Baderie BV

What Baderie BV does

Baderie B.V. is a Dutch franchise organization specializing in mid- to high-end bathroom design, supply, and installation, operating approximately 49-50 showroom locations across the Netherlands under the Baderie brand. Founded in 1979 and headquartered in Geldermalsen, the company is a subsidiary of diversified group IGM B.V., which manages centralized purchasing, marketing strategy, and franchise recruitment across the network. Baderie's core offer is end-to-end bathroom project execution for Dutch homeowners: personalized design consultation in showrooms, supply of products from premium European brands (Villeroy & Boch, Grohe, Geberit, Regn, KEUCO, Detremmerie, LoooX, Novellini, Vasco, Magnum Heating, Luca Sanitair), and certified installation by in-house or approved technicians.

The technical core of the customer experience is a proprietary 3D design program (3D-ontwerpprogramma) and a Virtual Reality presentation tool, used by showroom advisors to create and visualize customized bathroom layouts during appointments booked via the baderie.nl website with postcode-based showroom matching. The website itself functions as a lead-generation and appointment-scheduling platform rather than a transactional e-commerce store.

Commercially, Baderie earns revenue through three streams: (i) one-time bathroom product sales executed through franchise showrooms; (ii) professional design, supply, and installation services bundled into each project; and (iii) franchise fees, royalties, and shared purchasing arrangements collected at the parent/entity level from its 50+ franchisees. Go-to-market combines national mass-media campaigns (TV, radio, online) with owned content channels (Inspiratiemagazine, badkamerblog, binnenkijkers, social media) and localized marketing executed by franchisees. Pricing is not publicly disclosed; quotations are issued on a project-by-project basis after showroom consultation. Geographic scope is single-country (Netherlands); no international expansion is indicated in the source material.

Name

Baderie BV

Legal name

Baderie B.V.

Website

https://baderie.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Baderie B.V. is a Dutch franchise organization operating approximately 50 bathroom-specialist showrooms across the Netherlands, offering mid- to high-end homeowners end-to-end design, supply, and installation services backed by proprietary 3D and VR visualization tools.

Ownership category

akta.pro rank

Product category

Bathroom Renovation & Design Services

NAICS

Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

Keywords

• Bathroom renovation services
• Sanitary ware supply
• Bathroom design installation
• Bathroom showroom franchise
• Tile and bathroom furniture

Headquarters

HQ city

Geldermalsen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Bathroom Product Sales: Baderie generates primary revenue from the sale of bathroom products including bathtubs, toilets, tiles, bathroom furniture, taps, accessories, and complementary materials sourced from premium brands.
2. Design, Supply & Installation Services: Bagerie provides end-to-end service encompassing personalized design consultation, product supply, and certified installation by in-house or approved technicians, covering the full bathroom project lifecycle.
3. Franchise Royalty and Network Fees: As a franchise organization, Baderie earns revenue through franchise fees, shared purchasing arrangements, and formula/network management support from its franchisee network of 50+ showrooms across the Netherlands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Baderie BV is a Dutch franchise organization that designs, supplies, and installs complete residential bathroom projects. Customers book showroom appointments where advisors use proprietary 3D design software and VR visualization to create personalized bathroom plans; certified installers then deliver the renovation end-to-end. The offering bundles premium branded sanitary ware, tiles, bathroom furniture, taps, and accessories from partner brands such as Villeroy & Boch, Grohe, Geberit, Regn, KEUCO, Detremmerie, LoooX, and Novellini.

Product overview

Baderie BV operates a franchise-based bathroom renovation business with over 49 showrooms across the Netherlands. Their offering consists of complete bathroom design, supply, and installation services. The core products include multiple branded bathroom collections (Stone Line, Natural Living Line, Essential Line, Vintage Line, Studio Line, Natural Chique Line), toilet products, bathroom furniture and vanities, tiles and wall finishes, faucets, shower systems, and accessories. They work with premium brands including Luca Sanitair, Easy Drain, LoooX, Villeroy & Boch, Detremmerie, Regn, Geberit, Keuco, Novellini, Vasco, and Magnum Heating. The company provides 3D design services and Virtual Reality presentations as part of their customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Collections (Badkamers) — Complete renovation service Complete bathroom renovations covering the full project lifecycle — personalized 3D design, supply of sanitary ware, tiles, furniture and accessories from premium brands, and certified installation — delivered for Dutch homeowners in the mid- to high-end segment via the showroom network.
• Toilet Renovations (Toiletten) Toilet collection and renovation service offering wall-mounted and floor-standing toilet options, including themed ranges such as Rough Nature, sourced from brands like Villeroy & Boch and Geberit and supplied via the franchise showroom network.
• Tiles and Wall Finishes (Tegels & Wandafwerking) Supply of wall tiles, floor tiles, ceramic tiles, tile skirting boards, and wall-finishing materials sourced from partners including Villeroy & Boch and Julius van der Werf, used as components of Baderie's renovation projects.
• Bathroom Furniture and Washbasins (Meubels & Wastafels) Bathroom furniture comprising vanities, washbasins, sinks, mirrors and mirror cabinets, and lighting solutions supplied as part of bathroom projects, sourced from partner brands Detremmerie (No Limit series), LoooX (solid oak), and KEUCO.
• Faucets and Taps (Kranen) Range of sink faucets, shower sets, and bath fixtures in multiple finishes, sourced primarily from Regn (Dutch brand available in 6 colors) and Grohe, supplied as part of renovation projects.
• Shower Systems (Douchesets) Complete shower systems including thermostatic shower faucets, rain showers, hand showers, and walk-in showers from Novellini, installed as components of Baderie's bathroom renovation projects.
• Bathroom Accessories (Accessoires) Bathroom accessories including decorative items, storage solutions, and finishing touches supplied alongside renovation projects to complete the bathroom interior.
• Franchise Network Services Franchise offering for entrepreneurs wishing to operate a Baderie showroom, providing brand rights, formula management, marketing tools, national campaigns, 3D design and VR software, exclusive purchasing conditions, and ongoing formula manager support; offered via the franchisenemer-worden.nl recruitment channel managed by IGM B.V.

Quantifiable outcome

• Customer satisfaction backed by 493 reviews on the website

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Villeroy & BochcoreChannel Partner/ Reseller/ DistributorVilleroy & Boch is one of the world's leading bathroom brands, offering tiles, sanitary ware, bathroom furniture, bathtubs, and accessories. Baderie features Villeroy & Boch products across its showrooms, including the Optima tile line (120x120 cm), Architectura collection, and Subway 3.0 series.
• GrohecoreChannel Partner/ Reseller/ DistributorGrohe is a leading global brand for sanitary fittings, known for innovation and quality. Baderie features Grohe products including the Blue water filtration system in its bathroom displays and installations.
• GeberitcoreChannel Partner/ Reseller/ DistributorGeberit is a leading European manufacturer of sanitary products and bathroom systems, including concealed cisterns, flush plates, AquaClean shower-WCs, and bathroom furniture. Baderie installs Geberit systems and showcases their products in showroom projects.
• RegncoreChannel Partner/ Reseller/ DistributorRegn is a Dutch bathroom taps and accessories brand with a Scandinavian-inspired minimalist design. Available in 6 colors including chrome, gold, brushed copper, matte black, and gun metal black. Baderie features Regn products across multiple showroom installations.
• KEUCOcoreChannel Partner/ Reseller/ DistributorKEUCO is a leading German bathroom design brand since 1953, offering taps, mirrors, mirror cabinets, bathroom furniture, and accessories. Baderie features KEUCO products including the Royal Lumos illuminated mirror cabinet and Edition 11 series.
• DetremmeriecoreChannel Partner/ Reseller/ DistributorDetremmerie is a Belgian bathroom furniture manufacturer with 85+ years of history, known for the modular No Limit series. With over 650 distributors, Detremmerie serves the Benelux and French markets. Baderie features Detremmerie's No Limit vanity units in showroom projects.
• LoooXcoreChannel Partner/ Reseller/ DistributorLoooX designs and manufactures bathroom furniture and mirrors in Deventer, the Netherlands. Products feature solid oak wood and high-quality materials with a focus on elegance, craftsmanship, and timeless design from modern to Japandi styles.
• NovellinicoreChannel Partner/ Reseller/ DistributorNovellini is an Italian family bathroom brand founded in 1966, specializing in shower walls, walk-in showers, spa baths, steam cabins, and accessories with an 'EcoVadis Silver Medal' for sustainability. Baderie features Novellini products in its showroom installations.
• Easy DrainminorChannel Partner/ Reseller/ DistributorEasy Drain is the inventor of barrier-free showering and a specialist in high-quality shower drains, including ultra-thin solutions for renovation projects and custom stainless steel and tile grid designs.
• VascominorChannel Partner/ Reseller/ DistributorVasco is an innovative Dutch brand producing design radiators, ventilation systems, and underfloor heating for nearly 50 years. Baderie features Vasco design radiators (available in Noble trend colors) in its bathroom projects.
• Magnum HeatingminorChannel Partner/ Reseller/ DistributorMagnum Heating specializes in electric and water-based underfloor heating, mirror heating, and frost protection systems. Baderie installs Magnum underfloor heating in customer bathrooms for comfort and warmth.
• Julius van der WerfcoreChannel Partner/ Reseller/ DistributorJulius van der Werf is a Dutch tile wholesaler with 90+ years of history, operating a modern distribution center in the Netherlands. Brands include Sphinx and La Cueva. Baderie sources tiles including marble-effect and decorative tiles from Julius van der Werf.
• Sphinx TegelscoreChannel Partner/ Reseller/ DistributorSphinx Tegels is a tile brand under Julius van der Werf, known for trendsetting designs with ceramic tiles for residential and professional applications. Collections include RC Naturel, RC Terrazzo, and RC Zen.
• Luca SanitaircoreChannel Partner/ Reseller/ DistributorLuca Sanitair is a Dutch specialist wholesaler of high-end design bathroom products founded in 2002, offering baths, showers, vanity units, taps, toilets, and accessories. Products combine a private label with partnerships with Italian manufacturers (Globo, Lagoo, GB Group). Available through a carefully selected dealer network in the Netherlands and Belgium.
• IGM B.V.coreStrategic or Co-development PartnerIGM B.V. is the parent company of Baderie's franchise organization. Baderie's privacy statement confirms that customer data is shared with IGM B.V., which uses the data for centralized purchasing, sales, and marketing strategy across the entire franchise group. IGM B.V. also manages franchise recruitment (e.g., through the franchisenemer-worden.nl page contact: M. van Reusel, Manager New Business).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sanitairwinkel: Online-only Dutch bathroom retailer offering price-competitive sanitary ware and bathroom products direct to consumers, representing an e-commerce alternative to showroom-based specialists like Bagerie.

Broad incumbents

• Gamma: Dutch DIY chain offering bathroom products, tiles, and basic installation services as part of a broad home improvement assortment, competing for mid-market renovation spend.
• IKEA: Global home furnishing retailer with substantial Dutch operations offering complete bathroom collections, vanities, and storage solutions targeting price-conscious homeowners with design-led products.
• Praxis: Leading Dutch DIY chain carrying bathroom products, sanitary ware, and installation services as part of a broader home improvement assortment competing for residential renovation budgets.
• Hornbach: Major Dutch DIY and home improvement retailer offering bathroom products, installation services, and showroom experiences as part of a broader home improvement portfolio targeting the same residential renovation customer.

Direct peers

• Sanibell: Dutch bathroom specialist retailer offering complete bathroom design and installation services through a national showroom network in direct competition with Bagerie for premium Dutch homeowners.
• Sani-Dump: Direct Dutch competitor operating bathroom showrooms and online retail across the Netherlands, offering comparable mid- to high-end bathroom products and installation services to residential homeowners.
• Brugman: Dutch sanitary and heating specialist with showrooms across the Netherlands, offering complete bathroom and heating solutions to residential customers with similar premium positioning and full-service model.
• Plieger: Dutch sanitary and heating wholesaler supplying bathroom products and installation services to installers and homeowners across the Netherlands with a comparable product portfolio and trade channel.
• X2O Badkamers: Belgian bathroom retailer with showroom network serving the Benelux market, offering comparable design-led bathroom collections and installation services targeting premium residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BaderieNederland
• Facebookfacebook.com/baderie
• LinkedInlinkedin.com/company/1441635
• Instagraminstagram.com/baderie_nederland
• Pinterestnl.pinterest.com/baderiebadkamers
• Xx.com/Baderie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baderie BV