Hing Fat Flower

What Hing Fat Flower does

Hing Fat Flower Group Limited is a Hong Kong-based, family-owned floral production and distribution company founded in 1978, operating as the leading one-stop supplier of premium cut flowers, plants, and foliage in Hong Kong and Macau. The group operates a portfolio of sub-brands covering the full price spectrum: wholesale supply through Hing Fat Flowers Wholesales Limited (est. 1987), luxury florist services through Pacific Petals (acquired 2014), lifestyle retail through h.f.flora, and affordable retail through Hing Fat Flower Market (launched 2015), supported by a fresh-produce arm (Hing Fresh Global Sourcing) and the Hay Fever Floral & Gifts brand.

The company's core technical asset is a temperature-controlled distribution center in Shatin comprising cold storage, a packing hall, a dry goods warehouse, and a floral workshop capable of processing up to 15 tons of fresh flowers per week, paired with a fleet of 7 trucks and 2 vans executing three-times-daily deliveries across Hong Kong, Kowloon, and New Territories. Daily air-freight shipments from Holland arrive within 24 hours, and a global sourcing network spans 20+ countries including the Netherlands, Japan, New Zealand, South Africa, Kenya, Ecuador, Israel, Vietnam, and mainland China, with twice-daily imports from Chinese growers.

HFFG generates revenue across seven streams: wholesale cut flowers, retail floral products (in-store and e-commerce across three brands), corporate floral subscriptions and gifting, hotel and casino services (including on-site floral teams and VIP gifting for Macau integrated resorts), OEM/ODM one-stop production for partner brands, wedding and event services, and a fresh-produce supply contract with Marks & Spencer Food Hong Kong in place since 2020. The customer base is anchored by long-tenured exclusive supplier relationships with Peninsula Hotels (30+ years), The Ritz-Carlton Hong Kong, W Hong Kong, St. Regis, Murray, Four Seasons, Grand Hyatt, Wynn Palace, and multiple Melco and MGM Macau properties, complemented by corporate clients such as AIA, Cathay Pacific, Hongkong Land, Swire Properties, Graff Diamonds, Givenchy, Ferragamo, and L'ATELIER de Joël Robuchon. Pricing is quote-based and not publicly disclosed.

Name

Hing Fat Flower

Legal name

Hing Fat Flower Group Limited

Website

https://hffg.com.hk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Hing Fat Flower Group is a Hong Kong-based, family-owned floral producer founded in 1978 that supplies premium cut flowers to luxury hotels, Macau casinos, corporations, and retail consumers across Hong Kong and Macau through wholesale, retail, e-commerce, and OEM channels.

Ownership category

akta.pro rank

Product category

Floral Supply Services

NAICS

Florists (4593), Florists (45931), Florists (459310)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Floral & Horticulture Cold Storage (TLALABAI)

Keywords

• Wholesale cut flowers
• Floral design services
• Corporate floral gifting
• Hotel floral supply
• Florist retail

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Cut Flowers: Wholesale business dating back to 1987, operating under Hing Fat Flower Wholesales Limited with locations in Causeway Bay and Mongkok Flower Market. Serves the region's most elite clients including luxury hotels, casinos, and boutique florists with bulk flower supply.
2. Retail Floral Products: Three retail brands: Pacific Petals (luxury, acquired 2014), h.f.flora (lifestyle), and Hing Fat Flower Market (affordable, established 2015). Operates physical retail stores and e-commerce platforms selling flower bouquets, arrangements, potted plants, and fresh cut flowers to consumers.
3. Corporate Floral Services: Full-service corporate solutions including monthly floral subscription, tailormade floral services, corporate gifting, VIP client flower bouquets, and floral decorations for corporate events. Serves business corporations and retail brands through Pacific Petals and h.f.flora brands.
4. Hotel & Casino Services: Pre-approved vendor for Macau hotel and casino groups. Full-scale services from wholesale cut flower purchase, design, production, banquets, events, to gifting service for casino VIP guests. On-site and off-site floral team services for luxury hotels in Hong Kong.
5. OEM/ODM Floral Production: One-stop business solution for renowned floral brands and industry partners through strategic partnerships. Services include product development, material sourcing, high volume production with own factory, logistics & delivery, payment collections, and customer service.
6. Wedding & Event Services: Collaborates with local and international event & wedding planners, production companies, hotels, and major venues to provide tailor-made floral services for events of all occasions and sizes.
7. Marks & Spencer Food Partnership: Designated fresh produce supplier in Hong Kong since 2020. Supplies fresh produce including floral, plants, fruits to M&S Food stores. Seasonal campaigns include Poinsettia from Holland and Phalaenopsis plants for Chinese New Year from Vietnam.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Hing Fat Flower Group is a Hong Kong-based one-stop-shop floral supply company that sources, imports, designs, distributes, and retails premium cut flowers, plants, and foliage across Hong Kong and Macau. The group operates wholesale distribution, three differentiated retail brands (Pacific Petals luxury, h.f.flora lifestyle, Hing Fat Flower Market affordable), bespoke corporate floral design and subscription services, hotel and casino floral programs, wedding and event floral services, and OEM/ODM floral production for partner brands.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Petals: Luxury high-end florist serving elite customers, exclusive florist for The Ritz-Carlton Hong Kong, provides floral services to hotels, corporate offices, commercial buildings, residential club houses and luxury retail brands
• h.f.flora
• Hing Fat Flower Market
• Hing Fresh Global Sourcing Ltd.

Products and services

• Wholesale Cut Flower Supply
• Pacific Petals Luxury Florist

Quantifiable outcome

• Process up to 15 tons of fresh flowers per week
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Marks & Spencer Food Hong KongcoreGTM or Marketing Partner · 1 January 2020Hing Fat Flower Group became one of Marks and Spencer (M&S) Food designated fresh produce suppliers in Hong Kong in 2020. Selected after lengthy and rigorous accreditation process (Sedex & HK Government approved surveyor report) in ethical and safety issues. Items such as floral, plants, fruits among other fresh produce categories are carefully and responsibly sourced from approved list of reliable farms and vendors. First project supplied Poinsettia from Holland to all M&S Food stores in Hong Kong. Now in third year of seasonal festive campaign. Also supplies Phalaenopsis plants for Chinese New Year campaign from orchid farms in Vietnam.
• The Peninsula Hong KongflagshipStrategic or Co-development Partner · 1 January 2019Exclusive floral supplier for over 30 years. 30-year partnership making HFFG one of the longest-serving vendors for the luxury hotel brand. Provides one-stop supply of fresh-cut flowers and potted plants for all Peninsula properties.
• The Ritz-Carlton Hong KongflagshipStrategic or Co-development Partner · 1 January 2019Pacific Petals appointed as exclusive florist and partner. First retail store opened at the hotel in January 2022. Provides floral arrangements for public spaces, guest rooms, and events to build attractive brand imagery for the hotel.
• The St. Regis Hong KongflagshipStrategic or Co-development Partner · 1 January 2019Pacific Petals appointed as exclusive florist partner for the first St. Regis-branded property in Hong Kong (opened early 2019). Delivers luxury flower arrangements for exquisite stay experiences.
• The Murray Hong KongflagshipStrategic or Co-development Partner · 1 January 2018Pacific Petals appointed as exclusive florist for the hotel. Provides all floral arrangements for hotel events and customer needs. Partnership enhances The Murray's brand image through elegant and exclusive floral design.
• W Hong KongflagshipStrategic or Co-development Partner · 1 January 2018Pacific Petals is the official on-site flower operator for W Hong Kong. Provides floral services with elegant and exclusive floral arrangements to enhance hotel environments and satisfy customers.
• Dutch Flower Growers (Holland)coreStrategic or Co-development PartnerStrategic partnership with Dutch flower growers. Holland is known as the 'flower shop of the world' and is the world's #1 flower exporter. Daily shipments bring freshest Dutch flowers to Hong Kong within 24 hours of ordering. Sourcing varieties including Lilac (Syringa), Ranunculus, Tulips, and other seasonal flowers.
• Japanese Flower GrowerscoreStrategic or Co-development PartnerPartnership with Japanese flower growers offering unrivalled quality, grading standards, and packaging. Japanese floral industry known for extraordinary varieties. Growing partnership to import more Japanese flowers as industry blooms.
• New Zealand Flower GrowerscoreStrategic or Co-development PartnerSouthern hemisphere location allows New Zealand to grow flowers during northern off-season. Enables all-year-round supply of Hydrangea, Cymbidium, Calla Lily, and Peony from New Zealand.
• South African & Kenyan Flower GrowerscoreStrategic or Co-development PartnerSouth Africa rich in indigenous flora. Proteas family is a specialty. Kenya supplies high-quality roses in high demand due to vibrant colours. Partnership enables import of roses from Kenya and native South African flowers.
• Israeli Flower GrowerscoreStrategic or Co-development PartnerIsrael is a major flower world supplier with ideal climate (300 sunny days/year) and high-tech cultivation. Over 90% of peonies, anemones, and other flowers grown in Israel are exported. Partnership for importing these specialty flowers.
• Ecuadorian Flower GrowerscoreStrategic or Co-development PartnerEcuador's temperate climate with equatorial sun and rich volcanic soils enables growth of roses of unsurpassed quality. Ecuadorean roses known for intense colours and huge, swirling flower heads. Partnership for South American rose sourcing.
• Vietnamese Orchid FarmscoreStrategic or Co-development PartnerPartnership with Vietnamese orchid farms for Phalaenopsis plants. Orchids are responsibly sourced from reputable orchid farms for M&S Food Chinese New Year campaign and general retail supply.
• French & Italian Flower GrowersminorStrategic or Co-development PartnerProvence region of France and northern Italy have ideal climates for lavender, ranunculus, and tulips. Warm sunny summers and mild winters enable specialty flower cultivation in these regions.
• Australian Flower GrowersminorStrategic or Co-development PartnerImport many extraordinary flowers and plants native to Australia. Suppliers produce unique range of flower varieties and colours throughout lengthy growing season.
• Canadian & Californian Foliage SuppliersminorStrategic or Co-development PartnerCanada ideal for growing floral greenery like Salal (popular filler foliage). California Mediterranean climate perfect for high-quality waxflowers. Hawaii supplies exotic tropical flowers.
• China & Taiwan Flower SupplierscoreStrategic or Co-development PartnerChina and Taiwan grow wide variety throughout year for good-value cut flowers. Fresh flowers imported from China twice daily. Wide variety of flowers and plants available to meet various needs.
• Southeast Asian Flower Suppliers (Thailand, Vietnam, Philippines, Singapore)minorStrategic or Co-development PartnerUnique and exotic flowers from countries such as Thailand, Vietnam, the Philippines, and Singapore. Regional partnership for exotic flower varieties.
• Wynn MacauflagshipStrategic or Co-development PartnerHFFG honored as floral supplier for Wynn Macau. Wynn Resorts has the most Forbes Travel Guide Five-Star awards of any independent hotel company (19 stars). HFFG provides widest floral assortments and services for unforgettable guest experiences.
• Melco Resorts & EntertainmentcoreStrategic or Co-development PartnerHFFG serves as exclusive floral supplier for all Melco properties since they opened. Melco received record-breaking 85 stars at 2019 Forbes Travel Guide. HFFG contributes to providing unforgettable experiences for guests.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Noel Gifts International: Singapore-based premium florist and gift retailer serving regional corporate and hospitality clients. Direct Asian regional counterpart operating in a different geography.

Emerging players

• Farmgirl Flowers: US direct-to-consumer online florist using sourced-from-farm supply model. Comparable in mid-market positioning where HFFM competes, useful benchmark for digital marketing efficiency.
• Bloom & Wild: UK-based digital-first flower brand known for letterbox flowers and direct-to-consumer subscription. Emerging competitor in online floral that does not currently serve hotel contracts but represents the digital delivery model HFFG's lifestyle brand must defend against.
• The Bouqs Company: US online floral disruptor sourcing farm-direct. Relevant comparator for e-commerce florist economics and subscription mechanics, though concentrated in consumer rather than luxury hospitality.

Direct peers

• Interflora: Global floral relay network connecting local florists for delivery in 140+ countries. Comparable in orchestrating multi-region floral fulfillment at scale; differs as a network/marketplace rather than vertically integrated operator.
• McQueens Flowers: London-based luxury florist supplying 5-star hotels, corporate clients, and high-end events across the UK. Direct counterpart to HFFG's Pacific Petals business model: small-batch bespoke design for premium hospitality accounts.
• Euroflorist: European online and B2B florist operating across multiple countries with both consumer gifting and corporate clients. Comparable multi-market retail and corporate floral operator.
• Pulbrook & Sons: UK heritage florist (since 1775) serving Mayfair corporate accounts, luxury hotels, and private clients. Closely comparable as a multi-generational, premium B2B florist with event and subscription services.
• Teleflora: US floral network enabling local florists to fulfill orders nationwide. Adjacent model to HFFG's wholesale-to-retail-with-e-commerce model, although US-focused.
• FTD (FloraCo / The FTD Company): North American floral and gift network serving consumers, corporate clients, and member florists. Comparable as a multi-channel (wholesale, retail, e-commerce) floral platform with both B2B and B2C revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hing-fat-flower-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hing Fat Flower