Variety Insights
Luminate Data, LLC operates Luminate Film & TV, an entertainment-industry data and analytics platform serving streamers, studios, talent agencies, and producers with subscription access, an API, and enterprise data licensing across 7 countries.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Variety Insights does
Luminate Data, LLC, operating commercially as Luminate Film & TV, is a privately held entertainment-industry data and analytics provider headquartered at 11355 W Olympic Blvd, Los Angeles, California. The company's core product is a global entertainment database that aggregates verified information on people, projects, and companies across the film and television value chain — covering credits, episodic budgets, ratings, film festivals, projects entering production, TV schedules, development pipelines, representation details, box office, awards, release calendars, industry contacts, organizational charts, and DEI attributes. The platform tracks 98 streaming platforms, 294 TV networks, and over 500 entertainment companies across the U.S., U.K., Canada, Brazil, India, Japan, and South Korea, drawing on what the company describes as 30 trillion underlying data points.
The product surface includes the core Luminate Film & TV database, a Streaming Viewership (M) module, the Luminate Film & TV API for programmatic access, an annual Year-End Film & TV Report, the Primetime TV Top 50 Charts weekly ranking feature, and an enterprise Data Licensing offering. The go-to-market is hybrid: enterprise field sales target major streamers, studios, and talent agencies with custom multi-year data licensing and multi-seat annual contracts, while a self-serve subscription tier ($479/month monthly or $435/month on a 12-month annual commitment) plus a 1-week free trial serves smaller entertainment players. Marketing channels include the company website, blog and free reports, newsletters, the "In The Lab" podcast, events and webinars, case studies, and direct demo requests.
Commercial evidence in the source material points to enterprise adoption by Lionsgate, WarnerMedia, and Warner Bros. Discovery, alongside usage by major streamers, studios, and talent agencies. No funding rounds, revenue figures, headcount, leadership roster, or founding date are disclosed in the supplied data.
Variety Insights firmographics
Firmographics- Name
- Variety Insights
- Legal name
- Luminate Data, LLC
- Website
- https://varietyinsight.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Luminate Data, LLC operates Luminate Film & TV, an entertainment-industry data and analytics platform serving streamers, studios, talent agencies, and producers with subscription access, an API, and enterprise data licensing across 7 countries.
- Ownership category
- akta.pro rank
Variety Insights industry classification
Industry- Product category
- Entertainment Industry Data & Analytics
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Variety Insights is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Variety Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Monthly Plan: Month-to-month access to the entertainment industry's most powerful research and planning database at $479/month. Provides full platform access with no annual commitment.
- Subscription - Annual Plan: Annual subscription at $435/month requiring 12-month commitment with multi-seat discounts available. Lower monthly rate incentivizes longer commitment.
- Data Licensing: Power discovery engines, databases, and applications across the media and entertainment sector with custom pricing. Targets enterprise clients wanting to embed Luminate data into their own products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at $479/month for month-to-month access |
| Subscription | Annual | Annual subscription at $435/month for 12-month commitment |
| Other | Multi-year contract | Enterprise data licensing with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Variety Insights product offering
Product offeringCore offering
Luminate Film & TV is a subscription-based entertainment industry intelligence platform providing verified data on people, projects, and companies across the global film and television business. It offers a unified database covering 98 streaming platforms, 294 TV networks, and 500+ companies, supplemented by a streaming viewership measurement module (Streaming Viewership M), a developer API for data licensing, weekly Primetime TV Top 50 charts, annual year-end reports, and DEI tracking capabilities for the entertainment industry.
Product overview
Luminate Film & TV operates as a unified platform providing comprehensive entertainment industry data and analytics. The core product is the Luminate Film & TV database, which is supplemented by the Streaming Viewership (M) module for streaming metrics, the Luminate Film & TV API for programmatic access, and the Year-End Film & TV Report for annual industry analysis. Additional features include the Primetime TV Top 50 Charts for weekly TV rankings and Data Licensing for enterprise partners. The platform covers 98 streaming platforms, 294 TV networks, and tracks over 4.5 million entities with global coverage across the U.S., U.K., Canada, Brazil, India, Japan, and South Korea.
Differentiator
Problem solved
Functional benefit
Products and services
- Luminate Film & TV Global entertainment authority database providing verified and timely information on people, projects, and companies across the entertainment industry. Serves as Hollywood's No. 1 data source for streamers, studios, and talent agencies.
- Streaming Viewership (M) Streaming viewership measurement product that tracks viewership data across 98 streaming platforms, providing metrics and analytics for understanding streaming performance.
- Luminate Film & TV API Developer API enabling programmatic access to entertainment industry data. Powers discovery engines, databases, and applications for media and entertainment sector clients through data licensing.
- Data Licensing Enterprise-tier data access service allowing partners to power discovery engines, databases, and applications across the media and entertainment sector with custom pricing.
- Primetime TV Top 50 Charts Weekly ranking feature displaying top television shows, filterable by broadcast, cable, scripted, and alternative categories, with historical navigation and comprehensive show information access.
- Year-End Film & TV Report Annual industry report providing comprehensive analysis of film and television market trends, covering 30 trillion data points, with granular insights into consolidation trends and audience behavior.
Quantifiable outcome
- Tracks 98 streaming platforms and 294 TV networks globally
- +3 more outcomes
Companies that use Variety Insights
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Variety Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Variety Insights partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Data PartnerscoreLuminate Film & TV aggregates data from multiple sources to create comprehensive entertainment industry database. Referenced in Data Partners page link from navigation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Variety Insights competitors and assessment
Company assessmentDirect peers
- Gracenote: Gracenote (Nielsen) provides entertainment metadata, including TV schedules, cast/crew credits, and program identifiers, and licenses its dataset into entertainment platforms and devices. It overlaps with Luminate's people/projects/companies database and powers comparable discovery and EPG use cases.
- Parrot Analytics: Parrot Analytics provides demand analytics for TV and film, measuring global audience demand for content across platforms. It is the closest direct competitor to Luminate's streaming viewership and content performance analytics, serving the same studio, network, and streaming platform buyers.
- Samba TV: Samba TV provides TV and streaming viewership data, including cross-platform audience measurement and content engagement analytics. It is a direct competitor in the streaming viewership and content performance space, sharing buyers with Luminate's Streaming Viewership (M) module.
- Variety Intelligence Platform: Variety's VIP (Variety Intelligence Platform) is a subscription intelligence service for entertainment executives, covering deals, talent, agencies, and box office. It competes directly with Luminate Film & TV for the same studio, agency, and executive buyer with overlapping datasets on people, projects, and companies.
Broad incumbents
- Comscore: Comscore measures cross-platform audience consumption including theatrical box office, digital, and TV. It serves similar buyers (studios, advertisers, exhibitors) but operates as a broader incumbent across advertising and media measurement rather than specializing in the entertainment industry vertical.
- Nielsen: Nielsen is the dominant TV ratings and audience measurement provider with growing streaming measurement (Nielsen Streaming Meter). It overlaps with Luminate's viewership analytics but operates as a broad incumbent across TV ratings, CTV, and broader media research.
- Omdia (Omdia Entertainment Intelligence): Omdia provides syndicated research and data on the entertainment, media, and broadcasting sectors. It targets similar enterprise buyers for industry intelligence and forecasting but operates as a broad research incumbent rather than a specialized entertainment intelligence platform.
Emerging players
- The Numbers: The Numbers is a long-running entertainment data site covering box office, budgets, and movie financials. It overlaps with Luminate's film budget and box office data but operates as a niche public-facing resource rather than a full enterprise intelligence platform.
- Ampere Analysis: Ampere Analysis provides research on the entertainment industry, including streaming, SVOD/AVOD, content, and games. It targets similar enterprise buyers and overlaps in streaming market intelligence but is smaller in scope than Luminate's people-and-projects database.
- Antenna (formerly Antenna Audio): Antenna provides subscription and churn analytics for streaming services, measuring subscriber behavior across SVOD platforms. It is comparable to Luminate's Streaming Viewership (M) module in serving streaming operators with subscriber and engagement analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Variety Insights social profiles
Digital presenceVariety Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Variety Insights leadership team
Management profileNumber of profiles
Variety Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Variety Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Variety Insights
What does Variety Insights do?
Luminate Film & TV is a subscription-based entertainment industry intelligence platform providing verified data on people, projects, and companies across the global film and television business. It offers a unified database covering 98 streaming platforms, 294 TV networks, and 500+ companies, supplemented by a streaming viewership measurement module (Streaming Viewership M), a developer API for data licensing, weekly Primetime TV Top 50 charts, annual year-end reports, and DEI tracking capabilities for the entertainment industry.
When was Variety Insights founded?
Variety Insights was founded in 1999. It employs 1 to 10 people.
Where is Variety Insights based?
Variety Insights is headquartered in Los Angeles, United States, in the North America region.
How does Variety Insights make money?
Three revenue lines are on record. Subscription - Monthly Plan is the primary driver. The others are subscription - Annual Plan and data Licensing.
Who are Variety Insights's main competitors?
Direct peers on record are Gracenote, Parrot Analytics, Samba TV and Variety Intelligence Platform. Broad incumbents are Comscore, Nielsen and Omdia (Omdia Entertainment Intelligence). Emerging players are The Numbers, Ampere Analysis and Antenna (formerly Antenna Audio).
Does Variety Insights have an API?
Yes. Luminate offers a Film & TV API that powers discovery engines, databases and applications across the media and entertainment sector. Data Licensing is available for partners to access the platform's data. The API enables clients to programmatically access entertainment industry data including people, projects, companies, credits, ratings, budgets, and other metrics. Developer documentation is at filmandtv.luminatedata.com/luminatefilmandtvapi.
What industry is Variety Insights in?
Variety Insights's product category is Entertainment Industry Data & Analytics. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 5162 and its SIC code is 7829.