Peaches
peaches (femfertility GmbH) is a German B2B SaaS company founded in 2022 that sells tiered Fertility and Family Building Benefits subscriptions to employers across the DACH region, covering fertility, pregnancy, parental leave, return-to-work, and menopause for employees and their partners.
- Company typePrivate
- Founded2022
- HeadquartersLangwedel, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Peaches does
peaches (legally femfertility GmbH) is a German B2B SaaS company founded in late 2022 by Julia Neuen that sells tiered Fertility and Family Building Benefits subscriptions to employers across the DACH region. The platform delivers three annual subscription tiers — Family Starter (entry-level online courses), Family Flex (best-seller adding live group sessions with medical experts, workbooks, and partner inclusion), and Family Premium (full-service including clinical referrals for social freezing, IVF, ICSI, and insemination) — covering the full female lifecycle from fertility planning and pregnancy through miscarriage, parental leave, return-to-work, and menopause. The offering includes 1,000+ video tutorials, live group workshops with gynecologists/midwives/pediatricians, 1-to-1 coaching with doctors and mindset coaches, and clinical-service referrals, all delivered as a white-labeled platform under each employer's brand identity. Employees and their life partners access the benefit via employer-sponsored accounts; pricing is not publicly disclosed.
The underlying platform runs on Firebase/Google Cloud for the member area, with Zoom integration for live sessions, supplemented by Zapier, Vimeo, Typeform/Videoask, simplymeet.me, Klick-Tipp, and Webinaris across marketing, scheduling, and content delivery. Content is partly sourced through a strategic relationship with storchgeflüster, the largest B2C fertility/pregnancy course platform in the DACH region, also founded by Julia Neuen in 2019, providing a 40-doctor expert network and curated course pipeline that would be costly for a typical early-stage entrant to replicate. A separate consulting arm at wearepeaches.com extends the model into Female Lifecycle Management advisory for HR transformation.
Commercially, peaches pursues direct enterprise field sales to HR decision-makers, with named customers including Hyatt and explicit positioning across startups, Mittelstand, and enterprise employers. The company is privately held and founder-controlled, registered in Langwedel, Germany, and operates without disclosed external funding rounds or revenue figures. Strategic anchors include an official partnership with Techniker Krankenkasse (one of Germany's largest statutory health insurers), membership in the Bundesverband BGM, and recognition via the Queb HR Innovation Award 2025, WLounge Tech Awards 2024, and HR Innovation Awards 2024.
Peaches firmographics
Firmographics- Name
- Peaches
- Legal name
- femfertility GmbH
- Website
- https://peaches-benefits.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- peaches (femfertility GmbH) is a German B2B SaaS company founded in 2022 that sells tiered Fertility and Family Building Benefits subscriptions to employers across the DACH region, covering fertility, pregnancy, parental leave, return-to-work, and menopause for employees and their partners.
- Ownership category
- akta.pro rank
Peaches industry classification
Industry- Product category
- Employee Benefits Software
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Peaches is headquartered
LocationHeadquarters
- HQ city
- Langwedel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Peaches business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Employer Subscription (Firmenkundenvertrag): peaches generates revenue through B2B subscription contracts with employers (Firmenkunden). The employer pays for access to the peach platform on behalf of its employees. Pricing tiers are Family Starter, Family Flex, and Family Premium. The platform is white-labeled/customized to the employer's branding (CI/Look).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Starter — Entry package with online courses for fertility, pregnancy, and menopause |
| Subscription | Annual | Family Flex — Bestseller with live sessions, workbooks, newsletter, and partner inclusion |
| Subscription | Annual | Family Premium — Full-service package with clinical fertility treatment referrals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Peaches product offering
Product offeringCore offering
peaches sells a white-labeled, subscription-based B2B digital platform that delivers Fertility and Family Building Benefits to employers in the DACH region. The platform covers the full female lifecycle — fertility planning, miscarriage, pregnancy, birth, parental leave, return-to-work, and menopause — for both women and men, combining on-demand video courses, live expert workshops, 1-to-1 coaching, and (in the Premium tier) clinical referrals to fertility clinics for treatments such as Social Freezing, IVF, ICSI, and Insemination.
Product overview
Peaches is a digital B2B platform offering Fertility Benefits and Family Building Benefits in a tiered SaaS model, composed of three core product tiers (Family Starter, Family Flex, Family Premium) that build upon each other, supported by an online course library (1,000+ video tutorials), group live sessions with medical experts, and individual coaching sessions. The platform covers the full female lifecycle from fertility planning through menopause and andropause, accessible to employees of corporate clients via employer-provided accounts. Family Starter provides self-paced online courses; Family Flex adds live group sessions and workbooks; Family Premium adds clinical service referrals (IVF, ICSI, social freezing). A separate Female Lifecycle Management consulting arm (wearepeaches.com) complements the digital platform for deeper organizational transformation. The company also operates a blog as an educational content channel.
Differentiator
Problem solved
Functional benefit
Brands
- Family Starter: Entry-level package offering online courses for fertility, pregnancy, and menopause for all employees.
- Family Flex
- Family Premium
Products and services
- Family Starter Entry-level subscription tier for employers new to fertility benefits; provides all employees with access to online courses covering fertility planning (Kinderwunsch), pregnancy, and menopause & andropause.
- Family Flex Bestseller subscription tier that includes all Family Starter features plus group LIVE sessions with doctors and experts, exclusive workbooks and newsletters, and inclusion of employees' life partners.
- Family Premium Comprehensive subscription tier that includes all Family Starter and Family Flex offerings plus clinical service referrals for Social Freezing, IVF, ICSI, insemination, and coaching around artificial fertilization.
- Female Lifecycle Management Consulting Consulting service for organizations seeking to transform HR processes and culture to better recruit, promote, and retain female talent through a Scandinavian-inspired Female Lifecycle Management approach.
Quantifiable outcome
- 85% of women would change employers if their workplace is not family-friendly
- +7 more outcomes
Companies that use Peaches
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Peaches technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Peaches partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Techniker Krankenkassecorepeaches is a partner of Techniker Krankenkasse, one of Germany's largest statutory health insurance providers. This partnership enhances peaches' credibility in the German healthcare and benefits landscape, potentially opening access to Techniker Krankenkasse's employer and individual networks.
- Bundesverband BGMcorepeaches is a member of the Bundesverband BGM (Federal Association for Company Health Management), demonstrating its commitment to workplace health and family-friendly employer positioning in Germany.
- storchgeflüstercorestorchgeflüster (founded by Julia Neuen in 2019) is the largest B2C platform for online courses in fertility and pregnancy in the DACH region. peaches sources content from storchgeflüster, including over 25 courses and the market-leading test winner content used on the peaches platform. Julia Neuen founded both companies, creating a natural content and expertise pipeline.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Peaches competitors and assessment
Company assessmentDirect peers
- Progyny: US publicly-traded fertility benefits provider combining treatment coverage, clinic network, and digital support for employer-sponsored members. Comparable B2B fertility benefits positioning with deep clinical referral layer.
- Carrot Fertility: Global leader in fertility and family-forming benefits sold B2B to employers. Directly comparable category, business model, and buyer (HR leadership), but operates at much larger scale and global footprint — the primary competitive threat to peaches in DACH enterprise deals.
- Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics to employer-sponsored populations. Comparable digital-first, B2B-employer, lifecycle-wide model with global employer customers.
- Kindbody: Hybrid fertility clinic-and-benefits provider offering employer-sponsored family-building benefits alongside owned clinics. Directly comparable in the B2B fertility benefits category with overlapping clinical referral component.
- Ovia Health: Women's and family health benefits platform (acquired by Labcorp) offering employer-sponsored programs across fertility, pregnancy, and parenting. Comparable digital-first, B2B employer benefits model with strong content library.
- Apryl: European fertility and family-building benefits platform sold to employers, with clinic network and employee support services. Closest direct competitor on European geography, B2B employer model, and category scope.
- Wawa Fertility: European fertility benefits platform providing fertility education, support, and treatment access to employer-sponsored employees across multiple European markets. Comparable category and B2B benefits motion with pan-European reach.
- Fertifa: UK-based fertility and family-forming benefits provider for employers, offering clinical referrals, education, and employee support. Comparable B2B model with European footprint and similar employer value proposition around fertility/menopause/wellbeing.
Regional players
- Gaia (gaiafamily): UK-based family benefits platform with fertility, pregnancy, and parenting support sold to employers. Comparable employer-sponsored family lifecycle model, but UK-focused and unlikely to directly contest DACH enterprise deals.
Others
- storchgeflüster: DACH B2C fertility and pregnancy content platform founded by the same founder (Julia Neuen) in 2019. Functions as peaches' related-party content and medical-expert supplier; not a competitor but a strategic content pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peaches social profiles
Digital presencePeaches financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peaches leadership team
Management profileNumber of profiles
Profiles1 record
Peaches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peaches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peaches
What does Peaches do?
peaches sells a white-labeled, subscription-based B2B digital platform that delivers Fertility and Family Building Benefits to employers in the DACH region. The platform covers the full female lifecycle — fertility planning, miscarriage, pregnancy, birth, parental leave, return-to-work, and menopause — for both women and men, combining on-demand video courses, live expert workshops, 1-to-1 coaching, and (in the Premium tier) clinical referrals to fertility clinics for treatments such as Social Freezing, IVF, ICSI, and Insemination.
Is Peaches a public or private company?
Peaches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peaches founded?
Peaches was founded in 2022. It employs 1 to 10 people.
Where is Peaches based?
Peaches is headquartered in Langwedel, Germany, in the Europe region.
How does Peaches make money?
One revenue line is on record: B2B Employer Subscription (Firmenkundenvertrag).
Who are Peaches's main competitors?
Direct peers on record are Progyny, Carrot Fertility, Maven Clinic, Kindbody, Ovia Health, Apryl, Wawa Fertility and Fertifa. Gaia (gaiafamily) is listed as a regional player. storchgeflüster is listed as an others.
Does Peaches have an API?
No public API is recorded for Peaches.
What industry is Peaches in?
Peaches's product category is Employee Benefits Software. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 621410.