What Perini does

Perini (legal entity Perini Tiles, ABN 28 005 708 387) is a privately held Melbourne-based specialty tile retailer operating from Richmond, Victoria, with a warehouse in Heidelberg West. Founded circa 1975 and active since at least the mid-1970s, the company is positioned as a premium-curated destination for floor, wall, outdoor, kitchen, bathroom, and pool tiles sourced primarily from Italy, Spain, and Brazil. The product catalogue spans porcelain, ceramic, glass mosaic, natural stone, encaustic and concrete, terracotta, and terrazzo tiles, with house sub-collections (Agglo, Aggregato, Alice, Atlantic, Exotic, Zodiac, Zandi) and exclusive distribution partnerships for Bisazza Italian glass mosaic tiles and designer collaborations with Greg Natale and Kate Nixon (Forma). Pricing is structured per square metre, per tile, per box, or per sheet, ranging from approximately A$79/m² for entry-level porcelain and external-rated tiles to A$385/m² for premium Bisazza Blends glass mosaic. Complementary SKUs include basins and Mapei Ultracolour Plus grout.

The business operates a dual-channel model combining a physical Richmond showroom offering free personal design consultations with an in-house design staff, and a national e-commerce storefront providing Australia-wide delivery. The customer base spans residential homeowners, interior designers, architects, builders, pool construction companies, and pool/spa owners, with a horizontal segmentation approach across all five groups. Trade customers are served via an ABN registration pathway that captures architects, builders, and designers for project specification.

Revenue mechanics are transactional (one-time purchase) with no subscription, recurring, or licensing layer. Distribution is fulfilled from the Heidelberg West warehouse for collection and dispatch, while online and showroom orders flow through the same logistics backbone. Marketing is content-led through the 'Talking Tiles' blog, Instagram, email newsletter, and a free eBook lead magnet, with SEO-driven organic search as the primary discovery channel. The company employs 11-50 staff and reports no parent company, no private equity or venture capital backing, and no disclosed funding history; ownership remains private and independent.

Name

Perini

Legal name

Perini Tiles

Website

https://perini.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Perini Tiles is a privately held Melbourne-based premium tile retailer offering exclusive Italian, Spanish, and Brazilian tiles across floor, wall, bathroom, kitchen, outdoor, and pool categories. It serves homeowners, interior designers, architects, builders, and pool companies via a Richmond showroom, online store, and Australia-wide delivery.

Ownership category

akta.pro rank

Product category

Tile Retail and Distribution

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Premium tile retail
• Designer tile collections
• Floor and wall tiles
• Pool mosaic tiles
• Tile distribution Australia

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile Sales: Perini generates revenue through direct sale of tiles to consumers, designers, architects, builders, and pool companies. Products are sold through physical showroom and online store with Australia-wide delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Perini is an Australian tile retailer and distributor that supplies a wide range of premium floor, wall, bathroom, kitchen, outdoor, and pool tiles. Operating from a Richmond showroom and Heidelberg warehouse with Australia-wide delivery, Perini curates collections across porcelain, ceramic, glass mosaic, natural stone, encaustic/concrete, and terrazzo, including exclusive Italian Bisazza glass mosaics. The company sells to homeowners, architects, interior designers, builders, and pool companies through both in-store consultation and an e-commerce storefront.

Product overview

Perini is Australia's premier tile retailer offering a comprehensive range of floor, wall, outdoor, kitchen, and bathroom tiles through their Melbourne showroom and online store. The product portfolio spans multiple material types including porcelain, ceramic, glass, natural stone, encaustic/concrete, terracotta, and terrazzo tiles. Core product categories include Floor Tiles, Wall Tiles, Bathroom Tiles, Kitchen Tiles, Outdoor Tiles, and Pool Tiles. The company also offers complementary products such as Basins, grout (Mapei Ultracolour Plus), and design services including personal tile consultations. Premium offerings include exclusive Bisazza Italian glass mosaic tiles, while house brands like Agglo, Aggregato, Alice, Atlantic, Exotic, Zodiac, and Zandi provide various aesthetic options from terrazzo-look and stone-look porcelain to handcrafted encaustic tiles. The company operates on a B2C and B2B model serving architects, interior designers, builders, and homeowners with Australia-wide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Tiles High-quality floor tiles suitable for indoor and outdoor residential and commercial applications, available in various materials including porcelain, ceramic, natural stone, and concrete.
• Wall Tiles Decorative and functional wall tiles for interior and exterior applications, including bathrooms, kitchens, and facades.
• Bathroom Tiles Tiles specifically curated for bathroom applications including floors, walls, showers, and splashbacks.
• Kitchen Tiles Tiles for kitchen applications including splashbacks, floors, and feature walls designed for durability and aesthetic appeal.
• Outdoor Tiles Non-slip, weather-resistant outdoor floor and wall tiles for patios, driveways, garden areas, and facades, made from porcelain, concrete, and natural stone.
• Pool Tiles Glass mosaic and porcelain pool tiles specifically designed for submersion in pools and pool surrounds with slip-resistant options.
• Porcelain Tiles Durable, low-maintenance porcelain tiles available in various finishes including matt, lappato, polished, and external-rated options.
• Glass Tiles Glass mosaic tiles suitable for pools, bathrooms, and decorative wall applications, including premium Bisazza glass mosaic collections.
• Ceramic Tiles Ceramic wall and floor tiles including handmade-look collections from Italy and Spain.
• Encaustic and Concrete Tiles Handmade encaustic and cement tiles featuring bold patterns and vibrant colours, designed in collaboration with Italian designers.
• Natural Stone Tiles Natural stone tiles including marble, travertine, and slate for floors and walls.
• Terrazzo Tiles Terrazzo-look porcelain tiles combining classic terrazzo aesthetics with modern durability.
• Basins Bathroom basins and washbasins to complement tile installations.
• Bisazza Tiles Luxury Italian glass mosaic tiles by Bisazza, including exclusive hotmelt-mounted mosaic systems for pools and spas.
• Bisazza Blends Collection Premium Italian glass mosaic tiles from Bisazza featuring various colour blends and patterns, suitable for walls, floors, pools, and wet areas.
• Exotic Collection Encaustic/concrete tiles featuring vibrant solid colours in a 100x100mm format with smooth matt surface, suitable for floors and walls.
• Atlantic Collection Italian designer encaustic/concrete tile collection designed in collaboration with Bisazza, featuring bold patterns in 200x200mm format.
• Aggregato Collection Brazilian stone-look porcelain tiles replicating natural Ceppo Stone with variations in tone and pattern, available in 600x600mm and 900x900mm sizes.
• Agglo Collection Terrazzo-look porcelain tiles combining classic terrazzo aesthetics with modern porcelain durability, featuring varying chip sizes and shades.
• Alice Collection Spanish porcelain tiles 115x115x8mm designed to emulate handmade aesthetics with undulated surfaces, suitable for wet areas.
• Zodiac Collection Modern elongated slimline porcelain tiles alongside complementary square options, designed for wall applications with a handmade aesthetic.
• Zandi Collection Vitrified porcelain tiles with through-body colour in five tones, featuring unglazed finish for internal and external floor and wall applications.
• Mapei Ultracolour Plus Grout Advanced cement grout for filling joints up to 20mm, available in various colours including Moon White, Medium Grey, Silver Grey, Cement Grey, Manhattan, Jasmine, and Ancient White.
• Personal Tile Consultation Free in-showroom design consultation service to help customers select tiles, colours, fittings, and finishes for their projects.

Quantifiable outcome

• Australia Wide Delivery
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BisazzacoreStrategic or Co-development PartnerBisazza is an Italian designer tile maker. Perini offers exclusive Bisazza glass mosaic tiles including Bisazza Blends, Bisazza Pools, Bisazza Smalto, Bisazza Vetricolor, and Bisazza Vintage collections. The Atlantic encaustic tile collection was designed in collaboration with Bisazza. Bisazza's hotmelt system for mosaic is exclusively available in Australia and New Zealand through Perini.
• Greg NatalecoreStrategic or Co-development PartnerGreg Natale is an Australian interior designer with an exclusive tile collection sold through Perini. The Greg Natale collection offers designer tiles for residential applications.
• Kate NixoncoreStrategic or Co-development PartnerKate Nixon is a designer with an exclusive tile collection called Forma sold through Perini. The Forma collection is showcased in Perini's collections.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bedrosians Tile & Stone: Large US tile and stone manufacturer-distributor with broad residential and commercial product lines and showrooms. Comparable to Perini on category (tile and natural stone) and B2B/B2C channels, but operates at much greater scale and breadth across multiple building product categories.

Direct peers

• Fireclay Tile: US-based handmade and designer tile brand selling direct to consumers, designers, and architects via e-commerce and showrooms. Comparable to Perini on premium positioning, designer-led assortment, and specification sales to design professionals.
• National Tiles: Australian tile retailer operating showrooms across multiple states, offering porcelain, ceramic, mosaic and natural stone tiles. Directly comparable to Perini on product mix, B2C/B2B model, and target segments (renovators, builders, designers).
• Tile Cloud: Australian online-first tile retailer offering a curated range of porcelain, ceramic and mosaic tiles with Australia-wide delivery. Comparable to Perini on e-commerce-led distribution model and direct-to-consumer renovation focus, but with less emphasis on premium designer collections.
• Beaumont Tiles: Australia's largest tile retailer with a national showroom network across most states. Directly comparable to Perini on product category (floor, wall, bathroom, outdoor, pool tiles) and customer base (homeowners, builders, designers), but at much larger scale.
• Clé Tile: US-based designer tile retailer specialising in handmade and artisan cement, ceramic and zellige tiles for high-end residential and commercial projects. Comparable to Perini on premium/designer positioning, exclusive collections, and architect/designer-led demand.

Regional players

• Topps Tiles: UK-listed tile specialist retailer (LSE: TPT) with a large national showroom network. Comparable to Perini on core tile-retail proposition and B2C/B2B customer mix, but operates in a different geography and at materially larger scale.
• Tile Mountain: UK-based online tile retailer offering branded and own-label tiles with nationwide delivery. Comparable to Perini on e-commerce-led tile distribution model and curated mid-to-premium assortment, but serving the UK market rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perinitiles
• Facebookfacebook.com/PeriniTiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perini