Lamar Dixon Expo Center

What Lamar Dixon Expo Center does

Lamar Dixon Expo Center is a 247-acre multi-use event venue located in Gonzales, Louisiana, owned and operated by Ascension Parish government. Founded in 1998, the facility serves as a regional hub for trade shows, consumer expos, rodeos, concerts, conventions, equestrian events, and private celebrations, with a stated emphasis on equestrian and 4-H programming. The venue's product portfolio spans three arenas (Robbie G. Savoy Jr. Arena at 36,000 sq ft with 6,600 seating capacity, Arena B at 31,860 sq ft, and the Outside Arena), four buildings (Rev Center, Trademart, Banquet Hall, and Chapel), multiple barns and pavilions with specialized equestrian infrastructure (bucking chutes, roping boxes, cattle holding pens), two RV park lots, an athletic complex, a gym, three fishing ponds, and outdoor festival grounds.

The venue operates a facility-rental and ticketing-adjacent revenue model, leasing space to third-party event organizers who set admission pricing for their own events (examples: $10 gun show adult admission, $5 gem show, $15 outdoor expo, $25 cheer event). Reported operational scale is 35+ events per month. Distribution is direct through phone-based booking (225-450-1009) and website inquiry forms, with individual event tickets sold via third-party platforms such as Eventbrite and Bontempstix or on-site. Customers include event organizers and promoters (2A Events, Home Show Productions, Great Southern Expos, Bulls Bands & Barrels, Cajun Con, ATT Expo Market), equestrian and 4-H organizations, nonprofit groups (American Cancer Society, Baton Rouge Gem & Mineral Society), and local consumers in the Baton Rouge metropolitan area. Marketing channels include the company website with event calendar subscriptions, Facebook, Instagram, TikTok, Snapchat, and SEO targeting regional search queries.

The business is structured as a government_state_entity under Ascension Parish rather than a standalone commercial enterprise. There is no parent company outside the parish government, no external investors, no disclosed subsidiaries, and no funding rounds. The facility markets itself as an economic development asset, supported by a formal sponsorship program with local and national brands including Coca-Cola, Holiday Inn, Clarion, Waste Management, Gerry Lane, REV, and EAGL.

Name

Lamar Dixon Expo Center

Legal name

Lamar Dixon Expo Center

Website

https://lamardixonexpocenter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Lamar Dixon Expo Center is a 247-acre government-owned multi-use event venue in Gonzales, Louisiana, operated by Ascension Parish. It hosts 35+ events monthly across arenas, buildings, equestrian facilities, and outdoor spaces for event organizers, equestrian groups, and local consumers in the Baton Rouge region.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), General Consumer Expos & Trade Shows (MPAGAFAA), Local Community & Multi-Category Fairs (MPAGAFAO), Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• Event venue rental
• Equestrian event facilities
• Trade show hosting
• Rodeo and livestock arenas
• Convention and expo space

Headquarters

HQ city

Gonzales

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Facility Rental: Rental fees charged to event organizers, promoters, and third-party companies for use of arenas, buildings, pavilions, and outdoor spaces. Revenue varies by venue type, duration, and event scale.
2. Admission and Ticketing: Many hosted events charge admission fees (e.g., $10 adults for gun shows, $5 for gem shows, $15 for outdoor expo). The venue may retain a portion of ticket sales or operate as a fee-based ticketing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lamar Dixon Expo Center is a 247-acre, multi-use event venue that rents indoor and outdoor event space to trade show organizers, rodeo and equestrian producers, concert promoters, convention planners, and private event clients. It also hosts annual consumer events such as gun shows and consumer expos, and earns ancillary revenue from admission/ticketing, concessions, and on-site services during events.

Product overview

Lamar Dixon Expo Center is a 247-acre multi-use event venue in Gonzales, Louisiana, owned and operated by Ascension Parish. The facility operates as a unified venue-plus-services model offering diverse indoor and outdoor spaces for events. The core product is event venue rental spanning multiple facility types: three arenas (Robbie G. Savoy Jr. Arena, Arena B, Outside Arena) for rodeos, concerts, and monster truck shows; four buildings (Rev Center, Trademart, Banquet Hall, Chapel) for conventions, trade shows, and private events; barns and pavilions for equestrian and 4-H activities; RV parks; sports facilities (Athletic Complex, Gym); outdoor fields and fishing ponds; and festival grounds. The venue emphasizes equestrian and agricultural events while hosting consumer shows, concerts, rodeos, and corporate functions throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade show and consumer expo venue rental Rental of indoor halls and outdoor grounds for trade shows, consumer expos, and gun shows. Targeted at event organizers and promoters who need flexible, large-scale space with utilities, parking, and on-site logistics for high-attendance events.
• Rodeo and equestrian event venue rental Rental of arenas, barns, and grounds configured for rodeos, horse shows, and livestock exhibitions. Designed for rodeo producers, equestrian associations, and agricultural show organizers requiring specialized livestock handling and equestrian-grade infrastructure.
• Concert and live entertainment venue rental Rental of arena and outdoor stage areas configured for concerts and live entertainment events, including sound, lighting, and staging infrastructure. Targeted at concert promoters and entertainment producers.
• Convention and private event venue rental Rental of meeting rooms, halls, and grounds for conventions, corporate functions, and private events such as weddings and reunions. Available to corporate planners, associations, and private hosts.

Quantifiable outcome

• 35+ events per month capacity
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ascension ParishcoreStrategic or Co-development PartnerAscension Parish government is the owner and operator of Lamar Dixon Expo Center. The facility serves as a resource for economic development in the parish and community.
• REV (Restaurant Entertainment Venue)minorGTM or Marketing PartnerFacility sponsor with logo placement on website. REV appears to be a local restaurant/entertainment venue partner.
• Gerry LaneminorGTM or Marketing PartnerFacility sponsor with logo placement. Local business partner.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor with logo placement on website.
• Holiday InnminorGTM or Marketing PartnerHotel partner with logo placement, providing accommodations for event attendees.
• ClarionminorGTM or Marketing PartnerHotel partner with logo placement for attendee accommodations.
• Waste ManagementminorGTM or Marketing PartnerService sponsor with logo placement.
• EAGLminorGTM or Marketing PartnerFacility sponsor with logo placement.
• FrenchysminorGTM or Marketing PartnerLocal restaurant partner with logo placement.
• 2A EventsminorChannel Partner/ Reseller/ DistributorGun show operator that regularly books venue space for multiple gun shows throughout the year.
• Great Southern ExposminorChannel Partner/ Reseller/ DistributorEvent organizer producing Louisiana Outdoor Expo at the venue.
• ATT Expo MarketminorChannel Partner/ Reseller/ DistributorMarket event organizer producing Magnolia Market and holiday markets at the venue.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cajundome: Louisiana-based multi-use arena and convention facility operated as a public venue, hosting rodeos, expos, concerts, and trade shows with comparable public-ownership profile and event mix.
• Raising Cane's River Center: Multi-venue event complex in Baton Rouge serving the same Southeast Louisiana market with arenas, convention halls, and theater spaces hosting trade shows, concerts, and sporting events.

Broad incumbents

• NRG Center (Houston): Large-scale convention and exhibition facility that competes for major consumer expos and trade shows across the broader Gulf South region Lamar Dixon serves.
• New Orleans Ernest N. Morial Convention Center: Largest convention facility in Louisiana and a major Gulf South competitor for trade shows, consumer expos, and large conventions that Lamar Dixon also targets.
• Shreveport Convention Center: Regional convention venue in northwest Louisiana hosting consumer shows, meetings, and trade events that overlap with Lamar Dixon's mid-size expo business.

Regional players

• Mississippi Coast Coliseum and Convention Center: Gulf Coast public venue offering arena, convention, and exhibition space for trade shows, rodeos, and concerts, comparable in scale and ownership structure though in a different state.
• Pensacola Bay Center: Multi-purpose arena and event facility on the Gulf Coast hosting concerts, expos, and consumer shows with overlapping event categories in an adjacent regional market.
• Monroe Civic Center: Publicly operated multi-venue complex in northeast Louisiana offering arena, banquet, and convention space with a comparable event mix to Lamar Dixon in a different geography.
• Mobile Convention Center: Publicly owned Gulf Coast convention venue hosting trade shows, consumer expos, and meetings with a comparable regional event-hosting model.

Others

• Eventbrite: Third-party ticketing and event-discovery platform used by Lamar Dixon's organizers for individual event sales; relevant as an enabling technology layer for the venue's distribution model rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lamardixonexpocenter
• Instagraminstagram.com/lamar_dixonexpocenter/?hl=en
• TikToktiktok.com/@lamardixonexpocenter
• Xx.com/lamar_dixonexpo
• LinkedInlinkedin.com/company/the-lamar-dixon-expo-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamar Dixon Expo Center