What Jublo does

Jublo ApS is a Danish B2B SaaS company headquartered in Copenhagen that provides an online communication and workflow platform for three segments of the building and construction value chain: tradespeople (håndværkere), building-materials producers (producenter), and housing associations and property managers (boligforeninger/FM). The company operates three sub-brands — Jublo Håndværker, Jublo Producent, and Jublo FM/Bolig — each configured to the specific quoting, booking, and customer-communication workflows of its target segment. The product is multilingual, supporting Danish, English, German, Swedish, and Norwegian, and is commercially active across Denmark, Sweden, Norway, and Germany.

The platform is built around a core communication and CRM layer with a modular add-on architecture covering Quote, Booking, CRM, SMS, and Rating modules. A defining feature of the product is its integration depth with established Danish trade-software ecosystems, including Ordrestyring, Minuba, Smartday, KlarPris, Lundberg Data, Scalepoint, and E-komplet, allowing Jublo to plug into existing trade ERP and order-management stacks rather than displace them. The company is led by CEO Carsten Schou Rasmussen, operates with 1–10 employees, and is bootstrapped with no public funding rounds disclosed.

Jublo's business model combines a freemium entry tier — "Jublo Light," distributed through trade-software partners — with paid SaaS subscriptions. Disclosed Producent pricing is 16,995 DKK one-time setup plus 7,995 DKK/month (approximately US$1,150/month at recent FX), a standardized, sales-light monetization model suited to SMB customers. Named case-study customers include MIH Fjernvarme, Schyberg VVS, Poul Sejr Nielsen El (230 employees), Holbæk Køl (14 employees), VVS-Plus, Frederiksberg VVS, and Finn L. & Davidsen, indicating a fragmented SMB-and-lower-mid-market customer base rather than anchor-account dependence.

Name

Jublo

Legal name

Jublo ApS

Website

https://jublo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Jublo ApS is a Danish B2B SaaS company that provides a modular online communication, quoting, and workflow platform for tradespeople, building-materials producers, and housing associations across Denmark, Sweden, Norway, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Jublo Håndværker: Monthly subscription model for the tradesperson communication platform. Customers receive access to communication, quotes, booking, and related modules. Billed monthly on the last day of each month.
2. Jublo Producent Subscription: Flat monthly subscription for manufacturers with full package access including unlimited subcontractor additions. Setup fee of 16,995 DKK plus 7,995 DKK monthly (excluding VAT).
3. Jublo Light (Partner Bundle): Free version of Jublo offered through integration partners (Ordrestyring, Minuba, Smartday, KlarPris, Lundberg Data) allowing case-specific messaging and communication overview.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jublo is a B2B SaaS communication platform that helps tradespeople, building-product manufacturers, and housing associations/facility managers centralize customer interactions, quote handling, booking, subcontractor coordination, NPS-based ratings, CRM, and reporting in one modular web-based system. The offering is sold as three sub-products — Jublo Håndværker (tradespeople), Jublo Producent (manufacturers), and Jublo Bolig/FM (housing associations) — with a free entry tier (Jublo Light) and tiered paid subscriptions.

Product overview

Jublo is an online B2B communication and case management SaaS platform targeting three segments: tradespeople/crafters (Jublo Håndværker), manufacturers (Jublo Producent), and housing associations (Jublo Bolig/Jublo FM). The platform is built as a modular software-as-a-service offering where the core Communication module is the foundational piece, and customers add specialized modules such as Tilbud (quotes), Booking (appointment scheduling), Rating (NPS-based feedback), CRM, SMS, Rapporter/PowerBI (reporting), Pipelinestyring (sales pipeline), Branding (white-label notifications), Aftalesedler (change orders), Underleverandør (subcontractor management), and Scalepoint (insurance claims). Jublo Producent includes distinct modules: Partnerkort (interactive installer map), Videresend tilbud (lead forwarding), Brandet kontaktformular (branded forms), Produktdistribution (product catalog sharing), and Rapport funktioner. All three sub-brands share the same underlying platform architecture and integrate with the same ecosystem of third-party tools including Ordrestyring, Minuba, Smartday, KlarPris, Lundberg Data, and Scalepoint. A free tier called Jublo Light is bundled at no cost with partner integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Jublo Håndværker: Online portal for craftsmen/tradespeople enabling customer communication, quote management, booking, and case handling.
• Jublo Producent
• Jublo FM
• Jublo Bolig

Products and services

• Jublo Håndværker

Quantifiable outcome

• Service contract creation time reduced from 10 minutes to 2 minutes (80% reduction)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• SmartdaycoreTechnology or IntegrationSmartday integration allows field workers to log time and material usage directly on smartphones while on-site. Workers can create orders for customers while at location. Integration provides better business overview and is offered with free Jublo Light access.
• KlarPriscoreTechnology or IntegrationKlarPris integration aggregates suppliers in one place for complete market overview, saving time and resources. Integration allows pulling prices directly into quotes. Free Jublo Light offered with KlarPris partnership.
• Lundberg DatacoreTechnology or IntegrationLundberg Data is a certified Microsoft partner and reseller of IT solutions for trades. They develop solutions specifically for the trades sector. Free Jublo Light offered through this partnership.
• Ordrestyring (ordrestyring.dk)coreTechnology or IntegrationOrdrestyring is developed for trades businesses wanting full financial oversight throughout the workflow. Allows quote, order, invoice creation and time/material tracking. Integration provides direct Jublo login and free Jublo Light access.
• MinubacoreTechnology or IntegrationMinuba is the preferred system for invoicing and order management for trades and service businesses. Offers quotes, orders, wholesalers, materials, documentation and quality assurance in one place. Free Jublo Light offered with Minuba partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Housecall Pro: All-in-one field service management for home service professionals with quotes, scheduling, customer communication, and dispatching. Direct comparable in product scope and target customer profile to Jublo.
• Jobber: Field service software for home service businesses offering quoting, scheduling, invoicing, and customer communication. Closely comparable SaaS model targeting trades SMBs with a similar modular feature set to Jublo Håndværker.
• Fergus: Job management software for trades with quoting, scheduling, invoicing, and customer communication modules. Directly comparable feature set and SMB trade focus, primarily serving ANZ markets.
• Simpro: Global field service management software for trades and service contractors with quoting, scheduling, job costing, and customer management. Comparable vertical SaaS play targeting trade contractors across multiple geographies.
• Tradify: Job management app for tradespeople with quoting, scheduling, invoicing, and team communication. Closely comparable in feature set and SMB trade focus, primarily serving ANZ and UK markets.
• ServiceM8: Mobile job management app for trade and service businesses with quoting, scheduling, invoicing, and communication. Comparable SaaS model and target segment with global reach.

Broad incumbents

• ServiceTitan: Leading US field service management platform for trades (plumbing, HVAC, electrical). Comparable in serving trade SMBs with communication, scheduling, and job management, but at vastly larger scale and primarily English-speaking markets.
• Ordrestyring.dk: Danish order, quote, invoice, and time-tracking platform for trade businesses. Functions as both an integration partner and a broader-scope competitor covering the financial workflow that Jublo layers communication onto.
• Minuba: Nordic invoicing and order management for trades and service businesses. Both an integration partner and adjacent competitor to Jublo in Nordic trades SaaS, with overlapping customer base and broader financial-workflow scope.

Regional players

• Smartday: Nordic field-service time and material tracking app integrated with Jublo. Direct overlap on field-worker workflows for Nordic trades; integration partner but functionally adjacent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jublo.dk
• LinkedInlinkedin.com/company/jublo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jublo