Lifty
Lifty Electrics is an Irish direct-to-consumer retailer of electric scooters and e-bikes, operating a Shopify storefront, a Dublin showroom, and four European warehouses, serving urban commuters across Europe with multi-brand resale, authorized repairs, and its own ROVORON brand.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount—
- GTM typeB2C
- OfferingServices
What Lifty does
Lifty Electrics is an Irish direct-to-consumer e-commerce retailer of electric micro-mobility vehicles, headquartered at 157 Capel Street in Dublin. The company sells electric scooters and electric bikes from a curated set of premium third-party brands — including Dualtron, Ninebot Segway, KuKirin, Teverun, Langfeite, Nami, ENGWE, Focus, Giant, and Cube — alongside its own proprietary ROVORON brand (R7 and S7 models). Product pricing spans roughly $559 to $6,069, spanning entry-level commuters to high-performance dual-motor scooters and premium German e-mountain bikes. The technology platform is a Shopify storefront with multi-currency checkout supporting 40+ European country currencies, supplemented by a single Dublin retail showroom and four European distribution warehouses in Ireland, France, Spain, and the Czech Republic.
The business model is hardware resale with three revenue streams: product sales, e-mobility repair services (authorized for 10+ brands), and spare parts/upgrade sales through the Lifty Labs upgrade centre. Lifty participates in Ireland's government Bike to Work Scheme, which provides up to 52% tax-advantaged savings on eligible e-bikes, and integrates Humm and Klarna for installment financing. Customers are primarily Irish and European urban commuters and e-bike enthusiasts purchasing through DTC channels, with WhatsApp and phone-based support. Repair, parts, and the proprietary ROVORON line are the most defensible elements of an otherwise distributor-style retail model.
Lifty firmographics
Firmographics- Name
- Lifty
- Legal name
- Lifty Electrics
- Website
- https://lifty.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Lifty Electrics is an Irish direct-to-consumer retailer of electric scooters and e-bikes, operating a Shopify storefront, a Dublin showroom, and four European warehouses, serving urban commuters across Europe with multi-brand resale, authorized repairs, and its own ROVORON brand.
- Ownership category
- akta.pro rank
Lifty industry classification
Industry- Product category
- Electric Micro-mobility Retail
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)
Keywords
Where Lifty is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
Lifty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Primary revenue from direct sale of electric scooters and electric bikes through e-commerce and retail storefront. Products range from entry-level scooters ($559) to premium e-bikes ($6,069).
- Repair Services: E-mobility repair services for various brands including ROVORON, Teverun, Dualtron, KuKirin, Nami, Ninebot Segway, Xiaomi, Vsett, and Ausom.
- Upgrades and Parts: Sales of spare parts, accessories, and upgrade components for electric scooters and bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level electric scooters from $559 |
| Unit Pricing | Pay-as-you-go | Mid-range electric scooters and e-bikes $800-$2,500 |
| Unit Pricing | Pay-as-you-go | Premium electric scooters and e-bikes $2,500-$6,100 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lifty product offering
Product offeringCore offering
Lifty Electrics is an Irish e-commerce retailer that sells electric scooters and electric bikes from multiple brands (Ninebot, Dualtron, KuKirin, Langfeite, Teverun, ENGWE, Focus, Giant, Cube, Nami) alongside its own ROVORON brand. The company also provides authorized repair services, custom upgrades through Lifty Labs, spare parts, and accessories, with nationwide Irish delivery and European shipping from warehouses in Ireland, France, Spain, and Czech Republic.
Product overview
Lifty Electrics is an Irish e-commerce retailer specializing in electric micromobility products. The core offering consists of electric scooters (featuring brands like Ninebot, Segway, Dualtron, KuKirin, Langfeite, Teverun, Ecoxtrem, Nami, ETTWOW, and Odyssr, ranging $559–$5,690) and electric bikes (including ENGWE, Focus, Giant, and Cube brands, priced $1,327–$6,069). The company also sells its own ROVORON branded electric scooters (R7, S7 models) as a proprietary alternative. Supporting services include professional e-mobility repairs for all major brands, the Lifty Labs upgrade centre, spare parts (147+ products), and accessories. Lifty participates in Ireland's Bike to Work scheme offering up to 52% savings on e-bikes through employer tax benefits. Operations span across European warehouses in Ireland, France, Spain, and Czech Republic with headquarters at 157 Capel Street, Dublin.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Scooters
Quantifiable outcome
- Save up to 52% on e-bikes through Bike to Work Scheme
Companies that use Lifty
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lifty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Lifty partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- HummminorFinancing partner offering monthly payment plans for customers purchasing electric scooters and bikes. Customers can pay from $22.38/month for various products.
- KlarnaminorPayment financing partner allowing customers to spread the cost of purchases over time.
- ROVORONcoreAuthorized repair services for ROVORON electric scooters including their own-brand R7 and S7 models. Lifty offers dedicated repair pages and services for ROVORON products in Ireland.
- TeveruncoreAuthorized repair partner for Teverun electric scooters including Fighter Mini Pro, Fighter Supreme models. Dedicated repair services available in Ireland.
- DualtroncoreAuthorized repair partner for Dualtron electric scooters including Thunder III, Victor LTD, Togo Pro, New Storm LTD models. Dedicated repair services in Ireland.
- Ninebot SegwaycoreAuthorized repair partner for Ninebot Segway products including ZT3 Pro. Dedicated repair services available.
- EngwecoreReseller of ENGWE electric bikes including Zip, L20 3.0 Boost, EP-2 3.0 Boost, and Engine Pro 3.0 Boost models.
- LangfeitecoreReseller of Langfeite electric scooters including C5 Dual, H2 Dual, C1 Dual, GT2 Mini Dual, and GT2 RS Dual models.
- KuKirincoreAuthorized repair partner and reseller for KuKirin electric scooters including G2 and G4 models.
- Nami ElectriccoreAuthorized repair partner and reseller for Nami electric scooters including Burn-e 3 model.
- FocuscoreReseller of Focus electric mountain bikes including JAM² SL 8.7 model.
- GiantcoreReseller of Giant electric bikes including Fathom E+ 2 model.
- CubecoreReseller of Cube electric bikes including Reaction Hybrid One 600, Reaction Hybrid Performance 625, Supreme Hybrid PRO 625, and Fold Hybrid Comfort 545 models.
- Ireland Bike to Work SchemecoreGovernment partnership enabling employees to purchase e-bikes with up to 52% savings through salary sacrifice. Lifty offers eligible e-bikes, employer quote support, and nationwide delivery under this scheme.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lifty competitors and assessment
Company assessmentBroad incumbents
- Segway-Ninebot: Global e-mobility manufacturer whose products Lifty resells and services, representing both a key supply partner and a direct competitor via its own D2C channels.
- Halfords: Large UK high-street retailer carrying e-bikes, e-scooters, and a national in-store repair network, competing for the same commuter and Bike-to-Work-style demand as Lifty but at much greater scale.
- Decathlon: Global sporting-goods retailer with a broad e-bike range and repair services across Europe, overlapping with Lifty's e-bike assortment and European fulfilment footprint.
Regional players
- Scooter Hut: Australia's largest electric scooter specialist retailer with online sales, physical stores, and repair services, a regional parallel to Lifty in the multi-brand e-mobility retail category.
Emerging players
- Cowboy: Premium Belgian connected e-bike D2C brand selling across European markets including Ireland, overlapping with Lifty's premium e-bike segment (e.g., Focus JAM² SL).
- Rad Power Bikes: Large direct-to-consumer e-bike brand with online sales and service network, competing with Lifty's e-bike offering through a manufacturer-led model rather than multi-brand retail.
Direct peers
- Pure Electric: UK-based specialist e-scooter and e-bike retailer with physical stores and online sales of multiple premium brands, structurally the closest competitor to Lifty in the multi-brand e-mobility retail space.
- FluidFreeride: US-based premium e-scooter specialist retailer carrying Dualtron, NIU, and similar brands with online sales and service, the closest US analogue to Lifty's multi-brand e-mobility store model.
- Eskuta: UK e-mobility brand and retailer offering own-label electric bikes and scooters with repair support, comparable to Lifty's mix of own-brand (ROVORON) and third-party retail.
- E-Rides UK: UK online specialist retailer of electric scooters and e-bikes carrying many of the same brands (Dualtron, KuKirin, Vsett), directly comparable in assortment and target customer to Lifty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifty social profiles
Digital presenceLifty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifty leadership team
Management profileNumber of profiles
Lifty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifty
What does Lifty do?
Lifty Electrics is an Irish e-commerce retailer that sells electric scooters and electric bikes from multiple brands (Ninebot, Dualtron, KuKirin, Langfeite, Teverun, ENGWE, Focus, Giant, Cube, Nami) alongside its own ROVORON brand. The company also provides authorized repair services, custom upgrades through Lifty Labs, spare parts, and accessories, with nationwide Irish delivery and European shipping from warehouses in Ireland, France, Spain, and Czech Republic.
Is Lifty a public or private company?
Lifty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifty founded?
Lifty was founded in -1.
Where is Lifty based?
Lifty is headquartered in Dublin, Ireland, in the Europe region.
How does Lifty make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are repair Services and upgrades and Parts.
Who are Lifty's main competitors?
Broad incumbents on record are Segway-Ninebot, Halfords and Decathlon. Scooter Hut is listed as a regional player. Emerging players are Cowboy and Rad Power Bikes. Direct peers are Pure Electric, FluidFreeride, Eskuta and E-Rides UK.
Does Lifty have an API?
No public API is recorded for Lifty.
What industry is Lifty in?
Lifty's product category is Electric Micro-mobility Retail. Its primary akta.pro industry code is CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer). Its SIC code is 3751.