Luno Indonesia
Luno Indonesia operates a regulated cryptocurrency exchange and digital asset platform serving retail, professional, and institutional customers across Indonesia and 40-plus countries globally. It generates revenue through trading fees, staking service fees, OTC spreads, and tokenized-stock transactions under DCG ownership.
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Luno Indonesia does
Luno Indonesia is the Indonesian operating entity of Luno, a regulated cryptocurrency exchange and digital asset platform that is an independent subsidiary of Digital Currency Group (DCG) and was founded in 2013 with formal Indonesian operations commencing in 2020. The platform is headquartered in Cape Town with secondary operations in Johannesburg, Jakarta, and Kuala Lumpur, and serves 15 million-plus customers across 40-plus countries with reported 99.9% platform uptime over 14-plus years of operational history.
The platform's core technology combines multi-signature hot wallets for near-instant transactions with deep-freeze cold-storage custody managed by BitGo and Fireblocks, air-gapped offline private-key storage, and 1:1 customer asset backing verified through independent proof-of-reserves. The product surface spans Luno Exchange (retail spot trading), Luno Pro (advanced order types with TradingView charts and API access), Luno Institutions (enterprise infrastructure with OTC desk, custody, and on/off-ramps), and add-on modules including Luno Staking (up to 11% APY), Luno Bundles (curated, auto-rebalanced portfolios), Luno Pay (merchant payments in South Africa), Luno Stocks (60-plus tokenized US equities), Prediction Markets (price-outcome derivatives via Limitless), and Price Predict (a gamified price-guessing product). The Luno API supports programmatic trading with SDKs in Go, Python, and PHP plus MCP Server availability.
Luno generates revenue primarily through transaction-based fees and spreads: trading fees on retail and professional tiers with volume-based discounts, staking service fees retained from yield distributed to users, OTC desk spreads on $50,000-plus institutional trades, tokenized-stock transaction fees, and merchant payment processing spreads. The company holds ISO 27001, 27017, 27018, and 22301 certifications, and operates under Crypto Asset Service Provider licensing across multiple jurisdictions with completed regulatory transition to OJK oversight in Indonesia. Customer segments include individual investors, professional traders, and institutional clients (PSPs, remittance operators, neobanks, asset managers, and corporate treasury teams).
Luno Indonesia firmographics
Firmographics- Name
- Luno Indonesia
- Legal name
- Luno (Pty) Ltd
- Website
- https://luno.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Luno Indonesia operates a regulated cryptocurrency exchange and digital asset platform serving retail, professional, and institutional customers across Indonesia and 40-plus countries globally. It generates revenue through trading fees, staking service fees, OTC spreads, and tokenized-stock transactions under DCG ownership.
- Ownership category
- akta.pro rank
Luno Indonesia industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industries
- Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)
Keywords
Where Luno Indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Luno Indonesia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Trading Fees: Transaction fees and spreads on cryptocurrency trading across the exchange platform. Dynamic fee structure with lower fees for higher volume trading via API.
- Staking Services: Staking rewards up to 11% APY paid to users, with Luno retaining a portion as service fee. No fixed terms, flexible staking with automatic weekly reward payouts.
- OTC Trading Desk: Over-the-counter services for high-value institutional trades ($50,000+ minimum) with all-in pricing and zero slippage, generating revenue through spread and fees.
- Tokenized Stocks: Fractional shares and ETFs (60+ stocks including AAPL, TSLA, AMZN) trading with instant settlement, generating fees on transactions.
- Luno Pay: Crypto payments at merchants with no transaction fees for users. Revenue generation through merchant partnerships and payment processing.
- Luno Bundles: Curated crypto portfolios (Large Cap, Blue Chip+) with automatic rebalancing. Revenue from spread on bundle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Staking rewards up to 11% APY |
| Transaction based/ take rate | Pay-as-you-go | Professional trading fees |
| Transaction based/ take rate | Multi-year contract | OTC desk minimum trade |
| Transaction based/ take rate | Pay-as-you-go | Luno Pay transactions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Luno Indonesia product offering
Product offeringCore offering
Luno is a global cryptocurrency exchange and digital asset investment platform that lets customers buy, sell, trade, store, and earn yield on cryptocurrencies and tokenized stocks. It offers a retail self-serve app, a professional trading terminal, an institutional API and OTC desk, plus staking, bundles, merchant payments, and prediction markets across 40+ countries including Indonesia.
Product overview
Luno is a cryptocurrency exchange platform offering a comprehensive suite of products across multiple segments. The core platform consists of the Exchange (retail trading), Luno Pro (professional trading with advanced tools), and Luno Institutions (enterprise infrastructure). Additional modules include Invest (simple buying/staking), Bundles (curated portfolios), Pay (merchant payments in South Africa), Stocks (tokenized US equities), OTC Desk (high-value trades), Prediction Markets, and Price Predict (gaming). The Luno API provides programmatic access with official SDKs. The platform serves 15+ million customers across 40+ countries with 1:1 asset backing and ISO certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Luno Staking: Crypto staking service offering up to 11% annual rewards on cryptocurrency holdings.
- Luno Bundles
- Luno Stocks
- Luno Pay
- Luno OTC Desk
- Prediction Markets
- Luno API
Products and services
- Luno Exchange Central cryptocurrency exchange platform that enables users to buy, sell, and trade Bitcoin and other digital assets with deep liquidity and 24/7 markets. Targeted at retail and professional traders.
- Luno Invest Simple investment product for buying, storing, and growing crypto with features like dollar-cost averaging, price alerts, and staking rewards. Targeted at individual retail investors.
- Luno Pro Professional trading platform with advanced order types, deep liquidity, tight spreads, live market data, and TradingView-powered charts. Targeted at professional and active traders.
- Luno Institutions Institutional digital asset infrastructure providing reliable market access, deep liquidity, secure operations, API connectivity, OTC trading, and custody for organizations. Targeted at PSPs, remittance operators, neobanks, asset managers, and crypto projects.
- Luno Staking Crypto staking service allowing users to earn up to 11% annual rewards on their crypto holdings with no fixed terms and automatic weekly payouts. Targeted at individual crypto holders seeking yield.
- Luno Bundles Curated crypto portfolios offering diversified exposure through single-purchase investments. Includes Large Cap bundle (tracking CoinDesk 5 Index) and Blue Chip+ bundle (crypto + tokenized stocks) with automatic rebalancing. Targeted at retail investors seeking diversification.
- Luno Pay Crypto payment solution enabling users to spend cryptocurrency at nearly a million merchants across South Africa, earning up to 15% back in Tether Gold (XAUT). Targeted at South African consumers and merchants.
- Luno Stocks Tokenized US stocks and ETFs investment feature allowing users to buy 60+ stocks including Apple, Tesla, and Amazon with ZAR, available 24/5 with instant settlement. Targeted at retail investors seeking equity exposure.
- Luno OTC Desk Over-the-counter trading desk for high-value trades ($50,000 minimum, $2M standard single-trade limit) with firm all-in pricing, zero slippage, and flexible settlement options with dedicated trader support. Targeted at high-net-worth individuals and institutions.
- Luno API Public cryptocurrency API enabling programmatic trading, market data access, wallet management, and payment integration with official SDKs in Go, Python, and PHP plus MCP Server support. Has facilitated $5 billion+ in traded volume. Targeted at developers and enterprise clients.
Quantifiable outcome
- 14+ years of operational stability with 99.9% platform uptime
- +4 more outcomes
Companies that use Luno Indonesia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Luno Indonesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
Luno Indonesia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Discovery BankflagshipLuno supports digital asset access for Discovery Bank clients, demonstrating the infrastructure, controls, and operational maturity required by established financial platforms to integrate crypto services.
- BitGo CustodycoreMajority of customer cryptocurrency stored offline in 'deep freeze' managed by BitGo Custody, one of the world's most secure and compliant digital asset custody solutions.
- FireblockscoreDigital asset custody and security services partner providing institutional-grade cold storage infrastructure for customer assets.
- MoneyBadgercorePayment service provider enabling Luno Pay functionality for crypto payments at South African merchants.
- ZappercorePayment service provider enabling Luno Pay functionality for crypto payments at South African merchants.
- StitchcorePayment service provider enabling Luno Pay functionality for crypto payments at South African merchants.
- LimitlesscoreLimitless powers Prediction Markets inside the Luno app - a peer-to-peer decentralized exchange for crypto price predictions. Currently available to South Africa and Nigeria customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Luno Indonesia competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Coinbase is a publicly listed, US-based centralized crypto exchange offering retail, professional, and institutional crypto trading, staking, and custody. It is the most direct global incumbent comparable to Luno across retail exchange, pro trading, and institutional rails, but operates at materially larger scale and with a US regulatory anchor.
- Crypto.com: Crypto.com is a global centralized crypto exchange and app offering retail trading, staking, and a payments card network. It is comparable to Luno across mobile-first retail exchange, staking yield products, and crypto-linked payments, but operates at a materially larger global scale.
- Binance: Binance is the world's largest centralized crypto exchange by trading volume, offering spot, derivatives, staking, and OTC services globally. It competes head-on with Luno in retail spot trading and increasingly in emerging markets where Luno has historically been strong, making it the closest functional peer despite differing geographic and regulatory postures.
Direct peers
- OKX: OKX is a global centralized crypto exchange with spot, derivatives, staking, and institutional services, and it has actively expanded into emerging markets including Southeast Asia. It is a direct functional peer to Luno across the full retail-to-institutional stack and competes for the same growing-market users Luno targets.
- Kraken: Kraken is a US-headquartered centralized crypto exchange serving retail, professional, and institutional clients with staking, OTC, and API trading. It mirrors Luno's emphasis on regulatory compliance, security architecture (proof of reserves), and tiered retail/pro/institutional offerings, making it a closely comparable global peer.
- Indodax: Indodax is Indonesia's largest domestic centralized crypto exchange, offering IDR spot trading across multiple tokens. It is the closest direct head-to-head competitor to Luno Indonesia for Indonesian retail crypto users and competes on the same IDR rails and local regulatory positioning.
- Pintu: Pintu is an Indonesia-focused centralized crypto exchange and mobile app targeting retail users with IDR on-ramps and beginner-friendly UX. It competes directly with Luno Indonesia for the same Indonesian retail segment under OJK regulation, and is a strong emerging-market peer.
- Bybit: Bybit is a major centralized crypto derivatives and spot exchange serving global retail and institutional traders. It competes directly with Luno Pro on liquidity, fee structure, and advanced order types, and is a relevant peer in the same professional-trader category Luno addresses.
- Gemini: Gemini is a US-regulated centralized crypto exchange serving retail, professional, and institutional clients with staking and custody. Its compliance-led, multi-tiered product structure mirrors Luno's positioning closely, making it a relevant functional peer despite its US-centric footprint.
- Tokocrypto: Tokocrypto is an Indonesian centralized crypto exchange (backed by Binance) that competes for Indonesian retail and IDR trading volume. It is a direct peer in the same Indonesian market under OJK oversight, with a similar retail-trading focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luno Indonesia social profiles
Digital presenceLuno Indonesia compliance and trust
Trust signalCompliance4 records
Luno Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luno Indonesia leadership team
Management profileNumber of profiles
Profiles1 record
Luno Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luno Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luno Indonesia
What does Luno Indonesia do?
Luno is a global cryptocurrency exchange and digital asset investment platform that lets customers buy, sell, trade, store, and earn yield on cryptocurrencies and tokenized stocks. It offers a retail self-serve app, a professional trading terminal, an institutional API and OTC desk, plus staking, bundles, merchant payments, and prediction markets across 40+ countries including Indonesia.
Is Luno Indonesia a public or private company?
Luno Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was Luno Indonesia founded?
Luno Indonesia was founded in 2013. It employs 51 to 100 people.
Where is Luno Indonesia based?
Luno Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does Luno Indonesia make money?
Six revenue lines are on record. Trading Fees are the primary driver. The others are staking Services, OTC Trading Desk, tokenized Stocks, luno Pay and luno Bundles.
Who are Luno Indonesia's main competitors?
Broad incumbents on record are Coinbase, Crypto.com and Binance. Direct peers are OKX, Kraken, Indodax, Pintu, Bybit, Gemini and Tokocrypto.
Does Luno Indonesia have an API?
Yes. The Luno API enables programmatic trading, market data access, and payment integration. Features include websocket feed for real-time market data, programmatic trading bots development, dynamic fee structure with lower fees for higher volume trading, multi-currency wallets, and API key permissions for customizable access controls. The API is extensively used by enterprise clients and has facilitated over $5Bn of volume traded. Developer documentation is at www.luno.com/en/developers/api.
What industry is Luno Indonesia in?
Luno Indonesia's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSADAAAG, Crypto Custody & Exchange Wallet Services (Integrated). Its NAICS code is 523210 and its SIC code is 6200.