Wright & Morten Vets

Name

Wright & Morten Vets

Legal name

Inspiring Vet Care Limited

Website

https://wmvets.co.uk

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYHLAMABAK

Field Services, Mobile Imaging & On-Farm Procedures

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYAFACADAB

Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Veterinary Services (Farm Animal & Herd Health)

SECONDARYAFACADAF

Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Veterinary Services (Farm Animal & Herd Health)

Keywords

• Veterinary services
• Small animal care
• Equine veterinary
• Farm animal practice
• Pet health plans

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultations and Medical Services: One-time fees for consultations, vaccinations, medical treatments, surgeries, dental procedures, and diagnostic imaging. Consultation fees are £59 standard, with follow-up and specialist/referral/out-of-hours fees additional.
2. Pet Health Club Subscriptions: Monthly subscription plans (Essential and Plus tiers) ranging from £19.99 to £33.99 per month per pet, providing recurring revenue through preventative care inclusion, discounts, and 24/7 online vet access.
3. Online Pet Supplies Shop: Pet food and accessory sales through the Pet Health Club online shop, with free delivery over £39 and up to 10% discount for members.
4. Pet Insurance Referrals: Referral commissions from Animal Friends Insurance, with 20% discount offered to Pet Health Club members, generating income through insurance introductions.
5. Neutering and Surgical Procedures: One-time fees ranging from £98.50 (cat castration) to £856 (laparoscopic spay over 40kg) with Pet Health Club discounts of 10-20%.
6. Referral Services: Advanced diagnostic and specialist referral services for first-opinion practices, including CT imaging, internal medicine, and exotic species care.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Wright & Morten Vets is a multi-branch veterinary practice delivering small animal, equine, and farm animal care across six locations in Cheshire and Derbyshire from an RCVS-accredited hospital in Macclesfield. Services span routine consultations, vaccinations, and preventative healthcare, through to advanced diagnostics (CT, ultrasound, endoscopy, dental X-ray, in-house lab), laparoscopic and soft tissue surgery, dentistry, chemotherapy, exotic species care, and 24/7 emergency cover via Vets Now. A Pet Health Club subscription programme, an online shop, and a PawSquad video consultation channel round out the consumer-facing offering.

Product overview

Wright & Morten Vets is a multi-service veterinary practice offering small animal, equine, and farm animal care across Cheshire and Derbyshire. The practice operates as a unified service with three specialized teams: Small Animal Services at Macclesfield (RCVS-accredited hospital with CT), Wilmslow, and Congleton branches; Wright & Morten Equine for horse care; and Wright & Morten Farm for livestock. Supporting services include Pet Health Club subscription plans (Essential and Plus tiers), Video Vet 24/7 consultations via PawSquad, an online shop, and specialist referral services for CT imaging, internal medicine, and exotic species. The practice also offers targeted services including laparoscopic surgery, dental X-rays, acupuncture, cardiology, dermatology, wellness screening, and nutritional consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Health Club: Subscription-based pet health plan covering preventative healthcare including vaccinations, flea/worm treatments, and health checks.
• Video Vet (PawSquad Partnership)

Products and services

• Small Animal Veterinary Services
• Wright & Morten Equine Services
• Wright & Morten Farm Animal Services
• CT Imaging Referral Service
• Internal Medicine Referral Service
• Exotic Species Referral Service
• Pet Health Club Subscription
• PawSquad Video Vet Consultations
• Pet Health Club Online Shop
• Pet Vaccination Service
• Neutering and Surgical Procedures
• Wellness Screening
• Laparoscopic Bitch Spay
• Dental X-Rays and Dentistry
• Veterinary Acupuncture
• Visiting Cardiology Service
• Visiting Dermatology Service
• Pet Nutrition Consultations
• Puppy Socialisation Parties
• Out-of-Hours Emergency Service

Quantifiable outcome

• Two in three pets have undiagnosed health conditions
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vets NowcoreStrategic or Co-development PartnerVets Now provides dedicated out-of-hours emergency pet care at the Macclesfield hospital site, operating overnight and at weekends when the practice is closed. Vets Now vets and nurses are specially trained in pet emergencies and are on-site 24/7. The partnership ensures continuous emergency care access for Wright & Morten clients.
• PawSquadcoreGTM or Marketing PartnerPawSquad provides 24/7 video vet consultation services accessible via app. Wright & Morten offers PawSquad as part of Pet Health Club Plus membership (included) or as a standalone £28 pay-as-you-go / £8/month subscription. The 'Never Pay Twice' promise credits the £28 consultation fee against a Vets Now clinic visit within 24 hours.
• VetCTcoreTechnology or IntegrationVetCT provides specialist interpretation of CT scans performed at Wright & Morten's on-site scanner, enabling expert radiological reporting for complex cases.
• The Pet Health ClubcoreGTM or Marketing PartnerPet Health Club is a subscription-based preventative healthcare programme offered by IVC Evidensia, providing Wright & Morten clients with monthly plans covering vaccinations, health checks, flea/worm treatment, and discounts on treatments. Also powers the online pet supplies shop.
• KlarnaminorGTM or Marketing PartnerKlarna provides 'Pay in 3' interest-free instalment payment option for veterinary bills, allowing pet owners to spread treatment costs over three equal payments without added fees.
• Animal Friends InsuranceminorGTM or Marketing PartnerExclusive pet insurance partnership with Animal Friends Insurance offering 20% discount to Pet Health Club members and one month free for new IVC customers. Insurance covers accidents, illnesses, dental, and complementary treatments.
• PetAirminorGTM or Marketing PartnerIVC Evidensia-owned pet relocation service for international pet travel. Wright & Morten offers registered clients 10% off PetAir services, including paperwork, flights, and travel crate training.
• IVC EvidensiacoreOthersIVC Evidensia is the parent company and global veterinary group network that Wright & Morten is part of. The group provides world-class veterinary care delivered locally, with global collaboration across practices, hospitals, and referral centres. Wright & Morten recruits through IVC Evidensia careers portal.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Eastcott Veterinary Hospital: RCVS-accredited veterinary hospital in Swindon offering first-opinion and referral services including CT and internal medicine. Closely comparable single-hospital hub with branch surgery model.
• Vets4Pets: UK's largest chain of small animal veterinary practices, owned by Pets at Home. Operates a similar first-opinion plus referral model inside Pets at Home stores and standalone practices, with comparable subscription plans (e.g. Complete Care).
• CVS Group: UK-listed veterinary group operating first-opinion practices, referral hospitals, and equine practices. Comparable multi-species coverage and premium referral services targeting similar client segments.
• Medivet: Large UK veterinary group with a network of branches and 24-hour centres offering small animal, exotic, and referral services. Closely comparable multi-site clinical model and growing hospital-tier offering.
• Village Vet: London-based primary care and referral veterinary group, also part of IVC Evidensia. Sibling brand within the same parent network with a directly comparable RCVS-accredited hospital and referral service offering.
• VetPartners: Large UK and European veterinary group with small animal, farm, and equine practices plus referral centres. Directly comparable multi-species service model and geographic footprint.

Broad incumbents

• PDSA: UK charity providing low-cost veterinary services through a national network of hospitals and branches. Adjacent competitor for cost-conscious pet owners and source of price benchmarking for affordable veterinary care.
• Linnaeus Group: UK-wide network of referral veterinary hospitals owned by Mars Petcare. Provides overlapping specialty referral capabilities (CT, internal medicine, oncology) that compete for the same referral practice market.

Emerging players

• Dick White Referrals: One of the UK's largest private specialist referral centres, offering advanced diagnostics, surgery, and internal medicine. Competes for the same referring-practice caseload that Wright & Morten's CT and internal medicine services target.

Regional players

• Animal Trust: Not-for-profit veterinary group operating in northern England and Wales with a low-cost pricing model. Regional competitor for price-sensitive pet owners in overlapping North West geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright & Morten Vets