MOVEMENTS

What MOVEMENTS does

MOVEMENTS (legally MOVEMENTS IMPACT, S.L.) operates a SaaS marketplace designed to convert individual civic causes into organized, self-sustaining movements. The platform bundles petition creation, publication/content distribution, event management, community building, and monetization — via creator-set paid memberships and a platform-level subscription starting at €5/month — into a single self-serve workflow accessible through movements.mov. The technology is a web application built on Next.js with multi-tenant subdomain architecture that gives each movement its own branded URL (e.g., sanidadpublicasegura.movements.mov), integrated third-party payment processing, and social sign-in via Google, Facebook, and Apple.

The platform serves three primary personas: individual activists and cause leaders, emerging informal collectives, and established NGOs and civic organizations. All three are targeted horizontally with the same product, and growth is driven by a product-led, self-serve go-to-market motion with no sales layer. The company monetizes through a take-rate/service fee on creator paid memberships plus its own €5/month platform subscription; a Pledge feature allows supporters to pre-commit to a future paid membership that auto-converts once the creator activates monetization.

Founded in 2025 and headquartered in Madrid, MOVEMENTS has raised €300k in pre-Seed funding (April 2026) with an extension of up to €350k targeted at strategic investors. The company operates with 1–10 employees, complies with GDPR, Spanish LOPDGDD, and the EU Digital Services Regulation, and has flagged the United States as its next expansion market alongside a planned 2026 MVP launch and seed round. The only documented flagship outcome is the Sanidad Pública Segur@ movement, which gathered 103,034 signatures on petitions to the Spanish Congress on doctor working conditions — a proof point for petition mobilization rather than a disclosed monetization or revenue signal.

Name

MOVEMENTS

Legal name

MOVEMENTS IMPACT, S.L.

Website

https://movements.mov

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

MOVEMENTS (MOVEMENTS IMPACT, S.L.) is a Madrid-based SaaS marketplace that lets activists, collectives, and NGOs run petitions, publications, events, and paid memberships from a single self-serve platform, monetizing via a €5/month platform subscription and a service fee on creator transactions.

Ownership category

akta.pro rank

Product category

Civic Engagement Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Civic and Social Organizations (813410)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Community Hosting & Membership Platforms (MPACAJAF)

akta.pro secondary industries

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Interest-Based Communities & Forums (BPAMABAC)

Keywords

• Civic engagement platform
• Petition management software
• Creator monetization platform
• Community organizing tools
• Subscription marketplace

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscriptions: MOVEMENTS offers its own subscription service starting at €5/month, granting subscribers access to all content available on the platform under Membership, excluding paid membership-exclusive content. This is a recurring revenue stream from users who want to support the platform and access content across movements.
2. Paid Memberships: Movement creators can enable paid memberships within their movements, set pricing, and receive payments from supporters. Creators set their own prices and terms for exclusive content and benefits. MOVEMENTS retains a service fee on transactions processed through the platform.
3. Service Fee: MOVEMENTS retains a service fee on payments processed through the platform in favor of creators. This is a take-rate on the paid membership transactions between creators and paying members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MOVEMENTS operates an all-in-one citizen empowerment SaaS marketplace that lets individuals, collectives, and NGOs launch social movements, run petitions, publish articles and videos, organize events, and monetize their communities through paid memberships. The platform combines content creation, community management, and sustainable funding tools into a single integrated workspace with per-movement subdomains. MOVUMENTS retains a service fee on transactions between creators and paying supporters and sells its own monthly subscription starting at €5.

Product overview

MOVEMENTS is a unified all-in-one citizen empowerment platform designed to help individuals and groups promote social causes. The core platform integrates Movement creation, Petitions, Publications, and Events management into a single ecosystem. Creators can monetize their communities through Paid Memberships and Subscriptions, while the platform's own Subscription service (from €5/month) provides users access to content across movements. A Pledge feature allows users to pre-commit financial support that activates when creators begin monetization.

Differentiator

Problem solved

Functional benefit

Products and services

• MOVEMENTS Platform An all-in-one citizen empowerment SaaS platform that lets individual activists, collectives, and NGOs launch social movements, publish content, run petitions, organize events, and build communities from a single workspace with per-movement subdomains. Designed for creators who want to consolidate fragmented activism tools and retain ownership of their audience and revenue.
• Platform Subscription A monthly subscription service offered by MOVEMENTS itself, available from €5/month, that grants subscribers access to all platform content available under Membership across movements, excluding content gated behind individual creator paid memberships. Recurring revenue stream supporting the platform itself.
• Paid Membership A creator-enabled paid membership offering that lets supporters acquire Paying Member status within a movement in exchange for monthly fees set by the creator, unlocking exclusive content and benefits. Creators set their own pricing and terms; MOVEMENTS processes payments and retains a service fee on each transaction.

Quantifiable outcome

• The flagship movement Sanidad Pública Segur@ gathered 103,034 signatures on petitions to the Spanish Congress demanding dignified working conditions for doctors.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mobilize: Event-management platform purpose-built for advocacy groups, campaigns, and movements. Directly comparable on the events module of MOVEMENTS, though Mobilize specializes rather than offering an all-in-one suite.

Broad incumbents

• GoFundMe: Massive crowdfunding and donation platform. Comparable on the funding/sustainability layer of movements, and a potential competitor for paid membership / pledge transactions MOVEMENTS wants to capture.
• Patreon: Dominant creator-membership platform with paid subscriptions and audience ownership. Comparable on the creator-monetization mechanics MOVEMENTS offers through Paid Memberships, though Patreon is broader and not cause-specific.
• Substack: Subscription-driven publishing platform with strong creator-ownership narrative. Comparable on the publications-plus-paid-subscription mechanic that MOVEMENTS combines with petitions and events.

Direct peers

• NationBuilder: Software platform for civic organizations, movements, and campaigns offering community, fundraising, and communication tools. Direct functional overlap with MOVEMENTS' movement-management and community-monetization stack.
• Change.org: The world's largest petition platform with hundreds of millions of users. Directly comparable on petition creation and signature collection, the core functionality MOVEMENTS is building around — Change.org is the primary competitor MOVEMENTS must differentiate against.
• Care2: Cause-driven community platform combining petitions, activism, and healthy-living content. Comparable as a cause-membership platform with overlapping petition and community features targeting socially-conscious users.
• Action Network: Open-source platform for progressive organizations to run petitions, fundraising, and advocacy campaigns. Strongly comparable on the civic-tooling and movement-organization axis MOVEMENTS targets.
• Avaaz: Global online activism network running campaigns across petitions, advocacy, and member-funded mobilization. Comparable on civic-cause membership and campaign infrastructure, though operating more as a centralized NGO than a creator platform.

Regional players

• SumOfUs: International campaign organization running petitions and member-funded advocacy. Comparable on the cross-border civic-cause playbook MOVEMENTS aspires to, though SumOfUs is a single organization rather than a platform serving many movements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVEMENTS