Marketplace for Africa powered by ( IMC) International Marketing Consulting

What Marketplace for Africa powered by ( IMC) International Marketing Consulting does

International Marketing Consulting LTD (IMC), incorporated in England and Wales in 2015 and headquartered at Colony, 5 Piccadilly Place, Manchester (M1 3BR), is a privately-held marketing and CRM consultancy that sells HubSpot implementation, managed support and digital marketing services to SMEs, agencies and enterprise clients in the UK, US, Canada, Belgium and Cameroon. The company is led by founder Alberte Touani MCIM CMKtr, a Chartered Marketer and HubSpot Champion User with 16 years of professional experience, and delivers through a direct senior-consultant engagement model backed by an 80-100-person vetted network of HubSpot and Salesforce certified experts and developers. The firm's revenue mix combines professional services (HubSpot implementation, SEO, Google Ads, social media management), monthly retainers, HubSpot affiliate commissions, sponsorship and featured listings, one-off digital product sales, and a brief-matching service that routes client requirements to the expert network.

IMC's technology layer is anchored by HubSpot specialization rather than proprietary infrastructure, but extends into two distinctive assets: the CRM Operations & Automation Hub, a free resource community built around a YouTube content series that surpassed 4 million video views and 16.8K subscribers within roughly six months of launch in February 2026; and the Sales Research Automation Template, a plug-and-play workflow that automates bulk pre-call research and outputs structured insights to HubSpot CRM or Google Sheets. The business model blends high-touch consulting revenue with scalable, low-marginal-cost content and tooling revenue, and uses free tools (Process Mapping Generator, Sales Research ROI Calculator, CRM Project Brief Guide) as top-of-funnel lead magnets that feed the consulting and expert-matching funnel.

Name

Marketplace for Africa powered by ( IMC) International Marketing Consulting

Legal name

International Marketing Consulting LTD

Website

https://imarketing-consulting.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

International Marketing Consulting (IMC) is a Manchester-based marketing and CRM consultancy that delivers HubSpot implementation, digital marketing and expert matching to SMEs, agencies and enterprise clients in the UK, US, Canada, Belgium and Cameroon, operated by founder Alberte Touani MCIM CMKtr and a vetted network of 80-100 CRM specialists.

Ownership category

akta.pro rank

Product category

Marketing & CRM Consulting

NAICS

Management Consulting Services (54161), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

CRM Implementation & Systems Integration (BPAFAFAB), CRM Managed Services & Support (BPAEAGAD), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• HubSpot implementation services
• CRM consulting services
• Digital marketing services
• Sales research automation
• Marketing technology consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. CRM Implementation and Consulting Services: HubSpot setup, support, workflow automation, and implementation services. CRM strategy, data management, pipeline design, and operations execution. Delivered by certified HubSpot Champion User. Flexible engagement models including projects, retainers, and one-off consultancy.
2. Digital Marketing Services: SEO, Google Ads management, and social media management for businesses in Manchester, UK and internationally. Built around bookings, not just traffic.
3. Managed Services Retainers: Monthly retainer arrangements for ongoing HubSpot support, maintenance, and optimization. Paid one month in advance, cancelled with 30 days written notice.
4. HubSpot Affiliate Revenue: As a Certified HubSpot Solutions Provider and Affiliate Partner, earns commission on qualifying HubSpot sign-ups and purchases through affiliate links. No additional cost to clients.
5. Digital Products - Sales Research Automation Template: One-off purchase of plug-and-play automation template for bulk sales research. Template connects to HubSpot or Google Sheets. Setup service available separately.
6. Expert Network Brief Matching: Connects clients with 80-100 vetted CRM experts and developers from the network. Brief submission system reviews requirements and matches to right experts. No commitment required to submit brief.
7. Sponsorship and Featured Listings: Featured listings in CRM Operations and Automation Tools Guide and sponsorship packages offered to tool providers and SaaS companies. Monthly basis with logo placement and promotion to audience.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

International Marketing Consulting LTD (IMC) is a Manchester, UK-based marketing and CRM consultancy that helps businesses implement, optimise, and scale HubSpot and adjacent CRM platforms through managed services, digital marketing campaigns, and a vetted network of 100+ CRM experts. The firm also publishes the CRM Operations and Automation Hub content community and sells a Sales Research Automation Template (£197) for outbound B2B prospecting.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Managed Services
• Digital Marketing Services
• CRM Expert Network Brief Matching
• Sales Research Automation Template
• Sales Research Automation Template Setup Service Done-for-you configuration and integration service that implements the Sales Research Automation Template into a customer's existing CRM, marketing, and sales workflows.
• CRM Operations and Automation Hub Content and resource community published by IMC that aggregates playbooks, guides, calculators, and featured-expert directories for CRM operations and marketing automation practitioners.

Quantifiable outcome

• 43% booking growth for Queens Hairstyle (Montreal) in first months of implementation
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCertified HubSpot Solutions Provider, Affiliate Partner, and UNBOUND Insider. HubSpot Champion User designation. IMC implements, optimizes, and automates HubSpot for clients and earns affiliate commissions on qualifying sign-ups through affiliate links. Deep expertise across HubSpot Sales, Marketing, and Service Hubs.
• HubSpot Gold Partner NetworkcoreTechnology or IntegrationNetwork includes HubSpot Gold Certified partners for CRM implementation and development. Provides access to certified developers and consultants for enterprise-level HubSpot projects.
• Salesforce Crest Gold Partner NetworkcoreTechnology or IntegrationNetwork includes Salesforce Crest Gold Partners for Salesforce development and customization. Expands service offering beyond HubSpot to include Salesforce CRM implementations.
• Vetted CRM Expert Network (80-100 specialists)coreImplementation/ SI/ Consulting PartnerNetwork of 80-100 vetted independent CRM experts and developers certified across HubSpot, Salesforce, Zoho, and other platforms. Experts have excellent reviews, case studies, and client testimonials. Available for project matching based on brief submissions.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lynton Web Solutions: HubSpot Elite Partner focused on HubSpot onboarding, marketing automation, and web development. Comparable in HubSpot implementation focus and SMB/mid-market segment.
• Salted Stone: HubSpot Elite Solutions Partner providing CRM implementation, marketing services, and digital transformation. Closely comparable in customer segment (SMB to enterprise) and service mix (HubSpot + digital marketing).
• SmartBug Media: HubSpot Elite Solutions Partner offering CRM implementation, marketing automation, and revenue operations services. Direct competitor in the HubSpot partner ecosystem serving mid-market and enterprise clients.
• RevPartners: HubSpot Elite Solutions Partner specializing in RevOps consulting, CRM implementation, and sales/marketing operations. Comparable in the systems-led consulting approach and HubSpot specialization.
• New Breed Revenue: HubSpot Elite partner specializing in CRM, marketing, sales, and RevOps services. Direct competitor with similar positioning around HubSpot-led growth services.
• LYFE Marketing: Digital marketing agency offering SEO, social media, and paid media services with HubSpot implementation. Comparable in digital marketing services focus and SMB target market.
• digital.com (formerly DigitalOps): HubSpot Elite partner offering digital marketing, web design, and CRM implementation. Comparable in targeting growing businesses needing HubSpot and digital marketing services.
• Square 2 Marketing: HubSpot Diamond Partner offering inbound marketing, CRM, and sales enablement services. Comparable in mid-market focus and strategy-led HubSpot positioning.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, paid media, and CRM-related services. Broader incumbent with much larger scale than IMC but overlapping SMB service offerings.

Emerging players

• Huify: HubSpot Solutions Partner providing CRM implementation and marketing automation services. Comparable in boutique HubSpot consulting positioning and SMB client focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@internationalmarketingcons1181
• Xx.com/t_imc
• Facebookfacebook.com/imcmarketplacebycountries
• LinkedInlinkedin.com/company/international-marketing-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace for Africa powered by ( IMC) International Marketing Consulting