Favikon
Favikon is an AI-powered influencer marketing platform that helps B2B brands and agencies discover, vet, outreach to, and manage creators across 9 social networks, with proprietary scoring and AI-driven content search covering 10M+ creator profiles.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Favikon does
Favikon is an AI-powered influencer marketing platform operated by the French private company Moojito SAS, headquartered in Saint-Mandé near Paris. The platform consolidates the full creator marketing workflow — discovery, outreach, campaign management, and ROI reporting — into a single connected application covering nine social networks (Instagram, TikTok, YouTube, X, LinkedIn, Twitch, Snapchat, Pinterest, Substack). Its core differentiator is content-based natural-language search across 30M+ posts, layered with proprietary scoring frameworks (Authority Score, Authenticity Score, Brand Fit Score) that benchmark creators on performance, audience quality, and brand-fit. Favikon sells primarily to B2B brands and marketing agencies seeking to scale influencer programs, with a dedicated emphasis on LinkedIn B2B influencer marketing as a specialized vertical.
The product is built on a hybrid SaaS architecture that integrates third-party AI infrastructure (OpenAI, Anthropic, Google Vertex AI) with proprietary scoring and analytics, multi-channel messaging via Unipile (LinkedIn/Instagram DMs), payment processing through Gigapay, and conversion attribution through Google Analytics 4. The platform also runs a free Creator Plan with 25,000+ creators directly contactable via DM, forming a two-sided network that enriches the database available to brand-side customers. Favikon V3, launched November 10, 2025, marks the most significant platform evolution to date, consolidating formerly separate modules into a unified workflow with AI Prompt Search, Magic Search, Mass Outreach Automation, and GA4 conversion tracking.
Favikon operates a hybrid product-led growth motion: a self-serve web application with a 7-day free trial and entry-level Core plan at €159/month (annual) sits alongside an enterprise sales motion with demo booking, custom pricing, API access, dedicated CSM, and multi-year contracts. Revenue is generated through three-tier subscriptions (Core, Pro, Enterprise), usage-based credit packs called Favicoin (€50–€1,000), and a freemium Creator Plan that monetizes indirectly by enriching the platform's data graph. Customer logos displayed publicly include Google, Unilever, HubSpot, Honda, Airbnb, L'Oréal, SEMrush, Wix, Publicis, Yahoo, the Washington Post, Decathlon, Uber, Fiverr, ElevenLabs, and Whalar, spanning consumer goods, technology, media, retail, and agency verticals. The company has disclosed only a single seed/angel round of approximately $604K in December 2020 (INSEAD Business Angels Alumni France, Polymatter Ventures, Provence Business Angels) and reports a headcount of 11–50.
Favikon firmographics
Firmographics- Name
- Favikon
- Legal name
- Moojito SAS
- Website
- https://favikon.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Favikon is an AI-powered influencer marketing platform that helps B2B brands and agencies discover, vet, outreach to, and manage creators across 9 social networks, with proprietary scoring and AI-driven content search covering 10M+ creator profiles.
- Ownership category
- akta.pro rank
Favikon industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Social CRM & Community Engagement Platforms (HDAEAFAF)
Keywords
Where Favikon is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Favikon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Three-tier subscription model (Core, Pro, Enterprise) with monthly, quarterly, and annual billing options. Annual plans offer 20% discount. Each plan includes base credits, contact limits, tracked campaigns, outreach channels, and reporting capabilities at different scales.
- Credit Add-ons (Favicoin): Additional credit packs available for purchase (€50 to €1000) as add-ons to base plan credits. Credits are consumed for AI search, full profile lookups, email fetching, profile refreshes, and trend analysis. Volume discounts apply (9-29% savings on larger packs).
- Creator Plan: Free tier for creators to build profiles and become discoverable to brands. Over 25,000 creators on Creator Plan are directly contactable via DM. Provides monetization pathway for creators while enriching the platform's database for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - For brands getting started with influencer marketing |
| Subscription | Monthly | Pro Plan - For brands ready to scale influencer marketing efforts |
| Subscription | Multi-year contract | Enterprise Plan - For agencies or brands running influencer marketing at large scale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Favikon product offering
Product offeringCore offering
Favikon is an AI-powered influencer marketing platform that combines creator discovery, audience analysis, multi-channel outreach, campaign management, and ROI reporting in a single integrated solution. It indexes 10M+ creator profiles and 30M+ posts across nine social networks (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Twitch, Snapchat, Pinterest, Substack), enabling brands and agencies to find authentic creators, run campaigns, and measure conversions through GA4 integration.
Product overview
Favikon is an AI-powered influencer marketing platform that consolidates the full creator marketing workflow into one connected platform. The core offering includes discovery tools (Influencer Search Tool with AI Search and Magic Search, Creator Rankings, Influencer Lookalikes, Radar), campaign management (Influencer Campaigns, Content Tracking), outreach (Influencer Outreach Platform with multi-channel messaging), and analytics (Influencer Analytics, Social Media Reports, Competitor Insights). The V3 platform integrates AI throughout for content-based search, automated outreach personalization, authenticity detection, and audience quality scoring. The platform covers 9 social media platforms: LinkedIn, Instagram, TikTok, YouTube, X (Twitter), Twitch, Snapchat, Pinterest, and Substack.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5-6 hours saved per campaign with 50 creator shortlist in 45-60 minutes instead of hours
- +4 more outcomes
Companies that use Favikon
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Favikon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature9 records
Favikon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UnipilecoreMessaging integration partner enabling Favikon users to send and receive LinkedIn and Instagram DMs directly through the platform. Unipile acts as data processor for message transmission. Messages are stored on Favikon servers for up to 3 years to enable inbox display, conversation history, and AI-powered features.
- GigapaycorePayment processing partner facilitating payments between brands (Clients) and creators. Gigapay acts as independent data controller for payment data. Enables direct payment to creators within the platform with approval process within one week.
- OpenAIcoreAI service provider powering ChatGPT and GPT models for AI Inbox features, message analysis, smart suggestions, and workflow automation. Data processing agreements in place; OpenAI is contractually prohibited from using Favikon data for model training.
- AnthropiccoreAI service provider powering Claude for AI Inbox and analysis features. Subject to data processing agreements with contractual restrictions on data use and model training.
- Google (Vertex AI)coreAI service provider for Vertex AI and various AI services powering content analysis, authenticity scoring, and other AI-powered features. Subject to data processing agreements with appropriate safeguards.
- CarrefourminorKey retail partner for TikTok Shop in France market development. Mentioned in context of France social commerce trends as a significant market development reshaping competitive dynamics.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Favikon competitors and assessment
Company assessmentOthers
- Influencer Marketing Hub: Industry research and review platform for the influencer marketing ecosystem. Not a direct competitor, but closely related resource for buyers comparing platforms like Favikon.
Direct peers
- Klear (now part of Meltwater): Influencer marketing platform with creator discovery, audience analytics, and campaign tracking. Acquired by Meltwater, competing in the same B2B influencer marketing category as Favikon.
- CreatorIQ: Enterprise-grade influencer marketing platform offering creator discovery, CRM, campaign management, and analytics. Directly competes with Favikon for the same B2B brand and agency customer base with overlapping feature sets.
- Upfluence: All-in-one influencer marketing platform with creator search, outreach, campaign management, and e-commerce integration. Targets the same B2B brand and agency segment as Favikon.
- Traackr: Influencer marketing platform focused on brand safety, creator discovery, and performance analytics. Serves enterprise brands and competes head-on with Favikon's analytics and vetting capabilities.
- Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with discovery, outreach, campaign management, and ROI measurement. Overlaps with Favikon's core workflow and SMB-to-enterprise target market.
- Grin: Creator management platform for DTC and e-commerce brands featuring discovery, gifting, payments, and CRM. Competes with Favikon's campaign management and creator relationship features.
- HypeAuditor: AI-powered influencer analytics and fraud detection platform with creator discovery and audience quality scoring. Direct competitor to Favikon's Authenticity and Audience Quality features.
Emerging players
- Modash: Creator discovery and analytics platform with a strong database and lookalike search features. Smaller and more focused than Favikon, but overlapping on discovery and audience analytics.
- Phyllo: Creator data API platform providing standardized access to influencer data across social platforms. Adjacent rather than overlapping — serves as potential infrastructure partner or indirect competitor to Favikon's discovery stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Favikon social profiles
Digital presenceFavikon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Favikon leadership team
Management profileNumber of profiles
Profiles2 records
Favikon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Favikon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Favikon
What does Favikon do?
Favikon is an AI-powered influencer marketing platform that combines creator discovery, audience analysis, multi-channel outreach, campaign management, and ROI reporting in a single integrated solution. It indexes 10M+ creator profiles and 30M+ posts across nine social networks (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Twitch, Snapchat, Pinterest, Substack), enabling brands and agencies to find authentic creators, run campaigns, and measure conversions through GA4 integration.
Is Favikon a public or private company?
Favikon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Favikon founded?
Favikon was founded in 2018. It employs 11 to 50 people.
Where is Favikon based?
Favikon is headquartered in Paris, France, in the Europe region.
How does Favikon make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are credit Add-ons (Favicoin) and creator Plan.
Who are Favikon's main competitors?
Influencer Marketing Hub is listed as an others. Direct peers are Klear (now part of Meltwater), CreatorIQ, Upfluence, Traackr, Aspire (formerly AspireIQ), Grin and HypeAuditor. Emerging players are Modash and Phyllo.
Does Favikon have an API?
Yes. API access is available for Enterprise plan users. The Enterprise plan includes API access as part of the offering, enabling custom integrations and data access.
What industry is Favikon in?
Favikon's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7310.