The Center for Psychological Services

What The Center for Psychological Services does

The Center for Psychological Services is a privately held outpatient counseling practice headquartered at 6515 Highland Rd, Suite 100, Waterford Township, Michigan. Operating since the early 1990s, the practice delivers evidence-based therapy and counseling to adults, children, adolescents, couples, and families in southeast Michigan — including Waterford, Bloomfield Hills, West Bloomfield, Commerce, and White Lake. Its service portfolio spans individual therapy, couples/marriage counseling, child and family therapy, cognitive behavioral therapy (CBT), anxiety/panic therapy, depression therapy, ADD/ADHD counseling, and a dedicated diagnostic services line offering psychological testing, ADHD evaluation, ASD evaluation, personality disorder assessment, panic/phobia diagnosis, behavior problem assessment, emotional disturbance evaluation, and dementia screening. Dr. Marshall Maldaver, Ph.D. serves as Clinical Director with 35+ years of clinical experience, with prior affiliations at Wayne State University, Hawthorn Center, Rush-Presbyterian St. Luke's Medical Center, and the Alliance for Mental Health Services; he is a Fellow of the American Psychological Association.

Services are delivered in-person at the Waterford Township office and via an online therapy channel that uses a HIPAA-secured platform supporting video, telephone, and cell phone sessions. Revenue is generated through recurring therapy sessions billed to a broad insurance network — Aetna, Anthem, Blue Cross/Blue Shield, Blue Care Network, Cofinity, Medicare, and Medicare Advantage — with out-of-pocket payment accepted via credit card, cash, or check. The go-to-market motion is sales-led and inbound: prospective patients reach the practice through the website contact form, Google reviews surfaced on the site, organic local search, and a prominently displayed phone number, with a free 15-minute consultation and immediate/evening appointment availability serving as the primary conversion mechanisms. The business has no disclosed external investment, no multi-location footprint, no partnerships, no technology acquisitions, and no headcount growth signals beyond a static 11–50 employee band.

Name

The Center for Psychological Services

Legal name

The Center for Psychological Services

Website

https://thecenterforpsychologicalservices.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Psychological Services is a private outpatient counseling practice in Waterford Township, Michigan, delivering evidence-based individual, couples, child, and family therapy alongside diagnostic services to residents of southeast Michigan since the early 1990s.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Outpatient psychological services
• Individual therapy services
• Couples and family counseling
• Cognitive behavioral therapy
• Online mental health therapy

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D

Revenue model

1. Therapy and Counseling Services: The practice generates revenue through recurring therapy sessions billed to insurance or paid out-of-pocket. Services include individual therapy, couples/marriage counseling, child and family therapy, and diagnostic evaluations. The practice accepts most insurance plans (Aetna, Anthem, Blue Cross/Blue Shield, Blue Care Network, Cofinity, Medicare, Medicare Advantage) and offers multiple payment options including credit cards, cash, and checks. Sessions are conducted in-office or via online video, telephone, or cell phone through a HIPAA-secured platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Center for Psychological Services is an outpatient counseling practice that provides psychological evaluation and psychotherapy to individuals, couples, children, and families. Core services include individual therapy, couples and marriage counseling, child and family therapy, cognitive behavioral therapy (CBT), treatment for anxiety, depression, and ADD/ADHD, diagnostic assessments, and HIPAA-secured online therapy sessions.

Product overview

The Center for Psychological Services is an outpatient counseling center offering a unified portfolio of psychological therapy services. The core offering comprises individual therapy, couples/marriage counseling, and child & family therapy, supplemented by specialized services including Cognitive Behavioral Therapy (CBT), anxiety/panic therapy, depression therapy, ADD/ADHD counseling, and diagnostic services. The practice provides both in-office counseling and online therapy via video, telephone, or cell phone through a HIPAA-secured platform. All services are delivered by licensed clinical psychologists and psychotherapists, with Dr. Marshall Maldaver, Ph.D. serving as Clinical Director.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient psychotherapy for adult clients seeking support for psychological and emotional concerns, delivered by the practice's clinical staff in Waterford Township, MI.
• Couples and Marriage Counseling Counseling for couples and married partners experiencing relationship conflict, communication difficulties, or marital distress, provided at the Waterford Township practice.
• Child and Family Therapy Psychotherapy services for children, adolescents, and their families, addressing behavioral, emotional, and family-level concerns at the Waterford Township practice.
• Cognitive Behavioral Therapy (CBT) CBT-based psychotherapy intervention for clients whose presenting concerns are addressed through structured cognitive and behavioral techniques.
• Anxiety Treatment Outpatient psychological treatment targeted at clients presenting with anxiety symptoms, delivered using the practice's therapeutic modalities.
• Depression Treatment Outpatient psychological treatment targeted at clients presenting with depressive symptoms, delivered using the practice's therapeutic modalities.
• ADD/ADHD Treatment Outpatient psychological treatment targeted at clients presenting with ADD/ADHD, including assessment-informed therapeutic intervention.
• Psychological Diagnostic Assessment Formal psychological evaluation and diagnostic assessment services used to identify client conditions and inform treatment planning.
• Online Therapy HIPAA-secured remote therapy sessions delivering the practice's clinical services to clients who prefer or require online care rather than in-person visits.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cerebral: Telehealth mental health company providing therapy and medication management for anxiety, depression, ADHD, and related conditions. Directly overlaps with the practice's anxiety, depression, and ADD/ADHD counseling service lines.
• BetterHelp: Largest consumer online therapy marketplace offering individual, couples, and teen counseling via video, phone, and chat. Competes with the practice's telehealth offering for Southeast Michigan patients seeking remote, insurance-light therapy.
• Talkspace: National online therapy platform delivering individual, couples, and teen therapy via HIPAA-secured video and messaging. Directly competes with The Center for Psychological Services' online therapy channel and accepts many of the same commercial insurance plans.
• Two Chairs: Hybrid therapy practice combining in-person clinics with a matched-therapist model and measurement-based care. Comparable to The Center for Psychological Services in delivering individual therapy and couples/family work, but with stronger tech-enabled infrastructure.
• Octave: Multi-location therapy practice offering individual, couples, and group therapy with measurement-based care and in-network insurance. Closely comparable in service mix and insurance-based GTM to The Center for Psychological Services.

Broad incumbents

• Lyra Health: Enterprise mental health benefit provider offering in-person and virtual therapy, coaching, and psychiatry to employer-sponsored populations. Competes indirectly for patients whose employers direct them to Lyra's network rather than independent practices.
• Headspace Health: Digital mental health platform combining self-guided content, coaching, and therapy services through employer and payer channels. Competes for the same end-patients seeking anxiety, depression, and stress-management support, particularly those with employer-sponsored benefits.
• LifeStance Health: National outpatient mental health platform operating hundreds of clinics and telehealth services across the U.S. Includes in-network therapy and psychiatry offerings that compete for the same insurance-covered patients in Michigan.

Emerging players

• Brightside Health: Telehealth mental health provider focused on anxiety and depression with combined therapy and medication management. Overlaps with the practice's anxiety and depression therapy offerings through a fully digital, insurance-accepted model.
• Charlie Health: Virtual and hybrid intensive outpatient program for adolescents and young adults struggling with mental health conditions. Adjacent to the practice's child/adolescent therapy focus but operates at a higher acuity and different care setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Psychological Services