Revenue by Design
Revenue by Design is a private consulting firm based in Aliso Viejo, California, founded in 2014. The 1-10 employee firm specializes in building and transforming Inside Sales teams for companies across verticals and sizes.
- Company typePrivate
- Founded2014
- HeadquartersAliso Viejo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Revenue by Design does
Revenue by Design is a privately held, for-profit professional services firm headquartered in Aliso Viejo, California, founded in 2014. The firm operates with a small team of 1–10 employees and specializes in building and transforming Inside Sales teams for companies across verticals and sizes. Its service offering is positioned as cross-vertical and size-agnostic, targeting clients seeking to establish, rebuild, or scale their inside sales functions. The company markets itself via its website at revenue-bydesign.com and operates without disclosed parent, subsidiary, or investor relationships.
No specific information was disclosed in the input data regarding Revenue by Design's service packaging, pricing/engagement model, target client mix, leadership team, geographic reach, technology stack, intellectual property, partnerships, or financial performance. The detailed data blocks available in the source pertain to HighLevel (GoHighLevel), a distinct and substantially larger SaaS company, and are not representative of Revenue by Design's operations. As a result, this description is necessarily limited to the firmographic facts confirmed in the primary source.
Revenue by Design firmographics
Firmographics- Name
- Revenue by Design
- Legal name
- HighLevel LLC
- Website
- https://revenue-bydesign.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revenue by Design is a private consulting firm based in Aliso Viejo, California, founded in 2014. The 1-10 employee firm specializes in building and transforming Inside Sales teams for companies across verticals and sizes.
- Ownership category
- akta.pro rank
Where Revenue by Design is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Revenue by Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Platform Access): Monthly/annual subscription tiers providing access to the core platform features including CRM, marketing automation, sales tools, and communication features. Two main tiers: Starter at $97/month and Unlimited at $297/month.
- Communication Surcharges: Usage-based charges for communications services including SMS, MMS, email, voice calls, and RCS. Deductions from wallet balance in real-time as incurred.
- Add-on Services: Additional services and features that can be added to subscription plans including API access, rebilling features, and specialized compliance packages
- Affiliate Commission (Outbound): 40% commission for direct referrals and 5% for second-tier referrals on recurring subscription-based products
- White-Label Resale: Authorized resellers and white-label partners can resell access to the Core Platform under their own brand, subject to MAP policy compliance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Perfect for freelancers & solo marketers |
| Subscription | Monthly | Unlimited - Built for growing agencies |
| Subscription | Monthly | $497 Tier - Enterprise with markup capabilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Revenue by Design product offering
Product offeringCore offering
Revenue by Design specializes in building and transforming Inside Sales teams at companies across verticals and sizes. The firm provides expertise in designing, structuring, and optimizing inside sales operations to help clients establish or revamp their sales functions. Their offering is a professional services engagement focused on practical, hands-on sales team development rather than a packaged software or product.
Product overview
HighLevel is a unified AI-powered business operating system designed for agencies and marketers. The platform provides an all-in-one solution combining CRM, marketing automation, sales tools, and communication capabilities. The core HighLevel Platform serves as the central hub, with numerous integrated features organized into five functional categories: Capture (CRM, Voice AI, Forms, Websites, Funnels, Chat Widget, Call Tracking, SMS, Social Planner, QR Codes, Ad Manager), Nurture (Conversation AI, Sales Pipelines, Workflows, Calendars, Text Snippets, Reminders, Voicemail), Close (Lead Scoring, Estimates, Invoicing, Payments, Order Forms, Memberships, Upsells, Text-2-Pay, Gift Cards, Loyalty), Evangelize (Reputation Management, Reviews, Affiliate Manager, Video Reviews, AI Review Reply, Communities), and Reactivate (Broadcast Campaigns, Segmentation, Birthday Campaigns, Seasonal Campaigns, Reactivation Templates, Newsletter, Content AI). The platform is available through two pricing tiers: Starter Plan ($97/month) and Unlimited Plan ($297/month), with different feature access levels.
Differentiator
Problem solved
Functional benefit
Brands
- SaaSPRENEUR: Trademarked brand name associated with HighLevel marketing and educational content.
- LevelUp
- Highly
- LeadConnector
Products and services
- Inside Sales Team Building and Transformation Services Professional services engagement in which Revenue by Design designs, builds, and transforms clients' inside sales teams. The offering is targeted at companies across verticals and sizes that need to establish or revamp their inside sales function, providing expertise in team structure, operations, and execution.
Quantifiable outcome
- $5.2B+ sales facilitated in 2025
- +2 more outcomes
Companies that use Revenue by Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Revenue by Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Revenue by Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google Cloud Platform (GCP)coreInfrastructure hosting partner for the HighLevel platform. Provides cloud computing infrastructure, security, and scalability for the SaaS application.
- EU-U.S. Data Privacy Framework CertificationcoreCertified under EU-U.S. Data Privacy Framework for lawful transfer of personal data between EU and US. Ensures GDPR compliance for international data transfers.
- Communication Service Providers (Carriers)coreTelecommunications providers enabling SMS, MMS, voice calls, and RCS messaging capabilities. Subject to carrier rules including 10DLC registration requirements.
Scale indicators5 records
Revenue by Design competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign is a marketing automation, CRM, and email platform serving SMBs and agencies. It is explicitly listed by HighLevel as a competitor being targeted in comparison pages, with overlapping capabilities in automation, CRM, and multi-channel messaging.
- ClickFunnels: ClickFunnels provides funnel-building, marketing automation, and CRM tools targeted at entrepreneurs and agencies. HighLevel names it as a competitor comparison target and the two share a similar SMB/agency buyer persona and funnel-centric positioning.
- Keap (Infusionsoft): Keap (formerly Infusionsoft) delivers CRM, marketing automation, and sales pipeline tools for SMBs and solopreneurs. HighLevel names Keap as a competitor in its comparison pages, reflecting overlap in target customer and automation capabilities.
- Kartra: Kartra is an all-in-one platform combining funnels, email, memberships, and checkout. It is explicitly listed by HighLevel as a competitor comparison target and competes for the same SMB/agency 'all-in-one' positioning.
Broad incumbents
- HubSpot: HubSpot offers an all-in-one CRM, marketing automation, sales, and service platform for SMBs and mid-market. It is named by HighLevel as a direct competitive comparison target and represents the broader incumbent HighLevel competes against in the agency and SMB marketing tooling space.
- Salesforce (Marketing Cloud / Account Engagement): Salesforce provides enterprise-grade CRM and marketing automation products that increasingly push down-market. HighLevel names Salesforce as a competitor in its comparison pages, representing the larger incumbent alternative agencies may evaluate.
- Zoho (Zoho One / MarketingPlus): Zoho offers a broad suite of business apps including CRM, marketing automation, and sales tools targeting SMBs and mid-market. HighLevel names Zoho as a comparison target, highlighting overlap in the integrated business app positioning.
Emerging players
- Mailchimp: Mailchimp provides email marketing, automation, and lightweight CRM for SMBs. While not explicitly named in HighLevel's comparison list, it competes for the same SMB marketing buyer and serves as a migration point for agencies seeking stronger automation.
- Pipedrive: Pipedrive is a sales CRM and pipeline management tool that has expanded into marketing automation. It competes with HighLevel's CRM and pipeline features, particularly among SMBs and small agencies.
Others
- monday.com: monday.com is a work-operating system spanning CRM, project management, and automation. It is an adjacent competitor for agencies seeking consolidated operating platforms, even though it is not a core 'marketing automation' rival.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Revenue by Design social profiles
Digital presenceRevenue by Design compliance and trust
Trust signalCompliance5 records
Revenue by Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revenue by Design leadership team
Management profileNumber of profiles
Revenue by Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
Revenue by Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revenue by Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revenue by Design
What does Revenue by Design do?
Revenue by Design specializes in building and transforming Inside Sales teams at companies across verticals and sizes. The firm provides expertise in designing, structuring, and optimizing inside sales operations to help clients establish or revamp their sales functions. Their offering is a professional services engagement focused on practical, hands-on sales team development rather than a packaged software or product.
Is Revenue by Design a public or private company?
Revenue by Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revenue by Design founded?
Revenue by Design was founded in 2014. It employs 1 to 10 people.
Where is Revenue by Design based?
Revenue by Design is headquartered in Aliso Viejo, United States, in the North America region.
How does Revenue by Design make money?
Five revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are communication Surcharges, add-on Services, affiliate Commission (Outbound) and white-Label Resale.
Who are Revenue by Design's main competitors?
Direct peers on record are ActiveCampaign, ClickFunnels, Keap (Infusionsoft) and Kartra. Broad incumbents are HubSpot, Salesforce (Marketing Cloud / Account Engagement) and Zoho (Zoho One / MarketingPlus). Emerging players are Mailchimp and Pipedrive. monday.com is listed as an others.
Does Revenue by Design have an API?
Yes. HighLevel provides API access for developers to connect other services to the Platform. The API is available through the Basic API Access feature included in the Unlimited plan. Users are responsible for their use of the APIs and must have necessary rights and consents to transmit data to third parties via the API. HighLevel may limit or suspend API access if usage violates Terms of Service. Separate Communication Surcharges apply for communication services (RCS, SMS, MMS, email, voice calls) governed by LeadConnector Terms of Service.