Keycall

Name

Keycall

Legal name

Keycall

Website

https://k-call.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Voice Marketing Automation Software

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Communications Services, Nec (4899), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYHDAIAHAD

VoIP Access & ITSP Services

Hardware, Technology & Telecom/Telecommunications & Network Services/Unified Communications & Voice Services (VoIP, UCaaS)

Keywords

• Automated outbound calling
• Voice bot platform
• Speech recognition software
• AI call automation
• Voice marketing services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Usage-based per-call billing: Two billing options: per-second payment or fixed price for successful calls lasting more than 4 seconds. No subscription or platform access fees for SaaS model
2. Turnkey outsourcing services: Full-service delivery including consultation, script development, voice recording, technical setup, call launching, and result analysis performed by Keycall team
3. SaaS platform subscription: Self-serve platform access with pay-per-call model. No minimum base size restrictions. Platform fee-free model with payment only for actual calls made

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Keycall provides an AI-powered voice bot platform that automates outbound telephone calls for businesses, including cold calling, lead qualification, customer notifications, NPS/CSAT surveys, and HR candidate screening. It sells a self-serve SaaS platform for independent campaign setup, turnkey managed voice-marketing services where Keycall handles script creation and campaign execution, and a REST API for integration with CRM systems, chatbots, and websites. Pricing is usage-based, with no platform subscription fee—customers pay per call or per successful call of more than 4 seconds.

Product overview

Keycall is a voice marketing automation platform comprising four interconnected products. At its core is the AI Voice Bot, which conducts automated outbound calls using speech recognition (Google Speech-To-Text + proprietary dialect module) and professional voice actor recordings, with real-time transcription at 98% accuracy. The SaaS Platform provides self-service access to script building, database management, real-time analytics, and pay-per-call billing. The IVR for Outbound Calls adds interactive voice response with combined speech/keypad recognition and multi-level branching logic. The Keycall API enables CRM, website, and chatbot integrations to trigger calls and receive structured results. Keycall also offers managed turnkey services and voice marketing consulting for clients needing hands-on implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Voice Bot (Голосовой бот) AI-powered voice robot for automated outbound calls that recognizes human speech, conducts scripted conversations, and transcribes calls with 98% accuracy. Used by businesses for cold calling, lead generation, base segmentation, NPS/CSAT surveys, appointment reminders, and HR candidate screening across 24+ countries.
• SaaS Platform Self-service platform enabling users to independently create call scripts via a mind-map-style constructor, upload phone databases, configure campaigns, and monitor real-time results. No subscription fee; pay-per-call pricing model. Includes built-in base management, call transcription, and financial reporting.
• Keycall API REST API / Webhook-based integration allowing CRM systems, websites, and chatbots to trigger outbound call campaigns and receive real-time results including call transcripts and contact categorization. Supports integration via unique generated link or open API keys.
• Managed / Turnkey Services (Послуги) Full-service outbound marketing implementation including custom script development, professional voice recording, technical setup, campaign launch, and performance analytics delivered by Keycall's team of 20+ specialists. Intended for clients without in-house automation expertise.
• Consulting

Quantifiable outcome

• Cost per lead as low as $0.17-$0.33 for warm outreach campaigns
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Big Business DayminorGTM or Marketing Partner · 17 September 2023Information partner for the largest offline business event in Ukraine held at Lviv Arena, featuring Jordan Belfort. Keycall conducted NPS surveys of event attendees post-conference.
• WebMateminorGTM or Marketing Partner · 1 May 2020Joint partnership program where WebMate offers Google Analytics setup or SEO audit as a bonus for Keycall Salesbot clients ordering contextual advertising services.
• RUBICON and Bitrix24minorGTM or Marketing PartnerInformation support partner for the 'Anatomy of Changes' conference organized by RUBICON and Bitrix24, supporting educational projects in the business community.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aircall: Established cloud-based phone system and contact-center SaaS serving SMB and mid-market sales/support teams globally. Overlaps with Keycall on outbound calling, IVR and analytics but at much larger scale and as a general-purpose communications platform rather than AI-voice-bot specialist.
• Talkdesk: Enterprise cloud contact-center platform with AI-driven automation for voice, email and chat. Comparable to Keycall's enterprise turnkey-services motion for outbound calling and customer engagement, but operates at significantly larger scale across multiple channels.
• Five9: Public cloud contact-center-as-a-service provider serving large enterprises with intelligent virtual agents, outbound dialers and speech analytics. Overlaps with Keycall on AI-driven outbound calling and IVR but is a much larger, publicly listed incumbent.

Direct peers

• PolyAI: Enterprise voice-AI platform for customer-service automation with proprietary speech recognition and large-language-model orchestration. Comparable to Keycall in core category but at significantly larger scale, focused on enterprise contact-center deployments rather than outbound marketing.
• Vapi: Developer-focused platform for building and deploying AI voice agents for inbound and outbound calls. Closely comparable to Keycall's voice-bot offering in product category, speech-recognition accuracy claims and per-call pricing model, though Vapi targets English-language enterprise developers rather than CIS markets.
• Bland AI: Cloud-based platform for building, testing and deploying AI phone agents for sales, support and operations. Directly comparable to Keycall's pay-per-call, self-serve platform model with similar emphasis on conversational AI, transcription and CRM integrations.
• Retell AI: Provides an AI voice-agent platform for automated outbound and inbound calling with telephony infrastructure, transcription and conversational flow builders. Comparable to Keycall's combined SaaS platform + voice-bot + API product stack, targeting SMB and enterprise sales/lead-gen use cases.
• JustCall: Cloud-based outbound calling and contact-center SaaS with AI features for sales and support teams. Comparable to Keycall on telephony infrastructure, IVR, real-time analytics and pay-per-call style pricing, with a broader CRM-integration footprint.
• Synthflow: No-code AI voice-agent platform targeting sales, customer service and appointment-setting use cases. Comparable to Keycall's SaaS platform motion — script-builder, database management, real-time analytics — for SMB and mid-market customers.

Emerging players

• VoiceSpin: Provider of cloud telephony, outbound dialers and AI-powered contact-center solutions targeting SMB and mid-market customers. Comparable to Keycall on telephony infrastructure, predictive dialing and turnkey service delivery, with a more generalist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KSalesbot
• Facebookfacebook.com/keycallsales
• LinkedInlinkedin.com/company/keycall

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keycall