What Move About Group does

Move About Group AB (publ) is a Swedish public limited company operating an electric vehicle car-sharing platform with operations in Germany and (until mid-2023) Norway and Sweden. Founded in 2007 in Oslo, Norway, and now headquartered in Gothenburg, Sweden, the company was listed on Nasdaq First North Growth Market in February 2022 under the ticker MOV. Its platform serves approximately 70,000 users across a fleet of more than 800 electric cars and is staffed by 51-100 employees.

The core product is a car-sharing service built on a proprietary booking, billing, and fleet-management software stack, deployed with Blue Angel-certified electric vehicles and integrated with public-transport data sources such as Norway's Entur. The business sells to three customer segments: (1) individual subscribers in operating cities, (2) corporate accounts including longstanding relationships such as IKEA and Fraport at Frankfurt Airport, and (3) municipal governments via tenders such as the Emsland district's 19-municipality, three-year contract. Revenue is generated per rental through time- and distance-based pricing.

Revenue mechanics shifted substantially in 2023. Following the January 2022 acquisition of a majority stake in Mobileeee GmbH (Germany) as the company's growth engine, Move About closed its Norwegian operations in June 2023 (~25% of FY2022 revenue) and transferred Swedish operations to OKQ8 in November 2023. Post-restructuring, the company is concentrated in the German market, supported by a fleet-financing partnership with Slate Asset Management. FY2022 revenue was SEK 71.7 million (~$7M), with Q1 2023 revenue of SEK 21.2M implying ~50% YoY growth, though the subsequent exits materially reduced the addressable revenue base and increased dependence on German contracts.

Name

Move About Group

Legal name

Move About Group AB

Website

https://moveaboutgroup.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Move About Group AB is a Swedish electric car-sharing platform serving municipalities, corporations, and individual subscribers. Following 2023 restructuring that closed Norwegian operations and transferred Swedish operations to OKQ8, the company is now focused on German market growth through subsidiary Mobileeee.

Ownership category

akta.pro rank

Product category

Electric Car Sharing / Urban Mobility Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

akta.pro secondary industries

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)

Keywords

• Electric car sharing
• Mobility platform
• Subscription car sharing
• Corporate fleet solutions
• Public transport integration

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription-based Pay-per-Use Car Sharing: Subscription-based service where users pay for access to electric vehicle pools on a per-use basis. Users pay hourly or per kilometer for vehicle usage. The company generates recurring revenue from both individual consumers and corporate subscribers.
2. Corporate Fleet Solutions: B2B contracts with companies, municipalities, and housing organizations to provide dedicated car sharing stations and fleet optimization services. Revenue comes from long-term service agreements with partners such as municipalities, housing companies, and corporations.
3. Fleet Financing Partnership: Slate Asset Management provides fleet financing to support rollout of electric vehicles and charging infrastructure. This is a financial partnership that enables vehicle fleet expansion without direct capital outlay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Move About Group operates a cloud-based greentech platform providing app-based, 24/7 access to a 100% electric vehicle fleet (over 800 electric cars) and complementary mobility modes (e-bikes, e-scooters, taxis, subway, parking) on a subscription-based pay-per-use model. The company delivers station-based electric carsharing directly to consumers and through dedicated B2B contracts with municipalities, housing companies, real estate developers, and corporations. Its German subsidiary Mobileeee extends the platform into Germany, with fleet financing supported by Slate Asset Management.

Product overview

Move About Group operates a cloud-based greentech platform providing app-based, environmentally friendly mobility solutions. The core offering is the Move About app, which provides unified digital access to electric cars, electric bicycles, and electric scooters through a subscription-based pay-per-use model available 24/7. The platform also integrates public transport options including taxis, subway, and parking. The company operates primarily in Sweden and Germany, with Mobileeee (its German subsidiary) providing station-based electric carsharing services. Corporate solutions allow businesses, municipalities, and organizations to optimize their vehicle fleets through customized mobility offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Move About App Proprietary cloud-based mobile app providing 24/7 digital access to electric cars, electric bicycles, taxis, subway, and parking through a single interface. Users book, unlock with PIN code, and return vehicles at designated stations.
• Electric Car Sharing Service Subscription-based pay-per-use service providing access to a 100% electric fleet (over 800 vehicles) for short city trips, business trips, or weekend use. Available across Sweden and Germany through station-based pickup and return.
• Corporate Fleet Solutions Tailored B2B mobility solutions for companies, municipalities, and housing organizations, providing dedicated car sharing stations and fleet optimization services under long-term service agreements.
• Mobileeee (German Electric Carsharing) Station-based electric carsharing operated under the Mobileeee brand in Germany, providing sustainable mobility solutions for both B2B and B2C segments. Awarded the Blue Angel sustainability seal by the German federal government.
• Electric Bike Sharing Access to electric bicycles as part of the multi-modal mobility platform, allowing users to choose from various vehicle types alongside cars.
• Electric Scooter Sharing Access to electric scooters as part of the comprehensive multi-modal mobility solutions offered through the Move About platform.
• Public Transport Integration (Entur) Integration with public transport systems (notably Entur in Norway) enabling users to find, reserve, and access shared cars through public transport authority apps as part of integrated multi-modal mobility.

Quantifiable outcome

• Every kilometer traveled with electric cars reduces CO2 emissions
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EnturcoreTechnology or IntegrationPartnership with Entur, the de-facto standard for public transport integrations in Norway, makes shared cars and mobility services available as an integrated part of Norwegian public transport. Integration enables public transport authorities to show current availability of mobility stations in their apps.
• OKQ8coreChannel Partner/ Reseller/ DistributorIn November 2023, Move About Sweden operations were transferred to OKQ8, creating a channel partnership for distribution of car sharing services under the OKQ8 Bilpool brand.
• Think!minorStrategic or Co-development PartnerFounders of Move About had prior experience from electric car company Think!. The Norwegian car Think City came to Sweden through Move About in 2008 as the first pioneer customers.
• Fraport AGcoreStrategic or Co-development PartnerMobileeee enables sustainable mobility at Frankfurt Airport in cooperation with Fraport AG. Partnership provides e-car sharing services at the airport terminal.
• Various Municipalities and Housing CompaniescoreChannel Partner/ Reseller/ DistributorPartnerships with municipalities (Karlskrona, Linköping, Lund, Halden, Ängelholm, Mörbylånga), housing companies (LKF, Mimer, Balder, Svenska Bostäder, Familjebostäder, Bonord), and real estate developers (Bonava, JM) to provide car sharing services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Getaround: Peer-to-peer and connected car carsharing platform with operations in Europe and the US. Comparable in app-based carsharing for short-trip urban mobility, though with a marketplace rather than proprietary-fleet model.

Direct peers

• Share Now (Free2move): Stellantis-owned carsharing service (formerly BMW/Daimler joint venture) operating station-based and free-floating carsharing across major European cities including Germany. Directly comparable on EV carsharing, station-based model and German municipal footprint.
• Cambio Mobilitätsservice: Station-based carsharing provider with deep roots in Germany and Belgium, serving both private and corporate/municipal customers. Closely comparable operating model to Move About/Mobileeee, including corporate fleet solutions.
• Miles Mobility: German carsharing operator with a free-floating, app-based model and a sizable fleet across German cities. Direct competitor to Mobileeee in the German market with overlapping B2B and B2C mobility use cases.
• Flinkster (Deutsche Bahn): Deutsche Bahn's carsharing platform integrating shared cars with public transport across Germany. Directly comparable in combining station-based carsharing with public-transport integration — a similar value proposition to Move About's Entur partnership.
• Zipcar: Station-based carsharing pioneer operating in North America and the UK with subscription-based access to shared vehicles. Comparable business model (subscription pay-per-use carsharing) and target market (urban professionals, corporate accounts).

Broad incumbents

• Sixt SE: European mobility incumbent with rental, subscription and carsharing services including Sixt Share. Overlaps with Move About on corporate mobility and station-based carsharing but operates a much broader portfolio at significantly greater scale.
• Europcar Mobility Group: Global car rental and leasing group with growing subscription and carsharing offerings in Europe. Comparable in passenger car rental/leasing and increasingly in corporate fleet solutions, though at much larger scale and breadth than Move About.
• Volkswagen We Share / MOIA: Volkswagen Group's shared mobility brands (We Share for carsharing, MOIA for ride-pooling) leveraging OEM scale in German cities. Represents the OEM-backed incumbent threat to Move About/Mobileeee in the German corporate and municipal market.

Regional players

• Greenwheels: Dutch/Belgian station-based carsharing operator with growing German footprint and corporate solutions. Comparable on station-based shared cars and corporate fleet offerings, focused on Netherlands/Belgium/Germany rather than Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moveabout_swe
• Facebookfacebook.com/moveaboutsverige
• LinkedInlinkedin.com/company/move-about-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move About Group