What Trackmatic does

Trackmatic, trading as Trackmatic Ireland and legally constituted as Lynsco Group Ltd, is an Irish GPS vehicle tracking and fleet telematics provider headquartered in Wexford. Founded in 2010, the company has built a platform that delivers real-time vehicle location, route history with journey playback, driver behaviour monitoring (speeding, harsh braking, idling), movement and geofence alerts, and theft-recovery support to Irish commercial and private customers. Its product portfolio spans core fleet telematics (cars, vans, HGV/trucks, mixed fleets), specialist verticals including plant and machinery tracking, marine and outboard tracking, motorcycle tracking, and intrinsically safe ATEX/IECEx Zone 0 certified devices for hazardous environments, plus vehicle CCTV/dash cameras and portable battery-powered trackers. The underlying technology combines proprietary tracking hardware with a telematics software platform accessible via mobile and desktop.

The company operates a multi-channel go-to-market combining direct sales (enterprise field sales and inside sales via online quote forms), a product-led/self-serve motion (ROI calculator, self-install options, mobile monitoring), and a white-label partner channel through its FleetAtom subsidiary, which enables third-party distributors to launch branded GPS tracking businesses globally. Revenue is generated primarily through recurring monthly subscriptions structured across three tiers (Silver, Gold, Platinum) starting from €8.99 per vehicle per month, supplemented by hardware device sales, optional professional installation services across Ireland, and white-label licensing. Customers range from individual private vehicle owners through SMBs to larger organisations, with named enterprise logos including AIB, Vodafone, Electric Ireland, BWG Foods/Spar, and Dorma Ireland. Trackmatic is a privately held, founder/local-owned Irish company with no disclosed external funding, acquisitions, or leadership changes.

Name

Trackmatic

Legal name

Lynsco Group Ltd

Website

https://trackmatic.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Trackmatic is an Irish GPS vehicle tracking and fleet telematics provider founded in 2010 in Wexford, serving Irish and European commercial fleets, trades, haulage operators, and private vehicle owners with subscription-based tracking, driver behaviour monitoring, and specialist devices.

Ownership category

akta.pro rank

Product category

Fleet Management and GPS Vehicle Tracking

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Geofencing, Security & Theft Recovery (TLABAJAJ), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Trailer & Chassis Fleet Tracking / Telemetry Services (as part of lease/rental) (TLABACAL), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

Keywords

• GPS vehicle tracking
• Fleet management software
• Telematics platform
• Asset tracking devices
• Stolen vehicle recovery

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monthly Subscription Fees: Recurring monthly subscription for GPS tracking services across three tiers (Silver, Gold, Platinum). Starting price from €8.99/month per vehicle. Revenue generated through ongoing subscription model with device type, update frequency, and feature set determining final price.
2. Hardware Device Sales: GPS tracking devices sold to customers for installation in vehicles and assets. Includes hardwired trackers, battery-powered portable trackers, and specialist devices (ATEX, marine, motorcycle). Hardware cost separate from or bundled with subscription.
3. Professional Installation Services: Optional installation services provided nationally across Ireland. Free installation available on eligible vehicle tracking packages; discrete professional installation available for insurance-approved and covert tracking requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trackmatic sells GPS vehicle tracking hardware and a fleet telematics software platform to Irish businesses and private vehicle owners. Subscriptions cover live location, route history, driver behaviour, alerts, geofencing, and stolen vehicle recovery, complemented by specialist trackers (ATEX-certified, marine, motorcycle, portable battery) and a FleetAtom white-label platform for distributors.

Product overview

Trackmatic offers a comprehensive GPS vehicle tracking and fleet management platform for Irish businesses. The core offering spans multiple tracking solutions including Vehicle Tracking, Van Tracking, Fleet Tracking, Car Tracking, HGV/Truck Tracking, Plant & Machinery Tracking, and Asset Tracking. These are complemented by specialist products including Vehicle CCTV & Dash Cameras, ATEX/IECEx certified tracking for hazardous environments, Marine & Outboard Tracking, Motorcycle Tracking, and Stolen Vehicle Recovery systems. The company also provides a white-label platform called FleetAtom for distributors. All tracking solutions are managed through the Fleet Management Tracking Software platform, which offers live visibility, driver behaviour monitoring, route history, fuel savings tools, and theft alerts. Pricing is structured across three tiers: Silver (basic tracking), Gold (service fleets with alerts and geofencing), and Platinum (advanced reporting for HGV and haulage). Starting price is €8.99/month per vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• FleetAtom: White-label GPS tracking platform that allows partners to launch their own branded GPS tracking service with custom domain, logo, colors, and full control.

Products and services

• GPS Vehicle Tracking (Ireland) Live GPS tracking for cars, vans, fleets, and high-value vehicles with real-time location, route history, alerts, and mobile access. Targeted at Irish commercial fleets and private vehicle owners.
• Fleet Tracking Ireland GPS fleet management solution with live tracking, driver behaviour monitoring, route history, fuel savings tools, and theft alerts for SMB and mid-market Irish fleets.
• HGV & Truck Tracking Ireland GPS tracking for lorries and HGVs with route history, idling insights, driver behaviour options, and alerts for haulage fleets and commercial transport operators.
• Plant & Machinery Tracking Ireland GPS tracking for excavators, diggers, dumpers, generators, and heavy equipment with movement alerts and long-life battery options for construction, plant hire, and civil engineering operators.
• Asset & Equipment Tracking Ireland GPS tracking for trailers, plant, tools, generators, and mobile assets with battery-powered or hardwired options and movement alerts for hire and construction firms.
• Stolen Vehicle Recovery Discreet GPS tracking with live location, theft alerts, and route history to support faster stolen vehicle recovery for private owners, fleet operators, and insurance cases.
• Insurance Approved Trackers (S5/S7) S5 and S7 aligned tracker options for vehicles where insurer-related tracking requirements apply, including live GPS, movement alerts, and journey history.
• Vehicle CCTV & Dash Cameras Recorded incident footage combined with tracking data, featuring lockable SD recording, live view, and playback for incident review and driver protection.
• Fleet Management Tracking Software Telematics and reporting platform providing driver behaviour visibility, proof of visits, operational oversight, and detailed reporting for Irish businesses managing vehicles and fleets.
• Portable / Internal Battery Trackers Battery-powered tracking devices for trailers, plant, tools, containers, and machinery with no hard-wiring required and covert deployment options.
• ATEX / IECEx Asset Tracking Intrinsically safe tracking options for hazardous environments including Zone 0 certified devices for industrial, offshore, and energy applications.
• Marine & Outboard Tracking Tracking solutions for boats, outboard engines, and marine assets with theft protection and movement visibility.
• Motorcycle Tracking Compact tracking solutions for motorcycles with live location, movement alerts, and covert installation options.
• FleetAtom White-Label Platform White-label GPS tracking platform for distributors to launch their own branded tracking service with custom domain, logo, colours, and full control over customer relationships.

Quantifiable outcome

• €1.2m+ in stolen assets and vehicles recovered
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• FleetAtomcoreTechnology or IntegrationWhite-label GPS tracking platform partnership enabling distributors to launch branded tracking businesses. FleetAtom provides turnkey technology with custom branding, custom domain, logo and colours. Partners receive full control of customer relationships while Trackmatic provides underlying technology, hardware, SIM support and operational backing. Designed for cost-effective market entry with global scalability through cloud infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verizon Connect: Major enterprise fleet telematics platform (incorporating Fleetmatics) offering GPS tracking, route management, fuel and maintenance features globally. Competes with Trackmatic in the Irish/UK enterprise fleet market with deeper integration breadth.
• Geotab: Global fleet telematics leader with MyGeotab platform, GPS tracking, driver behaviour, EV features and a large ecosystem of integrations. Competes directly on core GPS fleet tracking technology and on enterprise fleet customers that Trackmatic also targets in Ireland.
• Quartix: UK-based fleet telematics provider offering GPS vehicle tracking, driver behaviour and route history for small and mid-sized fleets across the UK and Ireland. Highly comparable to Trackmatic on product, target customer (SMB/light commercial) and geographic overlap.
• Samsara: AI-powered Connected Operations platform combining GPS fleet tracking, dash cams, telematics and sensor data. A direct competitor to Trackmatic on fleet telematics and increasingly on vehicle CCTV/dash cams, with growing European presence putting pressure on Trackmatic's enterprise wins.
• Webfleet (Bridgestone): European fleet management platform (formerly TomTom Telematics) offering GPS tracking, vehicle data, driver behaviour and commercial vehicle telematics across Europe. Directly comparable on fleet telematics product and European geographic overlap, including presence in Ireland.

Regional players

• Radius Telematics: UK/Ireland-focused telematics and vehicle tracking provider with a focus on commercial fleets, insurance-approved trackers and stolen vehicle recovery. Comparable in regional focus, customer profile and insurance-approved positioning.
• GoSafe (Ireland): Irish-based GPS vehicle tracking and fleet telematics provider serving Irish SMBs and fleets. Comparable in geographic market, SMB customer focus and stolen vehicle recovery use cases, making it a direct regional competitor.

Broad incumbents

• Trimble Transportation: Large incumbent telematics and fleet management provider with broad transportation/logistics solutions including GPS tracking, ELD and dispatch. Comparable as an incumbent offering overlapping capabilities but as part of a much wider portfolio of transportation software.

Emerging players

• Motive (formerly KeepTruckin): AI-driven fleet operations platform with GPS tracking, ELD compliance, dash cams and spend management. Direct overlap on fleet telematics and asset tracking, particularly in HGV/haulage which is one of Trackmatic's Platinum tier verticals.
• Lytx: Video telematics and fleet safety provider combining dash cam footage with GPS tracking and driver behaviour scoring. Competes on the dash cam / vehicle CCTV add-on that Trackmatic also offers, with overlap on enterprise fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trackmaticire
• Facebookfacebook.com/trackmaticire
• LinkedInlinkedin.com/company/trackmaticireland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackmatic