Nourish Wellness

What Nourish Wellness does

Nourish Wellness Center is a privately held integrative wellness practice based at 826 W. 64th Street in Indianapolis, Indiana, operating from a 1925 former place of worship renovated to LEED standards with an organic garden. The company delivers three coordinated services: Family Medicine (an MDVIP-affiliated concierge/membership primary care practice led by Dr. Ann C. Collins, MD, who is double board-certified in Family Medicine and Integrative Holistic Medicine); Nourish Yoga (multi-lineage yoga and meditation instruction delivered through a partnership with CITYOGA School of Yoga and Health, scheduled on MindBody Online); and Mindful Nutrition (plant-based cooking and nutrition workshops). It serves individuals and families across Central Indiana, spanning pediatrics, adult medicine, elder care, executive medicine, chronic disease management (diabetes, cardiovascular), mental health, addiction recovery, and women's health.

The offering has no proprietary technology platform; the underlying "technology" is the integration of evidence-based allopathic medicine with yogic sciences, Ayurveda, and mindful nutrition under one roof, backed by Yoga Alliance-certified instructors across Ashtanga, Vinyasa, Kundalini, Hatha, Adaptive, and Y12SR modalities. Revenue is generated through three streams: MDVIP membership/insurance-based primary care, yoga class fees (with online and CITYOGA-location delivery as secondary channels), and per-session nutrition workshop fees. The practice also operates an editorial sub-brand, Apple A Day Doc (appleadaydoc.com), for organic content marketing, and supports a network of community partnerships (Mighty Lotus, Y12SR, KIB, Joys House, Growing Places, Monumental Yoga, Yoga Alliance) that drive referrals and community visibility.

Name

Nourish Wellness

Legal name

Nourish Wellness

Website

https://nourishwellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nourish Wellness is a privately held integrative wellness center in Indianapolis, Indiana, founded by Dr. Ann C. Collins, MD, that combines MDVIP-affiliated concierge primary care, multi-lineage yoga (via CITYOGA partnership), and mindful nutrition workshops to serve individuals and families across Central Indiana.

Ownership category

akta.pro rank

Product category

Integrative Healthcare Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Wellness & Integrative Health Retreats (THAGAMAC)

akta.pro secondary industries

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Integrative primary care
• Concierge family medicine
• Holistic wellness center
• Yoga instruction services
• Nutrition coaching workshops

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Family Medicine / Primary Care Services: Dr. Ann C. Collins provides personalized primary care services as an MDVIP-affiliated physician. MDVIP is a national network of physicians committed to proactive preventive primary care with a patient-centric focus, typically operating a concierge or membership-based model. The practice accepts many forms of health insurance and also serves as a fee-for-service provider for some services.
2. Yoga Classes and Workshops: Nourish Yoga offers a wide range of yoga classes (Ashtanga, Mysore, Vinyasa, Kundalini, Hatha, meditation, kids yoga, adaptive yoga, and more) taught by certified Yoga Alliance instructors. Classes are available 7 days a week. During the COVID-19 pandemic, classes transitioned to online and CITYOGA location. Revenue is generated through class fees.
3. Mindful Nutrition Workshops and Cooking Classes: Mindful Nutrition workshops support dietary transformation through embodied, experiential training. Cooking workshops are offered as scheduled classes. These generate revenue through per-session or workshop fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nourish Wellness Center is an integrative wellness facility in Indianapolis offering three coordinated services: Family Medicine (integrative primary care led by Dr. Ann C. Collins, MDVIP-affiliated, combining allopathic and holistic approaches), Nourish Yoga (multi-lineage yoga classes for all levels), and Mindful Nutrition (plant-based nutrition workshops and cooking classes). Services are delivered in person at a LEED-guided sanctuary space and, for yoga, also online and at the CITYOGA partner location.

Product overview

Nourish Wellness Center operates as an integrative wellness facility offering a coordinated suite of three core services: Family Medicine (integrative primary care combining allopathic medicine with holistic approaches), Nourish Yoga (yoga instruction across multiple disciplines and skill levels), and Mindful Nutrition (nutrition workshops and cooking classes emphasizing plant-based eating). The center is founded by Dr. Ann C. Collins, MD, who is board-certified in Family Medicine and Integrative Holistic Medicine. The services are unified by the 'Four E's' philosophy—Empower, Encourage, Embody, and Evolve—creating a holistic ecosystem supporting physical, mental, emotional, spiritual, and ethical health. Yoga classes utilize the MindBody Online scheduling platform and are partnered with CITYOGA School of Yoga and Health for expanded offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Family Medicine: Integrative family medicine practice led by Dr. Ann C. Collins, providing personalized primary care with emphasis on prevention and holistic approaches.
• Nourish Yoga
• Mindful Nutrition

Products and services

• Family Medicine Integrative Family Medicine combining conventional primary care with complementary and holistic therapies, providing personalized preventive primary care services with an emphasis on whole-person health and non-invasive treatments for individuals and families across pediatrics through elder care.
• Nourish Yoga Yoga instruction and practice programs across multiple styles (Ashtanga, Mysore, Vinyasa, Kundalini, Hatha, meditation, kids yoga, adaptive yoga) taught by certified Yoga Alliance teachers to students of all levels, including specialized offerings for athletes, seniors, recovery, and trauma/disability populations.
• Mindful Nutrition Nutrition education and cooking workshops supporting dietary transformation through plant-based nutrition, with emphasis on food as medicine for managing chronic conditions and promoting vibrant health.

Quantifiable outcome

• Dr. Collins has 20 years of experience in integrative holistic medicine and family practice.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• MDVIP (Value in Prevention)coreStrategic or Co-development PartnerDr. Ann Collins is an MDVIP-affiliated primary care doctor. MDVIP is a national network of physicians committed to providing proactive preventive primary care with a patient-centric focus. This affiliation enables Dr. Collins to offer personalized, preventive care with closer physician-patient relationships, and provides the practice with national network visibility and patient referrals.
• St. Vincent HealthminorStrategic or Co-development PartnerSt. Vincent Health is listed as an affiliation on the community page, indicating a referral and professional relationship between Nourish Wellness and the St. Vincent Health system in Indiana.
• American Institute of Holistic Medicine (AIHM)minorOthersAIHM is listed as an affiliation, indicating Dr. Collins's membership or alignment with this professional integrative medicine body.
• American Board of Integrative Holistic Medicine (ABIHM)minorOthersABIHM is listed as an affiliation. Dr. Collins is board-certified in Integrative Holistic Medicine by this body.
• American Board of Family MedicineminorOthersDr. Collins is board-certified in Family Medicine by the American Board of Family Medicine, listed as an affiliation.
• Indiana State Medical Association (ISMA)minorOthersISMA is listed as an affiliation, indicating membership in this state medical association.
• CITYOGA School of Yoga and HealthcoreStrategic or Co-development PartnerNourish Wellness is proud to partner with CITYOGA School of Yoga and Health, Indianapolis' premiere yoga studio and yoga teacher preparation school. Nourish Yoga classes are operated by owner/teacher Dave Sims and the CITYOGA team. During COVID-19, yoga classes transitioned to online and CITYOGA's location. CITYOGA provides teacher training, scheduling infrastructure (MindBody Online), and instructors.
• Yoga AllianceminorOthersNourish Yoga teachers are certified by the Yoga Alliance. Dave Sims serves on the Yoga Alliance Studio & Schools Board Advisory Committee.
• Monumental YogaminorStrategic or Co-development PartnerListed as a community partner on the Nourish Wellness community page.
• OverdoseminorStrategic or Co-development PartnerListed as a community partner. May refer to overdose prevention or recovery-related community work aligned with Nourish Wellness's holistic health mission.
• Y12SR (Yoga of 12-Step Recovery)minorStrategic or Co-development PartnerNourish Wellness offers Y12SR classes — a yoga program integrated with the 12-step recovery model for addiction recovery. Nikki Myers, co-founder of Y12SR, is a teacher at the CENTER. Nourish Wellness and CITYOGA support this program.
• KIB (Keep Indianapolis Beautiful)minorStrategic or Co-development PartnerListed as a community partner. KIB focuses on environmental health and beautification, aligning with Nourish Wellness's sustainability and environmental health mission.
• Joys HouseminorStrategic or Co-development PartnerListed as a community partner. Joys House provides adult day services for individuals with developmental disabilities, aligning with the CENTER's adaptive yoga and inclusive wellness offerings.
• Mighty LotusminorStrategic or Co-development PartnerDave Sims is Board President of Mighty Lotus, a charitable organization bringing yoga and mindfulness to Central Indiana schools. Nourish Wellness and CITYOGA support this initiative.
• Growing PlacesminorStrategic or Co-development PartnerListed as a community partner. Growing Places likely focuses on community gardening and food access, aligning with Nourish Wellness's organic garden and mindful nutrition mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parsley Health: A national membership-based integrative primary care practice combining MD-led care with nutrition coaching and lifestyle medicine. Highly comparable to Nourish's MDVIP-affiliated integrative primary care + nutrition workshop model, though Parsley operates at significantly larger scale across multiple U.S. cities.
• The UltraWellness Center: Founded by Dr. Mark Hyman, this integrative and functional medicine clinic combines MD-level care with nutrition and lifestyle interventions. Closely aligned with Nourish's integrative, holistic, prevention-focused primary care approach.
• YogaWorks: A multi-location yoga studio operator offering a broad calendar of classes across styles and levels. Comparable to Nourish Yoga's multi-lineage instruction model, though without an integrative medical component.
• CorePower Yoga: A large national yoga studio chain offering multiple class styles and instructor-led sessions. Comparable to Nourish Yoga's multi-style, multi-lineage class offerings, but operating at franchise scale without a medical component.

Broad incumbents

• One Medical (Amazon One Medical): A membership-based primary care network offering concierge-style preventive care. Overlaps with Nourish's MDVIP membership model but at much broader scale and with a broader, less integrative service mix.
• Cleveland Clinic Center for Integrative Medicine: A large hospital-affiliated integrative medicine program offering acupuncture, yoga, and holistic primary care. Provides a comparable integrative medicine service mix but is embedded within a major hospital system rather than operating as an independent boutique center.
• Canyon Ranch: A wellness destination resort combining integrative medicine, yoga, nutrition, and spa services. Operates at much larger scale but shares the 'whole-person wellness' positioning that Nourish emphasizes.
• Andrew Weil Center for Integrative Medicine: Academic integrative medicine program founded by Dr. Andrew Weil that combines conventional medicine with nutrition, mind-body, and lifestyle interventions. Comparable philosophy and educational mission to Nourish but operates at institutional scale.

Regional players

• Kripalu Center for Yoga & Health: A yoga and wellness retreat center in Massachusetts offering yoga, nutrition, and holistic health programs. Comparable wellness + yoga + nutrition programming, but operates as a destination retreat rather than a local center.

Others

• MDVIP: The national physician network of which Dr. Collins is an affiliate. Functions as a partner/referral channel for Nourish's primary care offering rather than a direct competitor, enabling patient acquisition and supporting the membership pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish Wellness