KanJam

What KanJam does

KanJam is a New Jersey-based manufacturer of outdoor team disc games, founded in 2006 and operating as KanJam LLC, a subsidiary of Eastpoint Sports. The company's flagship product is a portable disc game consisting of two Goals (Kans) and a flying disc, played by teams of two who alternate throwing and deflecting to score points, with a proprietary "Instant Win" slot design that awards an immediate 21-point win on a direct throw. The product portfolio has expanded to include Kan Jam Original, Pro, Splash (water-friendly), Illuminate (glow-in-dark), Travel (folding/portable), Bottle Smash, Disc Golf, and Pickleball variants, plus licensed NFL, collegiate, and MLB team-branded sets and a Custom Kan Jam B2B line with a 24-unit minimum for corporate promotional use.

The business model is built on one-time hardware sales through four primary channels: national retailers (Target, Dick's Sporting Goods, Walmart), the Amazon marketplace (including an official Kan Jam Amazon Store), the company's own e-commerce storefront at kanjam.com, and direct B2B sales for custom-printed promotional units. Primary customer segments are casual consumers and families seeking backyard, beach, tailgate, and party entertainment, with secondary segments in corporate/brand promotional buyers, competitive tournament players organized through the Kan Jam World League, sports team merchandise buyers, and educational institutions. GTM is hybrid: DTC e-commerce and content marketing drive top-of-funnel engagement via TikTok, Instagram, YouTube, and Facebook, while sponsored competitive events (P.U.N.T. Tournament, DISCFLECT World Championship) and retail shelf placement drive conversion and brand reinforcement.

The company operates with a lean 1-10 employee headcount from its headquarters at 20 Commerce Blvd., Succasunna, NJ, relying on parent Eastpoint Sports for broader corporate functions, manufacturing scale, and distribution. Revenue and headcount trends are not publicly disclosed; no venture capital or private equity funding is indicated, and the entity is privately held with no public listing.

Name

KanJam

Legal name

KanJam LLC

Website

https://kanjam.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Sports & Recreation Games

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Outdoor disc games
• Backyard party games
• Team disc sport
• Promotional game sets
• Disc golf equipment

Headquarters

HQ city

Succasunna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Consumer Products: Revenue generated from selling physical Kan Jam game sets and accessories including Original, Pro, Splash, Illuminate, Pickleball, Disc Golf, Bottle Smash, and Travel versions through retail and e-commerce channels.
2. Custom Printed Products: B2B promotional product revenue through custom-branded Kan Jam sets with full color HD graphics printed on Goals. Minimum order of 24 units. Sold to corporate clients for promotional giveaways, incentive programs, and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kan Jam manufactures and sells an outdoor team disc game consisting of two Goals (Kans) and a flying disc, with proprietary 'Instant Win' slot scoring. The company offers product variants including Original, Pro, Splash, Illuminate, Pickleball, Disc Golf, Bottle Smash, and Travel versions sold through major retailers and its own e-commerce storefront. It also sells custom-printed promotional Kan Jam sets for corporate clients and runs competitive leagues such as the Kan Jam World League.

Product overview

KanJam is an outdoor action-packed team disc game company founded in 2006, headquartered in Succasunna, NJ, and now owned by Eastpoint Sports. The core product is the Kan Jam Original, a portable outdoor disc game where teams of two compete to score points by throwing and deflecting a disc into goals at opposite ends of a 50-foot playing field. The product line includes specialized variants such as Kan Jam Illuminate (for nighttime play), Kan Jam Pickleball (pickleball variant), Kan Jam Travel (portable/folding version), Kan Jam Bottle Smash, and Kan Jam Disc Golf. Professional and specialty versions include Kan Jam Pro and Kan Jam Splash (water-friendly). The company also offers Custom Kan Jam for promotional/branding purposes with a 24-unit minimum order, and licensed team sets featuring NFL, collegiate, and MLB branding. All products are designed, tested, and many manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Kan Jam Original: The original Kan Jam disc game, proudly made in the USA.
• Kan Jam Illuminate
• Kan Jam Pickleball
• Kan Jam Travel
• Kan Jam Bottle Smash
• Kan Jam Disc Golf
• Kan Jam World League

Products and services

• Kan Jam Original The flagship portable outdoor team disc game where teams of two compete to score points by throwing and deflecting a disc into goals at opposite ends of a 50-foot field; proudly made in the USA.
• Kan Jam Illuminate

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eastpoint SportscoreOthersEastpoint Sports is the parent company and owner of Kan Jam, holding the copyright (©2026 Eastpoint Sports. All Rights reserved.).
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary online marketplace for Kan Jam products, hosting the official Kan Jam Amazon Store and listing all product variations.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a major national retail partner where Kan Jam products are sold both in-store and online.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ DistributorDick's Sporting Goods is a national sporting goods retailer distributing Kan Jam products to consumers.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a major retail partner selling Kan Jam products online and in select stores nationwide.
• PDFA (Professional Disc Golf Association)minorStrategic or Co-development PartnerKan Jam co-hosts the PDFA DISCFLECT World Championship event with the Professional Disc Golf Association. Event held annually in Buffalo, NY.
• Classy.orgminorGTM or Marketing PartnerClassy.org is used as the event platform for the Kan Jam P.U.N.T. Tournament, a charitable event supporting cancer awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mölkky (Querfeldt / Mölkky USA): Mölkky is a Finnish outdoor throwing/skittle game sold in the US via Mölkky USA; it competes directly with KanJam for outdoor lawn-game occasions, party/beach/tailgate budgets, and similar mass-retail placement (Target, Amazon).
• Spikeball: Spikeball is the most direct competitor to KanJam in the outdoor team disc-game category, offering a popular round-net disc sport with national tournaments, league play, and retail placement — competing head-to-head for the same backyard/beach/tailgate use cases and consumer occasions.

Broad incumbents

• Franklin Sports: Franklin Sports is a long-standing mass-market sporting goods and outdoor-games manufacturer (including bocce, washer toss, and cornhole sets) competing in the same mass-retail channels (Target, Walmart, Amazon) with broader product breadth.
• Eastpoint Sports: Eastpoint Sports is KanJam's parent company and a broader sporting-goods and outdoor-games manufacturer with a portfolio of game brands; comparable as a multi-brand games/sporting-goods platform that owns and distributes a range of party-game and recreational equipment.
• Wilson Sporting Goods: Wilson is a broad sporting-goods incumbent selling across team sports, tennis, and emerging categories; comparable as a sporting-goods brand with retail placement at Dick's Sporting Goods and Walmart and category-adjacent disc/team-sport products.
• Hasbro: Hasbro is a major incumbent toy and games company with outdoor and party-game products distributed through mass-market retail; it competes for shelf space in the outdoor-games category even though disc sports are not its focus.

Emerging players

• GoSports (Slammo / outdoor games): GoSports is a direct-to-consumer outdoor-games brand behind products like Slammo and other lawn games, competing for the same backyard/beach/tailgate occasions as KanJam and selling through similar mass and online retail channels.
• Innova Disc Golf: Innova is the dominant disc-golf equipment manufacturer and overlaps directly with KanJam's Disc Golf sub-product; it is comparable as a category specialist in disc sports that also invests in events, leagues, and brand community.
• Discraft: Discraft is a leading disc-sports manufacturer (disc golf, ultimate) that overlaps with KanJam's disc-sport ecosystem and KanJam Disc Golf sub-line; both compete for disc-sport enthusiasts and retail placement in the disc category.
• Pickleball, Inc. Pickleball, Inc. is a pickleball-equipment specialist; it is comparable because KanJam has launched a Pickleball crossover product, meaning the two brands now compete for pickleball-related consumer occasions and sporting-goods retail shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3U59W-ovBaARE6YwW-Ru1w
• Facebookfacebook.com/kanjamfans
• Instagraminstagram.com/kanjam
• TikToktiktok.com/@kan.jam
• LinkedInlinkedin.com/company/kan-jam-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KanJam