Maxine
Maxine is a Baltimore-based, privately held company founded in 2022 that focuses on empowering older adults to age with confidence in their homes and communities, with a small product- and technology-led team of 11–50 employees.
- Company typePrivate
- Founded2022
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maxine does
Maxine is a private, for-profit company headquartered in Baltimore, Maryland, founded in 2022. According to the firm's self-description, Maxine is dedicated to empowering older adults to age with confidence in their homes and communities, indicating a consumer- or family-oriented service positioned in the aging-in-place market. The company operates with a small team of 11–50 employees and maintains a web presence at mymaxine.com.
The leadership team includes Kyle Harbaugh as Chief Product Officer and Anil Kshepakaran as Chief Architect, which suggests a product- and technology-led build rather than a sales-led or services-led model. The presence of a dedicated architect role at this stage implies platform or software infrastructure is part of the core delivery, though no specific product features, technology stack, or platform architecture details are disclosed in the available input material.
Material gaps in the data are substantial: the company's website returned only a loading/verification page at the time of capture, and no pricing model, revenue mechanics, funding history, customer segments, distribution channels, partnerships, certifications, or product/service details were available. As a result, the go-to-market motion, monetization model, and addressable customer mix cannot be characterized from the source material. Any further claims about revenue model, traction, or commercial mechanics would be speculative and are not asserted here.
Maxine firmographics
Firmographics- Name
- Maxine
- Website
- https://mymaxine.com
- Company type
- Private
- Founded year
- 2022
- Headcount range
- 11–50 employees
- Short description
- Maxine is a Baltimore-based, privately held company founded in 2022 that focuses on empowering older adults to age with confidence in their homes and communities, with a small product- and technology-led team of 11–50 employees.
- Ownership category
- akta.pro rank
Maxine industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)
Keywords
Where Maxine is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
Maxine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Maxine product offering
Product offeringCore offering
Maxine empowers older adults to age with confidence in their homes and communities. The company focuses on solutions and support services that enable seniors to maintain independence and remain in their own homes rather than transitioning to institutional care settings.
Differentiator
Problem solved
Functional benefit
Companies that use Maxine
Customer profileIdeal customer profiles1 record
Maxine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maxine partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Maxine competitors and assessment
Company assessmentDirect peers
- Duos: Tech-enabled aging-in-place service that combines smart-home technology with human support to help older adults remain independent — comparable tech-forward approach to Maxine's mission.
- Homethrive: Tech-enabled aging-in-place platform that combines human guides with digital tools to help older adults live independently — the closest direct comparable to Maxine's stated mission and target population.
- Papa: Venture-backed platform pairing older adults with 'Papa Pals' for companionship and support, often distributed through Medicare Advantage plans — directly comparable mission, customer, and B2B2C motion.
- Honor Technology: Operates a tech-enabled home care network for older adults, combining a care workforce platform with software — directly comparable in offering aging-in-place support with a technology overlay.
- Ianacare: Caregiver-support platform that helps family caregivers coordinate care for older adults, addressing aging-in-place from the family side — comparable target outcome (aging confidently at home) via a software-led model.
- CareLinx: Tech-enabled home care marketplace connecting families with professional caregivers for older adults — directly comparable service offering and target population to Maxine.
- Wellthy: Care coordination platform supporting families managing care for older or disabled loved ones — directly comparable in solving care-coordination and aging-in-place challenges for families.
Emerging players
- Independa: Provides technology-enabled remote care and engagement solutions for older adults aging in place — a smaller, focused emerging player with overlapping tech-enabled aging-in-place goals.
Broad incumbents
- A Place for Mom: Largest senior care referral network in North America, connecting families to senior living and care options including aging-in-place services — a broad incumbent covering the same end-customer need.
- Care.com: Large, established marketplace for senior care, home care, and family support services — a broad incumbent serving overlapping customer needs around elder care and aging-in-place.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Maxine social profiles
Digital presenceMaxine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxine leadership team
Management profileNumber of profiles
Profiles2 records
Maxine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxine
What does Maxine do?
Maxine empowers older adults to age with confidence in their homes and communities. The company focuses on solutions and support services that enable seniors to maintain independence and remain in their own homes rather than transitioning to institutional care settings.
When was Maxine founded?
Maxine was founded in 2022. It employs 11 to 50 people.
Where is Maxine based?
Maxine is headquartered in Baltimore, United States, in the North America region.
Who are Maxine's main competitors?
Direct peers on record are Duos, Homethrive, Papa, Honor Technology, Ianacare, CareLinx and Wellthy. Independa is listed as an emerging player. Broad incumbents are A Place for Mom and Care.com.
Does Maxine have an API?
No public API is recorded for Maxine.
What industry is Maxine in?
Maxine's product category is Senior Care Services. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 8082.