPath (now part of Alianza) offers a unified communications platform built around its Bria softphone family and Stretto Platform. The portfolio includes three main softphone tiers: Bria Solo for individual users, Bria Teams for SMBs with team messaging capabilities, and Bria Enterprise for large organizations with advanced management and security features. Supporting these are the Stretto Platform modules for centralized provisioning, call analytics, and security/encryption. The Bria Desktop API enables developer integration with third-party applications like CRMs. Legacy products include X-Lite (now rebranded as Bria Solo) and Bria 5. All solutions support desktop (Windows, Mac) and mobile (iOS, Android) platforms and are interoperable with market-leading VoIP providers, IP-PBX systems, and call platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Bria: Unified Communications softphone solution available for desktop and mobile devices (Windows, Mac, iOS, Android), enabling voice, video, and messaging communications.
• Stretto Platform
• Bria Solo
• Bria Teams
• Bria Enterprise

Products and services

• Bria Solo Unified Communications softphone for individual users, available on Windows, Mac, iOS, and Android. Combines voice and video calls with call control features and integrates with up to 5 VoIP service accounts.
• Bria Teams Unified communications solution for small and medium-sized businesses providing team voice, video, instant messaging, chat rooms, file sharing, and a centralized team management portal.
• Bria Enterprise Fully featured UC solution for enterprises with advanced management tools, presence and messaging, HD audio and video, and integration with the Stretto Platform for centralized provisioning and administration.
• Bria Mobile Subscription-based SIP softphone for Android and iOS that enables HD voice and video calls, messaging, and presence over Wi-Fi or cellular data networks.
• Bria Desktop API Developer API allowing third-party applications to control Bria for Mac and Windows softphone clients, enabling workflow automation, CRM integration, and custom application development.
• Hosted Stretto Collaboration Service Hosted cloud collaboration service for the SMB market including virtual meeting rooms and video conferencing.
• X-Lite Legacy softphone client previously offered as a free trial softphone for individual users, now rebranded as Bria Solo.
• Bria 5 Legacy Bria softphone version retained for users migrating from older CounterPath products.
• eyeBeam 1.5 Legacy CounterPath softphone product, discontinued.

Quantifiable outcome

• Revenue increased 34% to $3.6M in Q2 FY2021 compared to Q2 FY2020
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

18 partnerships are on record, tiered minor, core and flagship.

• SpeechLogixminorChannel Partner/ Reseller/ Distributor · 5 October 2020Partnership to create XLogix Platform for Mac, Windows, Android and iOS. Enables intelligent routing for contact centers in Middle East, calling to 65+ countries using local numbers.
• TigerTMScoreOEM/ Whitelabel/ Licensing Partner · 20 August 2020Joint development of iConnect LITE - a custom-branded Bria solution for hospitality industry. Enables hotel guests to use smartphones as room phones via Wi-Fi or cellular connection, addressing COVID-19 concerns about room phone hygiene.
• Halo HealthcoreStrategic or Co-development Partner · 16 March 2020VoIP Softphone SDK and Stretto Platform enabling voice services for Halo Health's mobile clinical communication platform. Addresses healthcare communication needs with secure, compliant solutions.
• Vodafone FijiflagshipOEM/ Whitelabel/ Licensing Partner · 13 February 2020Five-year deal providing Bria mobile applications and Stretto Platform services to enable voice calling for up to 700,000 consumers across Fiji and neighboring islands.
• HoneywellcoreStrategic or Co-development Partner · 9 January 2019Partnership to create Smart Talk - a UC software solution enabling mobile workers to connect using Honeywell handheld scanners and mobile devices. Integrates voice communication into retail, hospital, and distribution center workflows.
• AsteriskcoreTechnology or IntegrationIP-PBX interoperability partner. Bria softphones certified to work with Asterisk open-source PBX platform.
• FreePBXcoreTechnology or IntegrationIP-PBX interoperability partner. Bria solutions work seamlessly with FreePBX VoIP phone system platform.
• GenesyscoreTechnology or IntegrationBria certified for interoperability with Genesys customer experience and contact center solutions.
• AvayacoreTechnology or IntegrationBria softphones compatible with Avaya unified communications and contact center platforms.
• CiscocoreTechnology or IntegrationBria interoperability certified with Cisco communication and collaboration infrastructure.
• BroadSoft (Cisco)coreTechnology or IntegrationBria solutions work with BroadSoft (now part of Cisco) cloud UC platform.
• MicrosoftcoreTechnology or IntegrationBria integrates with Microsoft Outlook, Microsoft Dynamics CRM, and Microsoft Office for enhanced productivity.
• SalesforcecoreTechnology or IntegrationBria Desktop API integration with Salesforce CRM. Click-to-call, contact retrieval, and call logging capabilities.
• VoIP.mscoreTechnology or IntegrationCertified VoIP provider partner. Bria softphones tested and optimized for VoIP.ms service.
• e4minorChannel Partner/ Reseller/ DistributorApproved distributor of Bria Enterprise solutions to channel partners and businesses.
• EMS DistributionminorChannel Partner/ Reseller/ DistributorEuropean distributor for Bria solutions serving channel partners and MSPs.
• ProvuminorChannel Partner/ Reseller/ DistributorUK-based distributor for CounterPath products.
• WCS EuropeminorChannel Partner/ Reseller/ DistributorEuropean channel partner and distributor for Bria solutions.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RingCentral: RingCentral is a cloud UCaaS incumbent offering native voice, video, and messaging — competing with CounterPath's broader UC ambitions while offering far greater scale and a bundled softphone.
• Cisco (Webex): Cisco's Webex suite includes native softphone, video, and contact-center capabilities; CounterPath is certified to interoperate with Cisco/BroadSoft platforms and competes for the same UC buyers.
• Microsoft (Teams): Microsoft Teams bundles enterprise voice, video, and PBX replacement, representing the largest structural threat to standalone SIP softphone vendors like CounterPath in the enterprise market.
• Vonage (Ericsson): Vonage (now part of Ericsson) provides cloud communications APIs and UCaaS, competing with CounterPath in service-provider and enterprise VoIP use cases with broader portfolio depth.
• 8x8: 8x8 delivers cloud UCaaS and contact-center solutions with bundled softphone functionality — competing with CounterPath in mid-market and enterprise voice deployments at a much larger scale.

Direct peers

• Genesys: Genesys is a leading CCaaS platform where CounterPath Bria is certified for interoperability; both target contact-center agents with softphone and omnichannel capabilities.
• 3CX: 3CX is a direct competitor offering an IP-PBX with bundled softphone clients for Windows, Mac, iOS, and Android, competing head-to-head with CounterPath's Bria in the SMB and mid-market VoIP space.
• Mitel: Mitel provides on-premises and cloud UC/PBX solutions with integrated softphone clients serving enterprises, service providers, and contact centers — directly overlapping with CounterPath's Bria Enterprise positioning.
• Avaya: Avaya offers unified communications and contact-center platforms with certified softphone interoperability — CounterPath is explicitly certified for Avaya interoperability and competes for the same UC buyer.

Emerging players

• Zoiper: Zoiper is a SIP softphone client available across desktop and mobile, directly competing with Bria Solo/Teams at the individual-user and SMB tier with a developer-friendly licensing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/CounterPath
• Xx.com/CounterPath
• Facebookfacebook.com/counterpath
• LinkedInlinkedin.com/company/counterpath

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CounterPath