Kythe Foundation

What Kythe Foundation does

Kythe Foundation, Inc. is a Philippine non-profit, non-stock organization founded in 1992 that provides psychosocial support to hospitalized children with cancer and other chronic illnesses. The foundation delivers its services through a network of 10 affiliate hospitals across Luzon, Visayas, and Mindanao, with Child Life coordinators stationed at each site implementing the proprietary PETALS framework (Play, Educate & prepare children, Tend to emotional needs, Assist during medical procedures, Link to Networks and Resources, Support parental involvement). As the pioneer Child Life services organization in the Philippines, Kythe has served over 20,000 children and families cumulatively, and claims 34 years of continuous operation. Its core product, the Kythe ChildLife program, is supplemented by a portfolio of donation-based campaigns and ancillary programs including Adopt A Patient, Wellness Campaign, Child Care Kit, Emergency Fund, Celebrate Life Party, Kythe Moments of Giving, the annual Kythe Summer Camp, Noche Buena Basket, Munting Sining Postcards, and Sparkle of Hope.

The foundation operates a diversified donor-funding model with revenue streams spanning individual donations (one-time and recurring, with subscription tiers ranging from ₱1,000 to ₱15,000), corporate sponsorships (30+ partners including pharmaceutical companies, banks, BPOs, and consumer brands), merchandise sales, event-based fundraising, and international donations channeled through US 501(c)(3) partners (Myriad USA and Philippine International Aid). Distribution of services is direct through hospital-based child life coordinators, while donation intake runs through the kythe.org e-commerce platform, PayPal, BPI eDonate, and direct bank deposits at BDO and BPI. The foundation holds DSWD Solicitation Permit DSWD-SB-PSP-S-2026-000154 and PCNC certification, and maintains affiliations with St. Jude Global Alliance, UICC, the International Child Life Council, and Childhood Cancer International.

Governance is provided by a Board of Trustees led by President and co-founder Maria Fatima "Girlie" Garcia-Lorenzo (the first Filipino Ashoka Fellow, with Certified Child Life Specialist credentials from UCSF), supported by an Executive Director and a professional staff of 11-50 including child life managers, officers, coordinators, family support staff, resource mobilization, communications, and finance personnel. The organization maintains a single headquarters in Quezon City and a regional office in Cebu City. Revenue is not publicly disclosed as Kythe is a non-stock charitable entity.

Name

Kythe Foundation

Legal name

Kythe Foundation, Inc.

Website

https://kythe.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Kythe Foundation is a Philippine non-profit founded in 1992 that delivers psychosocial support and Child Life services to hospitalized children with cancer and chronic illnesses across 10 affiliate hospitals, funded by individual donors, corporate partners, and international channels.

Ownership category

akta.pro rank

Product category

Pediatric Psychosocial Care Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Pediatric psychosocial support
• Child life services
• Nonprofit healthcare services
• Hospital support programs
• Chronic illness support

Headquarters

HQ city

New Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters through the website, PayPal, bank transfers (BDO, BPI), and BPI eDonate. Donation options include Adopt A Patient (₱2,000-₱6,000/month), Wellness Campaign (₱2,500), Emergency Fund (₱1,000-₱5,000), and general donations.
2. Corporate Sponsorships and Partnerships: Corporate partners provide financial support, in-kind donations, employee volunteering, and event sponsorship. The foundation maintains relationships with pharmaceutical companies, financial institutions, and consumer brands listed as Partners & Donors on their website.
3. Merchandise Sales: Sale of products including Munting Sining Postcards (artworks by beneficiaries, ₱1,000-₱8,888) and Munting Sining Postcards Bundle (₱8,888 for 10 designs), Noche Buena Baskets (₱2,500), and Sparkle of Hope wish-granting items.
4. International Donations: Donations accepted through international channels including Philippine International Aid (501c3 US charity) and Myriad USA (formerly KBFUS/Give2Asia), enabling tax-deductible giving from US-based donors.
5. Event-based Fundraising: Kythe Summer Camp 2026 sponsorship program accepting donations of ₱5,000-₱15,000 to sponsor child patients for a 3-day, 2-night camp experience at Camp Benjamin in Alfonso, Cavite.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kythe Foundation is a non-profit organization providing Child Life psychosocial support services to hospitalized children with cancer and chronic illnesses in the Philippines. Through its flagship Kythe ChildLife program and the proprietary PETALS framework, the foundation delivers play therapy, medical procedure preparation, emotional support, family support, and resource linkage services directly at 10 affiliate hospitals. The foundation supports its mission through recurring donation programs, annual fundraising events, merchandise sales, and corporate sponsorships.

Product overview

Kythe Foundation is a non-profit organization operating primarily through its flagship program Kythe ChildLife, which provides psychosocial support to pediatric patients with cancer and chronic illnesses in Philippine hospitals. The organization offers a portfolio of donation-based programs including Adopt A Patient (monthly medical expense support), Wellness Campaign (nutrition provisions), Child Care Kit (hospital essentials), Emergency Fund (urgent medical assistance), Celebrate Life Party, Kythe Summer Camp (annual recreational camp), and seasonal campaigns such as Noche Buena Basket, Munting Sining Postcards (art-based merchandise), and Sparkle of Hope (wish granting). The Kythe Moments of Giving program enables donors to dedicate donations to special occasions. All programs work together to support chronically ill children's well-being, development, and family involvement throughout their hospital experience.

Differentiator

Problem solved

Functional benefit

Brands

• Adopt A Patient: Monthly financial support campaign to help with medical expenses of children newly diagnosed with cancer or under maintenance chemotherapy.
• Wellness Campaign
• Child Care Kit
• Emergency Fund
• Celebrate Life Party
• Kythe Moments of Giving
• PETALS
• Kythe Summer Camp

Products and services

• Kythe ChildLife Program Comprehensive psychosocial support program designed to help chronically ill children cope with hospital stress, maintain normal growth and development, and provide opportunities for play, learning, self-expression, family involvement, and peer interaction. Delivered through the PETALS framework by trained Child Life professionals at 10 affiliate hospitals in the Philippines.
• Adopt A Patient Monthly financial support program covering medical expenses for children newly diagnosed with cancer or under maintenance chemotherapy, with donation options ranging from ₱2,000 to ₱6,000 per month.
• Wellness Campaign Nutrition provision program providing milk and supplements to strengthen the health of pediatric patients, with one-time or recurring monthly donations of ₱2,500.
• Child Care Kit Holistic well-being kit containing hospital essentials such as alcohol, masks, ear savers, vitamins, cough syrups, sanitizers, and developmentally appropriate art materials, priced at ₱1,500.
• Emergency Fund Urgent assistance fund for ambulance services, life-saving medications, and transportation to treatment, with donation options from ₱1,000 to ₱5,000.
• Celebrate Life Party Monthly gathering program where sponsors spend time with children in affiliate hospitals, celebrating life and providing joy to pediatric patients.
• Kythe Summer Camp 2026 28th annual summer camp for 80 children with cancer and chronic illnesses, scheduled May 25-27, 2026 at Camp Benjamin in Alfonso, Cavite, with sponsorship options from ₱5,000 to ₱15,000 per child.
• Noche Buena Basket Christmas food basket program providing holiday favorites including spaghetti, fruit salad, ham, cheese, and festive treats to families, with donations at ₱2,500.
• Munting Sining Postcards Art postcards featuring artworks created by Kythe beneficiaries, available at ₱1,000 per piece or ₱8,888 for a bundle of 10 designs, with proceeds supporting the foundation's programs.
• Sparkle of Hope Wish-granting campaign that allows donors to grant wishes of Kythe children for ₱1,000, providing magical moments during the holiday season.
• Kythe Moments of Giving Donation program allowing contributors to donate in lieu of celebrations such as birthdays, memorials, or special occasions, dedicated to bringing comfort, hope, and healing to children.

Quantifiable outcome

• Over 20,000 children with cancer and chronic illnesses helped since 1992
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

38 partnerships are on record, tiered supporting and core.

• realme PhilippinessupportingGTM or Marketing Partner · 19 December 2025Mobile technology company partnered with Kythe for Christmas event, donating 15 tablets to support children's learning and foundation staff efforts, demonstrating authentic community connections during the holiday season.
• AstraZeneca PhilippinescoreGTM or Marketing PartnerPharmaceutical company supporting Kythe Foundation's programs for chronically ill children through corporate social responsibility initiatives.
• Boehringer Ingelheim PhilippinescoreGTM or Marketing PartnerPharmaceutical company partner providing support for Kythe's pediatric patient programs.
• Bank of the Philippine Islands (BPI)coreGTM or Marketing PartnerBanking partner supporting Kythe through BPI eDonate platform and financial services, with specific accounts for peso and dollar donations.
• BDO (Banco de Oro)coreGTM or Marketing PartnerBanking partner with designated account (00-1158-0324-99) for peso donations to Kythe Foundation.
• JP Morgan Chase PhilippinescoreGTM or Marketing PartnerCorporate partner supporting Kythe Foundation's programs for hospitalized children.
• EON Group (The Stakeholders Relations Group)coreStrategic or Co-development PartnerIntegrated communications company providing public relations and stakeholder relations support. Mr. Teodoro del Mundo serves as Kythe Trustee. Both EON PR and EON Engage Public Affairs Inc. are listed supporters.
• Sun-Life FoundationcoreGTM or Marketing PartnerFinancial services company's foundation supporting Kythe's programs for chronically ill children.
• Unilab FoundationcoreGTM or Marketing PartnerPharmaceutical company foundation supporting Kythe's pediatric patient programs.
• New World Manila Bay HotelsupportingGTM or Marketing PartnerLuxury hotel supporting Kythe's Christmas Giving campaign and events.
• Shangri-La Hotels PhilippinessupportingGTM or Marketing PartnerHotel chain supporting Kythe's programs for hospitalized children.
• SC Johnson PhilippinessupportingGTM or Marketing PartnerConsumer goods company supporting Kythe's initiatives.
• Teleperformance PhilippinessupportingGTM or Marketing PartnerBusiness process outsourcing company supporting Kythe's programs.
• Telus International PhilippinessupportingGTM or Marketing PartnerBPO company supporting Kythe Foundation.
• Toshiba PhilippinessupportingGTM or Marketing PartnerTechnology company supporting Kythe's initiatives.
• Waters PhilippinessupportingGTM or Marketing PartnerScientific instrumentation company supporting Kythe Foundation.
• Fun Factory PhilippinessupportingGTM or Marketing PartnerEvents management company founded by Kythe Trustee William Bayot, supporting foundation events.
• Kinder Kanker Genezing (Netherlands)coreGTM or Marketing PartnerDutch foundation supporting Filipino children with cancer, providing international funding support.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerWorld-renowned children's cancer research hospital, with Kythe as member of St. Jude Global Alliance, providing access to global expertise and resources.
• International Child Life CouncilcoreStrategic or Co-development PartnerProfessional organization for Child Life specialists globally, providing standards, certification, and professional development resources.
• Childhood Cancer InternationalcoreStrategic or Co-development PartnerGlobal network of parent organizations and survivor groups dedicated to childhood cancer awareness and support.
• Child Life UnitedsupportingStrategic or Co-development PartnerInternational child life organization providing professional support and resources.
• Union for International Cancer Control (UICC)coreStrategic or Co-development PartnerLeading international cancer control organization, with Kythe as member, connecting the foundation to global cancer advocacy networks.
• Department of Social Welfare and Development (DSWD)coreGTM or Marketing PartnerPhilippine government agency granting official solicitation permit (DSWD-SB-PSP-S-2026-000154) for Kythe's fundraising activities.
• Association of Foundations (Philippines)supportingStrategic or Co-development PartnerNational association of foundations in the Philippines, providing professional network and resources.
• Philippine Council of NGO Certification (PCNC)supportingGTM or Marketing PartnerOrganization providing certification for NGOs in the Philippines, validating Kythe's governance standards.
• Philippine Alliance of Patient Organizations (PAPO)supportingStrategic or Co-development PartnerAlliance of patient organizations in the Philippines, providing network for pediatric patient advocacy.
• Hospice PhilippinessupportingStrategic or Co-development PartnerNational hospice organization providing palliative care network connections.
• Securities and Exchange Commission (SEC)coreGTM or Marketing PartnerPhilippine government regulatory body for corporations, where Kythe Foundation Inc. is registered.
• Ramon Aboitiz Foundation Inc.supportingGTM or Marketing PartnerCebu-based foundation supporting Kythe's programs, particularly in the Visayas region.
• Esquire Financing Inc.supportingGTM or Marketing PartnerFinancial services company supporting Kythe Foundation.
• EY-GDS (Ernst & Young Global Delivery Services)supportingGTM or Marketing PartnerProfessional services firm supporting Kythe's initiatives.
• ICP ProductionssupportingGTM or Marketing PartnerProduction company supporting Kythe's events and programs.
• RV Domingo AssociatessupportingGTM or Marketing PartnerProfessional services firm supporting Kythe Foundation.
• NICE PHsupportingGTM or Marketing PartnerCompany supporting Kythe's programs.
• PG (Procter & Gamble)supportingGTM or Marketing PartnerConsumer goods company supporting Kythe Foundation.
• PPD (Pharmaceutical Product Development)supportingGTM or Marketing PartnerPharmaceutical development company supporting Kythe's programs.
• Xavier School Parents AuxiliarysupportingGTM or Marketing PartnerParent organization from Xavier School supporting Kythe's initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Philippine Cancer Society: Philippine non-profit focused on cancer awareness, screening, and patient support. Operates in the same disease vertical with overlapping pediatric patient constituency.
• Hospicio de San Jose: Historic Manila-based charitable institution providing care for vulnerable children. Comparable as a Philippine non-profit serving children in need of specialized social services.

Direct peers

• Starlight Children's Foundation: Delivers play-based psychosocial programs to hospitalized children in the US and internationally. Directly comparable to Kythe's PETALS framework and play therapy programs.
• Make-A-Wish Foundation: Global non-profit that grants wishes to children with critical illnesses, including cancer. Highly comparable to Kythe's Sparkle of Hope wish-granting and emotionally focused pediatric support model.
• Ronald McDonald House Charities: Provides psychosocial and family support services to hospitalized children globally. Operates in hospitals with family-centered care models parallel to Kythe's Child Life services.
• Candlelighters Childhood Cancer Foundation: Family support organization for children with cancer and their families. Directly comparable parent-support and family-centered care model to Kythe's Family Support Program and RAFI grants.
• World Child Cancer: International NGO supporting childhood cancer treatment in low- and middle-income countries. Direct peer in mission of improving pediatric cancer care in developing healthcare systems.

Broad incumbents

• Child Life Council (Association of Child Life Professionals): Global professional body for Child Life specialists. Kythe is an affiliate member; the Council sets the professional standards that Kythe's certified specialists follow.
• Childhood Cancer International: Global network of parent organizations and survivor groups for childhood cancer. Kythe is a member and operates within the same advocacy ecosystem.

Others

• Philippine Children's Medical Center (PCMC): One of Kythe's principal affiliate hospitals and a major Philippine pediatric tertiary care center. Comparable as a counterpart hospital partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kythefoundation
• Facebookfacebook.com/kythefoundationinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kythe Foundation