What Infamous Gaming does

Infamous Gaming is a Peruvian professional esports organization founded on December 15, 2015, by CEO Christian 'Xtian' Roque and headquartered in Lima. The company fields competitive teams in two titles — Dota 2 (including a female roster) and Mobile Legends (MPL LATAM) — and operates as a multi-platform content and entertainment brand for the Latin American gaming community. Its core product surface consists of professional competitive participation, a proprietary WooCommerce-based merchandise storefront (Tienda Infame) selling branded apparel and accessories domestically within Peru, and a content ecosystem spanning Discord, YouTube, Twitter, Instagram, Facebook, Weibo, and VK.

The business model is built on three revenue streams: endemic and non-endemic sponsorships (HP Omen, HyperX, Prexpe, ESET) for brand visibility; direct-to-consumer merchandise sales at unit-level pricing (e.g., S/15.00 keychains); and tournament prize winnings from regional and international competitions. The go-to-market motion is event-driven: competitive participation in tournaments such as RES Regional Series, MPL LATAM, and the two prior qualifications to The International (2017 and 2019) functions as the primary brand-building and sponsor-attraction channel. In 2021 the organization formed the INF.UESPORTS joint venture with Peru's Universitario de Deportes sports club and Ado Esports to extend its Dota 2 operations under a co-branded identity.

Infamous Gaming serves two primary segments: esports fans and gamers in Latin America who consume team content and purchase merchandise, and endemic/non-endemic brand sponsors seeking visibility into the gaming demographic. The organization is privately held, does not disclose financial figures, has no disclosed funding rounds, and operates with 11–50 employees supporting two competitive titles plus e-commerce operations. Its strategic positioning as a regional Latin American esports brand is supported by its rarity in qualifying for The International — a credential it has earned twice.

Name

Infamous Gaming

Legal name

Infamous Gaming

Website

https://infamous.gg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Infamous Gaming is a Lima-based Peruvian esports organization founded in 2015 that fields professional Dota 2 and Mobile Legends teams, sells branded merchandise domestically, and monetizes primarily through endemic sponsorships, tournament prize winnings, and direct-to-consumer apparel sales to Latin American gaming fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Sponsorships: Partnerships with endemic brands (HP Omen, HyperX, ESET) and non-endemic sponsors (Prexpe) who provide financial support and products in exchange for brand visibility during tournaments and on team apparel.
2. Merchandise Sales: Direct-to-consumer sales of branded merchandise including jerseys, keychains, and accessories through their e-commerce platform. Products are sold in Peru with shipping to Lima and provinces.
3. Tournament Prize Winnings: Competitive earnings from participating in regional and international esports tournaments including Dota 2 events and Mobile Legends competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Infamous Gaming is a Peruvian esports organization that fields and operates professional competitive gaming rosters in Dota 2, Dota 2 (women's division), and Mobile Legends: Bang Bang, participating in premier regional and international tournaments. The organization also sells branded gaming apparel, collectibles, and accessories through its direct-to-consumer online store ("Tienda Infame") under categories such as Indumentaria, Artículos coleccionables, and NEW collections.

Product overview

Infamous Gaming is a Peruvian esports organization founded in 2015, operating as a multi-title competitive esports team and entertainment platform. The organization fields professional teams in Dota 2 (including a female roster) and Mobile Legends, while also operating a merchandise e-commerce store selling branded apparel and accessories (including Pro Kit jerseys, keychains, and stylist collections). The company serves as a content and entertainment hub for the Latin American gaming community, providing news, interviews, tournament coverage, and community engagement through various digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• INF.UESPORTS: Joint venture brand with Universitario de Deportes for DOTA 2 esports competition.

Products and services

• Dota 2 Professional Esports Team Infamous Gaming's flagship professional Dota 2 roster competing in premier regional qualifiers and The International; fielded under Peruvian/LATAM representation and recognized with seven TI qualifications.
• Dota 2 Female Professional Esports Team Professional women's Dota 2 roster fielded by Infamous Gaming to compete in dedicated female Dota 2 tournaments and represent the brand in women's competitive gaming.
• Mobile Legends: Bang Bang Professional Esports Team Professional Mobile Legends: Bang Bang roster operated by Infamous Gaming, extending the organization's multi-title competitive footprint beyond Dota 2.
• Tienda Infame Branded Merchandise Store Direct-to-consumer online storefront at tiendainfame.com offering Infamous Gaming-branded apparel (Indumentaria), collectibles (Artículos coleccionables), and new product lines (NEW), targeted at individual fans and supporters of the team.
• Official Team Jersey (Pro Kit) Official Infamous Gaming team jersey / uniform ("Pro Kit") sold through the Tienda Infame, available in multiple sizes (S, M, L, XL) with customizable options including player name and number.
• Llavero Infame Keychain Branded Infamous Gaming keychain ("Llavero Infame") offered as a low-priced collectible/accessory item (e.g., S/27 or S/30 variants) for fans.

Quantifiable outcome

• Qualified for The International 2017 (15th place) and The International 2019 (8th place) - Dota 2 World Championships

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HP OmencoreGTM or Marketing PartnerHP Omen is a high-end gaming PC, laptop, and peripherals brand. They provide sponsorship and brand visibility through Infamous Gaming team branding and participation in esports competitions.
• HyperXcoreGTM or Marketing PartnerHyperX develops gaming products including headphones, keyboards, mice, console accessories, and mousepads. Award-winning brand known for comfort, aesthetics, performance, and reliability. Provides sponsorship and product support to Infamous Gaming.
• PrexpeminorGTM or Marketing PartnerDigital account platform in Peru offering free international Mastercard debit cards without risks or commissions. Provides sponsorship support to Infamous Gaming.
• ESETminorGTM or Marketing PartnerAntivirus program developer offering specialized gaming-focused antivirus developed in partnership with Infamous Gaming. Features no pop-ups during gameplay and distraction-free protection for gamers.
• AS1 Services S.A.CcoreStrategic or Co-development PartnerListed as a partner entity connected to Infamous Gaming, associated with AS1 Dota 2 team management and esports operations.
• NewzoocoreStrategic or Co-development PartnerGlobal gaming and esports data analytics company with 10 years of experience providing marketing data. Collaboration aimed at better understanding Infamous Gaming's audience ecosystem and identifying local and global opportunities for growth.
• Ado EsportscoreStrategic or Co-development PartnerMultiplatform esports management company that partners with Infamous Gaming to manage the UeSports joint venture brand for Universitario de Deportes' Dota 2 operations.
• Universitario de Deportes (UeSports)coreStrategic or Co-development PartnerMajor Peruvian sports club partnering with Infamous Gaming and Ado Esports to establish Dota 2 presence under the INF.UESPORTS brand. Joint venture aimed at competing in regional and global tournaments including The International.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Team Liquid: One of the largest multi-title global esports organizations, with a long-standing Dota 2 division that has competed at The International. Comparable as a top-tier Dota 2 competitor and sponsor-magnet, but operates at a vastly larger global scale.
• T1: Korean esports juggernaut and parent of T1 Entertainment & Sports. Comparable as a multi-title, sponsor-rich esports org with deep roots in competitive gaming — sets the ceiling for what endemic sponsorship scale can look like.
• Evil Geniuses: Historic North American esports organization with a Dota 2 lineage including TI champions. Comparable as a legacy Dota 2 brand pursuing endemic sponsorships, though larger and more globally distributed.
• Cloud9: North American multi-title esports organization with deep brand and sponsor relationships. Comparable in the broad incumbent sense — defines the level of investment, sponsorships, and operational scale that ambitious LATAM orgs benchmark against.

Direct peers

• 9z Team: Argentina-based multi-game esports organization competing in CS:GO/Valorant and other titles. Comparable as a leading LATAM esports brand pursuing international competition and endemic sponsorships from the same region.
• OG Esports: European-based Dota 2-focused esports organization and two-time The International champion. Directly comparable as a specialist Dota 2 org with international pedigree, contrasting with Infamous's regional-but-multi-title model.
• paiN Gaming: Brazilian esports organization with a Dota 2 roster that has competed at The International. The closest South American counterpart to Infamous in terms of regional Dota 2 pedigree and Tier-1 brand sponsor relationships.
• Isurus Gaming: Chilean/Argentine esports organization with a multi-title footprint including League of Legends and CS:GO. Comparable as a Southern Cone LATAM esports brand competing for the same regional sponsor budgets.

Others

• Ado Esports: Multiplatform esports management company that partners with Infamous on the INF.UESPORTS JV with Universitario de Deportes. Closest ecosystem peer as a direct operating partner in the Peruvian market.

Emerging players

• Boom Esports: Indonesian-owned Dota 2 organization with South American operations referenced in Infamous's own editorial coverage. Comparable as a Dota 2-focused org with international cross-regional operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Infamous_GG
• YouTubeyoutube.com/infamousgamingteam
• Facebookfacebook.com/Infamousgaming1
• LinkedInlinkedin.com/company/infamous-gaming
• Instagraminstagram.com/infamousgamingteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infamous Gaming