ETGAR

What ETGAR does

ETGAR (operating as Elad Etgar, or Etgar Ldt.) is a privately held Israeli agricultural machinery designer and supplier founded in 1982 by Itai Etgar and Gadi Yung, and currently led by Elad Etgar, representing the third generation of a family whose agricultural roots in Moshav Beit Lechem Haglilit date to 1948. The company designs and builds crop-specific harvesting tools, with a product line centered on the Peppers Series 1000 (pull harvesters, harvester heads, standalone mobile units), the Bell Pepper Series 2000 co-developed with Ardo and Bourgoin, a Sorting and Cleaning machine for paprika, tractor-driven conveyor belts, dumping forklifts, and tailored sugar cane solutions. Its core technology is a patented helix-shaped harvester head (US Patent No. 8,079,203,B2) whose inter-helix distance is adjustable on site to suit crop and field conditions, designed using SolidWorks 3D modeling, and reported to achieve up to 95% crop recovery while reducing harvest labor from roughly 50% to under 10% of production costs.

The business model combines three revenue streams: (i) hardware sales of harvesters, sorting/cleaning machines, and ancillary equipment either as standalone units or integrated with third-party combines; (ii) custom design and consulting services for tailor-made harvesting solutions for crops including tomatoes, sugar cane, fresh vegetables, cotton, corn, broccoli, and paprika; and (iii) representation and distribution income as the official agent of CAEB International in Israel and India and of OXBO in Israel. ETGAR serves pepper growers (primary), vegetable processors, diverse crop farmers, and combine manufacturers, with named customers including Ardo, Bourgoin, Xinjiang Longping High-tech Hong'an Seeds, and New Mexico State University.

Pricing is not publicly disclosed and is quote-based, reflecting the custom-engineered nature of each build. Go-to-market is sales-led, executed through direct engagement with farmers and agricultural operations, distribution partnerships (CAEB, OXBO), OEM integration agreements with combine manufacturers, and a presence at industry exhibitions including Agritech, Fresh Agro Mashov, the International Pepper Conference, and the New Mexico Chile Conference. Markets served include Israel, India, China, the United States, Portugal, and Brazil, with the company presenting itself as a global niche specialist rather than a scaled industrial machinery vendor.

Name

ETGAR

Legal name

Elad Etgar

Website

https://eladetgar.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

ETGAR (Elad Etgar) is a privately held Israeli designer and supplier of customized agricultural harvesting equipment, specializing in patented helix harvester heads for peppers and other crops, serving pepper growers, processors, and combine manufacturers across Israel, Europe, the Americas, China, and India.

Ownership category

akta.pro rank

Product category

Agricultural Harvesting Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural harvesting equipment
• Pepper harvesting machinery
• Crop harvesting solutions
• Sorting cleaning machines
• Custom harvesting tools

Headquarters

HQ city

Moshav Beit Lechem Haglilit (Bethlehem of the Galilee)

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Harvesting Equipment Sales: Sale of harvesting machinery including pepper harvesters (Series 1000 and 2000), sorting and cleaning machines, conveyor belts, and dumping forklifts. Products are sold as standalone units or integrated with third-party combines.
2. Custom/Tailor-Made Design Services: Custom design and development of harvesting solutions tailored to specific crop types, soil conditions, and customer requirements. Includes consulting on seed development and farming practices.
3. Representation and Distribution: Official representation of CAEB International in Israel and India; OXBO in Israel for Olive & Grape harvesters. Revenue from technical support and distribution partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ETGAR designs, develops, and supplies innovative mechanical harvesting tools and equipment, including patented helix-shaped harvester heads (Peppers Series 1000 and Bell Pepper Series 2000), sorting and cleaning machines for paprika, tractor-driven conveyor belts, and dumping forklifts. The company produces tailor-made solutions customized to specific crop types, soil conditions, and customer requirements, leveraging over 20 years of agricultural machinery expertise. Equipment can be sold as standalone units or integrated with third-party combine harvesters from partners such as OXBO, Bourgoin, and Ardo.

Product overview

ETGAR develops and supplies innovative harvesting tools and equipment designed for specific agricultural crops. The product portfolio includes the Peppers Series 1000 (pull harvesters, harvester heads, and standalone mobile harvesters), Bell Pepper Series 2000 harvester heads (developed with Ardo and Bourgoin), a Sorting and Cleaning machine for paprika, Tractor-Driven Conveyor Belts, and Dumping Forklifts. Solutions can be customized to specific crop characteristics, fields, and environmental conditions to ensure maximum yield, minimum loss, and reduced manual labor.

Differentiator

Problem solved

Functional benefit

Brands

• MOSES 1000: Green chile harvester named after Elad's late father Moses, designed for mechanized pepper harvesting
• MOSES 1010
• Pepster

Products and services

• Peppers Series 1000 Harvester Agricultural harvesting equipment series including pull harvesters, harvester heads, and standalone mobile harvesters designed for pepper crops, achieving up to 95% crop recovery with gentle handling via patented helix-shaped strippers. Includes MOSES 1000 and MOSES 1010 sub-models (the green chile harvester named after Elad Etgar's late father Moses).
• Bell Pepper Series 2000 Harvester Head Harvester head for bell peppers featuring a modern helix-based design, jointly developed with Ardo and Bourgoin, that removes peppers from plants without causing damage to the fruit or plant and delivers high-quality harvested product.
• Sorting and Cleaning Machine Specialized machine for sorting and cleaning paprika that removes impurities and leaves and separates dirt from fruit, ensuring a cleaning vegetable rate of over 94%. The machine is easy to operate and can be adapted to factory production lines.
• Dumping Forklift Unique dump forklift integrally attached to a tractor that eliminates the need for an additional tractor and operator. Lifts containers above ground in muddy soil and pours fruit into up to four large containers without touching the soil.
• Tractor-Driven Conveyor Belt Specially designed conveyor driven by a tractor that enables manual laborers to pick produce and place it on the belt, which gently transports fruit to a container or packaging without damage.
• Sugar Cane Harvesting Solutions Tailor-made agricultural harvesting solutions designed for sugar cane, customized to specific crop characteristics and customer requirements.
• Fresh Vegetables Harvesting Solutions Customized harvesting solutions for fresh vegetables including tomatoes, broccoli, corn, cotton, and other row crops, tailored to specific crop characteristics and field conditions.
• Tailor-Made Design Services Custom design and development of harvesting solutions tailored to specific crop types, soil conditions, irrigation systems, and customer requirements, including consulting on seed development and farming practices. Solutions are designed using SolidWorks 3D modeling software.

Quantifiable outcome

• Up to 95% crop recovery rate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major and core.

• Xinjiang Longping High-tech Hong'an Seeds Co., Ltd.majorChannel Partner/ Reseller/ Distributor · 1 January 2009Chinese agricultural company that purchased four combines from ETGAR and OXBO after successful field trial. Owner/manager Mr. Hong established close ties with ETGAR and visited Israel to evaluate developments.
• CAEB InternationalcoreChannel Partner/ Reseller/ DistributorETGAR officially represents CAEB International in Israel and India. CAEB is an international agricultural equipment company specializing in harvesting solutions.
• OXBOcoreChannel Partner/ Reseller/ DistributorETGAR officially represents OXBO in Israel for Olive & Grape harvesters and provides technical support services. ETGAR heads are adapted to work with OXBO combines.
• ArdocoreStrategic or Co-development PartnerBelgium's leading provider of frozen vegetables. Jointly developed the bell pepper harvester head (Series 2000) with Bourgoin and Elad Etgar.
• BourgoincoreStrategic or Co-development PartnerFrance's top harvesting equipment manufacturer. Jointly developed the bell pepper harvester head (Series 2000) with Ardo and Elad Etgar.
• New Mexico State UniversitymajorStrategic or Co-development PartnerOngoing research partnership for development of new chile cultivars and engineering mechanized chile processing equipment. Conducted field trials with MOSES 1000/1010 harvesters in New Mexico.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bourgoin: France's leading harvesting equipment manufacturer and joint developer (with Ardo) of ETGAR's Bell Pepper Series 2000 harvester head. Competes in similar crop harvesting categories across European vegetable producers.
• ASA-Lift: Danish manufacturer of specialty harvesters for vegetables, berries, and herbs. Direct competitor in the niche of crop-specific mechanical harvesting solutions for fresh produce.
• OXBO (Ploeger Oxbo Group): Specialty harvester manufacturer (sweet corn, berries, olives, peppers) whose combines ETGAR heads are designed to integrate with. Direct overlap in pepper/chile harvesting equipment and customer base; also an active distribution partner.
• Checchi & Magli: Italian manufacturer of transplanting, harvesting, and crop handling equipment listed as an ETGAR affiliated company. Comparable niche agricultural machinery manufacturer serving vegetable and specialty crop growers.
• Broekema: Dutch manufacturer of agricultural belt and harvesting equipment listed as an ETGAR affiliated company. Overlap in custom-engineered harvesting solutions for vegetables and specialty crops.
• CAEB International: Italian agricultural equipment manufacturer specializing in harvesting solutions; ETGAR is CAEB's official representative in Israel and India. Direct peer in specialty harvesting machinery for vegetables and industrial crops.

Broad incumbents

• Ploeger EWD: Parent of the OXBO group and a major supplier of self-propelled harvesters and crop handling equipment. Broad incumbent serving peas, beans, leafy vegetables, peppers and more across global markets.

Emerging players

• Guaresi: Italian manufacturer of self-propelled harvesters for tomatoes, peppers, and industrial crops. Emerging direct competitor in the pepper/industrial vegetable mechanical harvesting space where ETGAR is active.
• JAGRO Harvester & Equipment: Manufacturer of chile and pepper harvesting equipment based in the U.S. Southwest. Directly overlaps with ETGAR's MOSES green chile and pepper harvester range in the New Mexico / Arizona market.

Others

• Netafim: Israel-based global leader in drip irrigation listed as an ETGAR affiliated company. Adjacent agricultural equipment ecosystem player serving the same growers but in irrigation rather than harvesting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETGAR