Fiture

What Fiture does

Fiture is a consumer-facing mobile application that delivers personalized fitness and nutrition guidance through an AI-driven planning layer. The product combines AI-generated workout plans, smart meal plans, computer-vision-based food recognition, barcode scanning, and progress analytics with gamification elements such as badges, goals, and achievements. Onboarding is questionnaire-based, capturing body metrics, lifestyle, and fitness goals, after which the AI produces an automated plan without sales interaction. The app distributes exclusively through Apple's iOS App Store and Google Play Store, and is operated by MIRACLE IT INC LIMITED, a Hong Kong-incorporated private company, with operational and contact addresses in Funchal, Portugal and Hong Kong.

The underlying technology stack centers on a proprietary personalization engine that ingests user inputs and optionally synchronizes biometric data via native integrations with Apple Health, Google Fit, fitness trackers, and heart rate monitors. AI modalities include computer vision for food image recognition and barcode scanning, a recommendation engine for workout and meal plan generation, and predictive analytics for progress tracking. The app is explicitly positioned as a non-medical-device wellness tool, with an FDA disclaimer and GDPR compliance for European users.

Fiture operates as a product-led, self-serve business with no enterprise sales motion. Revenue is generated through auto-renewing subscriptions billed by the app stores, with specific pricing tiers not publicly disclosed. The company has one disclosed capital event — a $12,500 seed from Cyberport Hong Kong in August 2015 — and has since operated without institutional funding, no visible paid marketing channels, and no named enterprise customers. Headcount is reported at 11–50 employees.

Name

Fiture

Legal name

MIRACLE IT INC LIMITED

Website

https://fiture.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiture is a consumer mobile app that delivers AI-personalized workout plans, smart meal plans, food recognition via computer vision, and progress tracking. It is operated by MIRACLE IT INC LIMITED, sells auto-renewing subscriptions via the iOS App Store and Google Play, and serves individual fitness and nutrition consumers globally.

Ownership category

akta.pro rank

Product category

AI Fitness & Nutrition Mobile App

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Gain & Muscle-Building Nutrition (HSADAFAC)

akta.pro secondary industry

Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• AI fitness planning
• Personalized nutrition tracking
• Mobile fitness app
• Food recognition technology
• Workout analytics

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. App Store Subscriptions: The app offers auto-renewing subscriptions through App Store and Google Play. Users are charged according to their chosen subscription tier with automatic renewal unless cancelled. Payment is processed through the respective app store accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Core offering

Fiture is a mobile application that delivers AI-generated personalized workout plans and smart meal plans based on user body metrics, lifestyle, and fitness goals. The app combines AI-powered food recognition and barcode scanning for dietary tracking with real-time progress analytics and gamified motivation tools (badges, goals, achievements), integrating with Apple Health and Google Fit.

Product overview

Fiture is a single unified mobile fitness and nutrition application powered by AI. The core product is a personalized fitness app that combines workout planning, meal planning, and dietary tracking into one integrated experience. Key features include AI-generated personalized workout plans, smart meal plans, AI-powered food recognition with barcode scanning, real-time progress tracking with analytics, and gamification elements (badges, goals, achievements). The app is available on iOS (App Store) and Android (Google Play).

Differentiator

Problem solved

Functional benefit

Products and services

• Fiture

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Apple HealthcoreTechnology or Integration
• Google FitcoreTechnology or Integration

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noom: Subscription-based personalized nutrition and weight management app combining AI/coach-driven meal plans with habit-formation psychology. Highly comparable to Fiture because the core value proposition (AI-personalized nutrition and lifestyle plans delivered via a consumer subscription app) maps almost one-to-one to Fiture's offering.
• Aaptiv: AI-powered audio and video fitness coaching app with personalized workout plans. Comparable as a directly competitive subscription-based personalized fitness app targeting general consumers with AI-driven plan generation.
• Freeletics: AI-coach fitness app that generates personalized bodyweight and weight training plans based on user goals and progress. Compares directly to Fiture on the workout-plan side of the offering with the same AI-driven personalization engine and subscription model.
• MyFitnessPal: One of the largest nutrition tracking apps globally, with a barcode scanner and food database. Directly comparable to Fiture because it anchors a similar consumer use case (AI-assisted calorie and macro tracking via barcode scanning) and operates on the same freemium subscription model through iOS and Android.
• Yazio: AI-assisted calorie counter and nutrition planner with barcode scanning and personalized meal recommendations. Comparable as a direct peer in the AI nutrition tracking category with a freemium/subscription model and similar consumer persona to Fiture's target.
• Lifesum: Subscription nutrition and meal-planning app with barcode scanning and AI-assisted recommendations. Comparable to Fiture as a peer in the consumer AI nutrition space with a similar freemium subscription GTM and food recognition functionality.
• BetterMe: AI-driven fitness and nutrition coaching app offering personalized workout and meal plans, with a heavy focus on weight loss transformation. Directly comparable because BetterMe targets the same consumer need (AI-generated fitness + nutrition plans, gamified engagement, auto-renewing subscriptions through App Store/Play).

Emerging players

• Future: Personalized fitness coaching platform pairing users with remote human coaches and an AI-augmented app for workouts and progress tracking. Adjacent peer in the AI-augmented personalized fitness subscription space, slightly higher-end with human coaching layered on top of technology.

Broad incumbents

• Apple Fitness+: Apple's subscription workout and wellness service integrated with Apple Watch and Apple Health. Comparable as a broad incumbent ecosystem player that bundles AI-personalized activity tracking, workouts, and health data, much of which Fiture integrates into via Apple Health.
• Fitbit (Google): Google-owned health and fitness platform combining wearables, activity tracking, and the Fitbit Premium subscription service with personalized insights. Comparable as a broad incumbent offering an integrated fitness + nutrition subscription experience with deep wearable device and ecosystem integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fituremet
• Facebookfacebook.com/fituremet
• LinkedInlinkedin.com/company/how-to-sell-personal-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiture