What KlarPris does

KlarPris is a Danish cloud-based SaaS procurement platform that serves the technical installation industry, primarily plumbers (VVS'ere) and electricians. The platform aggregates live pricing, inventory, and ordering functionality from multiple suppliers, wholesalers, and manufacturers into a single interface accessible via web and native iOS/Android apps, allowing installer companies to compare prices across more than 3.3 million product numbers, place combined-cart orders, and verify invoice accuracy automatically. The product is sold primarily on an annual subscription basis (Indkøbspakken) with optional add-on modules covering calculation/quoting (KlarCalc), business intelligence (Analyseværktøj), automatic invoice control (Fakturakontrol), assortment management (Sortimentstyring), and express delivery/pickup (Ekspreslevering & Afhentning).

The platform's technical foundation is a Microsoft Azure-hosted multi-tenant architecture with integrations to ERP and job management systems including E-Komplet, Microbizz, Minuba, and IT-Effect, plus Microsoft SSO. KlarPris functions as a two-sided marketplace in which supplier partners (Solar, AO, Lemvigh-Muller, Ahlsell, Würth, Grundfos, Danfoss, GN Belysning) are integrated as data providers and acquisition channels, while installer customers are drawn by the breadth of catalog coverage. The platform reports more than 3,500 installation companies and 15,000 active users, and claims an average annual customer saving of 70,000 DKK on material procurement. As of May 2026, KlarPris is deploying an AI-powered search upgrade with typo tolerance, natural-language interpretation of product queries, and behavioral learning.

KlarPris is a wholly-owned subsidiary of Aceve (formerly HVD Group), a Swedish group that EQT acquired in December 2023 and that was renamed Aceve in March 2025; Aceve describes itself as Northern Europe's largest developer of business software for professional tradespeople, with over 500 employees. In autumn 2024 KlarPris merged with sibling Aceve products Jublo and Ordrestyring, and in November 2025 KlarPris A/S completed a legal fusion with Aceve Danmark ApS. The company was founded in 2013 by Jens Davidsen and Morten Paarup, was previously backed by Adelis, and briefly expanded to Germany in 2017/2018 before refocusing on the Nordic market under the parent group.

Name

KlarPris

Legal name

Aceve Danmark ApS

Website

https://klarpris.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

KlarPris is a Danish cloud-based SaaS procurement platform aggregating supplier pricing, inventory, and ordering for plumbers and electricians, serving 3,500+ installation companies and 15,000+ users across the Nordic region under Aceve.

Ownership category

akta.pro rank

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Indkøbspakken): Core platform subscription for procurement functionality, pricing comparison, and ordering. Billed annually (12-month subscription periods) with automatic renewal. Price based on number of users and annual procurement volume.
2. Data Package (Datapakken): Optional add-on BI module providing insight into purchasing behavior across suppliers. Enables analysis of what is purchased, from whom, and whether procurement agreements are being fully utilized.
3. Calculation Package (Kalkulationspakken): Optional add-on for calculation and quoting functionality (KlarCalc). Allows users to create quotes based on their own procurement prices, with automatic pricing and quote document generation.
4. Setup and Onboarding: One-time setup fee for proper configuration and onboarding to get started. Additional training can be agreed upon as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

KlarPris is a cloud-based SaaS procurement platform that aggregates product catalogs, live pricing, and inventory from multiple suppliers, wholesalers, and manufacturers into a single interface for professional plumbers (VVS'ere), electricians, and other installers in Denmark. The platform enables users to compare prices across suppliers, place orders, manage invoicing, and run procurement analytics, with an average claimed saving of 70,000 DKK annually per customer. It is offered as an annual subscription (Indkøbspakken) with optional add-on modules including KlarCalc for quoting, a BI analytics package (Datapakken), and mobile apps for iOS/Android.

Product overview

KlarPris is a unified cloud-based digital purchasing platform for the installation industry (primarily electrical and plumbing/heating contractors in Denmark). The core KlarPris platform serves as a dynamic purchasing system that aggregates product catalogs, live pricing, and inventory data from multiple suppliers, wholesalers, and manufacturers into a single portal — enabling price comparison, purchasing, and order management. The platform's architecture is modular: the Indkøbspakken (Purchasing Package) provides core purchasing and price comparison functionality, while optional add-on modules include KlarCalc (calculation/quoting), Analyseværktøj (Business Intelligence/analysis), Fakturakontrol (automatic invoice validation), Sortimentstyring (assortment management), and Ekspreslevering & Afhentning (express delivery/pickup). Users access the platform via desktop web, mobile web, or dedicated iOS/Android apps. The platform is offered as a SaaS subscription with three package tiers plus add-on modules.

Differentiator

Problem solved

Functional benefit

Brands

• KlarCalc: KlarCalc is KlarPris's calculation module for creating quotes and calculations based on time consumption and materials.

Products and services

• KlarPris Core Platform (Indkøbspakken / Procurement Package) Cloud-based SaaS procurement platform for installation companies (primarily plumbers and electricians in Denmark). Aggregates 3.3M+ product numbers from suppliers, wholesalers, and manufacturers into a single interface with live pricing, inventory visibility, one-click ordering, assortment management, automatic invoice control, and express delivery/pickup. Sold as an annual subscription with pricing based on annual procurement volume and number of users; targeted at SMBs through enterprise chains.
• KlarCalc (Kalkulationspakken / Calculation Package) Standalone calculation and quoting add-on module acquired by KlarPris in 2022. Enables installers to build professional project quotes based on their own procurement prices, labor rates, and margins using live supplier pricing across 3.3M+ product numbers, and to convert quotes directly into purchase orders. Sold as a separate annual subscription (Kalkulationspakken) priced by number of users.
• Datapakken (Analyseværktøj / Business Intelligence Module) Optional add-on BI/analytics subscription (Datapakken) for KlarPris customers. Provides dashboards and reporting on what is purchased, from which supplier, whether procurement agreements are fully utilized, and how the buyer is positioned versus market prices. Sold as an annual subscription add-on to the core Indkøbspakken.
• KlarPris Mobile App (iOS / Android) Native mobile application for KlarPris available on iOS App Store and Google Play. Provides on-the-go access to supplier search, live inventory checks, order placement, express delivery and pickup ordering, and invoice review. Distributed through public app stores to extend the core KlarPris platform to field use.

Quantifiable outcome

• Average annual savings of 70,000 DKK on material procurement (based on 2024 average purchase prices vs. cheapest available prices on same products)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• GrundfoscoreStrategic or Co-development PartnerGrundfos products (pumps, circulation pumps) are available in KlarPris with full product data, technical specifications, mounting guides, and EPD documentation. The ALPHA2 GO circulation pump is highlighted as a key product. Grundfos Take Back program for old pump recycling is promoted through KlarPris. Free pump courses available through Grundfos Ecademy platform.
• DanfosscoreStrategic or Co-development PartnerDanfoss uses KlarPris to sharpen customer preparation, analysis, and sales strategy. The partnership provides Danfoss's sales team with insight into installer purchasing behavior across wholesalers, helping them identify opportunities and provide better customer advice.
• GN BelysningsecondaryChannel Partner/ Reseller/ DistributorGN Belysning's lighting and electrical products are fully integrated into KlarPris with real-time pricing, inventory, and individual customer prices. Focus on quality lighting solutions for electricians with same-day delivery for orders before 5:30 PM.
• Enemærke & PetersencoreStrategic or Co-development PartnerKlarPris and Enemærke & Petersen partnership aims to digitize procurement across construction projects. KlarPris serves as a digital procurement portal for tools, technical articles, and hardware, with future expansion to all building materials. Supports compliance, sustainability documentation (DGNB, EU taxonomy, LCA), and cross-contractor blacklisting of unwanted chemical products.
• OrdrestyringcoreTechnology or IntegrationOrdrestyring is Aceve's job management system for tradespeople. Full integration with KlarPris allows automatic creation of cases, material purchasing, and invoicing with updated prices. Both are part of the Aceve ecosystem.
• JublosecondaryTechnology or IntegrationJublo is Aceve's communication platform for craftsmen, manufacturers, and housing associations. Handles case-specific communication between companies and customers. Integrated with KlarPris as part of the Aceve ecosystem.
• E-KompletsecondaryTechnology or IntegrationERP system for tradespeople with accounting, cases, time tracking, materials, and invoicing. Fully integrated with KlarPris for seamless data flow.
• MicrobizzsecondaryTechnology or IntegrationERP system for service, trades, and utility sectors. Integrated with KlarPris for procurement data synchronization.
• MinubasecondaryTechnology or IntegrationDigital job management tool for service and trades companies. Integrated with KlarPris for synchronized procurement workflow.
• IT-EffectsecondaryTechnology or IntegrationERP system for the construction and civil engineering sector. Integrated with KlarPris for project material procurement and financial overview.
• AcevecoreOthersAceve (formerly HVD Group) is the Swedish parent company of KlarPris. The group is Northern Europe's largest developer of business software for professional tradespeople with over 500 employees. KlarPris merged with Ordrestyring and Jublo under Aceve in autumn 2024. HVD Group renamed to Aceve on March 12, 2025. KlarPris A/S and Aceve Danmark ApS fused in November 2025.
• SolarcoreChannel Partner/ Reseller/ DistributorMajor Danish electrical and plumbing wholesaler integrated into KlarPris with live pricing and inventory data.
• AOcoreChannel Partner/ Reseller/ DistributorWholesaler partner integrated into KlarPris platform with product catalog and pricing.
• Lemvigh-MullercoreChannel Partner/ Reseller/ DistributorMajor Danish supplier (grossist) partner in KlarPris with full product catalog integration.
• AhlsellcoreChannel Partner/ Reseller/ DistributorNordic supplier partner integrated into KlarPris with electrical and plumbing products.
• WürthsecondaryChannel Partner/ Reseller/ DistributorInternational supplier of fastening and assembly materials integrated into KlarPris.

Scale indicators5 records

Recent moves2 records

Direct peers

• Tradify: Job management and field service platform for tradespeople (electricians, plumbers, builders) — closest functional peer to KlarPris within the trades vertical, though focused on job/workflow rather than supplier-side procurement.
• Procurify: Direct B2B procurement platform offering catalog management, purchase orders, and spend visibility for mid-market companies. Most direct SaaS peer to KlarPris in pure procurement/PO functionality, although serving a broader set of verticals rather than the installation trade specifically.
• Precoro: Procurement SaaS providing catalog, purchase order, and supplier management for SMB and mid-market buyers. Comparable catalog-driven procurement model serving smaller organizations without custom ERP integrations.
• ToolTime: Berlin-based SaaS for trades (electricians, plumbers, HVAC). Most direct German-language counterpart to KlarPris and a competitor for the same installation trade segment across DACH and nearby Nordics.

Broad incumbents

• Procore: Construction management platform with a procurement module and a broad ecosystem serving general contractors and specialty trades. Wider portfolio than KlarPris but increasingly overlaps with construction-side procurement digitization (as evidenced by Enemærke & Petersen adopting KlarPris).
• ServiceM8: Job management and field service SaaS targeting trades (plumbers, electricians, HVAC) primarily in Australia, UK, and NZ. Comparable trade-vertical customer profile with overlap on field procurement workflows.
• Coupa: Enterprise spend management platform offering procurement, invoicing, and spend analytics. Provides the upper-end benchmark for what KlarPris's BI/analytics and procurement modules are scaling toward as they add larger enterprise customers.
• Jobber: Field service management software for plumbers, electricians, and HVAC contractors. Comparable trade vertical and SMB customer base, overlaps on the operational layer that KlarPris's ERP integrations (Ordrestyring, E-Komplet) plug into.
• Housecall Pro: All-in-one field service platform for home service trades (plumbing, electrical, HVAC) with scheduling, invoicing, and some procurement features. Broader incumbent with overlapping trade customer base but heavier on service workflow than on B2B procurement aggregation.

Emerging players

• ToolSense: Berlin-based SaaS for tool and equipment tracking in construction and trades. Adjacent to KlarPris in serving the same installation trade digitalization theme, but focused on asset/inventory rather than procurement/catalog aggregation.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KlarPris
• LinkedInlinkedin.com/company/klarpris-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KlarPris