Toko

Name

Toko

Legal name

Brav Switzerland AG

Website

https://toko.ch

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

Toko is a Swiss heritage brand (since 1916) producing fluorine-free ski waxes, ski tuning tools, and outdoor textile care products, sold via own e-commerce and 20+ country distributors to winter sports athletes, federations, ski tourers, and outdoor consumers.

Ownership category

akta.pro rank

Product category

Ski Wax and Outdoor Equipment Care Products

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Ski wax products
• Ski tuning tools
• Fluor-free ski wax
• Outdoor textile care
• Winter sports equipment care

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware sales of ski waxes, tools and care products: Toko generates revenue by selling physical products directly to consumers via toko.ch and tokous.com and indirectly through a global network of distributors and retailers. Product range includes ski waxes (hot wax, liquid paraffin, powder, grip wax, klister), tools and accessories (brushes, irons, scrapers, ski vises), and Care Line textile/shoe/equipment care products.
2. Racing services and event-based ski preparation: Toko operates an on-site Racing Service (e.g., Toko Racing Service expert Torsten 'Otto' Thrän) at major winter sporting events such as Engadin Skimarathon, Engadin Frauenlauf, Ganghoferlauf and Gardenissima, providing wax recommendations, professional ski preparation and consultation services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Toko develops, manufactures and sells physical ski wax and tuning products (glide waxes, grip waxes, klisters, top finishes, wax removers) and complementary tools/equipment (brushes, digital waxing irons, scrapers, edge tools, ski vises). In addition, it offers a Care Line of textile, shoe and outdoor equipment care products (washes, waterproofing agents, leather care, fresheners, skin cleaners) sold globally to consumers, distributors and professional racing teams.

Product overview

Toko (Swiss brand established 1916, owned by Brav Switzerland AG) operates as a single unified physical-product brand spanning two core lines: Wax & Tuning and Care Line. The Wax & Tuning line serves ski waxing and preparation needs through multiple product families — the racing-focused Jet Top Finish line (Jet Liquid, Jet Powder, Jet Bloc variants), the TripleX-Technology fluor-free wax platform, Express Waxes for fast application, Natural Waxes for eco-conscious users, and a full Nordic grip wax/klisters range — complemented by an extensive Tools & Accessories portfolio including brushes, digital waxing irons (T18 Racing, T14, T8), scrapers, edge tools, ski vises, and waxing machines. The Care Line covers washing (Textile Wash, Down Wash, Wool Wash, Wash-In Water Proof), waterproofing (Textile Water Proof, Shoe Water Proof and their Pro variants), reactivation (Activewear Reactivator), leather care (Leather Wax, Eco Leather Balm), shoe/equipment freshness (Eco Shoe Fresh, Equipment Fresh), and outdoor protection (Tent & Pack Proof). Specialty products like Waxremover HC3, Skin Cleaner/Eco Skin Proof, and Anti Ice Coating complete the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Jet Top Finish: Fluorine-free racing wax line from TOKO comprising Jet Powder Top Finish, Jet Liquid Top Finish, and Jet Bloc Top Finish, developed for alpine, nordic, and snowboard racing.
• All-in-One Wipe & Brush
• TripleX-Technology
• Natural Waxes (Natural Speed)
• Express Waxes
• Care Line

Products and services

• Jet Top Finish racing line Fluorine-free racing top finish line comprising Jet Liquid Top Finish, Jet Powder Top Finish and Jet Bloc Top Finish, designed to work in combination for flexible application, maximum speed and World Cup-proven performance in alpine, Nordic and snowboard racing.
• TripleX-Technology wax line Proprietary 100% fluor-free high-performance wax blend combining three additives (X-Antistatic, X-Glider, X-Hardener) for maximum water/dirt resistance, glide speed and abrasion durability; certified World Cup blend.
• Express Waxes Quick-application wax products (Express Universal Wax, Express Wax Nordic, Express Rub-On, Express Grip & Glide) for ski waxing without tools, designed for use on the go by skiers, snowboarders and ski tourers.
• Natural Waxes Plant-based ski wax formulations using ingredients such as sunflower and beeswax (e.g., Natural Speed Hot Wax, Natural Wax Universal Rub-On, Ski Touring Kit), delivering environmental compatibility combined with high gliding performance.
• All-in-One Wipe & Brush Compact, 100% fluor-free ski wax applicator that combines wiping and brushing steps for quick, effective ski preparation without an iron; for alpine, Nordic and snowboard disciplines.
• Nordic Grip Waxes & Klisters Comprehensive Nordic grip wax portfolio including GripWax (yellow, red, blue, X-Cold) and Klister (yellow, red, blue) for classic cross-country skiing kick-zone grip.
• Toko Care Line Swiss-produced range of environmentally friendly wash, proof, care and freshness products for sports textiles, shoes, leather goods and outdoor equipment, covering textile washes, waterproofing sprays, leather care, fresheners and reactivation treatments.
• Tools & Accessories Ski tuning tool range including brushes (Base Brush Steel X-Fine, Copper, Nylon, Horsehair, Rotary Brushes), digital waxing irons (T18 Digital Racing Iron, T14 Digital, T8 800W), scrapers (Plexi Blade, Steel Scraper Blade), edge tools (Edge Tuner, Ergo Race, Express Tuner), Structurite Nordic/Roller, ski vises, ski holders/clips, workbench, snow thermometer, and waxing machines.
• Waxremover HC3 / Racing Waxremover / GelClean Spray HC3 Base-cleaning products designed to strip old wax residues from ski bases, including HC3-formulated solutions and a racing-specific variant.
• Skin Cleaner / Eco Skin Proof Maintenance products for climbing skins used in ski touring, including cleaning and re-proofing solutions.
• Anti Ice Coating Anti-icing treatment for ski bases to prevent snow and ice buildup.
• On-site Toko Racing Service Expert on-site racing service at major winter sporting events (e.g., Engadin Skimarathon, Engadin Frauenlauf, Ganghoferlauf, Gardenissima) providing wax recommendations, professional ski preparation and consultation directly to athletes.

Quantifiable outcome

• Stiftung Warentest Testsieger (Ausgabe 09/2023, Note gut (1,7), Kategorie: Imprägniermittel) for Textile Water Proof
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

48 partnerships are on record, tiered core, minor and flagship.

• Mountain Sports Group Austria GmbH (Austria)coreChannel Partner/ Reseller/ DistributorToko's official distributor for Austria. Located in Steyr (Neubaustrasse 15, AT-4400). Handles distribution of Toko waxes, tools and Care Line to Austrian retailers.
• Gravity Trading bvba (Belgium)coreChannel Partner/ Reseller/ DistributorToko's Belgian distributor, located at Ganzenweg 78, 2110 Wjinegem. Channels Toko products to Belgian retailers and consumers.
• Lanctôt Ltd. (Canada)coreChannel Partner/ Reseller/ DistributorToko's Canadian distributor at 5290 boulevard Thimens, St Laurent, Québec, H4R 2B2. Distributes Toko products across Canada.
• TOPSUN OUTDOOR EQUIPMENT TECHNOLOGY CO., LTD (China)coreChannel Partner/ Reseller/ DistributorToko's Chinese distributor based in Dongguan (5F, 19# Building, Dynatown, East Rd., CN-523000 Dongcheng). Distributes Toko waxes and care products in China.
• Sprint spol. s r.o. (Czech Republic)coreChannel Partner/ Reseller/ DistributorToko's Czech distributor at Bečovská 1083/3, CZ-104 00 Praha – Uhříněves. Handles Toko distribution in Czech Republic and Slovakia.
• STM Sport A/S (Denmark)coreChannel Partner/ Reseller/ DistributorToko's Danish distributor at Industrivej 19, DK-8260 Viby J. Handles distribution in Denmark.
• Ylämäkialamäki Ylläs (Finland)minorChannel Partner/ Reseller/ DistributorToko's Finnish distributor at Tunturintie 16, 95970 Äkäslompolo, Finland.
• Rebel Mountain (France)coreChannel Partner/ Reseller/ DistributorToko's French distributor at 7 Rue des Pares, FR-74230 Thones. Distributes Toko waxes and care products across France.
• Brav Germany GmbHflagshipChannel Partner/ Reseller/ DistributorBrav-owned German distributor at Benzstraße 36, D-82178 Puchheim. Manages Toko distribution and customer service for Germany.
• JR Sport d.o.o. (Slovenia)coreChannel Partner/ Reseller/ DistributorToko's distributor for Greece and Slovenia/Croatia/Serbia/BiH region, located at Crnivec 4a, 4243 Brezje, Slovenija.
• Stodtaeki ehf (Iceland)minorChannel Partner/ Reseller/ DistributorToko's Icelandic distributor at Dugguvogur 42, 104 Reykjavik, Iceland.
• Socrep srl (Italy)coreChannel Partner/ Reseller/ DistributorToko's Italian distributor at Via Arnaria 13, IT-39046 Ortisei (Bolzano). Handles Italian distribution, particularly in the alpine Dolomites region.
• Brav Japan KKflagshipChannel Partner/ Reseller/ DistributorBrav-owned Japanese distributor at 3-2-2 Kanda-Ogawamachi, Chiyoda-ku, Tokyo. Manages Toko distribution and customer service in Japan.
• SIA VESSPO (Latvia/Lithuania/Estonia)coreChannel Partner/ Reseller/ DistributorToko's Baltic distributor at Brīvības iela 155-k.4, Rīga, LV-1012.
• Van Bergen Sports Int. B.V. (Netherlands)coreChannel Partner/ Reseller/ DistributorToko's Dutch distributor at Ondernemingsweg 10, 3641 RZ Mijdrecht.
• Gravity Sport Imports (New Zealand)minorChannel Partner/ Reseller/ DistributorToko's New Zealand distributor at 51 School Road, West Eyreton, NZ – North Canterbury.
• Brav Norway AS (Norway)flagshipChannel Partner/ Reseller/ DistributorBrav Norway AS is the parent company of Brav Switzerland AG, with offices in Lillehammer (NO-2624/NO-2626). Acts as Toko's Norwegian distributor and headquarters of the Brav Group.
• Elephant Pro Sport SP.J. (Poland)coreChannel Partner/ Reseller/ DistributorToko's Polish distributor at ul. Tenisowa 18, PL-55-033 Wroclaw.
• SC KIDSTOWN SRL (Romania/Bulgaria)coreChannel Partner/ Reseller/ DistributorToko's Romanian and Bulgarian distributor at Ovidiu Balea Street No 57, RO-300620 Timisoara.
• SDF International co., Ltd (South Korea, Skiwax)coreChannel Partner/ Reseller/ DistributorToko's South Korean ski wax distributor at 32, Wiryeseong-daero 22-gil, 05656 Songpa-gu, Seoul, Korea.
• Timber&Bricks co., Ltd (South Korea, Care Line)coreChannel Partner/ Reseller/ DistributorToko's South Korean Care Line distributor at 1 Dong, 77-43 Tapsakgol-gil, Jori-eup, Paju-si, Gyeonggi-do 10935, Korea.
• Brav Sweden AB (Sweden)flagshipChannel Partner/ Reseller/ DistributorBrav-owned Swedish distributor at Gustavslundsvägen 34, Bromma, 167 51 Stockholm. Handles B2B Toko distribution in Sweden.
• Scott Dobson (UK)minorChannel Partner/ Reseller/ DistributorToko's UK contact, at 28 High Street, Edgmond, Newport TF10 8JR, handling UK distribution.
• Vysota Ltd. (Ukraine/Turkmenistan/Uzbekistan)minorChannel Partner/ Reseller/ DistributorToko's distributor for Ukraine, Turkmenistan and Uzbekistan, at Chernomorskaya str. 1, UA-Kiev-04080.
• Brav USA, Inc.flagshipChannel Partner/ Reseller/ DistributorBrav-owned US distributor at 60 Newark St, Haverhill, MA 01832. Manages Toko distribution in the USA, operating tokous.com.
• Vertigo Sports Pty Ltd (Australia)minorChannel Partner/ Reseller/ DistributorToko's Australian distributor at PO Box 24, Rosanna VIC Australia 3084.
• IBU (International Biathlon Union)flagshipStrategic or Co-development PartnerToko is the Official Gold Partner of the International Biathlon Union (IBU). Provides waxes and tuning products in connection with biathlon competitions.
• SwissSki (Swiss Ski Pool)flagshipStrategic or Co-development PartnerToko is a Wax & Tools supplier for SwissSki, the Swiss National Ski Association.
• DSV (Deutscher Skiverband)flagshipStrategic or Co-development PartnerPartnership with the German Ski Association (DSV). Toko provides wax and tuning products for German national teams.
• Sweden BiathloncoreStrategic or Co-development PartnerPartnership with the Swedish Biathlon Federation.
• Norway BiathloncoreStrategic or Co-development PartnerPartnership with the Norwegian Biathlon Federation.
• Schweizer Bergführerverband SBV (Swiss Mountain Guide Association)coreStrategic or Co-development PartnerToko is a partner of the Swiss Mountain Guide Association (SBV).
• Atomic Racing Team NordiccoreStrategic or Co-development PartnerSponsorship/partnership with the Atomic Racing Team Nordic (Germany, Austria, Switzerland). Toko provides waxes and tools for cross-country racing.
• Rossignol Team SchweizcoreStrategic or Co-development PartnerSponsorship/partnership with Rossignol's Nordic cross-country racing team in Switzerland. Toko provides waxes and tools.
• Paralympisches Ski Team Schweiz (Swiss Paralympic Ski Team)coreStrategic or Co-development PartnerSponsorship/partnership with the Swiss Paralympic Ski Team. Toko provides wax and tuning support.
• Team Coop (Sweden)coreStrategic or Co-development PartnerSponsorship/partnership with Team Coop, Swedish cross-country skiing team.
• Special Olympics SwitzerlandcoreStrategic or Co-development PartnerSponsorship/partnership with Special Olympics Switzerland.
• BMW Winterfreude (bmw-mountains.com)coreGTM or Marketing PartnerCo-marketing cooperation with BMW Winterfreude, a BMW mountain sports initiative.
• Biathlon Arena Lenzerheide AGcoreStrategic or Co-development PartnerCooperation with Biathlon Arena Lenzerheide AG, a major Swiss biathlon venue.
• Parkhotel Margna, SilsminorGTM or Marketing PartnerCooperation with Parkhotel Margna in Sils, Switzerland for cross-marketing.
• Brav Norway AS (parent company)flagshipStrategic or Co-development PartnerBrav Norway AS is the parent company of Brav Switzerland AG (Toko's operator). The Geschäftsführer of Brav Norway AS is responsible for personal data processing; Brav Norway AS has appointed a Datenschutzbeauftragter.
• Evry AS (ERP system provider)coreTechnology or IntegrationEvry AS manages and develops Toko's ERP (Enterprise Resource Planning) system, hosted on Microsoft Cloud servers in Amsterdam, Netherlands. Processes personal data under a separate data processing agreement.
• Barga Technical Services GmbH (Toko.ch website operator)coreTechnology or IntegrationBarga Technical Services GmbH operates the Toko.ch website and processes data on behalf of Brav Switzerland AG.
• CookieFirst (Digital Data Solutions BV)coreTechnology or IntegrationCookieFirst consent management platform, provided by Digital Data Solutions BV (Amsterdam, Netherlands), used on Toko.ch to obtain and document GDPR-compliant cookie consent.
• UPScoreOthersShipping carrier for Toko product deliveries.
• SchenkercoreOthersShipping carrier for Toko product deliveries.
• BringcoreOthersShipping carrier for Toko product deliveries.
• Microsoft (Azure cloud)coreTechnology or IntegrationMicrosoft Cloud servers host Toko's ERP system; servers located in Amsterdam, Netherlands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• TOKO Distribution (Brav Germany / Brav Norway / Brav Sweden): Brav Group operating entities are not external peers but the parent distribution and corporate structure through which Toko reaches key European markets, relevant for any partnership or supply-chain analysis.

Direct peers

• Vauhti: Vauhti (Finland) is a Nordic ski wax specialist with overlapping grip wax, klister and glide wax lines used by competitive and recreational cross-country skiers — a direct competitor in the same Toko core segment.
• Granger's: Granger's is a direct competitor in wash-in and spray-on waterproofing plus technical garment care, overlapping Toko's Care Line in textile wash, waterproofing and reactivation products.
• SkiGo: SkiGo (Norway) is a Nordic specialist in grip waxes and klisters for cross-country skiing, directly competing with Toko's GripWax and Klister families in classic racing.
• Briko MAPLUS: Briko MAPLUS (Italy) competes with Toko in ski waxes, racing top finishes and tuning tools, particularly strong in the Italian and broader Alpine racing market.
• Holmenkol: Holmenkol (Germany) is a long-standing direct competitor in alpine and Nordic ski wax, tools and care products, with comparable racing pedigree and a similar product taxonomy spanning hot wax, liquid wax, klisters and brushes.
• Nikwax: Nikwax is a leading direct competitor in Toko's Care Line: waterproofing, cleaning and care of outdoor textiles, footwear and equipment, with strong DTC and outdoor-retail distribution overlapping Toko's DACH outdoor consumer base.
• Swix: Swix is the largest direct competitor in ski wax and Nordic tuning and is in fact a sister brand of Toko under Brav Norway AS. It competes head-to-head in racing wax, grip wax, tools and Nordic ski service, sharing Toko's distribution channels in Scandinavia and beyond.

Emerging players

• Dominator Ski Wax: Dominator is a US-based emerging fluorfree ski wax brand targeting racing and high-performance consumers with a similar 100% fluorfree positioning to Toko's TripleX platform.
• Purl Wax: Purl Wax is a small, emerging US fluorfree ski wax brand using plant-based and bio-derived formulations, directly addressing the same eco-conscious Toko Natural Waxes customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tokoworldwide
• Instagraminstagram.com/tokowaxandcare
• LinkedInlinkedin.com/company/toko-ag

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toko