Cattleman's Cut

What Cattleman's Cut does

Cattleman's Cut is a direct-to-consumer premium meat snacks brand operating as a subsidiary label of Oberto Snacks, Inc., a Washington-state meat snacks manufacturer headquartered in Kent, Washington. The brand's catalog consists of 24 SKUs across three categories: beef jerky (Original, Peppered, Teriyaki, Steak Strips, and American Wagyu varieties in 9–10 oz and 2 oz formats), hardwood-smoked sausages (Double Smoked, Old Fashioned, Hot & Spicy, and Hunter's varieties in 10–12 oz and 0.9 oz formats), and bundled variety packs and mix-and-match bundles. The technical differentiators center on traditional production methods: American Wagyu beef sourcing, double hardwood smoking for sausages, extended 24–48+ hour marination followed by slow-cooking for jerky, and clear resealable packaging designed to showcase product texture. Protein content ranges from 5g (per Wagyu stick) to 22g (per 2 oz Wagyu jerky bag), positioning the line in the high-protein snacking category.

The business model is a one-time-purchase direct-to-consumer e-commerce operation with no subscription or recurring revenue layer. Customers transact through cattlemanscut.com, a Shopify-hosted storefront with optional Buy with Prime checkout, at price points ranging from $14.99 (single 12 oz sausage) to $54.99 (Premium Beef Jerky Variety Pack). Orders ship to all 50 US states via USPS Ground with a $50 free-shipping threshold and a free 0.9 oz American Wagyu Stick bundled with each purchase (excluding Buy with Prime orders). The marketing mix is narrow — organic Instagram presence, lifecycle email for shipment confirmation, and on-site content marketing — with no evidence of paid acquisition, retail distribution, or wholesale channels. Customer targeting is horizontal persona-based ('Health-Conscious Active Consumers' seeking high-protein, portable snacks for work, travel, and outdoor use) rather than account-based B2B.

From a corporate-structure perspective, Cattleman's Cut functions as a brand-level operating unit of Oberto Snacks, Inc., with no disclosed independent funding, headcount, or management team; the parent company's Kent, Washington facility serves as the production and operational backbone. The disclosed technology stack is conventional e-commerce infrastructure (Shopify storefront, Squarespace-hosted supporting pages, Google Analytics/META/Sentry for traffic analytics, Google Places API for checkout address autocomplete) with no AI/ML capabilities, proprietary models, or data-asset disclosures. Distribution is US-domestic-only; no international or retail channels are present in the data.

Name

Cattleman's Cut

Legal name

Oberto Snacks, Inc.

Website

https://cattlemanscut.com

Company type

Private

Operating status

Operating

Short description

Cattleman's Cut is a direct-to-consumer premium meat snacks brand under Oberto Snacks, Inc., selling American Wagyu beef jerky, hardwood-smoked sausages, and meat sticks via Shopify e-commerce to US consumers seeking high-protein snacks.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF)

akta.pro secondary industries

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Vacuum Packaging & Portioning (Retail/Foodservice Cuts) (AFANABAD)

Keywords

• Premium beef jerky
• Smoked sausages
• Meat snack products
• American wagyu jerky
• Artisan meat sticks

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time direct consumer purchases through cattlemanscut.com online store. Customers select from individual products or bundle packs and complete transactions via Shopify checkout. Prices range from $14.99 to $54.99 per product. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cattleman's Cut is a premium meat snacks brand that manufactures and sells American Wagyu beef jerky, hardwood-smoked sausages, and meat sticks. The company handcrafts products using extended marination (24-48+ hours) and double hardwood smoking processes, then sells them direct-to-consumer through its Shopify e-commerce website at prices ranging from $14.99 to $54.99. All products emphasize high protein content (5-22g per serving) and are made in Washington State, USA.

Product overview

Cattleman's Cut is a premium meat snacks brand offering American Wagyu beef jerky and smoked sausages. The product portfolio consists of beef jerky products (including American Wagyu, Original, Peppered, Teriyaki, and Steak Strips varieties), smoked sausages (Double Smoked, Old Fashioned, Hot & Spicy, and Hunter's varieties), and various bundle/multi-pack options. All products emphasize high protein content, hardwood smoking, handcrafted quality, and American craftsmanship with Washington State production. The company operates as an e-commerce storefront selling directly to consumers with free shipping over $50.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattleman's Cut American Wagyu Beef Jerky, 2 Ounce (Pack of 8)

Quantifiable outcome

• 22g of protein per 2 oz serving (American Wagyu Jerky)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mission Meats: Premium meat stick and jerky brand sold DTC and in natural/specialty retail. Comparable in product format, premium positioning, and target consumer (paleo/keto/active) seeking clean-label high-protein snacks.
• Lorissa's Kitchen: Premium meat snack brand offering jerky, tender strips, and sticks marketed to women and active snackers. Comparable in premium DTC positioning and protein-forward product mix, though different target demographic emphasis.
• KRAVE Jerky: Premium beef jerky brand positioned around gourmet flavors and clean ingredients. Directly comparable product (jerky) with overlapping target consumer seeking better-for-you protein snacks at premium price points.
• Country Archer Provisions: Premium DTC and retail jerky/meat stick brand emphasizing grass-fed beef and clean ingredients. Closest direct peer given similar premium positioning, DTC-first model, and overlapping SKU structure (jerky, sticks, variety packs).
• Chomps: Premium meat stick brand with strong DTC presence, subscription offering, and Whole Foods distribution. Comparable in target consumer (keto/paleo/active lifestyle), high-protein positioning, and direct-to-consumer channel focus.
• Field Trip Jerky: Premium DTC-first jerky brand with strong e-commerce presence and adventure/outdoor lifestyle positioning. Closely comparable in DTC GTM motion, premium pricing, and target consumer (active, outdoor-oriented protein snackers).
• Jack Link's: Category leader in beef jerky and meat sticks with broad retail distribution. Directly comparable in product (jerky, sticks) and target consumer (protein-seeking snackers), though positioned at mainstream rather than premium price points.
• People's Choice Beef Jerky: Specialty jerky brand with extensive variety pack assortment and DTC channel focus. Comparable in product breadth, variety pack bundle strategy, and online distribution model.
• Vermont Smoke & Cure: Premium smoked meat snacks brand (jerky, sticks, sausages) emphasizing craft smoking methods and clean ingredients. Directly comparable in hardwood smoking process, premium positioning, and overlapping SKU structure.

Broad incumbents

• Old Wisconsin: Established broad-line meat snacks manufacturer (sausages, jerky, sticks) with deep retail distribution. Comparable in sausage and smoked meat products but positioned at mainstream price points across mass channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cattlemanscut

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cattleman's Cut