Yupaa
Yupaa is a Mumbai-based, vertically integrated fresh produce company that farms, imports, distributes, and packs fruits for retail, wholesale, and food service partners across India. It operates through 4 Indian ports and a Capespan-anchored global sourcing network spanning 60+ countries.
- Company typePrivate
- Founded1989
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yupaa does
Yupaa is a Mumbai-based, family-controlled fresh produce company that operates a vertically integrated value chain spanning farming, import, distribution, and value-added packing. The group traces its origins to 1989 with Parth Farms, a hill-station farm at Pachgani (4,500 ft altitude) that pioneered the cultivation of Californian strawberry varieties, American raspberries, blueberries, and other specialty crops in India, whose strawberry cultivation model has since been adopted by local farmers across more than 20,000 acres. In 1998, the group launched Yupaa International to import and distribute fresh fruits from global origins, and in 2009 added Yupaa Valley for pack-house and cold storage operations including grading, sizing, packaging, and branding.
In July 2016, Yupaa International and Yupaa Valley were merged into Yupaa Fresh Pvt. Ltd., a joint venture with South Africa's Capespan Group, which took a 35% strategic stake while the Karvat family retained majority ownership. The combined entity serves retail, wholesale, and food service partners across India with imports processed through 4 major Indian ports, supported by in-house shipping, logistics, and import administration teams. Product offerings span apples, pears, oranges, grapes, plums, peaches, apricots, kiwis, cherries, mandarins, sweetlimes, strawberries, raspberries, and blueberries — sourced from a network of 25+ named international suppliers across the US, New Zealand, South Africa, Chile, Argentina, Spain, Belgium, the Netherlands, Poland, and Turkey, with the Capespan partnership providing access to growers in 60+ countries. The company operates with a lean staff of 11–50 employees across a corporate office in Mumbai (Kemps Corner), a sales and marketing office in Pawane MIDC, and the Parth Farms production site in Pachgani. The company is privately held, has no external funding rounds, and has not publicly disclosed revenue.
Yupaa firmographics
Firmographics- Name
- Yupaa
- Legal name
- Yupaa Fresh Pvt. Ltd.
- Website
- https://yupaagroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yupaa is a Mumbai-based, vertically integrated fresh produce company that farms, imports, distributes, and packs fruits for retail, wholesale, and food service partners across India. It operates through 4 Indian ports and a Capespan-anchored global sourcing network spanning 60+ countries.
- Ownership category
- akta.pro rank
Yupaa industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Tree Nut Farming (1113), Farm Product Warehousing and Storage (493130)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industries
- Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
Keywords
Where Yupaa is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Yupaa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Produce Import and Distribution: Import of fresh fruits from all over the world and marketing and distributing it across India through Yupaa International
- Domestic Farming Operations: Farming of fresh produce including strawberries, raspberries, blueberries, super sweet corn, red and yellow bell peppers, sugar snap peas, American white onions, and flowers like Liliums and Tulips at Parth Farms
- Value-Added Services: Pack-house and cold storage operations involving grading, sizing, packaging and other value additions for a range of Indian and imported fresh fruits through Yupaa Valley
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Yupaa product offering
Product offeringCore offering
Yupaa Group is a vertically integrated fresh produce enterprise that farms (Parth Farms), imports, distributes, and markets fresh fruits (Yupaa International), and provides pack-house and cold storage services including grading, sizing, packaging, and value-addition (Yupaa Valley), all unified under Yupaa Fresh Pvt. Ltd. The company supplies Indian retail, wholesale, and food service partners with a wide range of imported and domestically grown fresh fruits including apples, pears, oranges, grapes, plums, peaches, apricots, kiwis, cherries, mandarins, strawberries, raspberries, and blueberries.
Product overview
Yupaa Group of Companies operates a vertically integrated fresh produce business comprising three distinct sub-brands unified under Yupaa Fresh Pvt. Ltd. The portfolio includes Parth Farms (agricultural farming of strawberries, raspberries, blueberries, garlic, and specialty crops since 1989), Yupaa International (global fresh fruit import and distribution pioneered in 1998), and Yupaa Valley (pack-house and cold storage for grading, sizing, packaging, and value-addition since 2009). Since July 2016, Yupaa International and Yupaa Valley have merged into Yupaa Fresh Pvt. Ltd., a joint venture with Capespan Group holding 35% shareholding, while the Karvat family retains majority ownership. The company distributes a wide range of imported and Indian fresh fruits including apples, pears, oranges, grapes, plums, peaches, apricots, kiwis, cherries, mandarins, sweetlimes, strawberries, raspberries, and blueberries across India through multiple ports.
Differentiator
Problem solved
Functional benefit
Products and services
- Parth Farms (Domestic Farming Operations) Agricultural farming operation established in 1989 in Pachgani hill station. First farm in India to successfully grow, market, and brand Californian varieties of strawberry. Also pioneered super sweet corn, red and yellow bell peppers, sugar snap peas, American white onions, Liliums, Tulips, and American raspberries in India. Operates controlled-environment cultivation with dedicated qualified experts on-site.
- Fresh Fruit Import and Distribution (Yupaa International / Yupaa Fresh) Import, distribution and marketing division for fresh fruits from all over the world; pioneered fresh fruit import in India. Distributes a wide range of imported and Indian fresh fruits including apples, pears, oranges, grapes, plums, peaches, apricots, kiwis, cherries, mandarins, sweetlimes, strawberries, raspberries, and blueberries across India through four major ports with in-house shipping, logistics, and import administration teams.
- Pack-house and Cold Storage Services (Yupaa Valley)
Companies that use Yupaa
Customer profileSegments3 records
Ideal customer profiles3 records
Yupaa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yupaa partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor and core.
- AgrofrutaminorInternational fresh produce supplier from Chile
- Mr AppleminorApple supplier partner
- Anadolu EtapminorTurkish fresh fruit supplier partner
- BFVminorBelgian fruit and vegetable supplier partner
- CapespancoreParent company and strategic partner providing global sourcing network across 60+ countries
- Super Fresh GrowersminorUS-based fresh fruit supplier partner
- Eco GrupaminorFresh produce supplier partner
- EnzaminorNew Zealand-based fruit supplier partner
- Erik CitarimminorInternational fresh produce supplier
- Ewa BisminorPolish fresh produce supplier partner
- FruitwaysminorSouth African fresh produce supplier
- GreenyardminorBelgian fresh produce supplier partner
- GH FruitminorSouth African fresh produce supplier
- Magna TradingminorChilean fresh fruit supplier
- NufriminorSpanish fruit company partner
- PAI ArgentinaminorArgentinean fresh produce supplier
- Paramount ExportminorInternational fresh produce exporter
- Polar Fresh GroupminorFresh produce supplier partner
- Quelen ExportminorChilean fresh fruit exporter
- StemiltminorUS-based tree fruit supplier
- Staay Food GroupminorDutch fresh produce supplier
- T&G GlobalminorNew Zealand-based fresh produce company
- UrfruitminorDutch fresh produce supplier
- Vanguard TeamminorFresh produce supply partner
- ZestfruitminorSouth African fresh produce supplier
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Yupaa competitors and assessment
Company assessmentDirect peers
- InI Farms: Indian fresh produce grower-exporter focused on pomegranates, bananas, and other fruits. Comparable to Yupaa's integrated farming-plus-distribution model and category focus on premium fresh fruit in India.
- IG International: India's largest fresh fruit importer and distributor. Directly comparable to Yupaa Fresh in the B2B import, distribution, and supply of imported and domestic fresh fruits across India.
- Sahyadri Farms: India's largest grape exporter and a growing multi-fruit producer. Comparable to Yupaa's domestic cultivation arm (Parth Farms) and its development of premium Indian fruit categories for domestic and export markets.
Others
- T&G Global: New Zealand-based fresh produce grower-marketer and Yupaa's documented supplier partner. Comparable as an international fresh fruit supplier integrated into Yupaa's global sourcing network.
- Stemilt: US-based tree fruit grower-marketer and Yupaa's documented US supplier partner. Comparable as a fresh fruit source feeding Yupaa's import operations and as a vertically integrated orchard-to-pack-house operator.
- Greenyard: Belgian fresh produce supplier and one of Yupaa's documented channel partners. Comparable as a European fresh produce source feeding into Yupaa's imports, and as a global wholesale/distribution peer.
Broad incumbents
- Fresh Del Monte Produce: Global producer, distributor, and marketer of fresh fruits and vegetables. Comparable to Yupaa's pan-India distribution of imported fresh fruits and integrated supply chain model.
- Total Produce (now Dole plc): Global fresh produce distributor that merged with Dole plc. Comparable to Yupaa via international fresh produce distribution, multi-country sourcing, and wholesale supply to retail and food service customers.
- Capespan Group: South African global fresh produce and logistics conglomerate; Yupaa's JV partner and 35% shareholder. Operates global sourcing and distribution networks that overlap with Yupaa's import and distribution business.
- Dole plc: Global fresh produce incumbent with broad fruit portfolio and worldwide sourcing. Comparable to Yupaa via Yupaa's import-led model and Capespan JV, though operating at vastly larger scale and broader product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yupaa social profiles
Digital presenceYupaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yupaa leadership team
Management profileNumber of profiles
Profiles4 records
Yupaa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yupaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yupaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yupaa
What does Yupaa do?
Yupaa Group is a vertically integrated fresh produce enterprise that farms (Parth Farms), imports, distributes, and markets fresh fruits (Yupaa International), and provides pack-house and cold storage services including grading, sizing, packaging, and value-addition (Yupaa Valley), all unified under Yupaa Fresh Pvt. Ltd. The company supplies Indian retail, wholesale, and food service partners with a wide range of imported and domestically grown fresh fruits including apples, pears, oranges, grapes, plums, peaches, apricots, kiwis, cherries, mandarins, strawberries, raspberries, and blueberries.
Is Yupaa a public or private company?
Yupaa is a private company. It is classified as family owned and is currently operating.
When was Yupaa founded?
Yupaa was founded in 1989. It employs 11 to 50 people.
Where is Yupaa based?
Yupaa is headquartered in Mumbai, India, in the Asia region.
How does Yupaa make money?
Three revenue lines are on record. Fresh Produce Import and Distribution is the primary driver. The others are domestic Farming Operations and value-Added Services.
Who are Yupaa's main competitors?
Direct peers on record are InI Farms, IG International and Sahyadri Farms. Others are T&G Global, Stemilt and Greenyard. Broad incumbents are Fresh Del Monte Produce, Total Produce (now Dole plc), Capespan Group and Dole plc.
Does Yupaa have an API?
No public API is recorded for Yupaa.
What industry is Yupaa in?
Yupaa's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 42448 and its SIC code is 100.