Natural Sense

What Natural Sense does

Natural Sense is a Colombian distributor of maternal, infant, and family-care consumer products, operating as a multi-brand portfolio rather than a product manufacturer. Founded in 2009 (per firmographics; a 2012 date also appears in company history sources) and headquartered in Bogotá, the company is a subsidiary of Ferval Internacional, a transnational conglomerate present in 7 Latin American countries with distribution reach across 15+ nations. Natural Sense holds authorized distribution rights in Colombia for three international brands: Lansinoh (breast milk extractors, storage bags, lanolin cream — #1 in the USA, present in 60+ countries), Pigeon (bottle cleaners and infant feeding accessories — 65-year-old Japanese brand), and Deimel (blood pressure monitors, bottle warmers — a Latin American health and wellness brand). The product catalog also extends to liquid soap and other family-care items.

The company has no proprietary technology; its commercial value lies in brand representation, channel relationships, and import/distribution operations. Its go-to-market is a multi-channel distribution strategy combining major retail chains (Éxito, Carulla, Pepeganga, Jumbo, Farmatodo), leading LATAM e-commerce marketplaces (MercadoLibre, Linio, Falabella), specialized baby retailers (BabyCentro), pharmacy chains (Droguería Pasteur), direct-to-consumer via the own website (naturalsense.co) and WhatsApp, and direct B2B supply to healthcare institutions (Clínica Country, Clínica Universitaria Colombia, Hospital Militar). Revenue is generated through one-time product resale with no disclosed subscription, licensing, or recurring component, and pricing is not publicly disclosed.

Primary customer segments are families with infants (B2C, dominant) and healthcare institutions (B2B, secondary). The company operates with 11–50 employees and does not publicly disclose revenue, funding, or financial performance. No patents, trademarks, awards, regulatory actions, M&A activity, leadership changes, or funding rounds are documented in available sources.

Name

Natural Sense

Legal name

Natural Sense

Website

https://naturalsense.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Sense is a Colombian distributor of maternal, infant, and family-care products, authorized in Colombia for Lansinoh, Pigeon, and Deimel brands, selling through retail chains, e-commerce marketplaces, healthcare institutions, and direct channels as a subsidiary of Ferval Internacional.

Ownership category

akta.pro rank

Product category

Maternal & Infant Care Product Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

Keywords

• Maternal care products
• Infant feeding supplies
• Breastfeeding accessories
• Baby care distribution
• Family wellness products

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Distribution: Natural Sense generates revenue by distributing consumer products for lactation and family care. They sell breast milk extractors, storage bags, bottle warmers, blood pressure monitors, lanolin cream, and bottle cleaners through retail and e-commerce channels. The company acts as an authorized distributor for Lansinoh, Pigeon, and Deimel brands in Colombia.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Natural Sense is a Colombian distributor of maternal and family care products, acting as the authorized distributor for Lansinoh, Pigeon, and Deimel brands in Colombia. The company sells breast milk extractors, storage bags, bottle warmers, blood pressure monitors, lanolin cream, and bottle cleaners through retail chains, e-commerce marketplaces, specialty stores, pharmacies, and direct sales to healthcare institutions. The company operates as part of Ferval Internacional, a multinational with presence in 7 Latin American countries.

Product overview

Natural Sense is a distributor of maternal and family wellness products in Colombia, operating as a multi-brand portfolio rather than a unified platform. The company distributes three main international brands: Lansinoh (breastfeeding products including breast milk extractors, storage bags, and lanolin cream), Deimel (health monitoring and baby care appliances including blood pressure monitors and bottle warmers), and Pigeon (baby feeding accessories including bottle cleaners). Products are marketed through a catalog-based website and sold via commercial retail partners including MercadoLibre, Falabella, Éxito, and Pepeganga. The company is part of Ferval Internacional, a multinational present in 7 Latin American countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Extractor de Leche Materna (Breast Milk Extractor) Breast milk collector designed by Lansinoh that attaches securely to the breast without requiring hands-free holding, preventing spills with its suction base and neck strap. Intended for breastfeeding mothers.
• Monitor de Presión Arterial (Blood Pressure Monitor) Smart blood pressure monitor by Deimel with voice and visual result indicators, arrhythmia alarm, and capacity for 240 memories across two users. Designed for family health monitoring and clinical use.
• Calentador de Biberones (Baby Bottle Warmer) Multifunctional bottle warmer using advanced PTC heating technology with constant temperature maintenance, rapid heating, and automatic energy saving; compatible with wide-mouth and standard baby bottles. Intended for parents and caregivers of infants.
• Bolsas de Almacenamiento para Leche Materna (Breast Milk Storage Bags) Lansinoh breast milk storage bags with double zipper for leak prevention, 180 ml capacity, designed for easy pouring into bottles with incorporated date labels; non-reusable. For breastfeeding mothers storing expressed milk.
• Lanolina (Lanolin Cream) Lansinoh lanolin-based nipple cream for breastfeeding mothers, developed from founder's research into lanolin benefits for cracked and sore nipples. For breastfeeding mothers experiencing nipple discomfort.
• Limpiador de Biberones (Bottle Cleaner) Liquid soap by Pigeon for deep cleaning of baby bottles, comes with dispenser in 700 ml format. Intended for parents seeking specialized cleaning products for infant feeding accessories.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• LansinohcoreChannel Partner/ Reseller/ DistributorLansinoh is a leading global breastfeeding products brand founded in 1984. Natural Sense distributes Lansinoh products in Colombia including breast milk extractors, storage bags, and lanolin cream. Lansinoh is the #1 selling brand in the USA and is present in more than 60 countries.
• PigeoncoreChannel Partner/ Reseller/ DistributorPigeon is a Japanese baby products company with 65 years of experience in breastfeeding and infant development. Natural Sense distributes Pigeon products in Colombia including bottle cleaners and related infant care items.
• DeimelcoreChannel Partner/ Reseller/ DistributorDeimel was founded in 2008 by entrepreneurs from 6 countries. The brand focuses on health and wellness products for families. Natural Sense distributes Deimel products including blood pressure monitors and bottle warmers in Colombia.
• ÉxitomajorChannel Partner/ Reseller/ DistributorÉxito is a major Colombian retail chain. Natural Sense products are available for purchase through Éxito stores and potentially their e-commerce platform.
• CarullamajorChannel Partner/ Reseller/ DistributorCarulla is a Colombian premium grocery and retail chain. Natural Sense distributes its products through Carulla stores.
• PepegangamajorChannel Partner/ Reseller/ DistributorPepeganga is a Colombian retail chain offering baby products and family essentials. Natural Sense products are sold through Pepeganga stores.
• JumbomajorChannel Partner/ Reseller/ DistributorJumbo is a Colombian hypermarket chain. Natural Sense products are available through Jumbo retail locations.
• MercadoLibremajorChannel Partner/ Reseller/ DistributorMercadoLibre is the leading e-commerce marketplace in Latin America. Natural Sense sells products directly through MercadoLibre Colombia.
• LiniomajorChannel Partner/ Reseller/ DistributorLinio is a major e-commerce platform in Latin America. Natural Sense distributes products through Linio's Colombian marketplace.
• FalabellamajorChannel Partner/ Reseller/ DistributorFalabella is a leading South American department store and e-commerce retailer. Natural Sense products are available through Falabella's Colombian online platform.
• FarmatodomajorChannel Partner/ Reseller/ DistributorFarmatodo is a pharmacy chain operating in Colombia. Natural Sense distributes its products including breastfeeding essentials through Farmatodo locations.
• BabyCentrominorChannel Partner/ Reseller/ DistributorBabyCentro is a specialized baby products retailer. Natural Sense products are distributed through BabyCentro stores.
• Droguería PasteurminorChannel Partner/ Reseller/ DistributorDroguería Pasteur is a pharmacy chain in Colombia. Natural Sense distributes health and baby care products through their locations.
• Clínica CountryminorChannel Partner/ Reseller/ DistributorClínica Country is a healthcare institution in Colombia. Natural Sense supplies health monitoring products such as blood pressure monitors to this institution.
• Clínica Universitaria ColombiaminorChannel Partner/ Reseller/ DistributorClínica Universitaria Colombia is a healthcare institution. Natural Sense provides health monitoring equipment to this medical facility.
• Hospital MilitarminorChannel Partner/ Reseller/ DistributorHospital Militar is a military hospital in Colombia. Natural Sense supplies blood pressure monitoring equipment to this healthcare institution.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Locatel: Pharmacy and health-products retailer operating in Colombia and Venezuela, distributing baby care, family health, and personal care items through physical stores and e-commerce. Comparable in product portfolio and distribution model to Natural Sense, with similar cross-border LATAM presence.
• Copservir: Colombian pharmacy chain and drug-distribution cooperative that distributes health, personal care, and wellness products through retail and institutional channels. Highly comparable to Natural Sense as a multi-channel health/wellness distributor operating in Colombia with similar product categories and channel mix.
• Farmatodo: Pan-Latin American pharmacy chain present in Colombia and Venezuela distributing health, baby, and personal care products. Directly comparable to Natural Sense and is in fact a current distribution partner, serving an overlapping customer base for family health and wellness products.
• Droguerías Colsubsidio: Colombian pharmacy chain associated with Colsubsidio, distributing health, baby, and personal care products through retail and digital channels. Comparable to Natural Sense as a Colombian multi-channel distributor of family-health and wellness products.
• Cruz Verde: One of the largest pharmacy chains in Colombia, distributing health, personal care, baby, and wellness products through retail stores and digital channels. Comparable to Natural Sense in multi-channel distribution of health and family-care products to Colombian consumers.

Broad incumbents

• Grupo Éxito: Colombia's largest retail conglomerate operating hypermarkets, supermarkets, and digital commerce. Natural Sense is a current supplier through Éxito stores; comparable as a downstream channel partner and a benchmark for omnichannel retail reach in Colombia.
• Productos Familia: Major Colombian personal-care and hygiene CPG manufacturer with strong maternal, baby, and family-care product lines. A broader incumbent than Natural Sense in the same category, with branded manufacturing rather than distribution as its core model, but operates in the same end-markets.

Others

• Pigeon Corporation: Japanese baby-products manufacturer with 65+ years of history in breastfeeding and infant care. Listed as an OTHERS peer because Pigeon is a core brand supplier of Natural Sense; the relationship is supplier-distributor, but Pigeon's global distribution decisions influence Natural Sense's product roadmap and territorial rights.
• Lansinoh Laboratories: US-based global manufacturer of breastfeeding products (the #1 brand in the USA, present in 60+ countries). Listed as an OTHERS peer because Lansinoh is one of Natural Sense's principal brand principals; the relationship is supplier-distributor rather than competitive, but Lansinoh's geographic strategy materially shapes Natural Sense's opportunity set.

Regional players

• Mifarma: Peruvian pharmacy chain distributing health, baby, and personal-care products across Peru. Comparable in distribution model and product mix to Natural Sense, but primarily operates in a different geography, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/natural-sense-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Sense