What New Machine Factory does

New Machine Factory, legally New Machine Ventures LLC, is a privately held, pre-launch company positioning itself as a next-generation data and analytics provider for the global film and television industry. The firm was incorporated in Texas in 2022 and operates from a single headquarters at 11801 Domain Blvd, 3rd floor, Austin, TX 78758, with a headcount in the 1–10 range. Its stated value proposition is to address what it describes as a lack of comprehensive data and analytics solutions for film and television, with functional benefits framed around improved decision-making, content performance, and operational efficiency for industry customers. The target segment is explicitly vertical — film and television companies — and no horizontal or geographic segmentation has been disclosed.

No products, modules, features, APIs, SDKs, or underlying technology stack have been disclosed. The company's website reads "Coming soon" and states the team is "actively building the platform," with pricing not publicly disclosed and no products or services publicly launched. Distribution, go-to-market, and revenue mechanics are therefore not yet observable: there are no disclosed funding rounds, no disclosed customers or pilots, no named partnerships, no certifications, and no regulatory actions. The only marketing channel evidenced is an organic Instagram presence at @newmachineco. A single contact email ([email protected]) is the primary point of contact, and no management team, board, or advisors have been disclosed.

The entity structure is a Texas LLC under the name New Machine Ventures LLC, doing business as New Machine Factory, with no parent company, subsidiaries, or disclosed investors. Given the absence of a launched product, disclosed revenue, disclosed capital, and named customers, the company is best understood as an early-stage, pre-revenue venture whose investment-relevant milestones — product launch, first customers, first funding round, and management team disclosure — have not yet occurred. Any investment thesis must be grounded in the credibility of the founding team and the size of the addressable market rather than in observable operating traction.

Name

New Machine Factory

Legal name

New Machine Ventures LLC

Website

https://newmachinefactory.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

New Machine Factory (legal entity New Machine Ventures LLC) is a privately held, pre-launch Austin-based company building a data and analytics platform for the global film and television industry. The firm has not yet publicly launched a product, disclosed customers, pricing, or funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Marketing channels1 record

Core offering

New Machine Factory (legal entity New Machine Ventures LLC) is building a next-generation data and analytics platform aimed at the global film and television industry. The platform is intended to deliver data-driven insights, content performance measurement, and operational analytics for film and TV companies. As of the source date, the platform is in pre-launch status ("Coming soon") with no products publicly released.

Product overview

New Machine Ventures LLC is a data and analytics company for the global film and television industry. The company is currently building its platform and has not yet publicly launched any products or services. No specific product names, modules, or offerings have been disclosed.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Gracenote: Gracenote (owned by Nielsen) provides video, music, and sports metadata and content identification powering TV guides and streaming catalogs. It overlaps with film and TV data infrastructure but operates as part of Nielsen's broader measurement portfolio rather than as a specialist analytics provider.
• Comscore: Comscore is an established media measurement and analytics company serving film, television, and digital video with audience ratings and box-office analytics. It is a broad incumbent with overlapping capabilities in film/TV analytics but a much wider portfolio beyond entertainment.
• Luminate: Luminate is the entertainment industry data arm of the MRC, providing music, film, and TV data and insights. It is a broad incumbent in entertainment analytics with direct overlap in film/TV measurement, though its portfolio extends beyond the subject company's narrower vertical focus.

Direct peers

• Samba TV: Samba TV is a TV viewership and audience analytics company that provides first-party data and insights to advertisers, agencies, and content owners. It directly competes in film and television data and analytics, particularly around cross-screen measurement and content performance.
• The Numbers: The Numbers is a film industry data platform tracking box office, budgets, and financial performance of movies. It is a direct peer because both companies focus on data and analytics tailored specifically to the film industry with overlapping customer bases in production and distribution.
• Box Office Mojo: Box Office Mojo (owned by IMDb/Amazon) tracks box office performance and film industry financials globally. It directly competes in film data and analytics, particularly for box office and theatrical performance metrics used by studios and exhibitors.
• Parrot Analytics: Parrot Analytics provides global TV and film demand measurement and analytics, serving streaming platforms, studios, and talent agencies. It is a direct competitor because both companies target data and analytics for the global film and television industry with overlapping customer bases and value propositions.
• Variety iQ: Variety iQ is Variety's entertainment business intelligence service providing data and analytics on the entertainment industry including film and television. It is a direct peer in providing analytics and intelligence tailored to the global film and television industry.

Emerging players

• Gower Street Analytics: Gower Street Analytics provides box office forecasting and global theatrical market analysis for the film industry. It is an emerging specialist competitor offering analytics services that closely overlap with the subject company's intended film/TV analytics focus.

Others

• MoffettNathanson Research: MoffettNathanson is a media and communications research firm that produces analytics and data-driven insights on the entertainment industry. It is comparable as an analytics provider serving film and TV decision-makers but operates primarily as a research/advisory firm rather than a SaaS data platform.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Instagraminstagram.com/newmachineco
• Xx.com/newmachineco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Machine Factory