Yakudo

What Yakudo does

Yakudo, Inc. (株式会社Yakudo) is a Tokyo-based Japanese kabushiki kaisha founded on August 22, 2019 by Representative Director Masayuki Oikawa, operating at the intersection of sports and information technology from its Shibuya headquarters with ¥3 million paid-in capital. Its flagship product is the YAKUDO cross-platform (iOS and Android) mobile application — a sports social network covering 150+ sport types that combines team management, member and opponent recruitment with structured negotiation chat, schedule sharing, attendance tracking, sport-specific score recording (Standard mode with stats aggregation and live spectating versus a lightweight Simple mode), performance and ranking tracking, multi-team membership in a single account, and a parent-child account proxy that lets parents without a device manage young players' schedules and results with restricted child-account features for youth protection. The app monetizes via a freemium model capped at 15 team members, a monthly per-team subscription ('チーム解放権') that lifts the cap with pro-rated upgrades, an alternative Free Plan unlocked by spending in-app Energy earned through login or watching ads, and in-app advertising — i.e., a hybrid subscription + ad-supported freemium stream distributed globally through Apple's App Store and Google Play with Apple ID and Google social sign-in.

The company complements the consumer app with two B2B service lines that reuse its in-house engineering and sports operations know-how. 'Solut & Delight' is a quote-based contract development and web integration service covering cross-platform mobile apps, landing-page creation and LPO, corporate/service sites, CMS development and customization, EC site storefronts, and business systems including low-code development and RPA customization, delivered end-to-end from planning through infrastructure. The Yakudo Event Business plans, operates, and manages on-site sports events including venue setup and safety-conscious attendee handling, casts athletes across broad demographics, and provides IT-enabled post-event follow-up such as remote coaching from athletes, targeting both in-person and digitally supported experiences for clients including younger-audience event organizers.

Customer segments are amateur athletes and team managers across Japan's community sports landscape, parents of young athletes, SMB/mid-market companies purchasing web/IT services, and organizations commissioning sports events. Distribution relies on owned marketing surfaces (yakudoh.com and yakudoh.net careers page), direct inbound email/contact-form funnels for both B2B lines, and global app-store reach for the consumer product; stated geographic ambition ('We entertain all the people IN ALL OVER WORLD') outruns current disclosed operations, which remain domestic Japan. The company is small and founder-led with two transactional banking relationships (Mitsubishi UFJ Bank Ebisu Branch and Seibu Shinkin Bank Shibuya-Higashi Branch), no external funding round, no parent company, and no disclosed subsidiaries.

Name

Yakudo

Legal name

株式会社Yakudo (Yakudo, Inc.)

Website

https://yakudoh.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Yakudo is a Tokyo-based sports × IT company operating the YAKUDO cross-platform mobile app for team management, opponent matching, and score recording across 150+ sports, plus contract development and sports event services for amateur athletes, team managers, and SMB clients.

Ownership category

akta.pro rank

Product category

Sports Technology Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Sports team management
• Amateur sports platform
• Mobile sports application
• Web development services
• Sports event planning

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. YAKUDO app subscription (チーム解放権 / Free Plan / Energy): Monthly recurring subscription ("チーム解放権") purchased by team owners unlocks team member caps above the free limit of 15 and unlocks premium features; an alternative "Free Plan" is unlocked via consumption of in-app "Energy" earned through login or watching in-app ads.
2. In-app advertising: Users can watch ads to earn "Points" that replenish team "Energy" — a classic freemium ad-supported stream where advertisers pay Yakudo for ad views in exchange for user rewards.
3. YAKUDO app freemium tier: Most core features are free to use up to 15 team members; this drives user acquisition and funnel-into-paid via per-team subscription upgrades.
4. Contract development / web integration services ("solut & delight"): Project-based professional services including mobile app development, LP creation/optimization, corporate sites, CMS customization, EC site development, and business system / low-code / RPA customization — delivered end-to-end from planning to infrastructure.
5. Sports event planning, operation, and casting services: Fee-based end-to-end sports event service including proposal customization, on-site management and venue setup, athlete casting, and post-event IT-enabled follow-up such as remote coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yakudo operates a multi-line sports x IT business built around three offerings: the YAKUDO consumer mobile application (iOS/Android) that supports team management, opponent recruitment, scheduling, score recording, and performance tracking across 150+ sports; the "solut & delight" contract development and web integration services unit covering mobile apps, LP/HP production, CMS, EC sites, and business system/RPA customization; and a sports event business that plans, operates, casts athletes for, and provides IT-enabled after-follow-up to sports events.

Product overview

Yakudo (株式会社Yakudo) operates a multi-line sports × IT business rather than a single unified product platform, with three named offerings. The flagship consumer product is the YAKUDO sports SNS mobile application (cross-platform iOS/Android, 150+ sports), which the company built and operates itself. Complementing it are two B2B service lines that reuse the engineering expertise gained from building YAKUDO: Solut & Delight, a contracted web/IT development and production service covering mobile apps, LP/HP, CMS, EC, business systems and RPA; and the Yakudo Event Business, which plans, casts, operates and provides IT-enabled follow-up for sports events.

Differentiator

Problem solved

Functional benefit

Brands

• YAKUDO: Sports SNS mobile application supporting team management, opponent/player recruitment, match scheduling, score recording, performance analytics, and team chat across 150+ sports.
• solut & delight

Products and services

• YAKUDO Sports SNS App Cross-platform (iOS/Android) consumer mobile application that supports team management, member and opponent recruitment, schedule sharing with attendance, match recording in Standard (with stats aggregation and live spectating) and Simple modes, performance/ranking tracking, in-app chat, and parent-child account linking across 150+ sports including baseball, soccer, futsal, tennis, table tennis, volleyball, basketball, softball, badminton, kendo, handball, and soft tennis. Targets amateur sports players, team managers, and parents of young athletes via a freemium model with monthly "Team Release Rights" subscriptions and an in-app Energy/Points economy.
• solut & delight (Contract Development & Web Integration) End-to-end contract web/IT development and production service offering cross-platform mobile app development using modern frameworks, LP creation and LPO, corporate and service website (HP) production, CMS development and customization, EC site development and storefront support, and business system / low-code / RPA customization, delivered from planning through infrastructure, design, and build. Targets Japanese SMB and mid-market businesses needing to modernize or build corporate sites, e-commerce sites, CMS-driven media, and internal business tools.
• Yakudo Sports Event Business Fee-based end-to-end sports event service that tailors proposals to client needs, manages on-site operations and venue setup with safety-conscious attendee handling, casts athletes across a wide demographic range, and provides IT-enabled post-event follow-up such as remote coaching from athletes. Targets sports event organizers and corporate event clients, including formats aimed at younger demographics via digital engagement.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Apple (App Store)coreChannel Partner/ Reseller/ DistributorYAKUDO app is distributed through Apple's App Store (App ID 1522655751); Apple processes in-app subscription billing and discovery for iOS users.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorYAKUDO app is distributed through Google Play (package com.yakudoh.yakudo); Google processes in-app subscription billing and discovery for Android users.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Playmetrics: Playmetrics is a youth-sports club management platform covering registration, scheduling, communication, and payments for clubs and leagues. It overlaps with YAKUDO's team/club management features but is broader in scope (registration, payments) and serves as a broad incumbent in the youth-amateur sports category.
• SportsEngine: SportsEngine (NBC Sports) is an established U.S. sports management platform covering registration, scheduling, communication, and live streaming for youth and amateur sports organizations. It is a broad incumbent with overlapping functionality to YAKUDO but serves a wider portfolio of needs (registration, payment processing) and has substantially larger scale.
• Stack Sports: Stack Sports is a large sports-tech platform spanning team management, registration, payment, and broadcast products across multiple sports verticals. It overlaps with YAKUDO's team-management surface area but operates at a much larger portfolio scale across the U.S. and international markets.
• Strava: Strava is the dominant consumer sports social network, combining activity tracking, community, and clubs/teams. It shares YAKUDO's community-driven, consumer-social approach to sports participation and demonstrates the global scale possible in the sports social category, though its center of gravity is individual fitness rather than team management.

Direct peers

• TeamSnap: TeamSnap is the leading U.S. amateur-sports team management app offering rostering, scheduling, communication, payments, and live scoring. It is directly comparable to the YAKUDO app in target customer (amateur team organizers/parents) and freemium-to-paid team subscription model, but operates at materially larger scale.
• Spond: Spond is a free team-management app widely used in Scandinavia and expanding globally, offering scheduling, RSVP, messaging, and payments for amateur sports teams. It is directly comparable to YAKUDO's team management and scheduling scope and is a relevant international peer.
• Heja: Heja is a mobile-first team communication and management app for amateur sports teams, offering scheduling, attendance, and messaging. It targets the same team-manager persona as YAKUDO with a comparable mobile-first experience and is a direct peer in the amateur-team app category.
• TeamApp: TeamApp provides free club/team management for amateur sports clubs globally — scheduling, messaging, member management, and event coordination. It overlaps directly with YAKUDO's team management, member recruitment, and schedule-sharing features, and competes for the same amateur-club organizer persona.
• Teamer: Teamer is a U.K.-based sports team management platform for amateur clubs, offering team creation, member management, fixture scheduling, and payments. It is directly comparable to YAKUDO in serving amateur/community sports teams with a similar set of team-administration features.

Emerging players

• Squad: Squad is an emerging group-chat and event-coordination app aimed at teams, clubs, and friend groups, with a sports-team use case. It overlaps with YAKUDO's team chat and scheduling features and represents an emerging alternative in the same product space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yakudo