Youwell
Youwell is a Bergen-based Norwegian e-health platform company that provides configurable digital treatment, rehabilitation, and self-help programs for healthcare providers, municipalities, and patients, deployed nationally across all four Norwegian health regions via public framework agreements.
- Company typePrivate
- Founded2015
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Youwell does
Youwell AS is a Bergen, Norway-based e-health platform company founded in 2015 (originally as PsykTools AS, rebranded in December 2018) that provides a universal tool for building, assigning, customizing, and researching digital health services across prevention, treatment, training, rehabilitation, and follow-up of mental and somatic conditions. The platform comprises a provider-facing portal (Youwell Plattform) and a patient-facing application (Youwell APP), supporting the full Stepped Care continuum from self-help through clinician-guided treatment, with modular components such as activity diaries, sleep diaries, training plans, medication reminders, secure chat/video communication, monitoring dashboards, and decision support. Specialized treatment programs include national infrastructure (eBehandling deployed across all Norwegian health regions by end-2024), condition-specific tools (MinADHD, URIKA for gout, OA-AID for osteoarthritis, NOR-Flare for rheumatoid arthritis), self-help applications (Tankevirus, Grubl, UngSpotlight, SpillFri), and cross-vertical offerings like Hodepinedagboken (headache diary integrated with national research) and Mariners Medico Guide (offline emergency medical guidance for seafarers).
The company's underlying technology stack emphasizes configurability and integration: open APIs, multimedia publishing tools (text, video, audio, images, animations, assessments), machine learning for prediction/automation/decision support, and sensor data integration. It is built to comply with Norwegian health-sector security standards including ISO/IEC 27001-aligned controls, Normen for informasjonssikkerhet, and HTTPS requirements from the National Security Authority. Youwell generates revenue primarily through multi-year subscription licensing to Norwegian healthcare organizations via public procurement framework agreements with all four regional health authorities (Helse Vest, Helse Sør-Øst, Helse Midt-Norge, Helse Nord) and a three-year agreement with Helsedirektoratet, supplemented by professional services for customization and direct-to-consumer app distribution (some free via Helsedirektoratet, others through app stores). The core team is approximately 14 staff, augmented by a strategic partnership with Sonat Group providing access to 120+ developers and service designers, with end-user reach reported at 200,000+ patients helped and 150,000+ users across Norway.
Youwell firmographics
Firmographics- Name
- Youwell
- Legal name
- Youwell AS
- Website
- https://youwell.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Youwell is a Bergen-based Norwegian e-health platform company that provides configurable digital treatment, rehabilitation, and self-help programs for healthcare providers, municipalities, and patients, deployed nationally across all four Norwegian health regions via public framework agreements.
- Ownership category
- akta.pro rank
Youwell industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
Keywords
Where Youwell is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Youwell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Enterprise Licensing: Youwell generates revenue through enterprise licensing to healthcare organizations via public procurement framework agreements. The company holds national and regional framework agreements with Norwegian health authorities including Helse Vest (clinical use and research) and Helse Sør-Øst (digital home follow-up). Revenue is derived from subscription licensing to hospital trusts, municipalities, clinics, and research institutions.
- Platform Customization and Development: Revenue from customizing and developing specialized digital health programs for customers. The company adapts solutions to specific organizational needs including specialized apps like URIKA, OA-AID, and treatment programs.
- Direct-to-Consumer Health Apps: Some apps like Tankevirus are offered free to end users (developed in collaboration with Helsedirektoratet), while others may be available through app stores. Hodepinedagboken is free for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise healthcare licensing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Youwell product offering
Product offeringCore offering
Youwell operates a secure e-health platform (e-helseplattform) that provides a universal tool for building, assigning, customizing, and researching digital health services covering prevention, treatment, training, rehabilitation, and follow-up of mental and somatic conditions. The platform includes a specialist publishing tool for creating treatment programs with multimedia content (audio, text, video, images, exercises, assessments), secure patient-clinician communication tools, monitoring dashboards, reusable module libraries, machine learning-based decision support, and open APIs for healthcare system integration.
Product overview
Youwell is an e-health platform company offering a unified platform architecture with specialized modules. The core offering consists of the Youwell Plattform (healthcare provider portal) and Youwell APP (patient-facing application), supported by specialized treatment programs and self-help tools. The product portfolio includes national platforms like eBehandling for guided internet therapy across all Norwegian health regions, mental health self-help tools (Tankevirus, Grubl, UngSpotlight, SpillFri, MODI, 5 gode vaner), condition-specific programs (MinADHD, URIKA for gout, OA-AID for osteoarthritis, NOR-Flare for rheumatoid arthritis), specialized apps (Hodepinedagboken headache diary, Mariners Medico Guide for seafarers), and youth-focused solutions (UngMeistring project with Sidekick, eBalanse, ADA). The platform supports the full Stepped Care model from prevention through clinical treatment, with machine learning capabilities for prediction, decision support and monitoring. The company also provides a customer knowledge base portal for platform support.
Differentiator
Problem solved
Functional benefit
Products and services
- Youwell Plattform
Quantifiable outcome
- Treatment capacity increased by 3x (300%)
- +6 more outcomes
Companies that use Youwell
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
Youwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Youwell partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered major and core.
- NorHead (Nasjonalt forskningssenter for hodepine)majorCollaboration with KBB Medic and Youwell to make Hodepinedagboken part of national headache research. Users can share diary data with NorHead research register.
- Helse VestcoreFramework agreement for clinical use and research. Youwell provides digital health platform and programs to all health enterprises in the Helse Vest region.
- Helse Sør-ØstcoreNational framework agreement for digital home follow-up covering all Norwegian health regions.
- Helse BergencoreLong-term collaboration on digital rehabilitation programs. Led UngMeistring innovation project and eBehandling implementation.
- Diakonhjemmet SykehuscorePartnership for digital home follow-up of patients with gout (URIKA), osteoarthritis (OA-AID), and rheumatoid arthritis (NOR-Flare).
- Helse i HardangercoreCollaboration on GLA:D Rygg program for chronic pain patients using Youwell platform for treatment and digital follow-up.
- HelsedirektoratetcoreThree-year agreement for digital mental health services including Tankevirus, UngSpotlight, Stressmestring, and Grubl self-help tools.
- Gard ASmajorDevelopment of Mariners Medico Guide - emergency medical guide app for seafarers worldwide. Available offline on app stores.
- Sonat GroupcoreStrategic partnership providing access to 120+ developers and service designers. Jonny Klemetsen serves as Board Chair.
- KBB MedicmajorPartnership to develop Hodepinedagboken for research use, enabling headache and migraine research through patient-contributed diary data.
- Universitetet i BergenmajorAcademic research partnership for digital health services development and evaluation.
- OsloMetmajorResearch collaboration on digital health interventions.
- RBUP Øst og SørmajorRegional research and development center for child and adolescent mental health collaboration.
- INTROMAT-prosjektetcoreDevelopment of internet-based programs for mental health including MinADHD, depression treatment, and rehabilitation. Youwell is industrial partner.
- Karolinska InstitutetmajorCollaboration on insomnia digital intervention program with CBT and sleep strategies.
- Bergen kommunemajorMunicipality partnership for digital health services for citizens.
- AiR (Arbeidsrettet rehabilitering)majorWork-oriented rehabilitation using Youwell platform for follow-up during and after rehabilitation stays.
- Brorson&SandemajorDevelopment partner for Tankevirus, award-winning mental health app.
- Solli DPSmajorMental health treatment with focus on exercise in treatment. Featured in national action plan for mental health.
- VIS (Venture Integration Services)majorNew collaboration with VIS and Helse Bergen for healthcare innovation.
- Norsk senter for maritim og dykkerrelatert medisincoreResponsible for medical content in Mariners Medico Guide, part of Haukeland University Hospital.
- NTNUmajorCollaboration with KBB Medic and Youwell. NTNU administers NorHead research register for headache research.
- Oslo universitetssykehusmajorCo-administrator of NorHead research register for headache research with NTNU.
- ForHelsemajorNational research center for digital health services. Youwell provides platform for research programs like '5 gode vaner'.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Youwell competitors and assessment
Company assessmentDirect peers
- Doctrin: Swedish e-health platform helping healthcare providers digitize patient journeys, triage and follow-up. Closely comparable Nordic platform targeting hospitals and primary care with configurable digital care pathways.
- SilverCloud Health: Digital mental health platform offering internet-based CBT and stepped-care programs to health systems. Direct competitor to Youwell's eBehandling-style internet therapy modules for anxiety, depression and related conditions.
Broad incumbents
- Platform24: Nordic healthcare platform for digital patient interactions, triage and integrated care. Competes with Youwell's patient engagement, messaging and monitoring modules at the health-system level.
- Headspace Health: Global digital mental health platform combining self-help content, coaching and therapy. Overlaps with Youwell's Tankevirus, Stressmestring and Stepped Care self-help tools, particularly for employer and health-plan channels.
- Kry / Livi: Large Nordic telehealth provider combining video consultations with digital care pathways. Comparable in operating in the same Nordic public/private healthcare market and increasingly bundling digital treatment programs.
Emerging players
- Compodium: Nordic provider of secure video collaboration and digital care solutions to healthcare. Comparable in offering HIPAA/Normen-grade secure video and communication infrastructure that Youwell also offers within its platform.
- Akili Interactive: Prescription digital therapeutic company focused on cognitive interventions (e.g., ADHD). Directly comparable in digital ADHD treatment delivery (Youwell's MinADHD) and regulatory-grade digital therapeutic positioning.
- Kaia Health: Digital therapeutics platform for musculoskeletal pain and COPD. Overlaps with Youwell's GLA:D Rygg / OA-AID chronic pain and rehabilitation programs in MSK digital care delivery.
- Pear Therapeutics (now Click Therapeutics-adjacent assets): Pioneer in prescription digital therapeutics (PDTs) for substance use disorder, insomnia, and other conditions. Comparable as a digital therapeutics platform with stepped, clinically validated treatment programs.
Regional players
- Mindler: Nordic digital mental health provider offering therapist-led online treatment and self-help programs. Similar in serving Northern European public and private healthcare with stepped-care digital therapy, but operates across Sweden and other markets rather than Norway.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Youwell social profiles
Digital presenceYouwell compliance and trust
Trust signalCompliance3 records
Youwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youwell leadership team
Management profileNumber of profiles
Profiles13 records
Youwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youwell
What does Youwell do?
Youwell operates a secure e-health platform (e-helseplattform) that provides a universal tool for building, assigning, customizing, and researching digital health services covering prevention, treatment, training, rehabilitation, and follow-up of mental and somatic conditions. The platform includes a specialist publishing tool for creating treatment programs with multimedia content (audio, text, video, images, exercises, assessments), secure patient-clinician communication tools, monitoring dashboards, reusable module libraries, machine learning-based decision support, and open APIs for healthcare system integration.
Is Youwell a public or private company?
Youwell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Youwell founded?
Youwell was founded in 2015. It employs 11 to 50 people.
Where is Youwell based?
Youwell is headquartered in Bergen, Norway, in the Europe region.
How does Youwell make money?
Three revenue lines are on record. Healthcare Enterprise Licensing is the primary driver. The others are platform Customization and Development and direct-to-Consumer Health Apps.
Who are Youwell's main competitors?
Direct peers on record are Doctrin and SilverCloud Health. Broad incumbents are Platform24, Headspace Health and Kry / Livi. Emerging players are Compodium, Akili Interactive, Kaia Health and Pear Therapeutics (now Click Therapeutics-adjacent assets). Mindler is listed as a regional player.
Does Youwell have an API?
Yes. Youwell portal uses open APIs and can be easily integrated with existing and future systems. The platform can function as a self-directed system that communicates with existing systems, or as an additional function. This enables interoperability with healthcare IT systems. Developer documentation is at No Information.
What industry is Youwell in?
Youwell's product category is Digital Health Platform. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAAAN, EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps. Its NAICS code is 54151 and its SIC code is 7372.